| | | Acquiring Minds | |  2008 | 17 articles |
| Page 1 of 1 | Previous | Next | ACQUIRING MINDS MAY 17, 2010  Destructive B2B Sales Practices According to CSO Insights , in 2010 sales quotas continue to rise even though attainment of quota was lower in 2008 versus the prior year and sales resources are less. . New research from McKinsey & Company identifies destructive sales practices and prioritizes what customers want from B2B sales organizations. Tech Mergers & Acquisitions - In Q1 2010, $68.8 Comments Are Welcome. | ACQUIRING MINDS JUNE 22, 2008 What to make of the new Oracle. You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. According to Kate, the candor of Judith Sim, VP-CMO of Oracle, during her keynote at the BMA conference was quite surprising. Judith stated that Oracle has increased its return on marketing despite declining budgets. That budget is 1.7% of revenue versus more than 5% a decade ago. From my perspective, we have seen drastic changes to technology publications over the past year (e.g. CMP's elimination of some its print publications). media. P.S. I have recently moved my blog to Blogger. | | | | | |
| ACQUIRING MINDS JUNE 26, 2008 Moment of Truth in B2B Demand Generation As we consider the full breadth of our demand generation programs, there are weak links that can torpedo our efforts. Great efforts are underway by our organizations to better align sales and marketing department in pursuit of the common goal of closing more sales. Although it is clear that a core player in all complex sale demand generation programs is the sales person, I would like to pay specific attention to the hand off from marketing to sales. As more and more responses move online, the buyer`s expectations have changed. Providing value to prospects. | ACQUIRING MINDS JULY 30, 2008 Top 10 Reasons Small Businesses Excel at Social Media Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of those solutions, social media is considered a second tier marketing medium. Last month, Laura Ramos released a report entitled: How to Derive Value from B2B Blogging. Laura attributes part of this to using `warmed-over press releases` on blogs. | ACQUIRING MINDS AUGUST 5, 2008 More Reasons that Small Businesses Excel at Social Media After my last posting on small business and social media, Chris Brogan was kind enough to tweet my blog and attract some savvy writers. At the same time, Ann Handley was a welcome visitor to ye old blog. surprise for me: all of the comments were positive and relevant (except for the guy trying to sell me on doing business on Costa Rica). Before we take a closer look at some of the comments, I wanted to share with you the question that I asked during the Forrester webinar and Laura Ramos` interesting response. Is this showing up in the data? If yes, why? | ACQUIRING MINDS AUGUST 26, 2008 Lead Generation through Social Media? You can almost see the collective hand wringing and hear the teeth gnashing as angst-ridden B2B marketers are being pressed by their organizations for proof on the value of social media. It's clear that B2B organizations, being metrics driven beasts, are looking for more 'beef' beyond the measurement of engagement. The premise of this blog, Acquiring Minds , is that social media, as with other online media, provide B2B marketers with a stellar opportunity to generate qualified leads and to impact ROI. But wait one minute! The discourse on social media or Web 2.0 tools for lead generation. | | | | | | | |
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ACQUIRING MINDS | FRIDAY, SEPTEMBER 5, 2008 Delivering ROI on Social Media
My last post discussed why the nature of social media need not be compromised by pursuing lead generation through these new media. Today, let's turn to some examples of how B2B marketers are embracing social media for this purpose. few weeks ago, McKinsey & Company released the results of their latest survey on social media: Building the Web 2.0 Enterprise: McKinsey Global Survey Results. The buzz on this report included a post from Peter Kim, a fellow Social Media Today blogger. The McKinsey survey struck a chord with me in that 94% of responding executives deployed Web 2.0 Bingo! MORE >> -
ACQUIRING MINDS | THURSDAY, SEPTEMBER 18, 2008 Crowdsourcing: Wikipedia vs. The Economist
Two diverse questions came to mind as I read an article on crowdsourcing: Is crowdsourcing losing its appeal? Is journalism threatened by Wikipedia? Recently, the Economist published an article on crowdsourcing that discussed the past and future of this social medium where idea generation is outsourced to online crowds. The author illustrated the success of crowdsourcing with examples drawn from Wikipedia, the Library of Congress (using Flikr) and Google. In addition, a volunteer model such as Wikipedia would be disrupted should Wikipedia evolve to a for-profit business. MORE >> -
ACQUIRING MINDS | TUESDAY, SEPTEMBER 23, 2008 A Community Turns One Year Old
If Social Media Today is a toddler, then that would make me a newborn. few weeks back I was invited to blog on Social Media Today and now would like to send my congratulations to the team. Happy Birthday to you! Thanks for inviting me to the online Party! MORE >> -
ACQUIRING MINDS | TUESDAY, SEPTEMBER 23, 2008 HubSpot's Social Media Delivers on ROI
Below are selected social media results for June 2008: Editors Note: Although HubSpot defines ‘leads’ as any prospect who has completed an online form, it is more accurate to define these unqualified responders as ‘inquiries’. In some of my previous posts , I suggested that social media is highly effective in generating marketing ROI. Last week, I interviewed Mike Volpe , VP of Marketing HubSpot , for his perspective on social media ROI. Mike started off our discussion by observing that most marketers believe that social media is only suitable for creating buzz and fostering brands. MORE >> -
ACQUIRING MINDS | WEDNESDAY, NOVEMBER 5, 2008 This is not about marketing
This blog has been quiet of late as my family took a break to tour London, Belgium and France. Who could ask for a better tonic to a hectic lifestyle than two weeks in Europe? With the surprisingly good weather and the wonderful hospitality heaped on us by our Belgian hosts in Ghent, the economic crisis and the gyrating stockmarkets seemed far away. However, a greater sense of perspective was realized gazing out to these broad expanses: the above photo was taken in Normandy, France and the one below, near Ypres in Belgium. This beach was the most heavily fortified of all D-Day beaches. MORE >>
- Speech today at Chicago B2B Event ACQUIRING MINDS | WEDNESDAY, NOVEMBER 12, 2008
- It is a sad day for demand generation ACQUIRING MINDS | SUNDAY, NOVEMBER 23, 2008
- New B2B Research on Lead Generation through Web 2.0 Media ACQUIRING MINDS | MONDAY, DECEMBER 1, 2008
- The Evolution of Email for Lead Generation ACQUIRING MINDS | WEDNESDAY, DECEMBER 10, 2008
- Lead Generation Takes Precedence in the Downturn ACQUIRING MINDS | THURSDAY, FEBRUARY 19, 2009
- Networking & Photos from the Sales 2.0 Conference ACQUIRING MINDS | MONDAY, MARCH 9, 2009
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