| || |
|Page 1 of 1 || Previous | Next |
| | CHRIS KOCH
OCTOBER 30, 2009 Want proof that the C-suite is into social media? Here it is.
We found that usage of social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. There are two rivers of content at conferences. One is the river of planned content—the conference theme, the presentations, etc.; the other is the river of conversation that flows through the event at breaks, meals and receptions. This is where you get the dope on the shared challenges of the attendees. This has big implications for marketers.
| | CHRIS KOCH
NOVEMBER 20, 2009 Six factors driving B2B social media marketing adoption
We found that usage of social media among IT and business buyers of technology rose 50% over 2008 and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. B2B magazines are shuttering by the hundreds –literally: 137 in 2007, 120 in 2008, and 130 through the third quarter of 2009— twice the number of new startups (yes, they still do start print trade magazines), according to MediaFinder, a database of magazines. How strong do you think the arguments are? Customer factors.
| || || |
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.