Acquiring Minds

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Destructive B2B Sales Practices

Acquiring Minds

According to CSO Insights , in 2010 sales quotas continue to rise even though attainment of quota was lower in 2008 versus the prior year and sales resources are less.  . New research  from McKinsey & Company  identifies destructive sales practices and prioritizes what customers want from B2B sales organizations. Tech Mergers & Acquisitions - In Q1 2010, $68.8 Comments Are Welcome.

The Evolution of Email for Lead Generation

Acquiring Minds

Source: Directory of Lead Generation Tools 2008. According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. In fact, email was the top online medium for B2B marketers, besting both webinars and paid search. Although it is often suggested that email is best suited for customer retention, this survey of 249 B2B marketers indicates that email is a key tool for customer acquisition. Salesforce.com , a CRM tool and other lead generation suites such as Vtrenz , Aprimo and Marketo also crack the top 20 list.

HubSpot's Social Media Delivers on ROI

Acquiring Minds

Below are selected social media results for June 2008: Editors Note: Although HubSpot defines ‘leads’ as any prospect who has completed an online form, it is more accurate to define these unqualified responders as ‘inquiries’. In some of my previous posts , I suggested that social media is highly effective in generating marketing ROI. Last week, I interviewed Mike Volpe , VP of Marketing HubSpot , for his perspective on social media ROI. Mike started off our discussion by observing that most marketers believe that social media is only suitable for creating buzz and fostering brands.

New B2B Research on Lead Generation through Web 2.0 Media

Acquiring Minds

Today we released the results from our latest research on B2B lead generation. The goal of our survey of close to 250 B2B marketers was to address two pivotal and practical questions specific to lead generation: What online marketing tools are B2B marketers using for lead generation How are online inquiries converted into offline, sales-ready leads? would like to share our first chart from the research. We asked the B2B marketers if a select number of online media tools were being deployed in lead generation programs. These tools are primarily Web 1.0 type tools. media

It is a sad day for demand generation

Acquiring Minds

Two weeks ago I received a telemarketing call from a telecommunications provider (the offender shall remain nameless as the organization is a former client of my firm). The caller spoke in fractured English and his intonation was flat. At times I was unsure if he was asking me a question or making a rhetorical comment. The purpose of his call was to win my organization back to his firm. There was no probing as to why our organization canceled our contract. The focus of the discussion was on price. reluctantly agreed and suggested that he call back in a week. Was he available?

Crowdsourcing: Wikipedia vs. The Economist

Acquiring Minds

Two diverse questions came to mind as I read an article on crowdsourcing: Is crowdsourcing losing its appeal? Is journalism threatened by Wikipedia? Recently, the Economist published an article on crowdsourcing that discussed the past and future of this social medium where idea generation is outsourced to online crowds. The author illustrated the success of crowdsourcing with examples drawn from Wikipedia, the Library of Congress (using Flikr) and Google. In addition, a volunteer model such as Wikipedia would be disrupted should Wikipedia evolve to a for-profit business.

Delivering ROI on Social Media

Acquiring Minds

My last post discussed why the nature of social media need not be compromised by pursuing lead generation through these new media. Today, let's turn to some examples of how B2B marketers are embracing social media for this purpose. A few weeks ago, McKinsey & Company released the results of their latest survey on social media: Building the Web 2.0 Enterprise: McKinsey Global Survey Results. The buzz on this report included a post from Peter Kim, a fellow Social Media Today blogger. The McKinsey survey struck a chord with me in that 94% of responding executives deployed Web 2.0 Bingo!

Lead Generation through Social Media?

Acquiring Minds

You can almost see the collective hand wringing and hear the teeth gnashing as angst-ridden B2B marketers are being pressed by their organizations for proof on the value of social media. It's clear that B2B organizations, being metrics driven beasts, are looking for more 'beef' beyond the measurement of engagement. The premise of this blog, Acquiring Minds , is that social media, as with other online media, provide B2B marketers with a stellar opportunity to generate qualified leads and to impact ROI. But wait one minute! The discourse on social media or Web 2.0 tools for lead generation.

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More Reasons that Small Businesses Excel at Social Media

Acquiring Minds

After my last posting on small business and social media, Chris Brogan was kind enough to tweet my blog and attract some savvy writers. At the same time, Ann Handley was a welcome visitor to ye old blog. surprise for me: all of the comments were positive and relevant (except for the guy trying to sell me on doing business on Costa Rica). Is this showing up in the data? If yes, why? A: Laura Ramos: We have not looked at the data from this perspective, but it is possible to do so if interested in exploring this further.

Top 10 Reasons Small Businesses Excel at Social Media

Acquiring Minds

Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of those solutions, social media is considered a second tier marketing medium. Last month, Laura Ramos released a report entitled: How to Derive Value from B2B Blogging. Laura attributes part of this to using `warmed-over press releases` on blogs.

Moment of Truth in B2B Demand Generation

Acquiring Minds

As we consider the full breadth of our demand generation programs, there are weak links that can torpedo our efforts. Great efforts are underway by our organizations to better align sales and marketing department in pursuit of the common goal of closing more sales. Although it is clear that a core player in all complex sale demand generation programs is the sales person, I would like to pay specific attention to the hand off from marketing to sales. As more and more responses move online, the buyer`s expectations have changed. Providing value to prospects.

What to make of the new Oracle.

Acquiring Minds

You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. According to Kate, the candor of Judith Sim, VP-CMO of Oracle, during her keynote at the BMA conference was quite surprising. Judith stated that Oracle has increased its return on marketing despite declining budgets. That budget is 1.7% of revenue versus more than 5% a decade ago. From my perspective, we have seen drastic changes to technology publications over the past year (e.g. CMP's elimination of some its print publications). media. P.S. I have recently moved my blog to Blogger.

Networking & Photos from the Sales 2.0 Conference

Acquiring Minds

During the reception it was great to catch-up with two Forrester analysts who I had not spoken to in a while: I last met Laura Ramos , VP, Principal Analyst at Forrester Research and blogger when I presented at the MarketingProfs ' B2B Summit 2008 in Boston and Scott Santucci , Senior Analyst at Forrester in San Francisco where I spoke at a MarketingSherpa B2B Summit a few years back (Laura and Scott posed for this photo that I took). The Sales 2.0 Conference in San Francisco was a great opportunity to chat and catch-up with luminaries from the B2B Sales & Marketing world. world.

Lead Generation Takes Precedence in the Downturn

Acquiring Minds

Digital Marketing - IDC reports that digital marketing spend is over 9% of total marketing investment in 2008 and predicts that digital marketing will carve out the largest slice of marketing spend by 2010. In response to a substantial drop in technology spending, B2B marketers will cut budgets and re-jig their media mix. This was one of the main conclusions drawn from the recent BtoB webinar: Outlook 2009: Marketing Priorities and Plans. Although this is a sombre forecast, it does not compare to the steep drop in spend in 2001 (see my previous blog post on this).

The Rapid eLearning Blog

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June 24th, 2008. June 17th, 2008. June 10th, 2008. June 3rd, 2008. May 27th, 2008. The Rapid Elearning Blog. Simple Steps to Create Background Images for Your Next E-Learning Scenario. 15 comments. good scenario can make your elearning courses engaging and more real to your learners. Needless to say not many of us did. Find Images with Good Backdrops. 15 comments.

20 Tips for More Efficient Google Searches

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Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. Either/or. dumb | little | man]. Quotes. Wildcard.

Google Guide--Tutorials on How to Use Various Google Features and Services

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Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input. Understanding Results. Search Tools. Services.

Definition of Introvert -- What is an Introvert?

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Privacy Policy Our Story Be a Guide ©2008 About.com, a part of The New York Times Company. Search. Gifted Children. Home Parenting & Family Gifted Children. Email. Gifted Children How to Identify Education Parenting Help. Gifted Children Newsletter - Sign up ! Discuss in My Forum. Introvert. By Carol Bainbridge , About.com. See More About: introverts shyness introverted children. Definition: Contrary to what most people think, an introvert is not simply a person who is shy. In fact, being shy has little to do with being an introvert! Carol Bainbridge Gifted Children Guide.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

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Wednesday, April 23, 2008. May 9, 2008 8:12 AM. ▼ 2008. (42). skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively. Things You Can Do to Begin Developing Your Personal Learning Network. This 3:45 second clip from Will Richardson provides great insight into the importance of developing your PLN. skills). at 6:23 AM. Thanks.

Change or Die | Fast Company

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March 9-12, 2008, Orlando, FL. Copyright © 2008 Mansueto Ventures LLC. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. People. Ideas. Business Networking. Membership is free. Sign up Learn More Already a member? Sign In! Mail: *. Password: *. Forgot your password ? Reader Recommendations. next. > -->. Send to.

Gene Carr's Patron Technology Blog

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July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. July 08, 2008. June 26, 2008. June 25, 2008. June 02, 2008. May 29, 2008. May 19, 2008. May 13, 2008. May 05, 2008. Gene Carrs Patron Technology Blog. About. Web/Tech.

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Seth's Blog: How to read a business book

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June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. " Posted by Seth Godin on May 21, 2008 | Permalink. Tracked on May 21, 2008 at 11:21 AM. Tracked on May 21, 2008 at 03:12 PM. Tracked on May 21, 2008 at 05:24 PM. Tracked on May 22, 2008 at 01:28 PM. Tracked on May 23, 2008 at 02:38 AM.

Jing Project: Visual conversation starts here. Mac or Windows.

Buzz Marketing for Technology

Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Share in email, IM, or blogs. Download. For Mac OS X. Download. For Windows. What is this thing called Jing? Video tour. The concept of Jing is the always-ready program that instantly captures and shares images and videoâ?¦from from your computer to anywhere. something we want to give you, along with some online media hosting, to see how you use it. like it.

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IBM Social Computing Guidelines

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Skip to main content. Country/region [ select ]. Home Business solutions IT services Products Support & downloads My IBM. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Since then, many new forms of social media have emerged. Introduction. And write in the first person.

Tips for Mastering E-mail Overload - HBS Working Knowledge

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Tips for Mastering E-mail Overload. 10/25/2004. great productivity enhancer? mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. by Stever Robbins. Being at or near the the top of your organization, everyone wants a piece of you. So they send you e-mail. It makes you feel important. Dont you love it? Really? Then, please take some of mine! Over 100 real e-mails come in each day. At three minutes apiece, it will take five hours just to read and respond. Lets not even think about the messages that take six minutes of work to deal with. Nah? ).

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

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May 19, 2008. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. I’ve asked for recommendations and have a pretty decent profile going on LinkedIn. Comment by Julius on May 19, 2008 @ 7:16 am. Penn on May 19, 2008 @ 7:23 am. I did a presentation on this recently, actually, at PodCamp NYC… [link]. Comment by Steve Woodruff on May 19, 2008 @ 7:23 am. Comment by Jamie Grove - How Not To Write on May 19, 2008 @ 7:35 am. Comment by Eric Miltsch on May 19, 2008 @ 7:57 am. May 2008.

YouTube - Education Today and Tomorrow

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© 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. more share options. fewer share options. This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close. This video has been added to your favorites. close. Loading.

APOSDLE learn@work - Triple-I

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22-26 September 2008, Berlin, Germany. Submission deadline of tentative abstract: 12 June 2008. Submission deadline for paper submission: 23 June 2008. CAMA 2008. PROLEARN Summer School 2008 - Call for Participation. Deadline for applications is March 15th, 2008. The PROLEARN Summer School will take place from June 15-21, 2008 in Ohrid, Macedonia.

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YouTube - Informal Learning in 10 minutes

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© 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ). This video has been removed from your favorites. Remove from Favorites. Loading.

david a. kolb on experiential learning

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ideas â?? thinkers â?? practice. david a. kolb on experiential learning. David A. Kolb's model of experiential learning can be found in many. discussions of the theory and practice of adult education, informal education. and lifelong learning. We set out the model, and examine its possibilities and. problems. contents: | introduction |. david a. kolb |. david kolb on experiential learning |. david kolb on learning styles | issues |. developments - jarvis on learning |. guide to reading |. links As Stephen Brookfield (1983: 16). the term in two contrasting senses. in Brookfield 1983). While.

Social Media U: Take a Class in Social Media - ReadWriteWeb

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Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Whats Next on the Web: a ReadWriteWeb Toolkit for 2008. Posted by: Marshall Kirkpatrick | May 21, 2008 8:03 AM. Posted by: Justin Kistner | May 21, 2008 8:04 AM. Posted by: Dave Donohue | May 21, 2008 8:04 AM. Posted by: Alex | May 21, 2008 8:18 AM. Posted by: Mihaela V | May 21, 2008 8:20 AM.

Class 77

kstoolkit " home

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Knowledge Worker 2.0 - Power to the people

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© 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « Prev. Next » All comments. Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest. Embed Video? Just include the embed code in the comment! Are you human? Sorry for asking). Enter the text in the image. 25838 views |.

Are You a Productive Reader? - Stepcase Lifehack

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Enter your email address: May 23rd, 2008 in Productivity. Jamie says on May 23rd, 2008 at 12:11 pm. Lorie Marrero says on May 23rd, 2008 at 7:28 pm. Ann says on May 23rd, 2008 at 10:43 pm. Farfield says on May 24th, 2008 at 5:07 pm. Jonelle says on May 29th, 2008 at 10:33 am. I’m a librarian and thought this post had some really great ideas. ABOUT.

50 of the Most Dependable Web Resources for University Students | Educhoices.org

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Counselors Corner > May 2008 > 50 of the Most Dependable Web Resources for University Students 50 of the Most Dependable Web Resources for University Students. © copyright 2003 – 2008. Knowing where to turn for facts, handy web apps and other types of resources can make student life a lot easier. Read on for a list of 50 of the most useful and. Associate Degree Programs.

Critical Reflection

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Updated October 10, 2008. A Big Dog, Little Dog and Knowledge Jump Production. Critical Reflection. Reflection is thinking for an extended period by linking recent experiences to earlier ones in order to promote a more complex and interrelated mental schema. Reflection normally involves looking for: commonalties differences interrelations beyond their superficial elements. Oral interviews.

Gmail Superstars

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Sunday, July 13, 2008. Ephilei said on July 13, 2008 7:26 PM PDT: Since stars are just labels, it would be neat if Gmail would automatically a label view for each kind of star as it does with the standard star. Tekkub said on July 13, 2008 8:34 PM PDT: It would also be very handy to be able to apply a certain superstar in a filter. Srikanth S said on July 13, 2008 9:26 PM PDT: This is frankly a very stupid feature. Ionut Alex Chitu said on July 13, 2008 10:59 PM PDT: Yes, SuperStars are actually labels. Gil said on July 14, 2008 8:23 AM PDT: @Ionut: Touche. #.

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

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Added: March 20, 2008. Added: March 20, 2008. Added: March 20, 2008. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Saving. Reply.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

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Thursday, June 5, 2008. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. June 5, 2008 1:41 PM. June 5, 2008 9:57 PM. June 5, 2008 10:12 PM. June 6, 2008 1:36 AM. June 24, 2008 11:24 AM. June 24, 2008 1:44 PM. June 24, 2008 1:58 PM. June 25, 2008 10:51 PM. ▼ 2008. (29). Malinka.

Can a social media strategy boost your lead generation efforts?

B2B Lead Generation Blog

started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? Well, I’ve started to use my Twitter account a lot more, and I’ve found some productive uses for the application: Sent mini survey question and got answers quickly.