| | | It's All About Revenue | |  2008 | 11 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE NOVEMBER 13, 2012 20 Stats Every Modern Marketer Should See million in 2008 to 106.7 Monthly video viewership grew by 330% between 2008 and 2012. by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them. It’s for good reason. Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. Source ). Source ). | IT'S ALL ABOUT REVENUE APRIL 4, 2012 Social Business Q&A: 10 Questions with Augie Ray In 2008, the challenge was getting companies to even take social media seriously. by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind word from someone special, notice a tweet in passing … and something about it sticks. Maybe it inspires, or perhaps it irritates. But it calcifies, until we do something about it. And that’s one of the ways change happens. Readers, meet my friend Augie. | | | | | |
| IT'S ALL ABOUT REVENUE MARCH 10, 2012 6 Marketing Lessons I Learned from Lean Software Geeks One of the first things Dickerson did as the newly minted CTO at Etsy in 2008 was issue a public apology. by Jesse Noyes | Tweet this A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers. Cross-functional learning is the norm. That’s why I made my way to Lean Startup panel on the Product Lifecycle today. While the theme was geared towards lean startup fans, there was plenty of wisdom for B2B marketing. Here are 6 of those nuggets. Sell Your Business, Not Your Product. But they should. | IT'S ALL ABOUT REVENUE JUNE 28, 2011  10 Fast Facts About HomeAway between the end of 2008 and the end of 2010. It jumped from 386 employees at the end of 2008 to 842 employees at the end of the first of 2011. by Jesse Noyes | Tweet this For years, Austin, TX-based HomeAway has been helping vacationers find private home rentals that can be rented for a month or even a day. Now the company is looking to find a home of its own on the public market. | IT'S ALL ABOUT REVENUE APRIL 12, 2011  Social Media For Social Good. Will It Do Any Good? President Barack Obama’s success leveraging social media to raise campaign contributions in 2008, and a wave of funding coming through social media channels for relief work in Haiti after the earthquake, are signs the sector has turned a corner, Kanter said. by Jesse Noyes | Tweet this. The series will be rolled out on It’s All About Revenue over the coming weeks. Share email. Reddit. | IT'S ALL ABOUT REVENUE AUGUST 4, 2011  Marketers: How To Get Noticed by “Influencers” which ran in FastCompany in 2008. by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. It’s a persistent discomfort. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. Why do “influencers” matter more than ever? | | | | | | | |
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IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 7, 2011  Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
The following chart, which was generated using Eloqua’s Revenue Benchmark Index , plots the ratio of B2C vs. B2B website traffic from 2008 to 2011 (Sept 30) for companies with over $1 billion in revenue. by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google). Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend? What do you think? MORE >> -
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 9, 2011  Digital Body Language and Economic Health [Chart]
by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008. In particular the gap between Q4 2008 to Q3 2009 was intriguing. The one thing I am happy about, is that it seems that when times are tough marketers turn to technologies like marketing automation to help them “do more with less” to maximize the effectiveness of their marketing efforts. One thing I have always wondered is if tracking the online activity (digital body language or DBL) of potential buyers is a good indicator of macro-economic trends. MORE >> -
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 1, 2011 10 Fast Facts About Zynga
From 2008 to 2010, Zynga’s adjusted EBITDA increased from $4.5 by Jesse Noyes | Tweet this It’s that time again…Time for us to bring you another edition of 10 Fast Facts plucked from a company’s S-1 filing. After months of expectation, social game-maker Zynga , creator of Farmville and Cityville, snuck in its intention to go public right before the long weekend. As our 4 th of July gift to you, we deliver 10 Fast Facts About Zynga. Read it, and then go fire up the BBQ! Massive Multiplayer. That’s a lot of crops. Beyond Facebook Credits. million to $392.7 million. million in 2010 to $112.3 MORE >> -
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 4, 2011 The Revenue Performance Management Bandwagon
In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. by Brian Kardon | Tweet this. Following is a post from our internal blog. We thought the world might like to read it as well. All part of our commitment to transparency. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#. Thomas Edison: “There ain’t no rules around here. We’re trying to accomplish somep’n! Imitation is easy. The real work is in creating something new. MORE >> -
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 19, 2011  10 Fast Facts About Zillow
million in 2008 to 7.6 Between 2008 and 2010, annual revenues grew from $10.6 In 2008, subscriptions represented only 1% of all revenues. by Jesse Noyes | Tweet this. Zillow is looking to find a new home on the public market. That’s right, yesterday the Seattle startup that provides information on homes for sale and rent on the Web and smartphones, filed for an IPO with the Securities & Exchange Commission. Zillow hopes to raise around $50 million. But Zillow is a fascinating mix of social media and data. Zesty Stuff. Unique Growth. million in 2009, a 38% increase. MORE >>
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