| | | Industrial Marketing Today | |  2008 | 49 articles |
| Page 1 of 1 | Previous | Next | INDUSTRIAL MARKETING TODAY JANUARY 14, 2011 Content Marketing: Think Like a Publisher, Act Like an Investor Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. | INDUSTRIAL MARKETING TODAY MAY 26, 2010  Deconstructing the Four Stages of the Industrial Buy Cycle Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. In short, this is good, practical and actionable stuff and not some marketing theory. of Tiecas, Inc. | | | | | |
| INDUSTRIAL MARKETING TODAY APRIL 14, 2012  Industrial Marketing Company Celebrates 25 Years in Business launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing. April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! It has been an incredible journey so far. Come along with me as I take a trip down memory lane…. had read an article in Inc. So a big thank you to all of you. | INDUSTRIAL MARKETING TODAY DECEMBER 22, 2011 Top 10 Industrial Marketing Posts of 2011 Not all the posts were written in 2011, one was way back from 2008. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. That’s the power of inbound marketing with content. Unlike David Letterman’s Top Ten list; my industrial marketing blog posts are listed in decreasing order of popularity. | INDUSTRIAL MARKETING TODAY JULY 14, 2010  Is Content Curation an Easy Way for Content Marketers to Do More. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation? of Tiecas, Inc. | INDUSTRIAL MARKETING TODAY SEPTEMBER 27, 2010  Have Digital Marketing and Social Media Killed the Industrial. Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? Solution: Curate content and make it easily searchable. | | | | | | | |
| - Digital Marketing for Control Engineers, Machine Builders and Designers
In 2008, 78% of the respondents agreed that the results at the top of a search list were probably bought and paid for, regardless of relevance. Surprisingly Forums and Bulletin boards showed a strong 15% weekly work related usage even though many considered them as often outdated and not moderated with a lot of bad information from self-proclaimed ‘experts’ Product videos and machine automation videos receive only an occasional or rare monthly use but the level of occasional use has grown from one in seven in 2008 to one in three in 2011. It is definitely worth it. MORE >> -
INDUSTRIAL MARKETING TODAY | THURSDAY, JULY 29, 2010  The Disconnect Between B2B Content Marketing and Customer Engagement
New Posts (RSS) Subscribe by Email Let’s Connect Blog Directory ADVERTISEMENTS Archives October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 January 2010 November 2009 October 2009 September 2009 August 2009 July 2009 May 2009 April 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 Get smart with the Thesis WordPress Theme from DIYthemes. Johnson (GPJ). Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. Robert G. Vallee Jr., MORE >> -
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010  B2B Lead Generation Using a Business Blog
New Posts (RSS) Subscribe by Email Let’s Connect Blog Directory ADVERTISEMENTS Archives October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 January 2010 November 2009 October 2009 September 2009 August 2009 July 2009 May 2009 April 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 Get smart with the Thesis WordPress Theme from DIYthemes. The focus here is definitely on quantity. They want better qualified and sales-ready leads. How do you drive more traffic? of Tiecas, Inc. MORE >> -
INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 17, 2010  The Twofold Benefit of Optimizing Marketing Content
New Posts (RSS) Subscribe by Email Let’s Connect Blog Directory ADVERTISEMENTS Archives October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 January 2010 November 2009 October 2009 September 2009 August 2009 July 2009 May 2009 April 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 Get smart with the Thesis WordPress Theme from DIYthemes. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Why is it important? MORE >> -
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 13, 2010  Variety of Content is the Key in the Early Stages of the.
Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. In this post, I’m going to focus on content for the early stages of the buy cycle. MORE >>
- Don't Count on Marketing Automation to Solve All Your Lead. INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 9, 2010
- Optimizing Your WordPress Business Blog INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 10, 2010
- High-Performance Email Marketing for Attracting and Engaging. INDUSTRIAL MARKETING TODAY | SATURDAY, OCTOBER 2, 2010
- Shortening the Industrial Buy Cycle in 5 Simple Steps INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 8, 2010
- Industrial and B2B Customer Engagement Simplified INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 3, 2010
- Content Auditing and Mapping it to the Industrial Buy Cycle INDUSTRIAL MARKETING TODAY | FRIDAY, SEPTEMBER 3, 2010
- 7 Strategies for Using Content to Market Industrial Products INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 14, 2010
- Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress. INDUSTRIAL MARKETING TODAY | MONDAY, MAY 31, 2010
- How to Use a B2B Blog to Win Customers and Influence Prospects INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 21, 2010
- How Relevant Marketing Content Helps B2B Branding INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 29, 2010
- Translate Features into Benefits if You Want Your Marketing. INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 6, 2010
- How Lack of Marketing Content Can Derail Your Website Redesign Project INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 3, 2010
- 5 Rules of Website Redesign for Engaging Engineers and Industrial. INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 23, 2010
- The Distribution Trap – How Innovations Become Commodities INDUSTRIAL MARKETING TODAY | THURSDAY, APRIL 22, 2010
- Top 10 Clichés to Avoid in B2B Marketing Content INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 18, 2010
- Using Content to Move Prospects Forward in the Sales Cycle INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 5, 2010
- Social Media with Email Marketing – is it the Super Combo? INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 24, 2010
- What Not To Do For Better B2B Customer Relationships INDUSTRIAL MARKETING TODAY | THURSDAY, JULY 1, 2010
- 5 Things Industrial Marketers Must Do to Attract Engineers and. INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 20, 2010
- Is Your Industrial Website Still Just a Business Card? INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 24, 2010
- Can Industrial and B2B Marketers Learn Creative Problem Solving. INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 20, 2010
- Successful Industrial Websites Require Part DiY and Part. INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 15, 2010
- Creating Relevant B2B Marketing Content: Walk the Talk INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 19, 2010
- B2B Websites: To Publish Prices, Or Not To Publish…That Is The. INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 12, 2010
- A Blogging Style to Call Your Own INDUSTRIAL MARKETING TODAY | WEDNESDAY, APRIL 28, 2010
- Focus on Content in B2B Marketing INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 26, 2010
- Are You Creating Irresistible Offers with Your Email Marketing? INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 16, 2009
- The Role of B2B Marketing is Shifting from Lead Generation to. INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 7, 2010
- Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead. INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 11, 2010
- How to Make Your Business Blog Be All It Can Be INDUSTRIAL MARKETING TODAY | MONDAY, MAY 3, 2010
- Business Value of Social Networking INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 29, 2009
- Content Creation Made Easy INDUSTRIAL MARKETING TODAY | MONDAY, AUGUST 24, 2009
- 101 Tips from 50 Small Business Bloggers INDUSTRIAL MARKETING TODAY | TUESDAY, SEPTEMBER 29, 2009
- Driving Traffic to Your Homepage All the Time May Be a Big Mistake INDUSTRIAL MARKETING TODAY | MONDAY, OCTOBER 26, 2009
- The 6 essential rules of a website redesign – Ignore them at your. INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 26, 2010
- Social Media and B2B Marketing Do Pair Well INDUSTRIAL MARKETING TODAY | TUESDAY, APRIL 20, 2010
- Generating More “Educated Leads” on a Small Budget INDUSTRIAL MARKETING TODAY | WEDNESDAY, APRIL 21, 2010
- 7 “Rs” for B2B Marketing Content Planning INDUSTRIAL MARKETING TODAY | FRIDAY, APRIL 30, 2010
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