Chris Koch

article thumbnail

The TV Is No Longer a TV

Chris Koch

Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection.

Cable 100
article thumbnail

Want proof that the C-suite is into social media? Here it is.

Chris Koch

We found that usage of social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

article thumbnail

Six factors driving B2B social media marketing adoption

Chris Koch

We found that usage of social media among IT and business buyers of technology rose 50% over 2008 and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. (You can download an abbreviated summary here. ).