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SEPTEMBER 15, 2009  Brand guidelines not fit for purpose
They aren't even that old - the last one was produced in 2008. I've just been looking through two sets of brand guidelines, both for household-name b2b brands. They are nice, shiny, well produced documents. Look great in print. But I'm looking for guidance on how we use the brands for online projects we're planning. And nope, there's nothing there. It's completely absent.
SEPTEMBER 15, 2009 | BEYOND
 Brand guidelines not fit for purpose
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