Customer Experience Matrix

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Flytxt Offers Broad and Deep Customer Management

Customer Experience Matrix

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. Many of these systems have developed outside the United States, since prepaid phones have a smaller market share here than elsewhere. Flytxt is a good example.

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

The table below throws in a reasonable guess for 2008 as well. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. The company started selling in late February 2008 and my records show it ended that year with 120 clients. at the end of 2008 and dropped to 5.7 million total.

Marketo 120
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Quaero AdVantage CDP Bridges Identified and Anonymous Data

Customer Experience Matrix

It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. Quaero itself was founded back in 1999 as a marketing services provider (meaning they built custom marketing databases and attached tools like the Unica campaign manager).

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Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Its core clients have been mid-to-large ecommerce companies, originally in the U.S. and now also in Europe.

eCommerce 120
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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending 120
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How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)

Customer Experience Matrix

I ended up using figures from sources including INFOACRS (which itself quotes eMarketer, although from 2008) and MonetizePros. Figures for advertising are easy: e Marketer publishes them all the time. CPMs are harder to find. There’s a bit of body English in there as well.

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

There was actually another dated 6/01/2208, which I treated as 2008. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry.