In 2008, no one had even heard of the App Store. As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt. Video is the most effective tool to achieve this. Videos can be posted for free and linked via social media and email marketing. There are staggering statistics to support these trends. Video Posts