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APRIL 10, 2012  Are You Ready for the Future of Marketing?
It seemed like between 2008 and now, marketing had undergone a transformation and the textbook couldn’t keep pace with it. I looked at my marketing text books one last good time – the pages seemed fairly crisp, but most examples cited in the book seemed obsolete. So what happened to the classical marketer – the one whose world circled around the 4Ps? Agile planning. Advanced analytics.
APRIL 10, 2012 | MARKETING LEADERSHIP COUNCIL
 Are You Ready for the Future of Marketing?
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