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MARKETING INTERACTIONS
OCTOBER 31, 2012
Revelations from Content Audits
In fact, it's one of five of what I call Catch Factors that I've written about since 2008. I've been doing a lot of content audits lately. Boy are they an eye opener! When you have to sit down and read a slew of content from one vendor in a short timeframe, it can be exhausting. But I always learn a lot of great stuff from the immersion. was reading a great post by David Brock this morning, " But we gave them every thing they wanted!?! One of the core principles I've rallied around for a long time is the need to simplify effort. do a deep-dive content audit.  
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MARKETING INTERACTIONS
MAY 18, 2010
B2B Marketers Need Big-Picture Thinking
You haven't posted a new customer story for over a year and the latest press release is from 2008. B2B Marketers are trying to learn how to use social media, content marketing, lead nurturing, personas and a host of other evolving means of attracting buyers through digital marketing. I'm all for it. applaud your intentions. However, one of the things you need to do first is stop and think. It struck me today that there are so many opportunities to learn about all these newer marketing tools that we can be fooled into putting the horse before the cart. Come on, admit it.
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MARKETING INTERACTIONS
JUNE 22, 2009
Tech Buyers Use Collateral for Purchase Decisions
The survey report, Eccolo Media 2008 B2B Technology Collateral Survey, definitely provides validation for their premise. Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions. Their premise was to prove that content development is more than a cost sink or requirement for doing business. The survey results will also be helpful to B2B marketers who're planning for nurturing content development. It also validates the need for content that provides information buyers need, not just what you want to tell them. companies. video. Gee, go figure!
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MARKETING INTERACTIONS
MARCH 16, 2009
The 60 second marketing website challenge
Their November 2008 report showed that people visited 1,594 web pages per month, averaging 43 pages per web session. We all like to think of our websites as destinations that serve to engage our prospects and customers. But this article from eMarketer — Has the Internet Made You More Productive — delivers a clear challenge to your website content. The article quotes a Nielsen Online survey from January 2009, showing that respondents visit 131 domains per month and spend 60 seconds on a web page. This means your content has to be on target. See any differences? Is it enough?
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MARKETING INTERACTIONS
AUGUST 4, 2008
Back Story as foundation for your content marketing plan - Marketing Interactions
» August 04, 2008 Back Story as foundation for your content marketing plan Youre coming up on a new project launch, or maybe re-evaluating your marketing goals for the upcoming 4th quarter, and you need content to get the word out and generate interest and, well, deals. Posted by: Todd Cabral | August 07, 2008 at 07:49 AM Hi Todd, Thanks for dropping by! Ardath Posted by: Ardath Albee | August 07, 2008 at 08:15 AM Verify your Comment Previewing your Comment Posted by: | This is only a preview. Main | Is Drip Marketing for You? Focus - who are you marketing to?
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MARKETING INTERACTIONS
FEBRUARY 18, 2010
CSO Insights eBook: Sales Management 2.0
In fact, the 8% drop in sales plan attainment from 2008 to 2009 has put many of us under the gun to turn strategy into results. I'm pleased to be able to share the new CSO Insights eBook: Sales Management 2.0 - Optimizing Sales Performance Volume 2 that's hot off the presses with the conclusion of their 16th annual Sales Performance Optimization Study (SPO). Download your copy
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