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Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

When you're a start-up, PR can be a difference for the company. The challenge is how to get targeted, quality media coverage on a limited budget and competing objectives. One One of my favorite sayings lately is "by hook or crook." What I mean is what can I do in the short-term to satisfy immediate results while keeping the eye on long-term value. The name of the company is CashTomato.com.

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Additional Twitter Tricks - Twhirl

PR Meets Marketing

Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. My main difficulty was how to manage more than one account for person and work related tweets. That is until I found out about Twhirl. With Twhirl, I no longer have to constantly refresh my browser for updated tweets. Shorten URLs automatically.

The Blogger Social 2008 High

PR Meets Marketing

I went to the blogger social last weekend in New York and was it an event. I was amazed at how 80 bloggers came together to meet, chat and get to know one another. have to admit. knew who some of the folks who were in the room through my RSS feed or twitter. But I didn't recognize most at first (I should blame it on jetlag!). should have read bios and checked out everyone's blogs. Save me now.

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Keeping Blog Motivation

PR Meets Marketing

Starting a blog is easy. Getting and maintaining the motivation to post regularly is not. originally started my blog in May 2007 as a way to discuss how PR is an integral part of marketing. started writing one post a week, grew to two posts and then even did a weekly digest of interesting articles. On top of that, I’ve been struggling with what to write.  . thought – I want to be original.

Content Marketing Playbook: Strategy and Roadmap

Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. conference.

The Best Time for a Webinar?

PR Meets Marketing

Ken Molay of The Webinar Blog poses an interesting question - are our assumptions about when to schedule a webinar rational?  .  . Currently, most webinars are scheduled from Tuesday - Thursday to capture the largest number of viewers. But why are Monday and Friday ignored? Ken wants to hold this survey to see what you - people who attend webinars - truly think.  . del.icio.us

Off Topic: Alameda House for Rent

PR Meets Marketing

Open house will be held on Saturday, June 26, 2008 from 11 am - 1 pm. Front of the House. My husband and I just moved and are seeking to rent out our Alameda house. UPDATE: We’ve rented the house. Thanks everyone! While it's a beautiful home, it was too good of a time to purchase another one! Here are the details. bedroom + Bonus room, 1 bathroom Bungalow style home, $2200 per month. Other viewings available via appointment. Available immediately. Address is 1713 9th Street, Alameda, CA 94501. Please do not disturb neighbors. Wood burning fireplace. More photos at: [link].

Brave New World of Media Pitching: Facebook

PR Meets Marketing

I have only been on a Facebook for a year or so. mainly use it to keep in touch with personal connections, and rarely use it for professional reasons. believe that the “casual” aspect of Facebook does make it more difficult for business-to-business companies to leverage the full potential, with early success for consumer related companies. With that said, I do see the potential of Facebook from a PR perspective: Fan Club or Group?: Before setting up a group, you have the option of designating it as a group or fan club. Groups have membership limits while fans clubs don’t. ”.  .

PRMeetsMarketing Weekly Articles: April 10, 2008

PR Meets Marketing

The Weekly Articles list is back! Thanks for everyone's patience as the last few weeks have been a bit hectic. frankly haven't been able to get through my RSS feeds, which at one point, numbered over 600.  . will now try to keep up with my blogging duties in the future =):  .  . Bordering Cultural Differences - AdAge highlighted the issues of cultural advertising in an increasingly global world. Frankly, I thought this was funny and was obviously meant for a specific market.  .  . Selling Blog - HubSpot's Small Business Blog is one of my favs for getting useful tips. del.icio.us

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Are You Going to Blogger Social?

PR Meets Marketing

If you haven't registered yet, you have until February 15, 2008 to register. There's event a funny video that was put together of everyone attending: technorati tags: Blogger Social 2008. tags: Blogger Social 2008. icerocket tags: Blogger Social 2008 It's a brand new year and I'm so looking forward to the Blogger Social. Only 90 more days and party in New York! del.icio.us

PRMeetsMarketing Weekly Articles: March 11, 2008

PR Meets Marketing

I'm a little late in posting my Weekly Articles. will try to post another set of articles at the end of the week. However, future weekly updates may be more spotty as I'm focused on an upcoming launch. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Disclosing Everything? Scott's Morning Brew discusses how Mitch Ratcliffe of ZDNet discloses his professional affiliations. This raises an interesting question about ethical blogging. And in the spirit of full disclosure, I work for ON24. Listening to your customers will."    . In this post.

PRMeetsMarketing Weekly Articles: February 28, 2008

PR Meets Marketing

Here is this week's summary of articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Building Relationships - Valerie Valeria Maltoni of Conversation Agent discusses how revealing yourself is a key part of building relationships. As part of this post, Valerie provides her 4 good and bad things to do when pitching her. Reinventing Journalism - Though written last week, I found Scott Karp's post on Feb. 20th about reinventing journalism interesting. If more publications move to including links from other sources, how does this impact PR?

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PRMeetsMarketing Weekly Articles: February 15, 2008

PR Meets Marketing

This past week has seen some interesting conversations about press releases/newswires, how to conduct social media campaigns and the relationship with customers. Enjoy this last issue before the President's Weekend Holiday.   You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.    . The Power of News Wires - Read/WriteWeb has an interesting post about how BusinessWire's influence and ability to be a top Techmeme source. When a Release is Not a Release - B.L. The release was a funny announcement for procrastinators on Valentine's Day. My tip?

Blogger Social - 48 Hours to Register

PR Meets Marketing

technorati tags: Blogger Social 2008 , marketing. tags: Blogger Social 2008 , marketing. icerocket tags: Blogger Social 2008 , marketing Will you be there? Tons of great people will be there. You only have 48 hours to register. It includes three events - one Friday evening, Saturday afternoon and Saturday evening.  . del.icio.us

PRMeetsMarketing Weekly Articles: February 7, 2008

PR Meets Marketing

Here is this week's summary of articles. You  can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts. I'm surprised that the number of links to your blogs and Technorati Authority weren't included as ways to measure your social media. BRITE Conversations - Valerie Maltoni provides some food for thought in advance of an interactive CMO Summit being held at the Center for Global Brand Leadership. Is this PR Person You?

PRMeetsMarketing Weekly Articles: January 31, 2008

PR Meets Marketing

OK - either I've been lazy lately (which is possible) or I'm just not finding things that I want to share. think I need to expand my list of reading. Until then, here's this week's articles. You  can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Email Marketing Gone Bad - PR Week demonstrated what NOT to do with email marketing. Per BL Ochman, PR Week spammed thousands of subscribers and exposed passwords. Pack a Twitter? This was a topic addressed by Chris Brogan and Dave Fleet. This post provides advice on using Twitter Packs. plan to. Act now.

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PRMeetsMarketing Weekly Articles: January 24, 2008

PR Meets Marketing

  This week's summary is shorter than usual. Let me know if you have any recommendations for make this a more useful list of information. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :   . It's Good to Be Delicious - I so love MarketingPilgrim because I always get nuggets of wisdom that help with PR and marketing. Yahoo is starting to include delicious information into the search results. Whether or not this will augment search rankings, it's good to know how many other people find the information useful. Monitor - Respond - Optimize.

PR Meets Marketing Weekly Articles: May 2, 2008

PR Meets Marketing

 . You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  . Permission Please - Mark Goren of Transmission Marketing highlights how he was automatically subscribed to Marriott Hotel newsletters without his permission. The comment stream is interesting regarding the needs of business and person perspective. However, I side with Mark on this one. There are better ways to ask for permission.

PR Meets Marketing Weekly Article: April 24, 2008

PR Meets Marketing

You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  . If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  . Mail Marketing - According to eMarketer, don't underestimate email. Relevancy to your audience is key to the success of email marketing promotions and offers.  . This posting reminds me I should look into them more closely.  . Persistence Counts - Mr. Tom Pick underscores the importance of persistence when pitching bloggers. del.icio.us

PR Meets Marketing Weekly Articles: April 17, 2008

PR Meets Marketing

This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch.   You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  . If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  . Frankly, Twitter is losing out on a huge opportunity here. Lost opportunity anyone?  . told them to stop calling.  .

Let the 2008 Trend Lists Begin

PR Meets Marketing

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. As PR has the opportunity to manage social media relationships, then how do you balance and measure the impact of "long tail" relations will be key in 2008.  . Tom Pick of Web Market Central also provided me with his predictions for 2008. del.icio.us

No Weekly Articles This Week: February 22, 2008

PR Meets Marketing

Sorry everyone. Work's been a bit busy this week and I haven't had time to put this week's Weekly Articles together.  With With that said, this past week provided closure to an account I mentioned here previously  - Blu-ray.  Here Here are some articles for your reading pleasure: Sony's Blu-ray wins HD DVD battler - UK Guardian. Blu-ray Wins Battle in the High-Def War - US News & Report. Blu-Ray wins, who cares? Silicon Valley Watcher. Blu-Ray wins, HD DVD loses, Probably - CNet Blogs. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.

Let the 2009 Trend Lists Grow

PR Meets Marketing

  One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. To me, these seem almost second nature! So what do I think will be top trends for 2009? del.icio.us

Gift Card Warning Email – Part 2

PR Meets Marketing

AnnTaylor (November 20, 2008 at 8:09 pm&#. Jennifer, (November 23, 2008 at 7:34 am).  . Last week, my cousin forwarded me an email to warn me about buying gift cards from several retailers this year. Wanting to pass along this friendly consumer warning, I posted the email with my thoughts on my blog.  . Since then, I believe that I was duped into passing around false information.

A Hidden Rule of PR - If you don’t ask, how do you know you won’t get it?

PR Meets Marketing

Since my first PR job with Ogilvy & Mather PR Taiwan, I’ve discovered this “hidden rule” the hard way. When you’re just starting out, you’re taught to do what you can to please the journalist – and now extending to bloggers. Most practitioners start by asking what the journalist wants but now asking questions that you want to ask on behalf of your client or company.

My Top 5 Blogging Outreach Mistakes

PR Meets Marketing

The posts that I learn the most from are by those who are willing to show their mistakes and what they’ve learned. This not only humanizes them but also makes us feel just a little bit less stupid!  . While there are a lot of posts about how to pitch a blogger, I thought it would be an interesting twist to list the top five mistakes I’ve made a la Letterman style:  . del.icio.us

Sarah Palin - Media Training 101!

PR Meets Marketing

Sarah Palin. Oh my gosh. While I’ve voted mainly Democrat, this post isn’t about the politics of the election. Rather, did you SEE and HEAR those interviews with Katie Couric and Charles Gibson. Considering that Palin has been out of the public since being announced as the VP pick, I assumed that she’s been undergoing intense media training. Now don’t get me wrong. del.icio.us

Are You Ready for Virtual Trade Shows?

PR Meets Marketing

Disclosure: My company, ON24 , just introduced a new solution today - ON24 Virtual Show.   I decided to take this occasion to write a larger post about the virtual events/tradeshows market. Please note, the opinions expressed in this post are my own and not a reflection of my company's. With an online version, the thought is that organizations will minimize tangible (i.e. What do you think?

The Role of SEO in PR

PR Meets Marketing

I've been in public relations for over 10 years. But it wasn't until I went in-house in late 2005 that I even heard these three letters: S - E - O. Search engine optimization, what's that?  . Little did I know how important this was. Without the magic of SEO, people wouldn't be able to find you on the ever-powerful Google and other search engines. And PR's role is more important than we realize.  .

Argh - Twitter Going Crazy

PR Meets Marketing

At what point will people finally get tired of all the screw ups with Twitter

Brave New World of Media Pitching: Twitter

PR Meets Marketing

I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. It's how do we pitch people in general?  . The traditional standards still apply: get to know the person you're pitching, understand his or her preferences for pitching, and make sure you're pitching something relevant. The questions now is, which is better? What about you?

Twitter Experiment: Why Follow?

PR Meets Marketing

 I usually follow people on Twitter  that have something to say and is related to my career. always found it interesting when people just followed everyone. So when this twitterer recently "followed" me, I was intrigued. he or she (I'm assuming she due to the image) is trying an experiment. When I last checked, this person was following over 5900 people with 155 reciprocating. del.icio.us

Facebook Chat?

PR Meets Marketing

Interesting. Facebook offering chat now. Do I really want another IM feature? Crap, I don't even us Google Chat

Off topic: Beijing Olympic Torch Relay

PR Meets Marketing

I don't include my political leanings on this blog. That's not the purpose. With that said, the recent uproar over the torch relay hits home a bit. majored in East Asian Studies with a heavy dose of Chinese language and culture. lived in Tianjin (2 hours south of Beijing via train) for one year in undergrad and Taipei for three years after graduating. I'll have to see it on TV tonight

Is Twitter Just a Popularity Contest?

PR Meets Marketing

I've been thinking about this recently. notice that certain folks seem to have very active, two-way conversations or multi-person chats on Twitter. Sometimes, I engage in a conversation with someone about an upcoming event or meeting up.  . What I'm talking about are the extensive conversations amongst multiple folks. This has only happened once when I asked folks about PR agency retainers.

Hello, My Name is Cece and I'm a Control Freak

PR Meets Marketing

Admit it. If you're in PR, you're probably a control freak. Come on, the first step in recovery is admitting that you have a problem. It took me over 10 years, and I can now calmly stand before my fellow PR colleagues, "My name is Cece and I'm a control freak." Follow these SEVEN steps and you too can start down the road to recovery:  . Not everything is in your control. Let me repeat that.