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Finally, the truth about social media and customer engagement

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When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. By Mark W. Schaefer. would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens of thousands. Fast forward to 2015.

The lost blogging monarchy, the defeat of links, and the war on social media

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What would be like if you went into cave in 2008 and walked back into the daylight six years later? He was arrested on November 1, 2008 and sentenced to nearly 20 years in prison. “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested. ” My view: I started blogging in 2008 and count myself lucky to have experienced the golden age of blogging.

5 Ways to keep up with the avalanche of online customer feedback

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And between 2008 and 2018, the US Department of Labor Statistics estimates that customer service representatives will experience the third-highest growth rate of any occupation. And between 2008 and 2018, the US Department of Labor Statistics estimates that customer service representatives will experience the third-highest growth rate of any occupation. In theory, it all makes sense.

Budweiser re-branding as “America:” A case study

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Louis and was sold to InBev in 2008 for about $52 billion. Louis and was sold to InBev in 2008 for about $52 billion. When I saw photos of the new Budweiser “America” can coming through my news stream, I thought it had to be a sarcastic piece from The Onion. But no, it’s true. This is a company I know well. Background. Louis since the 1800s. ” The risks.

Content Marketing Playbook: Strategy and Roadmap

Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. conference.

Twitter leads Fortune 500 social media surge

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The center has been conducting this type of research since 2008. A few of the report highlights: Twitter on the rise. In 2013, 171 companies (34%) had corporate blogs, showing the largest increase in use of this platform since the study began in 2008. That is one of the conclusions of a new report out of the University of Massachusetts Dartmouth Center for Marketing Research.

On Twitter’s birthday: How Twitter changed my life

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signed on to Twitter in 2008 but didn’t really become a power user until the following year. signed on to Twitter in 2008 but didn't really become a power user until the following year. Ten years ago today, Jack Dorsey sent out the first tweet. Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. And thanks.

Can traditional TV succeed as mainstream video?

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Think Facebook circa 2008, when you were nearly poked to death. Think Facebook circa 2008, when you were nearly poked to death. By Merav Chen, {grow} Community Member In 2005 I left a job at a traditional TV production company and took a marketing position at an internet company. All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me. Some examples? Yes and No.

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Why are America’s fastest-growing companies killing their blogs?

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Blogging had been steadily climbing as a corporate communications tool — 19% of the INC 500 blogged in 2007, 39% in 2008, 45% in 2009, 50% in 2010 and just 37% last year. For the first time in the five years that this research has been conducted, the use of blogging declined. But there is an element of mystery here. For the first time, the platform most utilized by the Inc.

The Un-Tapped Value of Employee Social Capital

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Beginning in 2008 (yes, the very early days of anything related to social media for business) I conducted several long term studies at Dell that examined corporate blog and micro-blog use, specifically the impact and value of these social communication platforms on organizational social capital and knowledge sharing. By Konstanze Alex Brown, {grow} Community Member. Why should you care?

Klout Founder says Lithium deal will propel new development

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The genesis of Klout circa 2008. just couldn’t stop thinking about the possibilities and realized that this was something I had to do.  So in August of 2008, I quit everything I was doing and went all-in on Klout.”. The genesis of Klout circa 2008. This interview was conducted about four hours after the Lithium announcement was made official. Fernandez: Definitely.

Five steps to create breakthrough actions toward “Everest Goals”

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In 2008, Erik completed his subsequent goal of climbing the Seven Summits—the highest mountains on each of the seven continents. By Shauna Chymboryk, {grow} Community Member. Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power? If Erik can climb Mt.

100,000 Twitter followers. Now what?

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When I entered the Twitterverse in 2008, I was like a kid in a candy store. When I entered the Twitterverse in 2008, I was like a kid in a candy store. I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. wanted to share what I was learning, how things were changing along the way. How did this happen? Who knows.

A fascinating “hardcore” B2B social media success

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In 2008 the company turned to the social web to help them through several marketing challenges: Image of being an impersonal software company. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! BACKGROUND. Limited marketing budget and employee resources. STRATEGY. RESULTS.

Kred tries to one-up Klout by taking influence to the masses

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Andrew Grill: When we gained access to the Twitter firehose back in 2008, we developed our architecture to be able to handle the masses of data that come from sources like Twitter, Facebook, and the ever-growing social networks. It is so graphically-intensive that I wanted to provide a video (below) so you can experience the changes first-hand. How do we find these influencers?” Tweet.

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Is Facebook a human right or a weapon?

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” The 7th District US Court of Appeals agreed with the ACLU and overturned the law, which has been in place since 2008. I am a defender of free speech of course but believe this ruling is exceptional in how it ignores the power of social media as a potential weapon of destruction. Let’s change that shall we? Is social media a human right? Re-arming the criminals? Forever.

Blogging, social media use skyrocketing at universities

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100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. 53 percent in 2007, 54% in 2008 and 73% in 2009 report they monitored the internet for buzz, posts, conversations and news about their institution. Some highlights: Social media usage soars. Podcasting has risen from 22% to 41% in just one year.

Lean StartUp Movement turning some heads

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Ries coined the term “Lean Startup” in 2008. Click here if you cannot see this video interview with Eric Ries of The Lean Start-up. I had the pleasure of catching up with Eric Ries , author of The Lean Start-Up after he was just coming down from an amazing day of success at SXSW 2102. You get to hear about this first in this video interview!

Research shows Facebook emotional boost is like marriage

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The number using social networking sites has doubled since 2008 and has gotten older. This is close to double the 26% of adults (34% of Internet users) who used a social site in 2008. Among other things, this means the average age of social media users has shifted from 33 in 2008 to 38 in 2010. core ties reported in 2008. Here is a summary:  . Follow the money.

What NBC’S Olympic Coverage Teaches About Content Marketing

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The commentators reminded us that we narrowly beat the French in the 2008 Beijing Games during the same event. By Stanford Smith, {grow} Contributing Columnist. Addiction to the Olympics is a family tradition. The television in my bedroom is tuned to NBC 24-hours a day. Changing the channel for the next few weeks is punished with immediate “pooper-scooper” duty. We revere the U.S. The U.S.

Ascent of the social media climbers: Klout goes mainstream

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The company, which was founded in 2008, recently raised $8.5 I’ve never done this before, but today I’m reprinting an entire article from another publication on {grow}.  Because this excellent piece from Boston Globe reporter Beth Teitell represents one of the first times the concept of social scoring systems like Klout have jumped into the mainstream media. Klout score?

Saving Savannah one tweet at a time

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My oldest child was diagnosed with Osteoclastoma (a bone tumor) in March, 2008. My oldest child was diagnosed with Osteoclastoma (a bone tumor) in March, 2008. By Amber Greenawalt, {grow} Community Member. have three children, Sebastian 8, Siennah 7, and Savannah 5. At the time I was pregnant with my youngest daughter, Savannah. ” This happens! The result was incredible!

Research: Fastest-growing companies accelerated social media usage

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500 has a corporate blog, up from 45% in 2009 and 39% in 2008.  Research released yesterday from The Center for Marketing Research at the University of Massachusetts Dartmouth indicates fast-growing U.S. companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  companies compiled annually by Inc. Magazine. Fifty percent of the 2010 Inc.

Twitter at Year Five

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Number of Twitter employees in Jan 2008, Jan 2009, Jan 2010, Jan 2011 and today. Twitter has had a transformational effect on many individuals and businesses. Five years ago this week, the service launched as Jack Dorsey (@jack) sent the first Tweet. Here is Twitter by the numbers, courtesy of the Twitter blog : #tweets. years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet. The time it now takes for users to send a billion Tweets. 50 million. The average number of Tweets people sent per day, one year ago. 140 million. 177 million. 6,939. accounts.

My blog is my gun.

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and I’ve been in the United States Navy for almost 17 years where I serve as a Weather Forecaster.  In 2008 I began a tour to Baghdad which really gave a new meaning to the term “a fish out of water.&#   Typically sailors don’t find themselves in sand, but there I was preparing to go into the heart of a war zone to provide weather support to the Army’s top brass. 

Small business? THIS is how to work the social web!

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By the end of 2008, most had migrated to Facebook. I was reluctant to follow suit because it felt so much more personal than MySpace. Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels. What would you tell others trying to emulate your success of igniting a movement?

Betting it all

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Unfortunately timing (most notably the World Financial Crisis in 2008) conspired against his efforts and he was within a day of running out of money and shutting Tesla down. With Unfortunately timing (most notably the World Financial Crisis in 2008) conspired against his efforts and he was within a day of running out of money and shutting Tesla down. With He told this amazing story.

Research shows fastest-growing businesses pile on to the social web

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This difference accelerated in 2008 with 16 percent of the Fortune 500 blogging vs. 39 percent of the Inc. 500 is using at least one social media tool in 2009 (up from 77 percent in 2008). . That number is up from 60% in 2008 and 50% just two years ago. . 500, a list of the fastest-growing private U.S. companies.  . Interesting! . And a walloping 91 percent of the Inc.

Does Amanda Chapel matter?

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This refers to a 2008 series of interviews of Brian Connolly by Bill Sledzik.  In this interview, Connolly disclosed that the idea for the Amanda Chapel character started while his friends were watching a basketball game.  .  The mysterious, mean-spirited, self-proclaimed “strumpette&# Amanda Chapel is the most divisive personality in the social media movement.  … and worse.

Will Blogging Kill Trade Publications?

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Pile the 2008 Recession on top and the industry has no room for innovation.  It’s focused on survival. I was engaging in an interesting intellectual discussion on this question with my friend Jeremy Victor and he kindly offered to lend his expert perspective to a guest post.  But as much as I’m a technologist and marketer, I’m also a realist. The key to the demise. Innovative?

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More marketing for less: Think inside the box.

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Newspaper ad sales were down 38% in 2008 – it’s a buyer’s market. Constant innovation should be a central part of your business strategy but when the budgets get crunched, there is still plenty of value in the "old-school" marketing basics. Bargains in traditional media. More than 90% of Americans spend an average of 236 minutes a day with TV. Focus on existing customers. Service essentials.

Why B2B's MUST adopt social media strategies

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We need to find the new truckstops and they're online (53% of Facebook users are over 35, up from 46% in 2008). 3) Social media can play a critical role in the information-gathering process. With most of my career with Fortune 100 blue chip companies, I know what it's like to market in a hyper-competitive, show-me-the-money environment. and maybe a few retirements. Those days are over.

New research puts Fortune 500 social media usage on display

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This is up from 16% in 2008. 93 of the 108 F500 blogs are linked to a corporate Twitter account, a 300% increase over 2008. The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter.  Blogging varied by industry type. 500 companies (45%). What is your take on these trends? Tweet This! Digg this!

New report suggests corporate blogging may be at saturation point

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That’s up just 6% from 2008 study. Of the 108 blogs located, 93 (86%) are linked directly to a corporate Twitter account, a more than 300% increase over the 2008 study. Corporate blogging. Of the Fortune 500 companies, 22%, have a public-facing blog with a post in the past 12 months, including three of the top five companies (Wal-Mart, Chevron and General Electric).  Twitter.

Twitter smack-down: Pizza joint hit with $2 million lawsuit

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This sort of legal action is so 2008.  Welcome to the world’s first hyper-interactive, cross-country, super-charged blog. My subject today will serve as a case study to be discussed during a Twitter chat (#SM4B) hosted by Steve Farnsworth (@TheRealPRMan) Wednesday, Oct. 7, at noon Eastern time.  I will be his guest. And this time it happened right under my nose. firm!&# and “CROOKS!

The Rapid eLearning Blog

Buzz Marketing for Technology

June 24th, 2008. June 17th, 2008. June 10th, 2008. June 3rd, 2008. May 27th, 2008. The Rapid Elearning Blog. Simple Steps to Create Background Images for Your Next E-Learning Scenario. 15 comments. good scenario can make your elearning courses engaging and more real to your learners. Needless to say not many of us did. Find Images with Good Backdrops. 15 comments.