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  • JUNTA 42  |  SUNDAY, JANUARY 24, 2010
    [2008] Special Report - Content Marketing Spending Continues to Rise
    According to the 259 survey respondents, average content marketing budgets are 33% of the total marketing budget (up from 29% in 2008). Content marketing spending overall increased 11% from 2008 to 2010. The results are in.  Content marketing spending will rise again in 2010. Only 7% are decreasing spending.  Enjoy
  • BIZNOLOGY  |  THURSDAY, APRIL 18, 2013
    [2008] What the Crumbling State of the Media Means for Digital Marketing
    2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 to 1. Several new companies are helping brands create and curate high-quality content for their websites: Contently (founded 2010), Narrative Science (incorporated 2010) and NewsCred (started 2008) are a few.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2008] Eight years of top business brands on Twitter and their First Tweets
    Date set up: 7th Feb 2008. Date set up: 4th March 2008. Date set up: 29th May 2008. Date set up: 21st Jun 2008. Date set up: 22nd October 2008. Date set up: 31st Oct 2008. Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [2008] What Does Your Logo Color Really Mean? [Infographic]
    Or why Pepsi spent a lot of money rebranding back in 2008? Remember the last time you were at an event? You probably met a ton of people, shook a lot of hands, but remembered only a small few. Why is that? What characteristics did the people that stood out have? Maybe it was a unique Hawaiian shirt, or fancy blue glasses. Well, that was fun.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [2008] Content Curation Grows Up, Original Content Still Key
    Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. Good stuff man.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2008
    [2008] B2B Marketing Communications: Thought Leadership with Dianna Huff
    The next interview in our B2B Marketing thought leader interview series is with Dianna Huff, B2B Marketing Communications Consultant. Dianna also writes for the Marcom Writer Blog , and provides some great tips to help B2B marketing professionals develop integrated marketing campaigns for effective. lead management. This is a great question. 1.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [2008] Content Marketing Is The Only Marketing Left
    This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. Brands have learned that promoting themselves doesn’t work. ve in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2011
    [2008] Research shows Facebook emotional boost is like marriage
    The number using social networking sites has doubled since 2008 and has gotten older. This is close to double the 26% of adults (34% of Internet users) who used a social site in 2008. Among other things, this means the average age of social media users has shifted from 33 in 2008 to 38 in 2010. core ties reported in 2008.
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [2008] 15 Stats Every Digital Publisher Needs to Know [SlideShare]
    Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015." The world of publishing has changed. To help you navigate these turbulent waters, we’ve compiled 15 cold hard facts that every publisher should know. and how this information impacts your bottom line. HubSpot. users in 2013."
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 14, 2014
    [2008] Lead Qualification: Webinar marketing strategy boosts conversion 500%
    “When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed. Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. We did a lot of work to look at that one-off strategy. You might also like.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 28, 2015
    [2008] Understanding Your LinkedIn Company Page Analytics [VIDEO]
    One of its key evolution points was the launch of Company Profile Pages in March of 2008. Most people know LinkedIn as the premier social network dedicated to business. Unless you have closely followed its evolution since launching in 2003 , you may have missed some updates. Since then, there have been many enhancements. All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 13, 2012
    [2008] Lean StartUp Movement turning some heads
    Ries coined the term “Lean Startup” in 2008. Click here if you cannot see this video interview with Eric Ries of The Lean Start-up. I had the pleasure of catching up with Eric Ries , author of The Lean Start-Up after he was just coming down from an amazing day of success at SXSW 2102.
  • SAZBEAN  |  THURSDAY, JUNE 16, 2011
    [2008] Social Networking Sites and Our Lives
    Close to half of all adults now use social networking sites (SNS) — double the number users in 2008 — and the average user is getting older. News & Notes
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [2008] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. All of that changed when the recession hit in 2008 and growth took a downturn. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. Things have changed. What are you waiting for?
  • THE POINT  |  TUESDAY, JANUARY 14, 2014
    [2008] More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous
    Software Advice analyzed more than 6 million unique visitors to their own Website between 2008 and 2013, and the impact that various factors (speed of response, time of day, day of week, month of year) had on the rate at which those leads were qualified based on a telephone needs analysis and BANT qualification. Probably not.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [2008] Six Expert Guides to Measuring Content Marketing Results
    Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. That is, really measured—in ways that matter to the business?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [2008] Why I Bet My Career On Content Marketing
    ” And that was way back in 2008! Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. And explain a little more about why I bet my career on content marketing. We opt-in to the content we want to watch, read, share and binge on.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [2008] 3 Demand Generation Dangers in a B2B Blog Redesign
    Mary started hardcore blogging in 2008 with a focus on lead generation and learned about SEO the hard way. A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  By the way, we fixed this one already.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 7, 2008
    [2008] Demand Generation Quiz: How Good Are You?
    How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Lead Generation. Are you happy with the number of leads in your pipeline? Is your sales team?
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [2008] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Guest post by Ariel Applbaum. Historical Lessons. Lessons.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 19, 2014
    [2008] The Value of Connections for the Inside Sales Rep
    Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. In my experience as a marketer, I’ve only seen one way to establish yourself in the field. Takeaway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 19, 2011
    [2008] Twitter at Year Five
    Number of Twitter employees in Jan 2008, Jan 2009, Jan 2010, Jan 2011 and today. Twitter has had a transformational effect on many individuals and businesses. Five years ago this week, the service launched as Jack Dorsey (@jack) sent the first Tweet. Here is Twitter by the numbers, courtesy of the Twitter blog : #tweets. 50 million. 6,939.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 13, 2016
    [2008] How to write for social media
    He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013). You need to be distinctive. Like this post?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [2008] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    Consumer budgets are drastically lower, since the 2008 financial collapse. Posted in Innovation. Basically I tend to think of a company’s culture as the delicate balance among those inexplicable qualities that make your employees do the things they do. And it’s often what keeps customers happy and coming back year and after. Not much.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [2008] Want to Start a Podcast? Here's How to Do It [Free Guide]
    That’s up from just 9% in 2008. From Serial to StartUp and Bill Simmons, it''s no secret that podcasts are gaining immense popularity. According to Edison Research , 17% of Americans (46 million and counting) listen to podcasts on a regular basis. Want to start a podcast for your business? Ready to get started? Content Creation Daily
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2012
    [2008] What is SEO? 10 Free SEO Videos for Beginners
    Year : 2008. Year : 2008. Year : 2008. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. Learn SEO.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 14, 2013
    [2008] Meet new Marketing Made Simple TV guests!
    He founded Convince & Convert in 2008. Jeff Ogden, Creator and Host of Marketing Made Simple TV is proud to announce a couple of upcoming show guests on Marketing Made Simple TV, the popular and highly syndicated TV on the Web show. Always looking to bring you the most brilliant marketers on Earth! Jay Baer. JAY BAER / PRESIDENT.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 26, 2015
    [2008] Why you don’t want to be Chris Brogan
    Here is my response (I told him I was going to make a blog post out of this!) … When I started my own business in 2008, I didn’t have any roadmap so I looked around to see who was doing it well and what I could learn from them. I have been mentoring a bright young guy trying to start a marketing business. You need courage to rise. To
  • PWB MARKETING BLOG  |  MONDAY, JULY 11, 2011
    [2008] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    When Google acquired display ad serving platform Doubleclick in 2008, it was stunning news. According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. The choice is clear.
  • FATHOM  |  WEDNESDAY, MAY 8, 2013
    [2008] Marketing Automation Industry Growth
    Some of the factors  influencing  its growth are changing buyer behaviors ; the emphasis on revenue generation and measurement in the wake of the 2008 recession; and the ease of adoption through the software-as-as-service (SaaS) delivery model (via Marketo).… The marketing automation train has left the station. Or, billion in 2015.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [2008] 3 Big trends converging for big branding opportunities
    maximize shareholder wealth). • 76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). Driving this growth in jobs and innovation is this Generation Y group.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 1, 2015
    [2008] Does creating content make you dumb?
    have not spent a dime on any form of advertising since 2008 (although Phoebe The Amazing Intern is messing around with Google AdWords as part of her assignment this month). Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? The rest are simply consumers of content.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [2008] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    Back in, say, 2008, a product like this would be big news. A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. might have added a third meaning: that systems to do predictive modeling are everywhere as well. User interface is a second differentiator. Is SalesPredict right for you?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 29, 2012
    [2008] The social media listening market is maturing
    WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. But that’s only half the story. And for good reason. Customer service has its ticketing systems.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [2008] 3 Demand Generation Dangers in a B2B Blog Redesign
    Mary started hardcore blogging in 2008 with a focus on lead generation and learned about SEO the hard way. A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  By the way, we fixed this one already.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 9, 2015
    [2008] According To CMOs This Is Priority One For Consumers
    They've been doing it twice a year since 2008. Earlier this year, Duke University’s Fuqua School of Business released its latest iteration of its CMO Survey. Their choices were: Superior Product Quality. Excellent Service. Low Price. Trusting Relationship. Superior Innovation. Brand. Product quality? Low price? Trust? But I digress.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [2008] Translate Features into Benefits if You Want Your Marketing.
    What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. They want a quarter-inch hole.&# of Tiecas, Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [2008] Blogging, social media use skyrocketing at universities
    100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. 53 percent in 2007, 54% in 2008 and 73% in 2009 report they monitored the internet for buzz, posts, conversations and news about their institution. Some highlights: Social media usage soars.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [2008] The Definitive Guide To Lead Nurturing
    This lead nurturing has been the norm and the marketing standard since around 2008. Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Why Is Lead Nurturing Important? Lead Nurturing—Evolved. Nurture leads across channels.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 29, 2015
    [2008] How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)
    ended up using figures from sources including INFOACRS (which itself quotes eMarketer, although from 2008) and MonetizePros. My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before. So competition has been tough for as long as anyone now living can remember. Really? Interesting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [2008] Why are America’s fastest-growing companies killing their blogs?
    Blogging had been steadily climbing as a corporate communications tool — 19% of the INC 500 blogged in 2007, 39% in 2008, 45% in 2009, 50% in 2010 and just 37% last year. For the first time in the five years that this research has been conducted, the use of blogging declined. But there is an element of mystery here. What do you think?
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 13, 2010
    [2008] The State of the Blogosphere 2010
    Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? The weapon of choice?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [2008] 99 Amazing Facts On The Future Of Business [Slides]
    billion people were still living on less than $1.25 a day in 2010, a decrease of 100 million since 2008. The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Click to Tweet.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [2008] The Golden Rule for Marketing
    Even in 2008, people turned to Facebook to complain about the annoying ad and its accompanying song. (I’ll spare you the link to the ad). Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. The Golden Rule.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2008
    [2008] Buzz Marketing: Thought Leadership with Paul Dunay
    The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. It's the old answer: it depends.
  • MODERN B2B MARKETING  |  SATURDAY, OCTOBER 4, 2008
    [2008] Technologies for Email Deliverability
    As a follow-up to my post about the importance of reputation in email marketing , I interviewed Spencer Kollas, director of delivery services at StrongMail , about the latest technology solutions to manage reputation and optimize deliverability. Where do most marketing automation and CRM solutions fail when it comes to deliverability?
  • SAZBEAN  |  THURSDAY, JUNE 2, 2011
    [2008] Executives Using Social Media? Yes or No?
    Geni Dietrich over at SpinSucks has some great ideas: The Good : I am a big fan of what  Tony Hsieh did with  Twitter in 2008 , as Zappos built their brand and prepped for the  Amazon acquisition. Should top executives be using social media? How do you decide? Does it make a difference if a company is publicly traded vs private?
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [2008] The Power of Being Recommended
    Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says.  It makes sense. Since they’re trying to get us to spend money, their intensions are suspect. The answer? They have to make their brands the most recommended.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 4, 2015
    [2008] Social media marketing isn’t a popularity contest
    Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold. Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 21, 2013
    [2008] 4 Steps to Shorten Your Sales Cycle
    Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Empower yourself and your staff with anywhere-access to your contracts. Take advantage of e-signatures.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 28, 2014
    [2008] It’s the Law: 7 Email Marketing Rules You Should Know
    The law was updated in 2008. The process should be easy too; that was one of the additions to the law in 2008. Did you know there’s a law about sending emails? It’s called the CAN-SPAM Act. Don’t worry though, VerticalResponse is here to break through the political jargon and help you understand the rules.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 18, 2013
    [2008] 2013 Year in Review: The Google 'Not Provided' Bombshell
    Do you remember the Fall of 2008? Of course there were warning signs in early 2008 and even late 2007, but most people didn''t pay attention until the stock market started dropping 400 points a day in October 2008. It started quietly enough. In April of 2012 only 14% of Google organic search keywords were ''Not Provided.''
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 15, 2015
    [2008] The Massive CMO/Consumer Disconnect
    Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice a year, it is, as the name implies a survey of CMOs and VPs of marketing. Now allow me to introduce evidence that highlights the massive disconnect. Not letting customers down.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [2008] A fascinating “hardcore” B2B social media success
    In 2008 the company turned to the social web to help them through several marketing challenges: Image of being an impersonal software company. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! BACKGROUND. STRATEGY. RESULTS.
  • TONY ZAMBITO  |  FRIDAY, OCTOBER 9, 2015
    [2008] The Telltale 8% Drop In Content Marketing Effectiveness
    When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. by Aha-Soft. The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Especially, when it has stayed at approximately 38% for several years.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [2008] The Best Marketer in Silicon Valley Is Doing Everything You're Not Supposed to Do
    In 2008, he took over an electric car company that was in danger of going out of business, and he’s turned it into one of the hottest companies in the world. In 2008, he started off an interview with New York Times columnist Joe Nocera by calling him “a slime bucket who gets most of his facts wrong.” How He Does It. Not Musk.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [2008] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Registration pages go away …much to the approval of consumers. Or do I interpret this wrong?
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 22, 2009
    [2008] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
    Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.  When we do consulting engagements –… Read more… Doug Kessler | September 16th, 2008 | no comments Buff Your Pitch Up.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [2008] Social Engagement Stories From SXSW
    In 2008, there were 1 trillion indexed pages of content online. Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement. In just 5 years, that number grew to 30 trillion. You can check out the video here.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 11, 2014
    [2008] Marketing Engagement Lessons From The B-52s
    From groundbreaking songs like “Rock Lobster,” and “Private Idaho“ to chart-topping hits like “Love Shack” and “Roam”— to their thrilling reemergence on the pop scene with their 2008 CD Funplex the B-52s’ unforgettable dance-rock tunes start a party every time their music begins.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [2008] Inside Airbnb: The Philosophy Behind Their Crazy Growth
    There''s been no looking back since Brian Chesky and team launched the company in 2008. It''s better to have 100 people love you than 1,000 people like you. Jason Bosinoff, Engineering Manager, Airbnb [ Click To Tweet ]. When it comes to today''s fastest growing brands, few companies are in the same caliber as Airbnb.
  • BIZNOLOGY  |  MONDAY, APRIL 16, 2012
    [2008] 5 studies prove social media is less than 6 degrees of separation
    STEPS : Conducted in 2008, 30 billion conversations among 240 million people were used to construct a communication graph with 180 million nodes and 1.3 Cover of Kevin Bacon. The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story. Is the theory true in social media? FACEBOOK PROVES IT’S 4.74
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 28, 2013
    [2008] 3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%
    Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Increased sales from new products from 6% to 24%. Total sales in 2012 grew 6% compared to the 2.1% Risk involved.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [2008] 3 Truths to Help Balance Marketing Technology Mayhem
    ” -Professor Barnhardt, The Day the Earth Stood Still (2008). by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 1, 2011
    [2008] Marketing IS Business: The Wisdom of Peter Drucker
    published in the Academy of Marketing Science in 2008. I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. And I have been using them a lot lately in this blog  here  and  here , and in many of the  presentations I’ve been giving. So I did some research and found this great paper  by Frederick E.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2010
    [2008] Social Media Usage in Content Marketing Jumps 500% in Two Years
    As a follow up to our 2010 Junta42 Content Marketing Study , we've been doing some comparisons between content marketing product usage in 2010 versus 2008.  The findings are interesting, to say the least. Here are the highlights: Significant Increases in Content Distribution. Social Media (i.e., Blog usage has more than doubled.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [2008] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    Our long-term memory of visuals, for example, is massive – a Duke University study from 2008 found that we remember specific details about an object, even after viewing thousands of images of other objects in the same time period. It got me thinking about just how much information the brain is capable of holding.
  • JUNTA 42  |  MONDAY, FEBRUARY 6, 2012
    [2008] What Can a Super Bowl Ad Buy You in Content Marketing?
    Back in 2008 I looked at how much content marketing you could buy for the price of a Super Bowl ad. So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million  to promote their brand in front of 111 million viewers. That bought you A LOT of content. million.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 19, 2012
    [2008] A Checklist for 2012 Content Marketing Plans
    Although it’s a bit dated, a tried and true review of some sophisticated blog writing concepts is Sonia Simone’s  review of the best of Copyblogger for 2008.   (I warned you, it’s a bit dated, but the concepts are proven and stand the test of time.). Photo courtesy Rawich/ FreeDigitalPhotos.net ). What about you?
  • REVENUE JOURNAL  |  WEDNESDAY, SEPTEMBER 5, 2012
    [2008] Why I Have a 96% Closing Rate
    Since I started keeping track of it in 2008, it has consistently been in the low or mid-90’s. I keep track of the number of people who contact me who then end up becoming clients. My closing rate is currently at 96%. read more. Selling
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 26, 2010
    [2008] Deconstructing the Four Stages of the Industrial Buy Cycle
    Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. There are plenty of charts and graphs too. Resources
  • BIZNOLOGY  |  THURSDAY, OCTOBER 18, 2012
    [2008] Google finally gives you a way to escape Negative SEO
    know several poor schlubs who have been attacked this way and I first begged Google to introduce this disavowal tool over four years ago. I’m not really sure why it took this long for Google to take this step–what they announced is almost uncanny in its similarity to what I outlined for them to do in March of 2008.
  • SYNECORE  |  SATURDAY, JANUARY 5, 2013
    [2008] The Best Branded Content of the Week: January 5, 2013
    Nivea has been the sponsor of the Ball Drop since 2008, but this year the company did more than just hand out branded swag (although, they did that too), they put out some branded content. Therefore, the branded content is slightly thin this week, but I have every confidence that we will see it return in full force as the month goes on.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 25, 2014
    [2008] Persistence is fertile
    We have learned this from direct mail and email marketing, especially when it came to Obama’s 2008 presidential campaigns: if you’re aggressive and email your core demographic repeatedly, you may make a few enemies and suffer a few humiliations – but you’ll probably also raise. It’s global and impersonal and mostly anonymous. Persistence.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [2008] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    The 9/11 attacks, the economic crash of 2008, and the Iraq and Afghanistan wars have given millennials a much more conservative view of money. The cost of college tuition has shot up dramatically: student loans have increased 6% per year since 2008 , and show no signs of slowing. Finance. Let’s take a closer look. FINRA. Millennials.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [2008] Can traditional TV succeed as mainstream video?
    Think Facebook circa 2008, when you were nearly poked to death. Think Facebook circa 2008, when you were nearly poked to death. By Merav Chen, {grow} Community Member In 2005 I left a job at a traditional TV production company and took a marketing position at an internet company. It felt like TV’s days were numbered. Some examples?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [2008] The Un-Tapped Value of Employee Social Capital
    Beginning in 2008 (yes, the very early days of anything related to social media for business) I conducted several long term studies at Dell that examined corporate blog and micro-blog use, specifically the impact and value of these social communication platforms on organizational social capital and knowledge sharing. Why should you care?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [2008] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. As he has said more than once, “You didn’t want it until I told you you wanted it.”. This is a real shame.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [2008] Why All Marketing Is Digital Marketing
    In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. We are also all marketers in a digital era, which makes me want to use the word digital less. What, are you crazy, Paul? Your company’s website has that phrase all over it. Maybe I am, but hear me out. Increase lead generation. (60%). 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 21, 2011
    [2008] Research: Fastest-growing companies accelerated social media usage
    500 has a corporate blog, up from 45% in 2009 and 39% in 2008.  Research released yesterday from The Center for Marketing Research at the University of Massachusetts Dartmouth indicates fast-growing U.S. companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  companies compiled annually by Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [2008] Kred tries to one-up Klout by taking influence to the masses
    Andrew Grill: When we gained access to the Twitter firehose back in 2008, we developed our architecture to be able to handle the masses of data that come from sources like Twitter, Facebook, and the ever-growing social networks. Click here if you can’t see the video of Kred Story. How do we find these influencers?” Tweet.
  • B2B MEMES  |  TUESDAY, DECEMBER 6, 2011
    [2008] Paul Conley: Has the Content Marketing Dream Become a Nightmare?
    ” In 2008, Conley’s focus began to shift from traditional trade journalism to content marketing, which at one point he described as “the most exciting part of the B2B world today.” Paul Conley. He is, as he puts it, “hypersensitive to how new technology opens up opportunities in old worlds.” He Schaefer.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 22, 2011
    [2008] Top 10 Industrial Marketing Posts of 2011
    Not all the posts were written in 2011, one was way back from 2008. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. That’s the power of inbound marketing with content. And now for the drum roll please….
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 8, 2012
    [2008] Shareaholic Becomes a (Top Notch) Content Curator
    Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Parenting. Fitness. Fashion & Beauty. • DIY. Social Media Marketing. Personal Finance. Who is Shareaholic? Check it out !
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [2008] How to Optimize Your Website for Sales Prospects
    Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. An online presence is essential in today’s competitive sales environment. Clients hate to read. Stop it! 2.
  • LEAD411  |  WEDNESDAY, SEPTEMBER 3, 2014
    [2008] Sales & Marketing Content that Doesn’t Suck
    If you haven’t heard of this guy you must be new to marketing. I saw him speak for the first time at SMX in 2008 I think. “According to a 2011 study, on a typical day, we(Americans) take in the equivalent of about 174 newspapers’ worth of information, five times as much as we did in 1986.” Source: New York Times. It can be a real time sink.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 5, 2014
    [2008] Manufacturers: How’s your 2014 shaping up?
    know housing starts are at an all-time high since 2008, road and bridge contracts are now being released , automotive production in this country is setting records  and most industrial indicators for manufacturing are on an upward trend. So saying all of that, how are you doing? Would you be so kind as to take a one-question survey?
  • JUNTA 42  |  THURSDAY, FEBRUARY 2, 2012
    [2008] Lethal Generosity: The Key To Your Online Content Strategy
    The concept of Lethal Generosity was  first coined  by social media pioneer Shel Israel in 2008. Simply put: Lethal Generosity is the concept that the most generous members of any social media company are the most credible and influential and as such, they can devastate their competition in the marketplace. Can You Share Too Much Information?
  • VERTICAL RESPONSE  |  FRIDAY, MAY 9, 2014
    [2008] Don’t Let Your Email Look Defeated – 3 Essential Design Elements
    I had my first email marketing gig in 2008 for an major reference and research library in Melbourne (“Melbin”), Australia. Email service providers and the tools they offer have come a long way since 2008. With a background in print and online journalism, I was asked to create the library’s very first email newsletter.
  • CONTENT MARKETING TODAY  |  TUESDAY, NOVEMBER 6, 2012
    [2008] How Constant Contact Walks the Content Marketing Walk
    They have grown from 25,000 customers in 2004 to 250,000 customers in 2008 and more than 500,000 customers in the third quarter 2012. Action-oriented Website Transforms Visitors into Buyers. We've long been impressed with Constant Contact. combination of great content and great products has empowered that growth. research tools.
  • VIEWPOINT  |  MONDAY, DECEMBER 30, 2013
    [2008] Up, Down, Over and Out
    Words are so powerful! Examples: The words "up", "down" and the phrase "over and out.". I don’t want to overcomplicate this, but look at the number of definitions for the simple word "up": Adverb —Toward the sky or a higher position: "he jumped up". Preposition —From a lower to a higher point on (something): "she climbed up a flight of steps".
  • SAZBEAN  |  FRIDAY, JULY 8, 2011
    [2008] The Business Impact of Social Media
    Socialcast (which was recently acquired by ReadWriteWeb sponsor VMware) ran an interesting infographic these week visualizing, among other things, a social media study conducted by the Center for Marketing at the University of Massachusetts Dartmouth on the use of social media in Fortune 500 companies (we covered part of this study back in 2008).
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [2008] Invisible Brand Marketing Is Not Just a Facebook Problem!
    Between 2008 and 2011, the average time spent per day with newspapers fell 32% and time spent with magazines fell 28%. Stop grumbling about Facebook’s latest blow to marketers. You’ve increased your likes 100-fold in the last two years, and many of your competitors have too. All Your Brand Communications Are Slowly Disappearing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 28, 2011
    [2008] List of Mid-Tier Business-to-Consumer Marketing Automation Systems
    The campaign management portion is based on the Million Handshakes system purchased by Portrait in 2008. The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options.
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [2008] Unfair Rap on Gates
    Since leaving Microsoft in 2008, Gates has all but disappeared from the industry he helped create, devoting himself instead to his foundation. Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [2008] 3 Truths to Help Balance Marketing Technology Mayhem
    ” -Professor Barnhardt, The Day the Earth Stood Still (2008). by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [2008] Marketing That Helps People? An Interview With Jay Baer
    If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. There are a bunch of slideshare decks you can use in your business, top  Marketing Conferences , my favorite  Marketing Quotes , Marketing  Books  and  Blogs To Read  and so much more.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 12, 2010
    [2008] B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
    Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? There is no secrecy. of Tiecas, Inc.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [2008] 15 of the Most Creative Billboard Ads From Around the World
    This billboard was displayed just prior to the start of the 2008 EuroCup soccer tournament in Vienna. Yes, you read that correctly. just used the adjective "creative" to describe billboard advertisements. know, it’s hard to believe that there could be anything original about such a tired form of advertising. See for yourself. are you?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 7, 2011
    [2008] LeadLife Bundles Services with Marketing Automation
    The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. LeadLife released a completely rebuild version of its marketing automation system last month. Other companies have taken a similar approach.
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