Vidyard

article thumbnail

President Obama and Zach Galifianakis Make Waves with Between Two Ferns Video

Vidyard

No stranger to new media, data-driven marketing tactics, the Obama administration used A/B split testing in their 2008 campaign with Optimizely to determine which website combination of media and a call to action button would perform the best with their audience and get the best sign up rate.

article thumbnail

3 Lessons on How to Use Video to Drive Business Value

Vidyard

My co-founder and I launched the agency in 2008 to help clients solve their business challenges through creative thinking, storytelling, and video. Here’s our secret formula for producing videos that drive business ROI. Media One Creative is a digital video agency and creative production house based out of Toronto.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Website Customization and Video to Get More Customers

Vidyard

Optimizely was even used by the team behind the Obama campaign in 2008 to better engage with potential campaign donors! If they take action A, they will see information about product A, and if they take action B, they will see product B (that is an overly simplistic example, but you see where I’m going).

article thumbnail

A Shortish History of Online Video

Vidyard

The partnership only fuelled YouTube’s growth, adding advertising features to generate revenue, and bringing so much attention to the platform that in 2008 some experts feared YouTube would collapse the entire internet infrastructure by simply being too big for it to handle.

article thumbnail

YouTube for Business: What You Need to Know to Succeed

Vidyard

YouTube launched their live-streaming feature, YouTube Live, in 2008 but it’s gathered critical momentum in the last few years. Positive comments from relevant prospects are nice and genuine complaints from real customers or prospects are useful. But don’t try to make sense of the rest. YouTube Live (a.k.a. YouTube Live Streaming).

Youtube 158
article thumbnail

YouTube for Business: What You Need to Know to Succeed

Vidyard

YouTube Live Streaming) YouTube launched their live-streaming feature, YouTube Live, in 2008 but it’s gathered critical momentum in the last few years. Positive comments from relevant prospects are nice and genuine complaints from real customers or prospects are useful. But don’t try to make sense of the rest. YouTube Live (a.k.a.

Youtube 65