| | | Content Marketing for BI | |  2008 | 3 articles |
| Page 1 of 1 | Previous | Next | CONTENT MARKETING FOR BI APRIL 13, 2010  Will Social Media Replace Traditional Marketing? 49% are active with corporate blogging (up from 32% in 2008). As for marketing spend, most marketers cut spending across all activities and 2009 budgets looked the same as 2008. Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in. Should we be blogging and tweeting?” What about LinkedIn? | CONTENT MARKETING FOR BI FEBRUARY 9, 2010  Embracing Socialytics In his e-book, The Social Web Analytics eBook 2008 , author Phil Sheldrake details 16 of them that responded to his request for interviews. Socialytics. love this word – it perfectly captures what it is — analysis of social media. ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. Are you ready? | | | | | |
| CONTENT MARKETING FOR BI MARCH 31, 2009  The Social Media Marketing Wormhole In the fall of 2008, Motrin launched an ad that depicted baby slings as fashion accessories for moms. A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about to be thrust into the real world and doesn’t feel ready. Since that post, she scored a marketing internship at a new pet insurance company called Trupanion. Are you ready? | |
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