B2B Marketing Traction

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

According to a Technorati study in 2008 , the blog abandonment rate is over 90%. In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. 80% of Twitter users have fewer than ten followers says Techcrunch. So why do this social media thing? Why invest the time and money?

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Is Your Marketing Plan SMART?

B2B Marketing Traction

According to a Technorati study from 2008, blogs have a 94% abandonment rate. How realistic is it that the business can spend the time and money to implement the marketing correctly? Take business blogs, for example. Blogs take time, inspiration and writing skills.

Planning 100
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How to Blog: How Much Time Does It Take?

B2B Marketing Traction

A 2008 Technorati study showed that the blog abandonment rate was over 90%! If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?”

Blogger 100
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Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

Then, in 2008, Morgan Stewart, research director at ExactTarget , an email marketing firm, was quoted in Fortune magazine in an article titled “ Sunday is the New Monday.” On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend.

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Getting Ripped Off on B2B Web Development and SEO?

B2B Marketing Traction

I got an inkling that all was not right in the web development and SEO world in 2008. I went out to bid for a client of mine – a manufacturer of green industrial lubricants – and got bids for a new, optimized web site that ranged from $2,000 to $20,000. Hmmm – that’s too big a range!

SEO 100
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Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 I attended Chris Rollyson ‘s excellent workshop that he did for the Institute of Management Consultants’ Annual Confab Conference. Chris works with global companies and government agencies to use disruptive technology for innovation.

Linkedin 100
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Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. It is not OK to copy other marketer’s stuff.