| | | Lead Views | |  2008 | 8 articles |
| Page 1 of 1 | Previous | Next | LEAD VIEWS DECEMBER 21, 2010  B2B Social Media Marketing –Is it relevant? That was up 9 percentage points from November 2008 and about 4 points from June 2009, showing a steady increase in B2B participation. As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. This post is an effort to dispel, some of those myths. Social media marketing has three important aspects. Wonder why? | LEAD VIEWS SEPTEMBER 21, 2010  The Science of Getting ReTweeted The report was published in 2009 based on the data collected by Dan over the course of 9 months, beginning in December of 2008. Twitter today is a very important social media marketing tool, one which has increased the life and reach of any content. Don’t believe? He also collected a random sampling of over 10 million “regular” Tweets that may or may not be ReTweets. | | | | | |
| LEAD VIEWS MARCH 1, 2011  Selling Search to the C-Suite along with fellow search marketing expert Bill Hunt), which is now in its Second Edition (2008). Today’s post is by Mike Moran, an Internet marketing, search technology, Web personalization, and Web metrics expert. can almost hear the muttering from here: “No matter what I do, my CEO pays no attention. I’ve heard those laments from many people?so Why indeed? And it’s not just CEOs. | LEAD VIEWS AUGUST 16, 2010  The Giants in the Marketing Technology Landscape This is IBM’s 8th marketing and data related deal since 2008 – Cognos, iLog, Lombardi, Initiate, SPSS, Sterling Software, Coremetrics and Unica. IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million. | LEAD VIEWS AUGUST 27, 2010  Nurture The Leads In Your Sales Funnel – On Social Media According to the November 2008 Aberdeen Group research report, “Lead Nurturing: The Secret to Successful Lead Generation,” the top three channels used are email (65%), telephone calls (44%) and direct mail (26%). Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. In both these scenarios, emails emerge as the most popular lead nurturing channel. | LEAD VIEWS AUGUST 27, 2010  Nurture The Leads In Your Sales Funnel – On Social Media According to the November 2008 Aberdeen Group research report, “Lead Nurturing: The Secret to Successful Lead Generation,” the top three channels used are email (65%), telephone calls (44%) and direct mail (26%). Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. In both these scenarios, emails emerge as the most popular lead nurturing channel. | | | | | | | |
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LEAD VIEWS | MONDAY, AUGUST 16, 2010  The Giants in the Marketing Technology Landscape
This is IBM’s 8th marketing and data related deal since 2008 – Cognos, iLog, Lombardi, Initiate, SPSS, Sterling Software, Coremetrics and Unica. IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million. The multiple IBM is paying for Unica is very encouraging (IBM is offering $21 a share to Unica shareholders, more than double the share’s closing price on Thursday last week, on the Nasdaq Stock market and the highest level the stock has ever seen). MORE >> -
LEAD VIEWS | THURSDAY, APRIL 22, 2010  Salesforce’s ‘LEAD’ing intentions!
The announcement caught a lot of people by surprise because the last significant purchase by Salesforce was for InStranet at $31.5m, in August 2008 and the latest purchase was for almost 5 times the cost of previous one, making it the biggest acquisition for the software company till date. Salesforce.com on Wednesday announced its definitive decision to buy Jigsaw , the business data provider for $142 Million in cash, plus a performance-based earn out of up to 10% of the purchase-price. The deal is expected to close in the second quarter of fiscal year 2011. MORE >>
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