| | | Follow the Lead | |  2008 | 3 articles |
| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD JULY 19, 2010  Price of permission-based b-to-b e-mail continues to fall Despite the drop in price, permission-based e-mail b-to-b remains the highest-priced domestic category fort list rentals; in contrast, the average price of permission-based b-to-c e-mail list dropped from $170 per CPM in 2008 to $112 per CPM in 2010. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. Subscribe to RSS. | FOLLOW THE LEAD JULY 19, 2010  Price of permission-based b-to-b e-mail continues to slide Despite the drop in price, permission-based e-mail b-to-b remains the highest-priced domestic category fort list rentals; in contrast, the average price of permission-based b-to-c e-mail list dropped from $170 per CPM in 2008 to $112 per CPM in 2010. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. Subscribe to RSS. | | | | | |
| FOLLOW THE LEAD SEPTEMBER 2, 2010 What’s the sound of one hand clapping? Email marketing Researchers at Return Path in late 2008 purchased a single item from several retailers and signed up for the retailer’s email program during that purchase process. Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), according to a new study. The results are less than encouraging. In this follow-up study, the company tracked the emails received in the 19 months that followed. cents. | |
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