Paul Gillin

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

And they’ve been doing it every year since 2008, which makes the trending data particularly useful. Key findings of this study include: • In 2013, 171 companies (34%) had corporate blogs showing the largest increase in use of this tool since the 2008 study of the Fortune 500.

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Unfair Rap on Gates

Paul Gillin

Since leaving Microsoft in 2008, Gates has all but disappeared from the industry he helped create, devoting himself instead to his foundation. He has thrown himself into that task with all the energy he brought to crushing Microsoft competitors, only this time has goals are perhaps more commendable.

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Attack of the Customers Press Release

Paul Gillin

A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008. Paul Gillin is a writer, speaker and online marketing consultant who specializes in helping businesses use content to reach customers.

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The Power of B2B Communities

Paul Gillin

It started in October, 2008 and had attracted more than 700 contributions 18 months later. In their 2008 book Groundswell , Charlene Li and Josh Bernoff cite the example of one unpaid Dell Computer customer who saves the company an estimated $1 million per year by answering technical questions that would otherwise require Dell resources.

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How to Summarize Content for a Business Audience

Paul Gillin

1 AP story: The number of Americans applying for unemployment benefits fell 19,000 last week to a seasonally adjusted 326,000, the fewest since January 2008. Here’s a typical example from an Aug. The decline shows the job market continues to strengthen.

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The Changing Rules of B2B Marketing

Paul Gillin

In 2008, about 100 people visited the site every day. Members share advice and ask questions of Hanson and the other engineers, who dispense it for free. The community is open and fully searchable, although only registered members can submit articles and comments. By early 2010, that number was over 5,000.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. “When I asked if there was a change in design, they denied it at first.”. In fact, Shah’s suspicions were correct.