Anything Goes Marketing

article thumbnail

Improved Email Click-Through Tracking Using Query Strings

Anything Goes Marketing

hp.com/campaigns/2008/events/poweritdown/index.php You could then create a redirect such as: [link] that will redirect the web visitor to the original URL but will allow you to track that an email recipient clicked on the second URL and not the first URL. hp.com/campaigns/2008/events/poweritdown/index.php ?link=2. Well it is.

article thumbnail

How do Marketers Measure Online Marketing?

Anything Goes Marketing

for every dollar spent in 2008. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Landing Page Optimization: Mini Case Study

Anything Goes Marketing

The following was posted on MarketingProfs : Landing Page Critique For Agency's Ppc Campaign Posted By: melissa on 10/10/2008 5:23 PM (CST) 125 Points Hello, We are running a PPC campaign for a full-service marketing agency, and trying to decide on the best landing page for the promotion.

article thumbnail

Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

This experience is a good reminder for everyone as you begin 2008 - how can you easily provide greater value to your customers? I don't think I have to answer yet. They key here is the effort that was taken, the thoughtfulness and responsiveness. Happy New Year everyone!

Cost 100
article thumbnail

How do you allow prospects to get closer to your product?

Anything Goes Marketing

If you go the site it doesn't just go to a microsite straightaway but opens up the real Lexus site to their 2008 RX product page and then opens up the microsite as a site overlay. In order to demonstrate how safe their vehicles are, they've created a microsite called ActivelySafe.com.

Microsite 100
article thumbnail

Email Tips for the New Year Part I

Anything Goes Marketing

Various E-mail Tips from MarketingSherpa' Marketing Wisdom Report I've read through MarketingSherpa's " Marketing Wisdom for 2008 " which includes 101 real life marketing stories and lessons learned. This should give you an indication as to how active or inactive your database really is.

Tips 100
article thumbnail

Social Media Success Stories

Anything Goes Marketing

Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. While Twitter does this as well, Twitter is limited by its 140 characters (this is a debate for a future post). I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean.