| | | Marketing Genius Blog | |  2008 | 2 articles |
| Page 1 of 1 | Previous | Next | MARKETING GENIUS BLOG JUNE 15, 2010 Email Testing 101: Getting Started If not, take a look at your email statistics from your last couple of emails and find out what works and what doesn’t: average open rates are around 12%, and average click rates are between 2 and 3% (more details in the Email Marketing Metrics Report , 2008). If you are currently doing email marketing, you have probably heard it before: testing will improve the effectiveness of your email marketing efforts. But relatively few companies take full advantage of email testing, mostly because it seems too daunting to get started. Why Email Testing? What To Optimize For? How to test? | MARKETING GENIUS BLOG JANUARY 5, 2010 How-to Get Deals from Your Inactive Leads trade show XYZ in 2008). Marketing Automation is not just for nurturing new leads. Many companies have invested a lot of money in lead generation for many years, through tradeshows, list buying, advertising, search marketing and so on. Most of these leads are not immediately ready to buy. Most don’t even want to talk to a sales person yet. All the while, they are just sitting in the database, or - at best - getting a monthly newsletter. The big question is: can you still find deals by following up with these old leads? What Not to Do. Let’s look at a better of doing it. | | | | | |
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