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| Page 1 of 1 | Previous | Next | FEARLESS COMPETITOR SEPTEMBER 17, 2011  How, When and Where Buyers Want Content Longer stories are trending – In 2008, respondents preferred two-page case studies. B2B Lead Generation | Content Marketing Tips. Content marketing is huge today. As my friend Paul Dunay said “ Companies are in an arms-race around content.&# And Inside the Mind of the B2B Buyer found “Companies look for content at EVERY stage of the buying process.&#. Survey says…. | FEARLESS COMPETITOR JUNE 25, 2009 The state of lead generation today with Jim Dickie of CSO Insights Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, but 86% of companies are raising quotas in 2009. Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies. The data was shocking. Let me summarize it for you here. CSO Insights has been doing studies for 17 years, so they have great historical information. What’s going on? It’s clear that business as usual no longer works. | | | | | |
| FEARLESS COMPETITOR MAY 11, 2010 Thought Leadership Interview #7 – Scott Mersy of Genius.com Since then, Scott has worked closely with colleagues in marketing and engineering to define and launch 6 products in 3 years, contributing to 200% year over year growth at Genius.com in 2008 and 100% year over year growth in 2009. I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This time we interviewed a sharp guy in marketing — Scott Mersy, Vice President of Marketing and Products at Genius.com. Scott’s also a contributor to the popular blog, The Connected Marketer ( The Fearless Competitor is a contributor there too.) | FEARLESS COMPETITOR MAY 18, 2011  Marketing Automation Venture Funding: Profitable or Profligate? The financial crisis of 2008 and 2009 slowed funding again, but that was short lived (4). Lead Generation Companies | Analysis of marketing automation space – great guest post. Our goal is to share great guest posters. Here we feature the marketing automation experts at Software Advice. We thank them for their contributions here. share it below, with the addition of Hubspot. and Unica. | FEARLESS COMPETITOR NOVEMBER 4, 2010 Adios, iOptimize Marketing. Sorry to see you go. No disrespect to my former business partner, but I now know I made the right decision in splitting from you late in 2008. After hiring Ron at Greenlight Search in London (where I was hired as Vice President of Sales … Continue reading → Tags: Business relationships Demand Generation Lead Nurturing Lead Scoring Leadership Leadership Lessons lead generation | FEARLESS COMPETITOR MAY 21, 2013  Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina The RAGE movement has earned a WOMMIE Award, a National ADDY and a 2008 gold EFFIE Award. 'This wildly popular post ran on the Marketo blog – with over 731 shares on social media. invite you to check it out there by clicking the title below. Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina. By: Dayna Rothman. d like to welcome Jeff Ogden as today’s guest blogger. | | | | | | | |
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FEARLESS COMPETITOR | TUESDAY, MARCH 1, 2011  11 Questions to Help Evaluate Your Demand Generation Plan
This entry was written by Howard Sewell , posted on September 8, 2008 at 6:52 pm , filed under B2B Marketing , Campaign Measurement , Campaign Planning , Campaign Strategy and tagged Campaign Strategy , Demand Generation , marketing plans. Is Your Demand Generation Plan as good as it can be? Find out here. Howard Sewell of Spear Marketing wrote this great post and I wish to use it. Hope you don’t mind, Howard, and I use great care to give you full credit too. Jon Miller at Marketo wrote an interesting post (“ Demand Generation Quiz: How Good Are You ?”) Cost per qualified lead? MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 2, 2009 A report card on technology firms
Finally, while valuations have recovered in the past 6 months – interesting, the aggregate market cap for the 28 vendors is up about 29% in each of the last 2 quarters – they are down 10% from August 2008 and 26% from the market’s peak in October 2007. In August 2008, the valuations were about 6.1X From John Keenan, a response to some comments we received related to our earlier “What’s Wrong With Tech&# blog post. track the performance of the pub licly-traded SaaS vendors – with the recent IPO of LogMeIn, there are 28 pure-plays. and 16.5% MORE >> -
FEARLESS COMPETITOR | MONDAY, NOVEMBER 21, 2011  Jeff Ogden, the Fearless Competitor and President of Find New Customers is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011
An entrepreneur, Jeff founded Find New Customers in 2008 and is regarded as an expert, thought leader and innovator in demand generation. Bethpage, NY ( PRWEB ) November 18, 2011 – - Find New Customers “Demand Generation Made Simple”, announced today that Founder and President and CEO Jeff Ogden been nominated for the 50 Most Influential People in Sales Lead Management. Vote here: Vote for your top 50. Jeff Ogden, the Fearless Competitor. This enables companies to rapidly grow revenue and market share. Winners will be announced on December 5, 2011. Find New Customers MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 30, 2011 Final Chance to Vote – Poll closes today!
An entrepreneur, Jeff founded Find New Customers in 2008 and is regarded as an expert, thought leader and innovator in demand generation. Jeff Ogden, the Fearless Competitor and President of Find New Customers , is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011. and he humbly asks you to vote NOW! Time is almost up!). Voting Closes Today for top b2b demand generation experts. Jeff is most deserving of this award. Vote here: [link]. This enables companies to rapidly grow revenue and market share. Voting closes today. Find New Customers MORE >> -
FEARLESS COMPETITOR | MONDAY, NOVEMBER 28, 2011 Jeff Ogden, President of Find New Customers, is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011
An entrepreneur, Jeff founded Find New Customers in 2008 and is regarded as an expert, thought leader and innovator in demand generation. . Jeff Ogden, the Fearless Competitor and President of Find New Customers , is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011. Voting Open to Public Until November 30 for top b2b demand generation experts. Bethpage, NY (PRWEB) November 18, 2011. Vote here: [link]. Jeff is most deserving of this award. This enables companies to rapidly grow revenue and market share. Winners will be announced on December 5, 2011. MORE >>
- The State of Lead Generation Today (with Jim Dickie of CSO Insights) FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 27, 2011
- More basic business operations FEARLESS COMPETITOR | FRIDAY, AUGUST 1, 2008
- The big and almost free marketing initiative that almost no one is doing today FEARLESS COMPETITOR | SATURDAY, JULY 25, 2009
- My Company is Blogging and Tweeting: So Now What Do We Do? FEARLESS COMPETITOR | WEDNESDAY, JUNE 17, 2009
- The 2 Biggest Mistakes of B2B Sellers FEARLESS COMPETITOR | WEDNESDAY, JULY 1, 2009
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