| | | Paul Gillin | |  2008 | 6 articles |
| Page 1 of 1 | Previous | Next | PAUL GILLIN MAY 27, 2010 The Power of B2B Communities It started in October, 2008 and had attracted more than 700 contributions 18 months later. In their 2008 book Groundswell , Charlene Li and Josh Bernoff cite the example of one unpaid Dell Computer customer who saves the company an estimated $1 million per year by answering technical questions that would otherwise require Dell resources. Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting? | PAUL GILLIN AUGUST 29, 2012  Attack of the Customers: The Pampers Dry Max Crisis P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. It’s due to be published this fall. However, Rosana Shah of Baton Rouge, LA was not impressed. Standoff. | | | | | |
| PAUL GILLIN JUNE 17, 2010 The Changing Rules of B2B Marketing In 2008, about 100 people visited the site every day. Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Your feedback is welcome. Please ignore the typos and grammar flaws that inevitably appear at this stage. Friends know Scott Hanson as an affable native Texan with a penchant for computers, cars and poker. | PAUL GILLIN MARCH 17, 2013  Unfair Rap on Gates Since leaving Microsoft in 2008, Gates has all but disappeared from the industry he helped create, devoting himself instead to his foundation. Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap. Microsoft was his way to make the Foundation real. | PAUL GILLIN JANUARY 24, 2013  Attack of the Customers Press Release popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008. I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion. | PAUL GILLIN OCTOBER 31, 2011  Economic Disruption: We’ve Seen This Before When the global economy was declining in 2008, the decline in world trade and industrial production was actually steeper than in the 1930s. Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Closing Remarks By Martin Fleming, IBM Chief Economist. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. | | | | | | | |
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