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JANUARY 21, 2010 ClickInsights: Biggest roadblock to converting marketing leads
in January 2008. One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? Ardath Albee. Ardath Albee's Tip.
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DECEMBER 17, 2009 ClickInsights: What was your "Aha" moment in 2009? - Part 2
in January 2008. It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs.
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AUGUST 5, 2010 Know Thy Audience: Business and Technical White Papers
Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. Do you know your white paper audience? What are his/her top concerns? Are those concerns being addressed in your white papers? " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. " Jonathan Kantor's Bio. He is also the author of the White Paper Pundit blog. Books. Others.
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CONNECT THE DOCS Happy Holidays, Content Marketers!
| WEDNESDAY, NOVEMBER 4, 2009
Do something charitable : In this 2008
pre-holiday post, Chris Brogan requests that instead of sending holiday cards, readers contribute to particular causes. Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock. The holidays start earlier each year, which is unfortunate for those of us still mourning summer. But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. This doesn't mean jumping on the consumer bandwagon, in fact it may mean helping people do just the opposite. Wrap up a gift. " 7. Happy Holidays! MORE >>
CONNECT THE DOCS ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
| THURSDAY, OCTOBER 15, 2009
in January 2008
. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. What types of metrics do B2B marketers need to measure a marketing campaign's success? Suggest one ROI metric that you have found to be very effective" Read on to get their insights. Blogs. Books. MORE >>
CONNECT THE DOCS ClickInsights: How can B2B marketers use content effectively for demand generation?
| THURSDAY, AUGUST 27, 2009
Eccolo Media 2008
B2B Technology Collateral Survey. Eccolo Media 2008
B2B Technology Collateral Survey. in January 2008
. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. MORE >>
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