| | | B2B Marketing Blog | |  2008 | 3 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG MAY 6, 2009 PR does not stand for “press release” drop of 2008. In April American Business Media predicted U.S. trade publications would see and average 19% to 22% drop in business-to-business ad revenues in 2009, a much steeper decline than the 7.3% And the reality is worse than the numbers make it sound. Nielsen Business Media will stop publishing Brandweek , but may roll it into one of its other B2B titles. Crain’s TelevisionWeek will be available online only beginning in June. And just yesterday we learned that business publisher Penton Publishing is going over to a four-day workweek to help cut overhead. Read on. | B2B MARKETING BLOG MAY 26, 2009 Take Me Out to the Blog Game, Part I Blogging is a challenge that companies are not handling well, according to a 2008 Forrester Research report. Marketers need not be baseball savants to recognize the expression, “If you build it, they will come.” For the past 20 years, executives in board rooms across America have proposed countless ventures by utilizing this maxim, which originally emanated from Ray Kinsella’s cornfield in “Field of Dreams.”. The success of a company’s marketing enterprises is only as great as the number of prospects that see them. Those are only the first three strikes against corporate blogs. | | | | | |
| B2B MARKETING BLOG JUNE 1, 2009 Take Me Out to the Blog Game, Part II In a 2008 article in Slate, Michael Agger had this to say about how people read online: “You, my dear user, pluck the low-hanging fruit. In my post last week, I discussed how B2B companies can begin to eke out plans for a corporate blog. This week’s installment completes the article and gives some guidance on how to maintain a blog and earn readers once it is built. Taking a swing. Creating content that meets the needs of a company’s target market is the next step. Each B2B blog is a venue for showcasing a company’s unique expertise in its industry niche. You scan. That’s the game. | |
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