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B2B LEAD GENERATION BLOG
DECEMBER 30, 2008
How to use social media for lead generation
I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients. have to say, my expectations were pretty low. thought maybe I’d attract a few new clients, but I didn’t know it would generate so many leads, or develop into a book deal with a major publisher – who came to me, by the way.
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B2B LEAD GENERATION BLOG
DECEMBER 16, 2008
Can a social media strategy boost your lead generation efforts?
started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? Well, I’ve started to use my Twitter account a lot more, and I’ve found some productive uses for the application: Sent mini survey question and got answers quickly.
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B2B LEAD GENERATION BLOG
FEBRUARY 28, 2008
Lead Nurturing is about Relationships, not e-mails
Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. thought he did a nice job of showing the human touch in action as part of the lead nurturing process. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. It's about relationships. Don't ever forget the human touch. Build relationships with the right people and companies regardless of their timing to buy. Think: customers for life.
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B2B LEAD GENERATION BLOG
JANUARY 28, 2013
3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%
Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Increased sales from new products from 6% to 24%. Total sales in 2012 grew 6% compared to the 2.1% industry growth projected by the Center for Exhibition Research.
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B2B LEAD GENERATION BLOG
JANUARY 11, 2011
Is Social Media Really Living Up to Expectations?
Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Are your efforts on LinkedIn and Twitter paying off?” she queried. How about you?”.
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B2B LEAD GENERATION BLOG
JANUARY 11, 2011
Is Social Media Really Living Up to Expectations?
Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Are your efforts on LinkedIn and Twitter paying off?” she queried. How about you?”.
MORE >>
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