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Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. In their quest they developed an internal communications platform that generated thousands of conversations across the company.

Dealing With Non Profit Proliferation in Social Media

Marketing Edge

Ask Stacey Monk of Epic Change, the organization that launched Tweetsgiving and raised money to help build a school in Tanzania in 2008. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ah the good [.]

Dealing With Non Profit Proliferation in Social Media

Marketing Edge

Ask Stacey Monk of Epic Change, the organization that launched Tweetsgiving and raised money to help build a school in Tanzania in 2008. [.] Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms.

Retailers Taking to Facebook One Way or Another

Marketing Edge

Cohen's firm, Rosetta, monitored uses of Fan pages by major retailers overtime from May to September of 2008. highlight from the piece; “A September 2008 study by Rosetta (formerly Brulant) that focused on the top 100 online retailers in the US found that 59 had a fan page on Facebook, up from 30 in May 2008. For a little background on my perspective on retailers and how they can assemble a comprehensive online strategy, dial back into the archives of the Marketing Edge blog to January 3, 2008 and the potential social media play for REI. Time 14:22.

Content Marketing Playbook: Strategy and Roadmap

Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. conference.

Marketing Edge

Marketing Edge

Share on StumbleUpon Tags: monetize , P&G , social network , social relationships This entry was posted on Wednesday, November 19th, 2008 at 7:17 am and is filed under blogging , business marketing , marketing , social media , social network. Tom OBrien Says: November 20th, 2008 at 8:53 am Hi Albert: You nailed it with this post. What should I do? “Who said this is media?

Marketing Edge

Marketing Edge

Share on StumbleUpon Tags: business networking , community , Jeff Pulver , social clubs This entry was posted on Monday, November 24th, 2008 at 7:30 am and is filed under community marketing , corporate marketing , small business , social media , social network. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Subscribe to our RSS feed

Can Your Personal Brand Be Too Popular?

Marketing Edge

This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted. The issue of personal brands clashing with corporate brands is something I've commented in the past. Ouch, that's a tough one.&#.

Word of Mouth Beats Out Comparison Shopping for Health Care

Marketing Edge

Time 28:43. Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC) When it comes to consumers selecting a provider. Where does this put social media in healthcare?

Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club

Marketing Edge

Time 23:42. It's nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose. It dawned on me while watching Jeff Pulver go through his networking techniques at a recent social media breakfast in Minneapolis. Pulver creates a meeting of the digital and physical worlds. Jeff Pulver @ SMBMSP from Albert Maruggi on Vimeo.

“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�

Marketing Edge

Apologies for the long headline, but that quote from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co, will go down as one of the greatest business quotes of all time. He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn't even like the words social media! More Movement Than Market. Imagine that.

Does Transparency Mean An Open Kimono?

Marketing Edge

Time 12:48. misnomer of social media is how some interpret the definition of transparency of information. It doesn't mean opening your kimono for all to see your company's warts. Shel Holtz and John C. Havens thoroughly explore this topic in their new book Tactical Transparency: how leaders can leverage social media to maximize value and build their brand. Let's take football for example.

Twitter Means Business and Then Some

Marketing Edge

Time 22:51. One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists. don't want to say popularity, although it has 3.2 million users , because this word is less meaningful. journalist to his core, Ojeda has been with the St. For example, there is a Twitter public media category.

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

Time 22:14. How do big corporate brands implement social media? One answer is, they don't, their customers do it for them. That's one way, others include: Providing social tools – Facebook applications or widgets. Cause collaboration – Supporting in dollars and actions a cause involving company and customers. Fast Forward to Today. That last part is what makes it dynamic for Coke.

Ford Has Social Media Personality and its Scott Monty, Plus the Mustang

Marketing Edge

Time 19:32. Social media continues to work its way around the innovative companies in the Fortune 500. It pays when you have products that can inspire an emotional commitment, oh say like a ‘65 Mustang. Ford is laying out a great social media plan for the introduction of the 2010 Mustang model. Monty also authors the Social Media Marketing blog. Marketing Edge Contest.

Keeping a social network rolling, America’s RV community

Marketing Edge

OK, I'll admit it, I'm a freak for RVs. All kinds, Class A, Class C, even conversion vans have a soft spot in my heart. Maybe it's because of the feeling of freedom I get on the open road, or the sheer comfort of some of these beautiful home away from home on wheels. Today I spent sometime with total strangers, yet they were as friendly as my next door neighbors. Paul, MN at the state fairgrounds.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » 2008 full of spices for corporate marketers – REI potential is just one example The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Says: January 3rd, 2008 at 10:59 pm Excellent post!

The boobs have it, the biggest PR blunder since New Coke

Marketing Edge

A horse with Hooters, now that's classy. It caught me off guard this morning when I read stories about Hooters joining on as a new co-sponsor for this year's Kentucky Derby and Preakness winner Big Brown, just in time for a likely triple crowning of the thoroughbred. mean, this is a horse named after UPS, you know brown trucks, brown uniforms. And what do winning horses have? Speed. You bet

Marketing Edge

Marketing Edge

2008 is the Casey Kasem era of social media. Share on StumbleUpon This entry was posted on Monday, January 7th, 2008 at 12:04 pm and is filed under new media. Michael Benidt Says: January 8th, 2008 at 7:14 am Wanna’ see a place where all the people who want to sell you the dream of making the “A&# list? Albert Maruggi Says: January 10th, 2008 at 2:24 pm Thanks for the comment Mike, and the link to a crazy site. I try to keep my stock up with family, friends, clients, and the like. I don’t know I buy into being a traded commodity. What should I do?

Marketers can drink it up at the Tiki Bar and the new short form genre

Marketing Edge

Time 20:22. Tiki Bar TV is one of the most popular vidcasts. This wonderful comedy short-form with colorful characters and a winning drink recipe at the end of every show is an excellent example of great work in this new genre — one in which marketers can access a community of fans. Tosca Musk of Musk Entertainment is the producer of Tiki Bar TV. ” They even invited me over for a drink.

MN GOP caucus location search phrase yields Obama google ad - nice

Marketing Edge

Just a quick post to give Senator Obama a pat on the back. I did a google search for MN GOP caucus locations and the Google Ad at the top was Where to Caucus for Obama. Now that's really reaching out to the other side. You would think one of the other GOP candidates would have ranked high organically or paid given that search term. So the issue is does it really matter?

Marketing Edge

Marketing Edge

His LinkedIn profile is his window to others and visa versa, He created a physical world networking format called LinkedIn Live which celebrated its first anniversary in 2008. Share on StumbleUpon Tags: Chuck Hester , Hester , LinkedIn , networking , Personal Brand This entry was posted on Friday, December 26th, 2008 at 6:32 pm and is filed under marketing , social network. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders.

Marketing Edge

Marketing Edge

If you want to use the widget for this Motrin ad question here is the code: Share on StumbleUpon Tags: baby sling , moms , Motrin This entry was posted on Tuesday, November 18th, 2008 at 11:40 am and is filed under advertising , blogger relations , brand management , marketing. Responses to “Motrin’s Big Pain&# Debbie Petras Says: November 18th, 2008 at 11:48 am Albert- The Quick Comments widget is clearly visible on this post. Liz Says: November 18th, 2008 at 12:42 pm Cool opinion tool! What should I do? You can also provide more details than a word in the text box.

Santa Uses Giftag!

Marketing Edge

In my Xmas 2008 list I have warm and toasty long johns (I live in Minnesota, give me a break) from REI, and at Best Buy, an excellent Samsung 46" 1080p flat panel HDTV for an unbelievable price. Time 43:24. Oh, God, now don't be getting all upset about me saying Santa uses Giftag. Can you prove Santa doesn't use Giftag? Exactly. So there. Giftag is the new gift-registry builder and community platform from Best Buy's social media team. The best part about it is — get this — it is based on the fundamental principle that the social web is, well, social. That's my favorite part.

Marketing Edge

Marketing Edge

Leave a comment here or call the comment line 206-600-6887 Share on StumbleUpon Tags: brand journalism , David Meerman Scott , newsroom This entry was posted on Monday, October 13th, 2008 at 11:02 pm and is filed under corporate marketing , marketing , social media. Britton Manasco Says: October 21st, 2008 at 6:59 pm Interesting. I’m not sure whether it makes sense for marketing departments to turn themselves into newsrooms, however. What should I do? The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts.

How are presidential campaigns and parties using social media

Marketing Edge

For example - Divided We Fail sponsored by AARP, Business Roundtable and other groups, Clean and Fair Campaign 2008 a group set up on Facebook by members of the Public Relations Society of America, PRSA The Story of Stuff with Annie Lenoard, the National Right to Work among many others. I normally don’t get into politics on this blog, and I’m not going to start now. That’s why I wrote this political piece for Media Bullseye about the use of social media in this year’s presidential campaign. Share them with your fellow readers

Best PR and SEO Tactics

Marketing Edge

Time 28:49. What’s in a word? Plenty. Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap. As a former journalist, I’m always thinking about the news angle, whether it’s for clients, this podcast, or the pure enjoyment of staying on top of the issue. The beauty of this is, search engines think like news people as well. The major search engines pick up trends across the net, reward in-bound links to your page, and give recognition to first movers. VigiLanz is a client). YOU COMMENT WE GIVE FOOD. Happy New Year.

Three Elements of a Winning Blog Post

Marketing Edge

I’m a fan, friend, and peer of Lee Odden. His blog post on the Top Rank Blog today is about the best social media podcasts. It is classic in that it serves several purposes. Provides helpful information for the community (key to all of social media). Taps the interests and mention of his post by the people he writes about (you know you want people talking about what your are writing). Drives traffic from several networks by adding a voting component (Ain’t that the idea?). You know it’s like who does your doctor go to type of thing. Gee, what’s Odden up to now, let’s go take a look.”

Five Ways PR Will Adapt to the Next Generation Newsroom

Marketing Edge

Time 30:05. What would a newsroom look like if you built it from scratch today? That was the question answered by a project sponsored by the Knight Foundation and conducted at the Chronicle, the student newspaper of Duke University. It was led by Chris O’Brien, who in addition to being project manager for the Next Generation Newsroom, is a business columnist for the San Jose Mercury News. The beauty of this project is that it’s not just research and concept; the blueprint of the next newsroom is now a proposal being considered by Duke University. Paul, MN, food shelter. Please stop.

This is Classic New Thinking by Seth Godin Tapping New Media

Marketing Edge

Seth Godin strikes again. When MBA's are a dime a dozen, and most formal, traditional education is struggling to deliver information that is not obsolete by the time the graduate walks out into the real world, Godin offers a higher education program with mutual benefit. It's a twist and from my perspective a combination professional volunteer effort, executive MBA, and marketing version of The Apprentice (of Donald Trump fame) program. So here's the deal. Six months working with Seth Godin and his team on a new project. Is this something where you will get to do what you want? Absolutely.

Motrin’s Big Pain

Marketing Edge

Edgy advertising can sometimes cut the wrong way. Motrin is finding that out the social media way as mommy bloggers, Twitter Moms, and even a few dads are chiming in regarding an ad about fashionable baby carrying techniques. It's not like this is a new trend — baby slings have been around for a long time. The latest fashion, combined with the ability to comment on it, is what is giving Motrin a migraine. What are your thoughts about baby slings and social media-savvy moms giving Motrin a piece of their mind? You can also provide more details than a word in the text box.

Breaking Through Same Old Health Care Marketing

Marketing Edge

Time 17:44. Who knew that all we needed was a urine cup and syringe mascots with Facebook pages to get people to use the online services of HealthPartners? In this podcast with Larissa Rodriquez, director of care delivery marketing for HealthPartners, we’ll uncover the story behind Petey and Pokey. First major criteria for healthcare marketing – Accepting that doing what everyone else is doing will not get you noticed. HealthPartners has a business objective of driving greater usage of its online self-service options. Some messages are serious matters of life and death.

The Tech Economy & Social Media

Marketing Edge

I enjoyed George Colony and Forrester's exceptional work in research and analysis for more than a decade. Like Colony, I have lived through the 90s enterprise tech ascent and the ‘01 free fall. Recently Colony listed 5 reasons this tech recession will be different. Colony contends that technology will be down but not out in part because technology is more prevalent in our daily lives than in the past. Let me highlight his fourth reason by citing it directly here because it involves social media, Colony writes, “4) Customers live on tech. This is an old and tired perspective. And you

Marketing Edge

Marketing Edge

Share on StumbleUpon Tags: online community , RV , social network This entry was posted on Tuesday, July 15th, 2008 at 11:03 pm and is filed under marketing , social network. One Response to “Keeping a social network rolling, America’s RV community&# Mari Smith Says: July 30th, 2008 at 2:32 pm Fabulous post, Albert. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Paul, MN at the state fairgrounds.

The New Newsroom – What’s in Your Company?

Marketing Edge

Time 9:14. Here's a new way to look at your marketing department, as a newsroom. Because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought leader, and a way to create dynamic valued information that works with a sales cycle. Companies are not limited to brochures, more importantly; their audiences are accustomed to getting all kinds of formats, when and where they want it. Here is a list to help determine if your company can tap into a newsroom. Do you have internal or access to expertise in your field.

Marketing Edge

Marketing Edge

Share on StumbleUpon Tags: marketing books , Stephen Baker This entry was posted on Monday, August 4th, 2008 at 2:08 pm and is filed under marketing. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.