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  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 20, 2008
    [2008] The Marks Are on the Knowledge Worker
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] A Behavioral Model of Information Seeking on the Web
    1998 ASIS Annual Meeting. Contributed Paper. Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. Chun Wei Choo, Brian Detlor, Don Turnbull. choo@fis.utoronto.ca , detlor@fis.utoronto.ca , turnbull@fis.utoronto.ca ). Abstract. Research Objectives. The next subsection (3.2)
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] JISC e-Learning Focus - What is a PLE? The future or just another buzz word?
    Skip to content. Search. Sections. Features. About. Contact. Recent. Personal tools. Login. You are here: Home. » News. » What is a PLE? The future or just another buzz word? alternative in the plone_tableless skin layer that you can use if you prefer layouts that dont use tables. -->. THE E-LEARNING PROGRAMME. Overview of the Programme.
  • WEBMARKETCENTRAL  |  THURSDAY, SEPTEMBER 18, 2008
    [2008] The Social Media Email Signature
    In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) and email address. For most people, that's still the only information their email signature provides. signatures. Here are a few notable examples of Web 2.0 Christina L.
  • SMASHMOUTH MARKETING  |  FRIDAY, NOVEMBER 28, 2008
    [2008] Simple Marketing - The Gas Price Sign
    Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? In many cases the only competition that exists is the station across the street. Dunkin Donuts?
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 15, 2008
    [2008] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. But then over the summer a good client of ours told us they were achieving results with it (thanks Char!). Need I say more?
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 16, 2008
    [2008] The Recession is Here - Time to Become an Eco-Marketer
    When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. Chad H.
  • SMASHMOUTH MARKETING  |  SATURDAY, NOVEMBER 29, 2008
    [2008] Simple Marketing - The Gas Price Sign
    Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? In many cases the only competition that exists is the station across the street. Dunkin Donuts?
  • SMASHMOUTH MARKETING  |  SUNDAY, DECEMBER 7, 2008
    [2008] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. But then over the summer a good client of ours told us they were achieving results with it (thanks Char!). Need I say more?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 2, 2008
    [2008] Social Media Budget Ratio
    After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? Great question Scott and you inspired me to write this post. So here it goes. The cost of the technology used for social media is rather low.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 11, 2008
    [2008] Can Your Personal Brand Be Too Popular?
    This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted. to which I responded. “Hell, everyone is their own profit and loss center.
  • PR MEETS MARKETING  |  TUESDAY, APRIL 29, 2008
    [2008] Brave New World of Media Pitching: Twitter
    I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. It's how do we pitch people in general?  . The traditional standards still apply: get to know the person you're pitching, understand his or her preferences for pitching, and make sure you're pitching something relevant.
  • PR MEETS MARKETING  |  FRIDAY, APRIL 18, 2008
    [2008] The Best Time for a Webinar?
    Ken Molay of The Webinar Blog poses an interesting question - are our assumptions about when to schedule a webinar rational?  .  . Currently, most webinars are scheduled from Tuesday - Thursday to capture the largest number of viewers. But why are Monday and Friday ignored? Please take a moment to fill out the survey. del.icio.us
  • PR MEETS MARKETING  |  TUESDAY, APRIL 8, 2008
    [2008] Off topic: Beijing Olympic Torch Relay
    I don't include my political leanings on this blog. That's not the purpose. With that said, the recent uproar over the torch relay hits home a bit. majored in East Asian Studies with a heavy dose of Chinese language and culture. So I've been exposed to the dialogue on China for years. The torch relay in San Francisco will be tumultous.
  • PR MEETS MARKETING  |  SUNDAY, FEBRUARY 24, 2008
    [2008] Start-Up PR - Four Tips for Getting Media Coverage
    When you're a start-up, PR can be a difference for the company. The challenge is how to get targeted, quality media coverage on a limited budget and competing objectives. One One of my favorite sayings lately is "by hook or crook." What I mean is what can I do in the short-term to satisfy immediate results while keeping the eye on long-term value.
  • PR MEETS MARKETING  |  THURSDAY, FEBRUARY 14, 2008
    [2008] Valentine's Day: Salsa Story
    Valentine's Day can either create fear or joy in your heart. Several years ago, I was dreading another lonely Valentine's Day. didn't want to stay at home but I didn't want to feel out of place on this "romantic" day.  . My first love has always been dancing - ballet, tap, jazz, even hula as a girl. was intrigued.  . Evan is a great marketer.
  • PR MEETS MARKETING  |  TUESDAY, FEBRUARY 12, 2008
    [2008] Celebrex Ad Missed the Mark
    The other day, my husband and I were watching TV and saw this ad. With a blue background, the images were being outlined by words - I'm assuming it was a transcript of the voiceover?   . he way the announcer was proceeding, we thought the ad was an anti NSAID commercial. It described the risks of NSAIDs, including Celebrex.  . Is it just me?
  • PR MEETS MARKETING  |  THURSDAY, FEBRUARY 7, 2008
    [2008] PR Agency - Retainer Becoming More Popular?
    Over the past few weeks, I've been hearing that more agencies are working on projects on a retainer basis vs hourly. My understanding is that the retainer enables an agency to focus on the work versus the administration.  . It raises several questions for me: - Are smaller/boutique agencies the only ones doing this? No ugly surprises. If so, why?"
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 30, 2008
    [2008] PR Blogs that I Read
    I have several PR blogs that I follow. Some are from PR agencies and others are from PR practitioners. purposely didn't include some bloggers who may be more "marketing" related. In alpha here are the PR blogs that I follow.   . Fleet Street PR - Written by Dave Fleet, I find his insights on PR, social media and the industry interesting.   .
  • PR MEETS MARKETING  |  TUESDAY, JANUARY 22, 2008
    [2008] Can You Survive the Truck Test?
      When I was with Niehaus Ryan Wong, we used to have this saying, "If a truck, God forbid, hit one of your team members, what would you do?"  . Yes, not a pleasant thought, but this did happen to me. No, not the truck =), a broken and dislocated ankle. What has that person be working on? Here are three things for surviving the truck test:  .
  • PR MEETS MARKETING  |  MONDAY, JANUARY 14, 2008
    [2008] PR Pitching 101: Is Personalization Gone?
    Last week, I noticed a tweet from Andy Beal about Google PR sending an email on masses to a list of reporters and a few bloggers. His tweets were:  . Google PR just sent me an email. the CCd instead of BCC - I know have email addys for all major journalists! Woohoohaha   . Don't get me wrong, Google is obviously doing something right. del.icio.us
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 14, 2008
    [2008] Information Coping Skills: Turn Off the Damn Email Software and Get Some Work Done (Or go for a walk)!
    Photo by Will Lion. An interesting article in today's New York Times called " Lost in E=Mail, Tech Firms Face Self-Made Beast." " The article describes how some technology firms, including Microsoft , Intel , Google and I.B.M. The article describes a new nonprofit organization called " Information Overload Research Group."
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 13, 2008
    [2008] Digital Signage – the Next Big Thing
    Not long ago, Times Square was the epicenter of digital signage in the U.S. It may still represent the highest concentration, but digital signage is exploding and you see it just about everywhere now. Digital signage is officially "the next big thing" for a lot of marketers. Other channels trailed by a wide margin.
  • MARKETING EDGE  |  FRIDAY, JANUARY 18, 2008
    [2008] Target PR misses the mark
    OK, here’s the picture, literally: This is the picture from a billboard ad from the Target Corporation. Some people, namely Flickr user Bennett4Senate, suggested that this image is suggestive. won’t touch that issue with a 10-foot pole in this blog post. This post is about corporate public relations and understanding bloggers.
  • PR MEETS MARKETING  |  FRIDAY, JULY 25, 2008
    [2008] Haro and PR Spam
    Help A Reporter Out. Help A Report Out (or Haro).com com  is a free version of Profnet. Started by Peter Shankman, this great service is growing greatly based on word of mouth. Frankly, if it’s free and a way to pitch stories to journalists, us PR folks are on it faster than flies on shit. So they know where the pitch was coming from. See ya.
  • PR MEETS MARKETING  |  SUNDAY, SEPTEMBER 28, 2008
    [2008] Sarah Palin - Media Training 101!
    Sarah Palin. Oh my gosh. While I’ve voted mainly Democrat, this post isn’t about the politics of the election. Rather, did you SEE and HEAR those interviews with Katie Couric and Charles Gibson. There is a huge interest in her that her initial interviews will be a pivotal point in her candidacy. Now don’t get me wrong. Very smooth.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 5, 2008
    [2008] Why cost-per-lead budgets fail and fewer leads are better
    A reader asked me to explain why fewer leads are better and why “cost-per-lead” budgets fail. These are two great questions that have the same fundamental answer: quality first then quantity. The truth is that sales people care very little about the cost of the leads we generate. B2B Marketers must start measuring cost-per-opportunity now!
  • B2B LEAD GENERATION BLOG  |  FRIDAY, AUGUST 8, 2008
    [2008] Lead Nurturing Best Practices Research and Data
    MarketingSherpa just published data on lead nurturing best practices based on a survey of 1,000 marketers. Sherpa's research focuses on the following nurturing best practices: Using multiple tactics rather than relying on email only. Measurement of lead quality and the impact of lead nurturing. encourage you check out their advice.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] PKM and the Organization - Pollard
    Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Aug Oct. MADE IN CANADA. trust your instincts. < £ Salon Bloggers & > September 27, 2006. -->. The PKM-Enabled Organization.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Learning lessons or lessons learnt?
    Match ALL words. Match ANY word. -->. JOIN NEWSLETTER LIST. ABOUT. PRACTITIONERS NETWORK. DIRECTORY OF PRACTITIONERS. ACCREDITATION. PRACTITIONER LOGIN. METHODS. METHODS. RESOURCES. ARTICLES BY DAVE SNOWDEN. ARTICLES BY OTHERS. PRESENTATIONS. RECOMMENDED READING. PODCASTS. CALENDAR. ACCREDITATION COURSES. EXTERNAL EVENTS. PRACTITIONER EVENTS. BLOGS.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, MARCH 2, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, APRIL 27, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 4, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JANUARY 27, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 12, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 8, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, MAY 18, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 8, 2008
    [2008] Getting More Out of Each Click with "Post-Click Marketing"
    With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a. Was that you?
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 28, 2008
    [2008] Best of 2007: Articles and Blog Posts on SEO (Part 1)
    SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. ”) and questionable ( Stop using keywords in your URLs. advice. Go away and leave me alone. All of you.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 8, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, FEBRUARY 3, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 5, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, FEBRUARY 10, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, MARCH 9, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, MARCH 16, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 2, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 29, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 18, 2008
    [2008] Best of 2007: Blog Posts on Social Media Marketing
    My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics. This early success with social media can have long-lasting effects on search engine rankings as well."
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2008
    [2008] Marketing Automation and Strategy: Thought Leadership with Robert Moreau
    The next interview in the B2B Marketing thought leader interview series is with Robert J. Tell us a little bit about how you got into B2B marketing. and what you like most about it. originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. How creative and messaging works together.
  • PR MEETS MARKETING  |  MONDAY, MAY 12, 2008
    [2008] Argh - Twitter Going Crazy
    At what point will people finally get tired of all the screw ups with Twitter
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 20, 2009
    [2008] Best of 2008: SEM Landing Pages
    Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.
  • PR MEETS MARKETING  |  WEDNESDAY, APRIL 16, 2008
    [2008] Facebook Chat?
    Interesting. Facebook offering chat now. Do I really want another IM feature? Crap, I don't even us Google Chat
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 23, 2009
    [2008] Best of 2008: Web & SEO Copywriting
    There you have it, the best writing on writing from 2008. Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science. You can make great stuff happen with great writing and a lousy web site. Try the opposite, though. dare ya.
  • SMASHMOUTH MARKETING  |  THURSDAY, NOVEMBER 27, 2008
    [2008] Happy Thanksgiving
    Cartoon Credit: Gary Larson.
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 17, 2009
    [2008] Best of 2008: SEO Guidance, Part 5
    Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results? Social traffic (e.g.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, NOVEMBER 26, 2008
    [2008] Happy Thanksgiving
    Cartoon Credit: Gary Larson
  • WRITESPARK  |  TUESDAY, OCTOBER 28, 2008
    [2008] When the Draft has "Problems"
      October 28, 2008 in Sales Materials , Working with Writers | Permalink. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [2008] Emotional Unsubscribes
    I get asked a lot about unsubscribe rates as an indication of buyers losing interest. always caution people not to look to hard at that number. If you think of your own behaviour when you lose interest in a particular sender, you'll see why (most of you). You just ignore them. That's it, no unsubscribe, nothing. Next is re-engaging.
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 30, 2009
    [2008] Best of 2008: Search Engine Marketing
    Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What should you look for when hiring a paid search agency? and MSN.
  • WEBMARKETCENTRAL  |  MONDAY, JULY 20, 2009
    [2008] Best of 2008: Strategy and Branding, Part 2
    Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3).
  • WEBMARKETCENTRAL  |  WEDNESDAY, JANUARY 7, 2009
    [2008] Best of 2008: SEO Guidance, Part 1
    Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 18, 2008
    [2008] What Works Now in B2B Lead Generation, Part 1
    MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 16, 2008
    [2008] Average CTR for Banner Ads - New Data
    2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. In the words of MarketingSherpa, "Online ads are branding tools. Direct clicks are simply a happy byproduct." Banner advertising is most commonly sold on a CPM basis (and with CTR's like that, it's no wonder).
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, NOVEMBER 12, 2008
    [2008] B2B CRM / Branding Model
    Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. View my complete profile
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 18, 2008
    [2008] Getting More Out of Each Click, Part 2: Docmetrics
    On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Are they actually reading your content? Printing it? Passing it along? Wouldn't it be great if there was a way to get a higher percentage of visitors to voluntarily provide you with their contact information?
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [2008] The 7 Deadly Sins of Blogging
    The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers. It rarely pays to make enemies.
  • CONFLUENT FORMS  |  THURSDAY, SEPTEMBER 11, 2008
    [2008] How not to destroy a project during the contract phase
    Contracts have a funny way of bringing enthusiastic and optimistic partners in a project quickly back to earth and miring them in angry back-and-forth that can soil the project before it even starts. Be equally fair By default, lawyers will craft a contract that is the most defensive posture for your company. Which brings us to our next point.
  • CONFLUENT FORMS  |  MONDAY, OCTOBER 13, 2008
    [2008] Not all Requests for Proposals are worth a proposal
    In an earlier article we wrote about how you could increase your RFP win percentage by being selective about the Requests for Proposals that you choose to respond to. Writing a good proposal can take an inordinate amount of time, and when time = money, proposals can be expensive propositions. Again, be wary of the Situation #3 in hiding.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 15, 2008
    [2008] The Four P's of Effective Business Blogging
    I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained. But then, other P-words started coming to mind.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 12, 2008
    [2008] SEO - Why a Small Business Needs a Blog
    The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic. del.icio.us
  • WEBMARKETCENTRAL  |  THURSDAY, MAY 29, 2008
    [2008] Catch Some Buzz from Alltop
    Calling itself a "digital magazine rack," Alltop is a human-powered content aggregation site that brings together the best news and blog feeds from around the web in more than 80 categories (and counting) grouped into broad topic areas. Both sites offer their own unique features.
  • WEBMARKETCENTRAL  |  THURSDAY, SEPTEMBER 25, 2008
    [2008] Blogger Outreach for PR - Worst Practices
    Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Just send a press release.
  • E-STORM  |  MONDAY, APRIL 14, 2008
    [2008] It's Official - e-Storm is having a party
    Joe Koufman April 16, 2008 at 2:55 pm | Permalink I will be there! We got our friends of Otis to host it. Here are the details… e-storm’s Ad Tech Party Otis Bar 25 Maiden Lane Between Kearny and Grant Wednesday April 16th from 6pm onwards Join us for a fun night at Otis for the most exclusive event at Ad:Tech. Privacy Policy
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 3, 2009
    [2008] Best of 2008: Strategy and Branding, Part 1
    What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? by Copyblogger Dean Rieck (is that real hair?)
  • B2B SEO  |  THURSDAY, SEPTEMBER 25, 2008
    [2008] Copywriting tips for B2B SEO
    B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed. Watch the [.].
  • B2B SEO  |  WEDNESDAY, OCTOBER 22, 2008
    [2008] Tips on Leveraging B2B SEO During the Recession
    Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times. SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site [.].
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 24, 2009
    [2008] Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
    Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. Poking fun at Web 2.0
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [2008] The Contact Washing Machine
    I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. It's a long road though, as the data we get to work with is often. terrible. Data comes in through so many sources, most of which are not controlled in any way - free-form text.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 17, 2008
    [2008] What Obama's Campaign Can Teach about B2B Marketing
    The folks over at the Jaffe Juice blog had an interesting post regarding Stephen Geer, Obama's lead email marketing strategist's presentation at the Email Insiders summit. It got me thinking about the similarity between their highly effective strategy for a Presidential campaign, and the approach required to be a highly effective B2B marketer.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 29, 2008
    [2008] Exeros: A Viral Contest Leads to the Creation of a University
    Being a small company often provides interesting opportunities as well as unique challenges. Denise Sparks at Exeros had both, and I thoroughly enjoyed chatting with her about her approach to demand generation when I was writing Digital Body Language. Here's Denise's case study from the book.
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 6, 2008
    [2008] Best PR Blog - Vote for Harry!
    The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 26, 2010
    [2008] “Relationship Marketing” Is More Than Just a Buzzword from 2008… It’s a Necessity!
    It was, however, on the top 100 buzzwords list for 2008.  Wendy Boyce. What exactly is relationship marketing ?  Is it just another buzzword to add to our list of ever growing terms for how we justify new marketing efforts, marketing budget transition, and shift in strategy?  Is it a thing of the past?  Resources: Wikipedia:  [link].
  • SMART MARKETING  |  MONDAY, DECEMBER 22, 2008
    [2008] 10 Commandments of Successful Marketing Management
    Here are my 10 Commandments of Successful Marketing Management: I. Thou shalt learn from mistakes - If you're not taking risks, and making mistakes, you'll never progress past the point of what you already know. It's your job as marketing manager to discover each worker's value, then apply that to the overall marketing task. Then, leave them alone.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 5, 2008
    [2008] Hey you, want to be a community manager?
    This is fantastic! Recently Forrester research expert Jeremiah K. Owyang issued a report on the need to appropriately staff for social computing. In the report, Mr. Owyang asserts Don't try to build and run social applications without the right staff. Too long has the role of Community been relegated to the backroom. Humanities background.
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 4, 2008
    [2008] Back Story as foundation for your content marketing plan - Marketing Interactions
    » August 04, 2008 Back Story as foundation for your content marketing plan Youre coming up on a new project launch, or maybe re-evaluating your marketing goals for the upcoming 4th quarter, and you need content to get the word out and generate interest and, well, deals. Main | Is Drip Marketing for You? Focus - who are you marketing to?
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, FEBRUARY 12, 2008
    [2008] Compete Better, Use Your Competitors’ Products
    Venture capitalist Stu Phillips of Ridgelift Ventures writes about companies needing to “eat their own dog food” when it comes to using their products. He makes the point that they’ll understand product issues and fix them faster if they do. While I agree, I think it’s especially important that companies eat the competitors’ dog food too!
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, JUNE 23, 2008
    [2008] Applying “The Tipping Point” Principles to Mobile Internet Strategy
    In one of my recent speeches, I applied Malcolm Gladwell’s Tipping Point principles to conclude that we are at or approaching this point for the mobile internet, and are on the verge of explosive growth. The three principles are: Law of the Few: There is power in the individual on a stand-alone basis, rather than relying on a large group.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, NOVEMBER 13, 2008
    [2008] Enough With the Cost-Cutting!
    People all over the world are aware of the global economic crisis. don’t have to update you on what’s happening. In my last post “Budget Cuts Are Coming: What are you going to do about it?” , I talked about how to handle the budget cuts. VC friend of mine said something I liked (he often does). Get it done and move on. I couldn’t agree more.
  • THE EFFECTIVE MARKETER  |  MONDAY, JANUARY 11, 2010
    [2008] Choosing an Email Marketing Software « The Effective Marketer
    This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Slides can be seen below. Well, because there were some features we considered more important than others and so should you.
  • E-QUIP  |  FRIDAY, DECEMBER 2, 2011
    [2008] E-Quip Blog: Strategies for Building Collaboration
    My first real post in this space, in June 2008, was entitled " Collaboration as Competitive Advantage." ► 2008. Friday, December 2, 2011. Strategies for Building Collaboration. I posited that most firms in our industry had not mastered collaboration across disciplines and with outside parties. meeting client requirements). Posts.
  • MARKETING INTERACTIONS  |  THURSDAY, NOVEMBER 6, 2008
    [2008] Lazy Emails Turn Off Your Prospects
    It just never ceases to amaze me the gobbledygook, company-focused blather that companies send out. One of the reasons it's getting harder to garner attention with your email communications is because so many marketers are just downright lazy. Even worse is when those emails are received in response to an action taken by your prospect.
  • E-STORM  |  WEDNESDAY, DECEMBER 10, 2008
    [2008] Staffing of Social Media – A Few Tips | e-storm International
    David Alston December 10, 2008 at 8:16 pm | Permalink Wow, what an awesome resource you’ve shared. David William Gaultier December 10, 2008 at 8:54 pm | Permalink Thanks David for the compliment – glad it was useful. Steve Dodd December 11, 2008 at 3:56 pm | Permalink HI William, this is an excellent overview!
  • E-STORM  |  WEDNESDAY, AUGUST 25, 2010
    [2008] e-storm Makes the Inc. 5000 List for Third Consecutive Year
    5000 List for Third Consecutive Year Written by admin on August 25, 2010 — 1 Comment San Francisco-based Online Marketing Agency Achieves Highest Rank since First Placing in Esteemed List in 2008 SAN FRANCISCO, August 24, 2010 – e-storm international ( www.e-storm.com 5000 list for the third consecutive year. For over 30 years, the Inc.
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 21, 2008
    [2008] Start-up Loss is Enterprise Gain - Hiring Skilled Workers
    This morning, not unlike most these days, I sadly read through all the lists of companies who have laid off employees. But these reports don’t always make the news because the numbers are small or the company may not be well-known enough for reporting but TechCrunch has started a layoff tracker to help everyone, well, keep track.
  • LEADER NETWORKS  |  MONDAY, MARCH 24, 2008
    [2008] Online communities: slowing down for success
    In this age of social media there is a perception that fast is better. More connections, faster links, speed to be everywhere at once through the Internet. This is a misperception. In order for the rewards of online communities to be realized, companies need to slow down and take time to get closer to their customers. Slow Community
  • BUYEROLOGY  |  TUESDAY, DECEMBER 16, 2008
    [2008] Enable Sales & Marketing with Buyer Persona Scenarios
    In our new dynamic world, where nothing stays the same for any long periods of time, the difference competitively may be in the ability to anticipate.   Many successful corporations have stayed ahead of the pack due to their ability to read the market and anticipate how their customers will behave.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 7, 2008
    [2008] Demand Generation Quiz: How Good Are You?
    How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Lead Generation. Are you happy with the number of leads in your pipeline? Is your sales team?
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2008
    [2008] Phone Mashup For Tracking Call Data In Google Analytics
    'If you thought you could only track online data in Google Analytics , think again. Ifbyphone is excited about this week’s release of our new phone mashup enabling customers to track offline phone call data directly in Google Analytics , alongside website data. Google Analytics Call Tracking can be set up in 3 easy steps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 11, 2013
    [2008] Twitter leads Fortune 500 social media surge
    The center has been conducting this type of research since 2008. In 2013, 171 companies (34%) had corporate blogs, showing the largest increase in use of this platform since the study began in 2008. The center has been conducting this type of research since 2008. few of the report highlights: Twitter on the rise. Facebook up 4%.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2008
    [2008] Lead Generation Best Practices: Thought Leadership with The Funnelholic
    The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. the world's fastest growing B2B online media and lead generation company. No B2B marketers. At that point, I was hooked.
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