| | | B2B Marketing Traction | |  2008 | 6 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING TRACTION AUGUST 4, 2011  Is Your Marketing Plan SMART? According to a Technorati study from 2008, blogs have a 94% abandonment rate. Tweet. One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. work with business owners of small to mid-size companies. Especially in tough economic times, they have limited resources to spend on marketing. Measurable. | B2B MARKETING TRACTION DECEMBER 13, 2011  Before You Abandon Your Social Media Accounts, Read This According to a Technorati study in 2008 , the blog abandonment rate is over 90%. This blog post answers questions you may be having about social media – Why do it at all? How do I do it efficiently? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. So why do this social media thing? | | | | | |
| B2B MARKETING TRACTION FEBRUARY 17, 2011  Does LinkedIn Make Your Phone Ring? In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 Tweet. …Or your inbox fill with inquiries? It does for me. So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” ” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.). | B2B MARKETING TRACTION AUGUST 16, 2010  Getting Ripped Off on B2B Web Development and SEO? got an inkling that all was not right in the web development and SEO world in 2008. Tweet. went out to bid for a client of mine – a manufacturer of green industrial lubricants – and got bids for a new, optimized web site that ranged from $2,000 to $20,000. Hmmm – that’s too big a range! got bids for $4,000, then $7,000 for the update alone. ” Eeeesh! | B2B MARKETING TRACTION MARCH 19, 2010  Best Day to Send B2B Email Marketing Campaigns Then, in 2008, Morgan Stewart, research director at ExactTarget , an email marketing firm, was quoted in Fortune magazine in an article titled “ Sunday is the New Monday.” Tweet. As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. ” Stewart said “The best day to email is when no one else is doing it.” | B2B MARKETING TRACTION APRIL 2, 2012  How to Blog: How Much Time Does It Take? 2008 Technorati study showed that the blog abandonment rate was over 90%! If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. | | | | | | | |
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