President Obama and Zach Galifianakis Make Waves with Between Two Ferns Video
Vidyard
MARCH 11, 2014
No stranger to new media, data-driven marketing tactics, the Obama administration used A/B split testing in their 2008 campaign with Optimizely to determine which website combination of media and a call to action button would perform the best with their audience and get the best sign up rate.
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