first wrote about developing a beat in 2008 -- and have updated the original blog post for this month's newsletter. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. Coming up with content ideas is often an insurmountable hurdle for people. When I recommend that companies develop a content strategy, I often hear, "But what do we write about?!". Regards, Dianna Huff. We make widgets.