| | | B2B Marketing Unplugged | |  2008 | 5 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED OCTOBER 6, 2012  Most Corporate Change Fails. Here’s Why. Elsewhere, he also lists ‘agitation…, crying, rejection of comforting gestures, and axienty at a level that may lead to panic…lethargy…reductions in the level of activity, and altered sleeping and eating behavior…detached…” (Ziefman and Hazan 2008, 443). This book starts out promisingly enough. Big storm. Trapped people. scream. Lights go out. | B2B MARKETING UNPLUGGED JULY 14, 2010 Forget the C-Suite, the Money’s in the P-Cube Prior to the 2008 meltdown, managers had discretionary authority in the five and six figures. You have to pity sales people in the summertime. What with all the golf days, baseball games and other client entertainments they barely have time for a manicure. Before you hand me over to your sales team for my richly deserved beating, hear me out. You really do have to pity the sales folks. Other than a sunburn, many will have little to show for their 18 holes. In case you haven’t met the P-Cube crowd, these are the folks I have referred to as the Vendor Abuse Department. travel mug? | | | | | |
| B2B MARKETING UNPLUGGED MARCH 25, 2013  Things Were Weirder Then: A Book Review Sutton , sadly, is not one of them, but Apple is a bit player, and the author is free to point out that before Steve Jobs came along, people did invent cool things.This book came into the world in 2002; into a remainder bin around 2008; onto my Leaning Tower of Things I’ve Been Meaning to Read around 2010 and to the top of the heap a few weeks ago. Jobs versus Mike Scott. | B2B MARKETING UNPLUGGED JULY 9, 2012 Microtrends Revisited: What Do You Want for $4.99? How about the new quasi-government sector that formed in the wake of the 2008 bailouts of private corporations by government? The sale bin at an airport bookshop is usually the almost-final resting place of stuff that shouldn’t have been on its shelves in the first place or of things that didn’t survive the mauling by sleep-deprived “guests” of the world’s airlines. But in such a bin in Phoenix, among the grubby neck pillows, damp productivity books and Delia Smith Christmas cookie ideas was this: Microtrends: the small forces behind tomorrow’s big changes by Mark J. | B2B MARKETING UNPLUGGED SEPTEMBER 15, 2011 Schadenfreudian Slips Collins had the misfortune to be attempting to document falling companies right in the middle of the 2008 meltdown, which means that he was both spoiled for choice and missed out on some implosions that were taking longer than others. You would expect a book about epic business failures to be a delicious, gloating, satisfying kind of fun; a long, slow I-Told-You-So Waltz. But Jim Collins’ book, How The Mighty Fall: And Why Some Companies Never Give In * takes a much higher moral road than, say, I would. Great companies can stumble, badly, and recover. Bizmarketer is Elizabeth Williams. | |
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