| | | B2BMarketingSmarts | |  2008 | 2 articles |
| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS FEBRUARY 9, 2010  To make big B2B marketing strides in 2010 — go lateral. Since September of 2008 every one of us in B2B marketing, or frankly, in every area of business, has been pressured to cut costs, do more with less, and generate and convert enough new customers to remain profitable and grow. These days, however, companies are running out of ways to cut costs and have reached the bare bones of personnel. So what’s next? What is lateral marketing? | B2BMARKETINGSMARTS SEPTEMBER 15, 2009  Is planning the key to success in a slow economy? do not yet know how much money was raised this past weekend, but in 2008 the event contributed $310,000 to the San Diego Make-A-Wish Foundation. It was my pleasure to provide a few hours of volunteer time for the annual Make-A-Wish Tuna Challenge in San Diego last Sunday. The grand raffle prize was a $65,000 Defiance 220 NT fishing boat. Adds efficiency and focus to marketing efforts. | | | | | |
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