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SEPTEMBER 10, 2013  My social media marketing posts from 2011
You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. 'I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. call this “fire for effect.”
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APRIL 22, 2013  Enterprise Social Networking Platforms: Think Amazon, Not Facebook
Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion. 'amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. kid you not: even though Amazon predated the whole Web 2.0 Read on to understand why. in 1997.
SEPTEMBER 16, 2013 | BIZNOLOGY
 The Stratification of Social Media Listening
SEPTEMBER 10, 2013 | BIZNOLOGY
 My social media marketing posts from 2011
SEPTEMBER 6, 2013 | BIZNOLOGY
 Data, data everywhere, nor any drop to think
APRIL 22, 2013 | BIZNOLOGY
 Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 18, 2013 | BIZNOLOGY
 What the Crumbling State of the Media Means for Digital Marketing
OCTOBER 25, 2012 | BIZNOLOGY
 6 Things the Baseball Playoffs Can Teach You About Online Marketing
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OCTOBER 25, 2011  You’ve probably over-farmed your donors’ land
You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. Or fertilizers? It can be tricky.
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NOVEMBER 23, 2011  Bean counters and Innovators: Facing off on social media ROI
Pat LaPointe, from MarketingNPV, stated in a blog post he wrote in September 2008: “(…) we marketers don’t do ourselves any favors by trying to disconnect from financial value just because it’s hard to make the links. Image by seanmcmenemy via Flickr. ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last
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APRIL 18, 2013  What the Crumbling State of the Media Means for Digital Marketing
2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 Several new companies are helping brands create and curate high-quality content for their websites: Contently (founded 2010), Narrative Science (incorporated 2010) and NewsCred (started 2008) are a few. 'Photo credit: Wikipedia. That’s no surprise.
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APRIL 16, 2012  5 studies prove social media is less than 6 degrees of separation
STEPS : Conducted in 2008, 30 billion conversations among 240 million people were used to construct a communication graph with 180 million nodes and 1.3 Cover of Kevin Bacon. The idea behind 6 degrees of separation is ”friend of a friend” connections make it so everyone is only 6 steps away, by way of introduction, from any other person. The Is the theory true in social media?
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BIZNOLOGY | THURSDAY, OCTOBER 18, 2012  Google finally gives you a way to escape Negative SEO
I’m not really sure why it took this long for Google to take this step–what they announced is almost uncanny in its similarity to what I outlined for them to do in March of 2008. Image via CrunchBase. Some of you might have a high opinion of SEO people. C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this story, because there a few people who are less than ethical out there. Google had an announcement this week that has been a long time coming–you can now disavow links to your site. Well, mostly, yes. MORE >>
BIZNOLOGY | WEDNESDAY, AUGUST 29, 2012  The social media listening market is maturing
WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. My point Monday was that the Convey API allows the people who need accurate sentiment analysis to pay for it, even though monitoring platforms are getting cheaper and cheaper and not offering that kind of accuracy. But that’s only half the story. There are some exceptions to this, notably Radian6 offers text analytics plug-ins–but it’s mostly true. MORE >>
BIZNOLOGY | THURSDAY, OCTOBER 25, 2012  6 Things the Baseball Playoffs Can Teach You About Online Marketing
know plenty of businesses who were doing everything right just before the economy cratered in 2008. I’m a big baseball fan. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. And while it’s easy to tire of sports metaphors, hang with me for a minute. Baseball may look like a kid’s game, but it’s also a multi-billion dollar business. The average ball club achieved over $200 million in revenue in 2011, with some teams taking in billions. What are those traits? Just like your business. You’ve got MORE >>
BIZNOLOGY | MONDAY, SEPTEMBER 16, 2013  The Stratification of Social Media Listening
Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] 'Image via CrunchBase. Don’t know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of their subscribers. Sure, you have heard of Tumblr, but maybe you don’t know DataSift–it is time to learn. Because DataSift is the poster child of the stratification of the social media listening market. If you still think that social media listening is all about Radian6, it’s time to look again. MORE >>
BIZNOLOGY | FRIDAY, SEPTEMBER 6, 2013  Data, data everywhere, nor any drop to think
still remember seeing Clay Shirky on stage, back in 2008, claiming that the problem “is not information overload, it’s filter failure” Five years after that, it seems that a another way to explain it is: when the information overload is that big, filters are bound to fail. 'Drowning… (Photo credit: Charl22 ~ Charlotte Faye Addison). The IBM Big Data website claims that “Every day, we create 2.5 Surveillance video and sensors are just 2 examples where plenty of data is generated “just in case” it may be needed in the future. MORE >>
-  Can the Yellow Pages Beat Google? BIZNOLOGY | WEDNESDAY, OCTOBER 27, 2010
-  FIFA World Cup: Social Media Roundup BIZNOLOGY | MONDAY, JULY 5, 2010
-  A Skewed Web: Are you an outlier? BIZNOLOGY | MONDAY, AUGUST 16, 2010
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