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Why account-based marketing is a game changer for Japan

Biznology

This all changed with what we call the Lehmann Shock in 2008. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. posed six questions to Mr. Niwayama. 1. Marketing is nowhere.

The Medium.com is the message

Biznology

Blogging Personal Brand 2008 Aleppo Apple Inc. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class. and other network affiliates. The More the Merrier. The URL Importer. like to think it’s my 4.7k It’s the bee’s knees.

The ugly side of digital transformation

Biznology

Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock. BPR spawned conferences, books, and countless consulting engagements, but there’s little evidence that anyone benefited from it other than the authors and consultants. Unfortunately, the latter is more likely.

Social media marketing isn’t a popularity contest

Biznology

Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold. Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case. Perhaps there is a way to do this, in a sense.

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion. amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. Read on to understand why. Think now about Amazon in its early days. But Bezos did not back down.

3 Big trends converging for big branding opportunities

Biznology

maximize shareholder wealth). • 76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.

Wikipedia Management for Dummies

Biznology

Edit: Since 2008, Darlene Brennan has taken part in eighteen team challenges where she ranked #1 on the individual standings eight times. “Why should I?,” ” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” ” No you can’t. My best advice is: don’t be shady.

Why the airlines must improve their brand image

Biznology

The airlines introduced this extra baggage fee of $25 in 2008 when oil prices skyrocketed and their profits declined. The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports. billion in 2010. Baggage fees alone contributed $3.8 Like this post?

How to write for social media

Biznology

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013). This video with Paul Gillin is about the basics of writing engaging social media messages.

What the Crumbling State of the Media Means for Digital Marketing

Biznology

2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 to 1. Several new companies are helping brands create and curate high-quality content for their websites: Contently (founded 2010), Narrative Science (incorporated 2010) and NewsCred (started 2008) are a few. Photo credit: Wikipedia. That’s no surprise.

My social media marketing posts from 2011

Biznology

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. call this “fire for effect.”

How Tim Cook is transforming the Apple brand

Biznology

72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008). Apple has clearly been a worldwide leader in innovation. Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven themselves, thanks mainly to the brilliance of Steve Jobs. shareholder value). Like this post?

5 studies prove social media is less than 6 degrees of separation

Biznology

STEPS : Conducted in 2008, 30 billion conversations among 240 million people were used to construct a communication graph with 180 million nodes and 1.3 Cover of Kevin Bacon. The idea behind 6 degrees of separation is ”friend of a friend” connections make it so everyone is only 6 steps away, by way of introduction, from any other person. The Is the theory true in social media?

6 Things the Baseball Playoffs Can Teach You About Online Marketing

Biznology

know plenty of businesses who were doing everything right just before the economy cratered in 2008. I’m a big baseball fan. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. And while it’s easy to tire of sports metaphors, hang with me for a minute. Baseball may look like a kid’s game, but it’s also a multi-billion dollar business. The average ball club achieved over $200 million in revenue in 2011, with some teams taking in billions. What are those traits? Just like your business. You’ve got

The social media listening market is maturing

Biznology

WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. But that’s only half the story. There are some exceptions to this, notably Radian6 offers text analytics plug-ins–but it’s mostly true.

API 51

Re-branding the Republican Party

Biznology

While many of these voters drifted to the Republican Party between 2008 and 2012 because of their frustration with Obama, they are now very skeptical and see Washington dominated by lobbyists, contractors, and lawmakers who have ignored these voters’ growing anguish. The Republican Party is in turmoil, no doubt about it. In short, the world has turned upside down for them. Like this post?

Google finally gives you a way to escape Negative SEO

Biznology

know several poor schlubs who have been attacked this way and I first begged Google to introduce this disavowal tool over four years ago. I’m not really sure why it took this long for Google to take this step–what they announced is almost uncanny in its similarity to what I outlined for them to do in March of 2008. Image via CrunchBase. Some of you might have a high opinion of SEO people. (C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this story, because there a few people who are less than ethical out there.

Full time, internship, or freelance?

Biznology

The 2008 crash left many new grads fighting to compete for scarce jobs with a huge pool of newly unemployed experienced professionals. Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis. Different types of hired help come with different risks, benefits, and liabilities. Freelancers. Interns.

Hindsight 20/20 Series: 3 Metrics – social business friend or foe?

Biznology

Just take a look at what IBM predicted back in 2008 about innovations that would change the way people work, live and play over the next five years. (Photo credit: Wikipedia). This is part 3 of the Hindsight 20/20 series (here are the links to Part 1, “Your choice of social platform does matter” , and 2, “Beware of the social digital divide(s)” ). Are metrics important?

How to avoid Google’s huge mistake

Biznology

In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. In this case, you actually should listen to Google and do what it says, not what it does. This is the single most important thing to do. So, yeah.

Data, data everywhere, nor any drop to think

Biznology

still remember seeing Clay Shirky on stage, back in 2008, claiming that the problem “is not information overload, it’s filter failure” Five years after that, it seems that a another way to explain it is: when the information overload is that big, filters are bound to fail. Drowning… (Photo credit: Charl22 ~ Charlotte Faye Addison).

The Stratification of Social Media Listening

Biznology

Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] Image via CrunchBase. Don’t know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of their subscribers. Sure, you have heard of Tumblr, but maybe you don’t know DataSift–it is time to learn. Because DataSift is the poster child of the stratification of the social media listening market. Five years ago, social media listening was all about crisis management–and Radian6.

Information overload: beyond better filters

Biznology

look at Google Trends since 2008 shows that our obsession with “information overload” goes up and down throughout the years, but it’s currently almost at the same point where it was 6 years ago: Google Trends – Information Overload – From 2008 to now. This is what has changed, not just the filtering. Twitter showed the significance of trending topics.

Bean counters and Innovators: Facing off on social media ROI

Biznology

Pat LaPointe, from MarketingNPV, stated in a blog post he wrote in September 2008: “(…) we marketers don’t do ourselves any favors by trying to disconnect from financial value just because it’s hard to make the links. Image by seanmcmenemy via Flickr. ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last

Today’s big branding issue: what should companies stand for?

Biznology

Then the collapse of Lehman Brothers in 2008 triggered the Great Recession. The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. to also pursue broader social ends), has been argued for decades. Since then, several events have shaken the credibility of this model. shareholder value). Like this post?

Trust 11

You’ve probably over-farmed your donors’ land

Biznology

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. Or fertilizers? It can be tricky.

Why Millennials Are Resistant to Advertising and Politics

Biznology

Occasionally a new, fresh candidate like Bill Clinton in 1992 and Barack Obama in 2008 will stimulate youth voting, but the general trend is downward.  In the 1970s almost three quarters of the young regularly discussed politics with their parents.  Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society.  

The “Name Game” challenge: creating that ideal brand name

Biznology

Not a new archetype (see Newsweek’s cover story in 1986, the “Year of the Yuppie”), but still used to describe the more successful types, those with piles of new money acquired before the 2008 recession. Branding is more than finding a new name or image. It is about developing a compelling promise and making the right impression, one that will resonate and stand out. Millennials (i.e.

A Skewed Web: Are you an outlier?

Biznology

Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM). Twitter Trending Stats - "All time": Sep 24, 2008 to Aug 7, 2010 (Source: TweetStats.com ).

Can the Yellow Pages Beat Google?

Biznology

Between about 2005 and 2008, I was asked by three different former monopoly phone companies that burning question, "How can we beat Google?" Image via Wikipedia. After reading that headline, you'll be forgiven if you think that I've finally gone off the deep end (and I am not a particularly strong swimmer). And this isn't a new trend. One of them was a regional U.S.

FIFA World Cup: Social Media Roundup

Biznology

With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. Image via Wikipedia. by Aaron Kim. President. Internet Buzz. Cala a Boca Galvao. Who won?

Don’t admit that you are old in digital marketing

Biznology

And I left that job in 2008, so I am even older now. With a new year dawning and 2016 in the rear view mirror, I am recalling a recent article that explained that “ no one in tech will admit they are old.” The article explains that there is rampant age discrimination because younger people don’t believe that people my age know anything about technology. I don’t care.

Kimberly-Clark uses a social media quiz to woo young talent

Biznology

first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again. Are you an original thinker? Your resourcefulness and ability to easily adapt to the latest input often makes you the one who finds answers to the most challenging questions.” ” What did you get? Like this post?

The Rapid eLearning Blog

Buzz Marketing for Technology

June 24th, 2008. June 17th, 2008. June 10th, 2008. June 3rd, 2008. May 27th, 2008. The Rapid Elearning Blog. Simple Steps to Create Background Images for Your Next E-Learning Scenario. 15 comments. good scenario can make your elearning courses engaging and more real to your learners. Needless to say not many of us did. Find Images with Good Backdrops. 15 comments.

20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. Either/or. dumb | little | man]. Quotes. Wildcard.

Google Guide--Tutorials on How to Use Various Google Features and Services

Buzz Marketing for Technology

Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input. Understanding Results. Search Tools. Services.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

Wednesday, April 23, 2008. May 9, 2008 8:12 AM. ▼ 2008. (42). skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively. Things You Can Do to Begin Developing Your Personal Learning Network. This 3:45 second clip from Will Richardson provides great insight into the importance of developing your PLN. skills). at 6:23 AM. Thanks.