| | | Digital B2B Marketing | |  2008 | 2 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING JULY 28, 2011  TV Really Is Easier to Measure than Social Media Would a 2008 social media impression be comparable to a 2011 impression? KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. Follow @jaybaer @jaybaer Jay Baer. disagree. link]. History. | DIGITAL B2B MARKETING APRIL 20, 2011  Selling your Lead Generation Content The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. You have committed to content marketing, you have invested in creating content, and your website has turned into a veritable content hub. At every turn, you offer related content to entice a registration and get someone to opt in to to your drip and nurture program. The Content Sell. | | | | | |
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