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APRIL 22, 2013 Enterprise Social Networking Platforms: Think Amazon, Not Facebook
Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion. 'amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. kid you not: even though Amazon predated the whole Web 2.0 Read on to understand why. in 1997.
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OCTOBER 25, 2011 You’ve probably over-farmed your donors’ land
You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. Or fertilizers? It can be tricky.
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NOVEMBER 23, 2011 Bean counters and Innovators: Facing off on social media ROI
Pat LaPointe, from MarketingNPV, stated in a blog post he wrote in September 2008: “(…) we marketers don’t do ourselves any favors by trying to disconnect from financial value just because it’s hard to make the links. Image by seanmcmenemy via Flickr. ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last
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APRIL 18, 2013 What the Crumbling State of the Media Means for Digital Marketing
2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 Several new companies are helping brands create and curate high-quality content for their websites: Contently (founded 2010), Narrative Science (incorporated 2010) and NewsCred (started 2008) are a few. 'Photo credit: Wikipedia. That’s no surprise.
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APRIL 16, 2012 5 studies prove social media is less than 6 degrees of separation
STEPS : Conducted in 2008, 30 billion conversations among 240 million people were used to construct a communication graph with 180 million nodes and 1.3 Cover of Kevin Bacon. The idea behind 6 degrees of separation is ”friend of a friend” connections make it so everyone is only 6 steps away, by way of introduction, from any other person. The Is the theory true in social media?
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OCTOBER 18, 2012 Google finally gives you a way to escape Negative SEO
I’m not really sure why it took this long for Google to take this step–what they announced is almost uncanny in its similarity to what I outlined for them to do in March of 2008. Image via CrunchBase. Some of you might have a high opinion of SEO people. C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this story, because there a few people who are less than ethical out there. Google had an announcement this week that has been a long time coming–you can now disavow links to your site. Well, mostly, yes.
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BIZNOLOGY The social media listening market is maturing
| WEDNESDAY, AUGUST 29, 2012
WI: Milwaukee phone bank and labor walk, September 11, 2008
(Photo credit: aflcio). Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. My point Monday was that the Convey API allows the people who need accurate sentiment analysis to pay for it, even though monitoring platforms are getting cheaper and cheaper and not offering that kind of accuracy. But that’s only half the story. There are some exceptions to this, notably Radian6 offers text analytics plug-ins–but it’s mostly true. MORE >>
BIZNOLOGY 6 Things the Baseball Playoffs Can Teach You About Online Marketing
| THURSDAY, OCTOBER 25, 2012
know plenty of businesses who were doing everything right just before the economy cratered in 2008
. I’m a big baseball fan. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. And while it’s easy to tire of sports metaphors, hang with me for a minute. Baseball may look like a kid’s game, but it’s also a multi-billion dollar business. The average ball club achieved over $200 million in revenue in 2011, with some teams taking in billions. What are those traits? Just like your business. You’ve got MORE >>
BIZNOLOGY Can the Yellow Pages Beat Google?
| WEDNESDAY, OCTOBER 27, 2010
Between about 2005 and 2008
, I was asked by three different former monopoly phone companies that burning question, "How can we beat Google?" Image via Wikipedia. After reading that headline, you'll be forgiven if you think that I've finally gone off the deep end (and I am not a particularly strong swimmer). But the venerable old Yellow Pages does have some distinct advantages over Google that have not been exploited, which I've shared with several regional Yellow Pages companies over the years. The nerve of them!) So, what advantages could the Yellow Pages possibly have over Google? MORE >>
BIZNOLOGY FIFA World Cup: Social Media Roundup
| MONDAY, JULY 5, 2010
With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008
election of Barack Obama as U.S. Image via Wikipedia. by Aaron Kim. President. While you wait for the big game on Sunday, you may want to check my Social Media highlights for the major sports event in the world. Internet Buzz. Naturally, a few days after, a World Cup game dethroned Kobe Bryant and friends. Who won? MORE >>
BIZNOLOGY A Skewed Web: Are you an outlier?
| MONDAY, AUGUST 16, 2010
Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008
) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM). Twitter Trending Stats - "All time": Sep 24, 2008
to Aug 7, 2010 (Source: TweetStats.com ). Image by BLW Photography via Flickr. by Aaron Kim. glance at the Twitter hot topics or Google Trends suggests that our collective Web brain is that of a tween. Well, not necessarily. MORE >>
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