Digital Body Language

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The Book: Digital Body Language

Digital Body Language

Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and “read the room” has disappeared.

6 Really Simple Marketing Metrics for your Execs

Digital Body Language

We've all seen a similar cycle. if you ask a marketing exec in a B2B company what metrics they'd want, it ends up in a complex description of ROI, funnel velocity, or influence measurement. Great goals, for sure, but not exactly quick wins. So, the reports aren't created for them and they end up with nothing. Let's start from the other direction, and look at 6 very simple measurements that you can provide them that they give them some simple insight into what's actually going on in marketing. What are they most interested in, and is it more awareness, discovery, or validation?

Emotional Unsubscribes

Digital Body Language

I get asked a lot about unsubscribe rates as an indication of buyers losing interest. always caution people not to look to hard at that number. If you think of your own behaviour when you lose interest in a particular sender, you'll see why (most of you). You just ignore them. That's it, no unsubscribe, nothing. heard someone at Eloqua call this an "emotional unsubscribe" and I like that term for it. The trouble is, this is much harder to detect and react to. You might even see a little bit of email open behaviour from these recipients if they are using preview panes in their email client.

6 Ways to Get Sales to Adopt CRM Systems

Digital Body Language

As refined as today's CRM systems are, they suffer from an age-old problem; sales rep adoption. They have come a long way in terms of usability, configurability, and universal access, but the problem still remains. The good news is that we as marketers can help to tackle that problem, and in doing so, gain a lot of goodwill with the folks over in sales management. How can you do that?

Content Marketing Playbook: Strategy and Roadmap

Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. conference.

Nurture Marketing vs Pachinko

Digital Body Language

I had a great chat with a client the other week, and he had a very simple model for nurture marketing. It's a topic that a lot of people seem to over-think, when it comes to managing the who-has-received-what-message, and how-do-I-add-more-content issues that come up as soon as you want to make sure that everyone is nurtured BUT people aren't hit with similar messaging multiple times.

Dimensions of Lead Scoring

Digital Body Language

I get asked very frequently how marketers should think about lead scoring. how do you come up with a rule that scores leads based on "explicit" things like title, industry, and company size, while at the same time counting "implicit" things like what they've done on your website. The way I see it, you don't. The two don't really mix. It measures ability to purchase.

Fresh off the presses

Digital Body Language

December-February 2008: I spent quite a bit of time sketching out a rough outline (bullet points - maybe 20 per chapter) of what might make a compelling book. March 2008: introduced to Dave Morris, at New Year Publishing, who agreed to take on the title as a publisher. March-July 2008: Writing like mad. I end up travelling a lot from Toronto (home) to the West coast, and 5 hrs is about the right amount of time for putting in a solid writing session. July-October 2008: Getting a case study from a client published in a book requires a LOT of back and forth.

Interesting Times in The Demand Generation Space

Digital Body Language

As we close out 2008, that's where the core capabilities are in the space. I spent a bit of time this weekend reading (okay, more like skimming, I admit) a report on our recent SAS-70 audit. would be lying to call it an interesting read; detailed descriptions of our process controls, policies, and operations as a software company. But, it did get me thinking about the ongoing evolution of the Demand Generation space. It's an interesting space, and it has been evolving very rapidly. Campaign planning, calendaring, and approvals are of interest. It's an excellent benefit of the SaaS model.

Exeros: A Viral Contest Leads to the Creation of a University

Digital Body Language

Being a small company often provides interesting opportunities as well as unique challenges. Denise Sparks at Exeros had both, and I thoroughly enjoyed chatting with her about her approach to demand generation when I was writing Digital Body Language. Denise's creative marketing techniques got the word out about the Exeros product and lead to an even larger initiative that established them as a thought leader in their industry. Here's Denise's case study from the book. Confident that it had solved a 40 year old data management problem, they used a contest to prove their point.

Proactive Service, Twitter, and Brand

Digital Body Language

I said that yesterday's was my last post, but the folks at TripIt gave me a reason to write another one. There's a lot of debate going on with regards to how social media can be used in B2B, and here's one example of a great way. TripIt is a service that organizes your travel - you forward your itinerary to an email address, it parses it, organizes it, gives you maps, directions, etc. It even tells you when people you know are in the area. travel a lot and it's a great service. But I don't like their calendar synch. It's not that it's broken, it just does things in a way that I don't like.

High noon at the web form

Digital Body Language

Quickest draw wins. well not quite, but speed is more important than many B2B marketers realize (or at least act upon). Fine tuning your response to inbound inquiries can have a significant impact on your success without requiring much of an investment. Leigh Anne Wallace at Reachforce had a blog entry recently that was a good reminder for all of us of the studies that show the real benefits to responding quickly to inbound inquiries: [link]. There is a strong argument in favour of automating most of this process because it's all too easy to come up with an "I didn't call because."

What I Learned in Kindergarten about B2B Marketing

Digital Body Language

There's a lot about B2B marketing that can be learned in kindergarten. Like sharing. It's all the same except that the currency has changed from chocolate bars and those little packages of cheese and crackers to information. As a provider in the space, you (hopefully) have something to share in terms of your insights, ideas, best practices, and advice, and you definitely have something that you want in terms of an opportunity to share your value proposition with the right audience who may eventually become buyers. Don't ask for 15 fields of information because you "might" need it.

What Obama's Campaign Can Teach about B2B Marketing

Digital Body Language

The folks over at the Jaffe Juice blog had an interesting post regarding Stephen Geer, Obama's lead email marketing strategist's presentation at the Email Insiders summit. It got me thinking about the similarity between their highly effective strategy for a Presidential campaign, and the approach required to be a highly effective B2B marketer. See the full blog post here: [link] They used a "3 M's" strategy, Messaging, Mobilization, and Money. think their approach has some great lessons for us B2B marketers looking to connect with an audience. Only then do you get to the last M - Money.

Giving Sales an "Out"

Digital Body Language

Any of us who work with longer sales cycles have experienced the leaky funnel. Laura Ramos at Forrester talks about it a lot, as do most other luminaries in B2B, and at Eloqua, it's one of the most common things our clients ask us about. So, as marketers, what can we do to "plug" it. not a simple task, as leads leak out of the funnel for so many reasons; interest wanes, priorities shift, or sales connect too early or with someone without enough pull to get something done. Mostly, these leads just go quiet. So, how do we as marketers help?

Holiday Time: Top 10 Wish List for Sales

Digital Body Language

An interesting chat between Rob Leavitt ( [link] ) and Drew Neisser ( [link] ) on Marketing as a Service got me thinking about Marketing's other customer - Sales. What can we as marketers do for them. Okay, sales complains about marketing. But, it's the holiday season, so in that spirit, let's look at the Top 10 gift ideas for marketing to give to sales. Most of these are quick to implement and show real value to sales. Who knows, maybe next year, sales will even have you on their holiday gift list. okay, I don't guarantee that, but it's a nice thought.)

The Contact Washing Machine

Digital Body Language

I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. It's a long road though, as the data we get to work with is often. terrible. Data comes in through so many sources, most of which are not controlled in any way - free-form text. Web forms, tradeshows, lists, internal systems, etc. We're then expected to use that data for analysis, segment targeting, lead scoring, etc. Time is too short for bad data.

Books, Blogs, and Demand Generation

Digital Body Language

I'm in a bit of a circular world right now as I write a blog about Demand Generation that explores the topics in a book I've just written about using various web media, including blogs, for Demand Generation, and of course both the blog and the book will be used for generating demand. So, I should probably explain that, me, this blog, and the book. It all started about a year ago, in a conversation with our CEO, after a long series of trips to visit a lot of clients. And then Joe (our CEO) said "you should write a book about this". So, the book. Nothing wrong with that at all.

The Rapid eLearning Blog

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June 24th, 2008. June 17th, 2008. June 10th, 2008. June 3rd, 2008. May 27th, 2008. The Rapid Elearning Blog. Simple Steps to Create Background Images for Your Next E-Learning Scenario. 15 comments. good scenario can make your elearning courses engaging and more real to your learners. Needless to say not many of us did. Find Images with Good Backdrops. 15 comments.

20 Tips for More Efficient Google Searches

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Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. Either/or. dumb | little | man]. Quotes. Wildcard.

Google Guide--Tutorials on How to Use Various Google Features and Services

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Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input. Understanding Results. Search Tools. Services.

Seth's Blog: How to read a business book

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June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. " Posted by Seth Godin on May 21, 2008 | Permalink. Tracked on May 21, 2008 at 11:21 AM. Tracked on May 21, 2008 at 03:12 PM. Tracked on May 21, 2008 at 05:24 PM. Tracked on May 22, 2008 at 01:28 PM. Tracked on May 23, 2008 at 02:38 AM.

Gene Carr's Patron Technology Blog

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July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. July 08, 2008. June 26, 2008. June 25, 2008. June 02, 2008. May 29, 2008. May 19, 2008. May 13, 2008. May 05, 2008. Gene Carrs Patron Technology Blog. About. Web/Tech.

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Definition of Introvert -- What is an Introvert?

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Privacy Policy Our Story Be a Guide ©2008 About.com, a part of The New York Times Company. Search. Gifted Children. Home Parenting & Family Gifted Children. Email. Gifted Children How to Identify Education Parenting Help. Gifted Children Newsletter - Sign up ! Discuss in My Forum. Introvert. By Carol Bainbridge , About.com. See More About: introverts shyness introverted children. Definition: Contrary to what most people think, an introvert is not simply a person who is shy. In fact, being shy has little to do with being an introvert! Carol Bainbridge Gifted Children Guide.

Change or Die | Fast Company

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March 9-12, 2008, Orlando, FL. Copyright © 2008 Mansueto Ventures LLC. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. People. Ideas. Business Networking. Membership is free. Sign up Learn More Already a member? Sign In! Mail: *. Password: *. Forgot your password ? Reader Recommendations. next. > -->. Send to.

Jing Project: Visual conversation starts here. Mac or Windows.

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Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Share in email, IM, or blogs. Download. For Mac OS X. Download. For Windows. What is this thing called Jing? Video tour. The concept of Jing is the always-ready program that instantly captures and shares images and videoâ?¦from from your computer to anywhere. something we want to give you, along with some online media hosting, to see how you use it. like it.

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IBM Social Computing Guidelines

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Skip to main content. Country/region [ select ]. Home Business solutions IT services Products Support & downloads My IBM. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Since then, many new forms of social media have emerged. Introduction. And write in the first person.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

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May 19, 2008. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. I’ve asked for recommendations and have a pretty decent profile going on LinkedIn. Comment by Julius on May 19, 2008 @ 7:16 am. Penn on May 19, 2008 @ 7:23 am. I did a presentation on this recently, actually, at PodCamp NYC… [link]. Comment by Steve Woodruff on May 19, 2008 @ 7:23 am. Comment by Jamie Grove - How Not To Write on May 19, 2008 @ 7:35 am. Comment by Eric Miltsch on May 19, 2008 @ 7:57 am. May 2008.

Tips for Mastering E-mail Overload - HBS Working Knowledge

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Tips for Mastering E-mail Overload. 10/25/2004. great productivity enhancer? mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. by Stever Robbins. Being at or near the the top of your organization, everyone wants a piece of you. So they send you e-mail. It makes you feel important. Dont you love it? Really? Then, please take some of mine! Over 100 real e-mails come in each day. At three minutes apiece, it will take five hours just to read and respond. Lets not even think about the messages that take six minutes of work to deal with. Nah? ).

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YouTube - Education Today and Tomorrow

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© 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. more share options. fewer share options. This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close. This video has been added to your favorites. close. Loading.

APOSDLE learn@work - Triple-I

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22-26 September 2008, Berlin, Germany. Submission deadline of tentative abstract: 12 June 2008. Submission deadline for paper submission: 23 June 2008. CAMA 2008. PROLEARN Summer School 2008 - Call for Participation. Deadline for applications is March 15th, 2008. The PROLEARN Summer School will take place from June 15-21, 2008 in Ohrid, Macedonia.

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The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

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Wednesday, April 23, 2008. May 9, 2008 8:12 AM. ▼ 2008. (42). skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively. Things You Can Do to Begin Developing Your Personal Learning Network. This 3:45 second clip from Will Richardson provides great insight into the importance of developing your PLN. skills). at 6:23 AM. Thanks.

YouTube - Informal Learning in 10 minutes

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© 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ). This video has been removed from your favorites. Remove from Favorites. Loading.

Are You a Productive Reader? - Stepcase Lifehack

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Enter your email address: May 23rd, 2008 in Productivity. Jamie says on May 23rd, 2008 at 12:11 pm. Lorie Marrero says on May 23rd, 2008 at 7:28 pm. Ann says on May 23rd, 2008 at 10:43 pm. Farfield says on May 24th, 2008 at 5:07 pm. Jonelle says on May 29th, 2008 at 10:33 am. I’m a librarian and thought this post had some really great ideas. ABOUT.

david a. kolb on experiential learning

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ideas â?? thinkers â?? practice. david a. kolb on experiential learning. David A. Kolb's model of experiential learning can be found in many. discussions of the theory and practice of adult education, informal education. and lifelong learning. We set out the model, and examine its possibilities and. problems. contents: | introduction |. david a. kolb |. david kolb on experiential learning |. david kolb on learning styles | issues |. developments - jarvis on learning |. guide to reading |. links As Stephen Brookfield (1983: 16). the term in two contrasting senses. in Brookfield 1983). While.

Critical Reflection

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Updated October 10, 2008. A Big Dog, Little Dog and Knowledge Jump Production. Critical Reflection. Reflection is thinking for an extended period by linking recent experiences to earlier ones in order to promote a more complex and interrelated mental schema. Reflection normally involves looking for: commonalties differences interrelations beyond their superficial elements. Oral interviews.