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  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 14, 2008
    [2008] The Bamboo Project Blog: Blogging for Learning: Blog Challenges
    October 14, 2008 in Blogging4Learning , learning , professional development , Web 2.0 , Work Literacy | Permalink. The Bamboo Project Blog. « Blogging for Learning--Using Quotes | Main. Blogging for Learning: Blog Challenges.   Today we're going to discuss running a blog challenge. What is a Blog Challenge? Get feedback.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [2008] Your say: Personal knowledge management - Inside Knowledge
    denotes premium content | Jul 24 2008. exact. any/all. The original knowledge-management publication. mail: Password: Forget your password? Click Here. Business Intelligence. Collaboration. Competitive Intelligence. Communities of Practice. Culture. learning. Enterprise Content Management. Enterprise Search. Intranets & portals. Events.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] " 7 Easy, Powerful Steps to Create a Personal Learning Environment
    Posted on February 4th, 2008 by Amir Ahmad in Learning More With Less , Leveraging Technology |. --> Passion-Based Learning. About. Contact. RSS Feed. Subscribe to the RSS Feed. Add to your Favorites. Easy, Powerful Steps to Create a Personal Learning Environment. The best part about self-education is that you are in control. about you.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Tips For Dealing With Information Overload
    Friday, May 9, 2008 Tips For Dealing With Information Overload I sent a couple of people the following question: “What are your top tips for dealing with information overflow?&# Here are some of their answers (with formatting partly adjusted, omissions within quotes indicated with dots). Systems that work have some kind of flow-control.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] TENCompetence | Building The European Network for Lifelong Competence Development
    » read more Submitted by ckew on 30 April, 2008 - 12:18. Winterschool 2008. On 18-22 February 2008 the second TENCompetence Winter School took place in Innsbruck. » read more Submitted by ckew on 5 March, 2008 - 09:11. EduMedia 2008 - Special TENCompetence Track. Start: 10 Apr 2008 - 09:00.
  • SMASHMOUTH MARKETING  |  SATURDAY, NOVEMBER 1, 2008
    [2008] Getting Things Done (GTD) - Don't Slip
    <-- This recent entry on one of me and my daughter Rebecca's hall of fame sites, the live art project PostSecret , reminded me of a post I've been wanting to write. The technorati have flocked to the GTD system because of its simplicity, it's ability to adapt to any lifestyle, and the fact that most geeks have tons going on at once. If you do.
  • SMASHMOUTH MARKETING  |  MONDAY, NOVEMBER 10, 2008
    [2008] Do You Sales 2.0?
    I'm on the the flight back from SFO after attending Sales 2.0 conference. It was great to put faces to names of folks I've been colleagues with by phone and email. Even better was to find out that my company is well on it's way to Sales 2.0. As defined by Selling Power , Sales 2.0 is “Sales 2.0 Sales 2.0 What do you do to Sales 2.0
  • SMASHMOUTH MARKETING  |  FRIDAY, NOVEMBER 14, 2008
    [2008] Poker Math and Marketing - Lead Equity
    I happen to enjoy poker tournaments and am a math geek poker player, which is a different breed. Part of winning in poker is understanding the equity of your hand. I'll bypass all the math and explain it in layman's terms. Basically it is the value of your hand as it relates to the investment you have made in it. So back to poker.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 18, 2008
    [2008] Scrabble Jubilee
    Call me a geek, but I'm a gamer. Competitive scrabble being one of them. I've played some live tournaments, not many, but I've got more than 2000 registered tournaments on the Internet Scrabble Club and a tournament rating of 1112 (at the moment). Tonight was a great night with a triple spanning bingo JUBILEE for 123 points. VVTTTUU be damned
  • SMASHMOUTH MARKETING  |  FRIDAY, NOVEMBER 28, 2008
    [2008] Simple Marketing - The Gas Price Sign
    Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? In many cases the only competition that exists is the station across the street. Dunkin Donuts?
  • SMASHMOUTH MARKETING  |  SATURDAY, NOVEMBER 29, 2008
    [2008] Ethics & Wonder/Amazon's Mechanical Turk/Kiva
    Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. So I decided to to load up a database project. It probably takes 1-2 minutes per piece of data.
  • SMASHMOUTH MARKETING  |  FRIDAY, DECEMBER 5, 2008
    [2008] Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy
    I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food. Craig: I wrote a post that I continue to stand by: 3 Changes You Must Make : re-message to reflect the changing buyer, retarget to find prospects who are likely to buy, and redefine their lead definition.
  • SMASHMOUTH MARKETING  |  FRIDAY, DECEMBER 12, 2008
    [2008] 5 Networking Tips With iPhone LinkedIn App
    Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. I'll send you an invite right now." Topics : Instant backgrounders popped up.
  • SMASHMOUTH MARKETING  |  FRIDAY, DECEMBER 19, 2008
    [2008] 10 Opinions - Business or Personal in Social Media?
    There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. We are all connected one way or another. business is personal.
  • SMASHMOUTH MARKETING  |  SUNDAY, DECEMBER 21, 2008
    [2008] Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
    Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: Red.
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 29, 2008
    [2008] Does Green B2B Marketing React Like Social Media Marketing
    Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green? Employee turnover and client retention is a huge issue in our industry and Linda and I wanted to combat those issues head on. There is a partial list on our website. Green is a topic of conversation.
  • SMASHMOUTH MARKETING  |  TUESDAY, DECEMBER 30, 2008
    [2008] Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers
    Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Plan targeted campaigns.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, DECEMBER 5, 2008
    [2008] Nurture Marketing vs Pachinko
    I had a great chat with a client the other week, and he had a very simple model for nurture marketing. The model for this one was very simple - he called it Pachinko - the Japanese game that's half pin-ball, half slot machine, and I think I'll steal that term from him. The beauty of this approach though is that it is completely self-contained.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 15, 2008
    [2008] Decorative Cakes and Social Media Policy
    I just happened upon a friend of mine's blog. She does incredibly ornate, customized cakes for special occasions. Fun stuff like Mini Coopers, McDonald's Happy Meals, cowboy hats, etc. And I know for a fact that she does not have dedicated web team creating content. So why is it that getting into social media is so difficult for many companies.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 16, 2008
    [2008] 6 Ways to Get Sales to Adopt CRM Systems
    As refined as today's CRM systems are, they suffer from an age-old problem; sales rep adoption. They have come a long way in terms of usability, configurability, and universal access, but the problem still remains. The thing that we as marketers bring to the table is on the "carrot" rather than "stick" side of the equation. How can you do that?
  • DIGITAL BODY LANGUAGE  |  FRIDAY, DECEMBER 5, 2008
    [2008] Dimensions of Lead Scoring
    I get asked very frequently how marketers should think about lead scoring. how do you come up with a rule that scores leads based on "explicit" things like title, industry, and company size, while at the same time counting "implicit" things like what they've done on your website. The way I see it, you don't. The two don't really mix.
  • DIGITAL BODY LANGUAGE  |  SATURDAY, DECEMBER 6, 2008
    [2008] Lead Scoring; Points, Ranks, and Sales Handoff
    Everyone uses the term "lead scoring" in demand generation. It's definitely a foundational concept for the industry, but under the covers, there are (or should be) two things happening, only one of which is scoring. But, implied in this is the assumption that you will do something different with those that score high from those that score low.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 31, 2008
    [2008] The Book: Digital Body Language
    Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and “read the room” has disappeared.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 9, 2008
    [2008] Visualizing the Value of QlikTech (and Any Others)
    As anyone who knows me would have expected, I couldn't resist figuring out how to draw and post the chart I described last week to illustrate the benefits of QlikTech. The mechanics are no big deal, but getting it to look right took some doing. defined five types of tasks, based on the technical resources needed to get an answer.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 10, 2008
    [2008] One More Chart on QlikTech
    Appearances to the contrary, I do have work to do. But in reflecting on yesterday's post, I did think of one more way to present the impact of QlikTech (or any other software) on an existing environment. This version shows the net change in percentage of answers provided by each user role for each activity type.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 23, 2008
    [2008] Demand Generation Overview
    As I promised (threatened?) in my last post, I've been furiously writing articles to explain demand generation for the new Guide Web site. just finished #2, the not-very-creatively titled "Introduction to Demand Generation Systems" and posted it there. won't recap the piece in detail, but am pleased that it does contain pictures.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 27, 2008
    [2008] Demand Gen vs. CRM Paper Now Available
    Over the weekend I completed "Demand Generation vs. Customer Relationship Management", the third in my trio of papers explaining where demand generation systems fit into the larger world of customer management software. Like the other two, they are available at the Raab Guide to Demand Generation Systems Web site [link]. Do take a look.
  • ANYTHING GOES MARKETING  |  SUNDAY, FEBRUARY 24, 2008
    [2008] Are Webisodes Just for B2C? Who Hired Bob?
    Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Bob is one of those crazy co-workers that has a few screws loose. In fact, you could probably open a Home Depot with the trail of hardware he leaves. Here is a clip I found on Youtube.
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 9, 2008
    [2008] Latest Trends in Email Marketing: RSS and Calendar Reminders
    As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. For those that are thinking "email is email - how can it change?", keep reading. Trend#1: The Blogletter is Coming - Actually, it's Already Here. Automating email using RSS feeds. Other advantages?
  • ANYTHING GOES MARKETING  |  SUNDAY, JUNE 22, 2008
    [2008] The Right Way to Generate More Leads on Your Site
    It's been a very busy month with lots of travel thrown in. From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. What's in it for me? Even the submit button should be written in a way that answers the question "What's in it for me". For example: "Send me Product Alerts".
  • ANYTHING GOES MARKETING  |  MONDAY, SEPTEMBER 8, 2008
    [2008] Newsletter Content that Engages Your Marketing Database
    Take a minute out of your day and have a look at this ad (it's worth it): Yes, this is an ad but what is appealing is the message. This is not about beer. This is not enticing you to go out and drink beer. They succeeded with this ad. Who are you Writing Your Newsletters for? So what? Why do I care about that? Creating Relevant Newsletter Content 2.0
  • ANYTHING GOES MARKETING  |  SATURDAY, SEPTEMBER 20, 2008
    [2008] Lead Nurturing - How to track ROI?
    The concept of lead nurturing is something that is complex for some but very straightforward for others. To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. The shift that I've seen is to automate the process using technology.
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 28, 2008
    [2008] Improved Email Click-Through Tracking Using Query Strings
    If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? Let's back up and review why this topic is important for marketers. You can use this information for future campaigns. link=2. Well it is. Chad H.
  • ANYTHING GOES MARKETING  |  MONDAY, OCTOBER 13, 2008
    [2008] Landing Page Optimization: Mini Case Study
    It's Canadian Thanksgiving up here today and I'm all about giving back. I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). Here's why: a. What is compelling the web visitor to respond?
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 2, 2008
    [2008] Obama beats McCain. on Twitter
    Are you having a tough time convincing your boss your company needs to get on Twitter ? checked out a site called Tweetvolume that tracks the number of times a term(s) is mentioned on Twitter and presents it in a bar chart. You can compare multiple items which allows you to compare the mentions of your company vs. another company. Good luck! Chad H.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 16, 2008
    [2008] The Recession is Here - Time to Become an Eco-Marketer
    When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. Chad H.
  • ANYTHING GOES MARKETING  |  MONDAY, DECEMBER 15, 2008
    [2008] How to Prevent List Attrition yet Drive Event Attendance
    This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. decided to do a quick scan on Linkedin instead and found a great topic on email marketing. This is a timely question as I was just reviewing a similar situation last week. working? Chad H.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 9, 2008
    [2008] Is your Company Being Blogged About?
    Last week I mentioned how you can track your company's brand on twitter. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll! This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition. What are the trends? Chad H.
  • SMASHMOUTH MARKETING  |  MONDAY, NOVEMBER 3, 2008
    [2008] Who is the Greener Candidate?
    After months of hearing McCain and Obama's green policies , the verdict is out. The winner is everything green. Their opinions may differ, they may stray on some policies or feel passionately about others. Green issues have made it to the prime time. It's a testament to public opinion to see two candidates claiming they are greener than the other.
  • SMASHMOUTH MARKETING  |  SATURDAY, NOVEMBER 1, 2008
    [2008] Eat Food, Not Too Much, Mostly Plants
    Just finished reading In Defense of Food by Michael Pollan , the author of The Omnivore's Dilemma. Both are wonderful books on the topic of food, whole food, and the conspiracy of industrialized food companies including a dis on McGovern. His latest book covers the lifestyle of eating healthy. Avoid foods containing ingredients you can't pronounce.
  • SMASHMOUTH MARKETING  |  SUNDAY, SEPTEMBER 7, 2008
    [2008] Mr. and Mrs. Michael and Linda Damphousse
    Yesterday was the big day. Linda and I were married. What a great feeling it is to be the husband to my lovely wife, and to bring Linda into my family. We are partners! My three daughters, Rebecca, Carolyn and Melissa were in the front row with my Mom and my Dad was the master of ceremonies. It was so great to have all the family and friends there.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 9, 2008
    [2008] Reading on My Honeymoon (modern day style)
    Sitting on the beach looking out at Nantucket Sound (just down the steps from our cottage) I'm relaxing by drinking a starbucks and reading. No, I'm not sitting with a 900 page tome. I've got my notebook and thanks to someone with an unsecured wireless connection, I'm catching up on my feeds. have become addicted to it. The concept is simple.
  • SMASHMOUTH MARKETING  |  MONDAY, SEPTEMBER 22, 2008
    [2008] A Virtual Company
    As many of you know, Green Leads (our business) has built into our company mission to be green in as many ways as possible. know, demand creation has nothing to do with the environment, but operating a company in a green manner feels good, is good and shares our message with others (employees, clients, etc.). It is a telecommuting mecca.
  • SMASHMOUTH MARKETING  |  SATURDAY, OCTOBER 11, 2008
    [2008] Carolyn In Her Element
    It's so great to watch your kids grow up. When I dropped off oldest daughter, Rebecca, at college in 2006, I remember driving away and being all choked up. You hope it's going to be a great experience for them. You hope you have done an ok job as a parent and taught them how to live a good and safe life on their own. We were shocked, but pleased.
  • SMASHMOUTH MARKETING  |  SUNDAY, NOVEMBER 2, 2008
    [2008] Getting Things Done (GTD) - Don't Slip
    PostSecret , reminded me of a post I've been wanting to write. How do I stay on top of what needs to be done for the company, the house, my family, for? A few years ago I started using the GTD system that became popular as a result of the book Getting Things Done by David Allen. The article links to all sorts of online resources. If you do.
  • SMASHMOUTH MARKETING  |  TUESDAY, AUGUST 26, 2008
    [2008] 40 Steps.from No Impact Man
    Colin Beavan, aka No Impact Man , wrote today about 40 Steps On The Personal Path To Green. My two favorites: Step 31: When the activity is fun, good for the environment, and also affects personal health (physically and also psychologically), it's much easier to maintain. So if you like biking, bike. If you like cooking, cook local.
  • SMASHMOUTH MARKETING  |  SUNDAY, AUGUST 10, 2008
    [2008] American Idol, Treat for Melissa
    My daughter Melissa, Linda and I had something we have shared for the past couple years. Every January we tune to FOX and watch American Idol. Why do we watch it? We watch to see the kid next door become a superstar. We also watch to see the "other" kid next door act like a complete bozo. It is entertaining tv. That was my opinion.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 2, 2008
    [2008] Stag Dinner, No Nudity
    Times have changed from my first stag party in 1986. Back then it was 40-50 guys and some debauchery. This time just a nice close crew of family and friends at Burton's Grill for thick juicy rib eyes. Gotta love the man thing tradition. Women have showers, shopping for a dress, shopping for accessories, day at the spa, it goes on.
  • SMASHMOUTH MARKETING  |  SATURDAY, AUGUST 30, 2008
    [2008] Andover Farmers Market - Local?
    Linda and I are members of the Groundwork Lawrence CSA and typically have more fresh veggies and fruit from local Farmer Dave , but occaisionally by Saturday we are jonesing for another couple tomatoes, or something the coop shipment was lacking (for whatever reason this summer we didn't get alot of zucchini and summer squash). Now, my pet peve.
  • SMASHMOUTH MARKETING  |  SATURDAY, AUGUST 23, 2008
    [2008] My Best Summer Intern
    Business has been pretty good this past year. Lots of new clients, some of them so big they can dictate their terms (well, they kind of do). We had enough business this summer though that we took on my two older daughters as part time help. Carolyn put in a few hours here and there, but Rebecca was the shining star. Met her deadlines.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 15, 2008
    [2008] Improv Everywhere
    A couple years ago a friend turned me on to Improv Everywhere. They create scenes of chaos and joy in public places. Performance art. Created in August of 2001 by Charlie Todd, Improv Everywhere has executed over 70 missions involving thousands of undercover agents. The group is based in New York City. Frozen. No movement. Brilliant!
  • SMASHMOUTH MARKETING  |  SUNDAY, NOVEMBER 9, 2008
    [2008] Call for Eco Art & Lawrence, MA
    One of my top causes, Groundwork Lawrence , has put out a call to artists for Eco-Art that can be donated to their annual fundraiser on Dec 11. What qualifies? It incorporates at least one of the “3 R’s” (Reduce, Reuse, Recycle). It promotes environmental awareness. It is comprised of environmentally-friendly materials.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, NOVEMBER 12, 2008
    [2008] Antipasto or High Fructose Corn Syrup?
    Arived in San Francisco a couple hours ago and thankfully I passed up the $7 airplane "snack". know the flight attendants thought I was a bonehead because I asked if I could see the nutrition labels. They had one open so I took a peak. Then there was the strawberry mush that looked like red applesauce, again with HFCS.
  • SMASHMOUTH MARKETING  |  MONDAY, NOVEMBER 17, 2008
    [2008] Scrabble Jubilee
    Call me a geek, but I'm a gamer. Competitive scrabble being one of them. I've played some live tournaments, not many, but I've got more than 2000 registered tournaments on the Internet Scrabble Club and a tournament rating of 1112 (at the moment). Tonight was a great night with a triple spanning bingo JUBILEE for 123 points. VVTTTUU be damned!
  • SMASHMOUTH MARKETING  |  SATURDAY, NOVEMBER 15, 2008
    [2008] Do You Sales 2.0?
    I'm on the the flight back from SFO after attending Sales 2.0 conference. It was great to put faces to names of folks I've been colleagues with by phone and email. Even better was to find out that my company is well on it's way to Sales 2.0. As defined by Selling Power , Sales 2.0 is “Sales 2.0 Sales 2.0 What do you do to Sales 2.0?
  • SMASHMOUTH MARKETING  |  MONDAY, NOVEMBER 24, 2008
    [2008] Comparing Apples to Oranges
    As you can see from the picture of my long time friend and colleague, Steve Hyde , cars are not the only thing oversized in the US. Our fruit is noticeably bigger (20% - 30%) than this example of an orange and apple from Cologne Germany. Then I went up to get some fruit and realized that it wasn't just the chicken and eggs. selection?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, NOVEMBER 26, 2008
    [2008] Comparing Apples to Oranges Part 2
    I had to followup to my previous post regarding the massive proportion differences between European food and American food. So I lugged the orange and apple in the previous photo from Germany to home, and I placed some good old Whole Foods fruit next to them (btw, the reason the iphone is in the photo is for size reference - someone asked).
  • SMASHMOUTH MARKETING  |  FRIDAY, NOVEMBER 21, 2008
    [2008] Did We Get Screwed For 8 Years or Are We About To Get Screwed, (cause you know he's in for 8)
    So my wife and I are now like Mary and James Carville. well, I spend most of my time in the blue. So my point is philosophical. Does a new party mean "change"? Change implies some permanancy. firmly believe Obama coming in just means a new "cycle". Change inspires optimism. Look at the years Clinton was in office. Does it matter? Change matters.
  • SMASHMOUTH MARKETING  |  FRIDAY, NOVEMBER 28, 2008
    [2008] That Clank When We Used To Hang Up The Phone
    Remember the old rectangular wall phone with a rotary dial that we all had before touch tone (ok, some of you just got dated as young). I was just watching an episode of Mad Men and without paying much attention I heard that "clank" sound when those old phones got hung up. That was one of the most nostalgic sounds I've heard in years. Enjoy!
  • SMASHMOUTH MARKETING  |  SATURDAY, NOVEMBER 29, 2008
    [2008] Simple Marketing - The Gas Price Sign
    Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? In many cases the only competition that exists is the station across the street. Dunkin Donuts?
  • SMASHMOUTH MARKETING  |  SUNDAY, NOVEMBER 30, 2008
    [2008] Ethics & Wonder/Amazon's Mechanical Turk/Kiva
    Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. We get these projects every week and have interns on staff to tackle them. You hit Publish and it is live.
  • SMASHMOUTH MARKETING  |  TUESDAY, DECEMBER 2, 2008
    [2008] 5 Networking Tips With iPhone LinkedIn App
    Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. Forget about the business cards and save some trees. Their work history.
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 8, 2008
    [2008] No Impact Man - The Sundance Movie
    After following the No Impact Man blog for a couple years now, I'm so pleased to find out that the No Impact Man Movie based on the Beavan family (experience of living a zero impact green life) is being premiered at Sundance Film Festival. fell in love with No Impact Man when I first started reading Colin Beavan's original posts in 2007.
  • SMASHMOUTH MARKETING  |  TUESDAY, DECEMBER 30, 2008
    [2008] Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers
    Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Plan targeted campaigns.
  • SMASHMOUTH MARKETING  |  SUNDAY, DECEMBER 28, 2008
    [2008] Does Green B2B Marketing React Like Social Media Marketing
    Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green? Employee turnover and client retention is a huge issue in our industry and Linda and I wanted to combat those issues head on. There is a partial list on our website. Green is a topic of conversation.
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 1, 2008
    [2008] Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy
    I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food. Craig: I wrote a post that I continue to stand by: 3 Changes You Must Make : remessage to reflect the changing buyer, retarget to find prospects who are likely to buy, and redefine their lead definition.
  • SMASHMOUTH MARKETING  |  SUNDAY, NOVEMBER 16, 2008
    [2008] Poker Math and Marketing - Lead Equity
    I happen to enjoy poker tournaments and am a math geek poker player, which is a different breed. Part of winning in poker is understanding the equity of your hand. I'll bypass all the math and explain it in layman's terms. Basically it is the value of your hand as it relates to the investment you have made in it. So back to poker.
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 15, 2008
    [2008] Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
    Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, DECEMBER 10, 2008
    [2008] 10 Opinions - Business or Personal in Social Media?
    There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. We are all connected one way or another. business is personal.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 26, 2008
    [2008] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 22, 2008
    [2008] Who is doing Major Corporate Events?
    I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops. Interestingly enough he reported their business was off dramatically in that area.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 2, 2008
    [2008] Social Media Budget Ratio
    After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? Great question Scott and you inspired me to write this post. So here it goes. The cost of the technology used for social media is rather low.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 4, 2008
    [2008] How to develop Thought Leaders
    These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof. At InformationWeek, the No.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 12, 2008
    [2008] C Level Tweeters
    The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 9, 2008
    [2008] CMO of the Future
    The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. Marketing is moving from a pure brand image play to something much more interesting. This is becoming an art in itself.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 11, 2008
    [2008] How to create your own Personal Brand?
    As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the above. He is the author of “Me 2.0: Finance
  • MARKETING EDGE  |  THURSDAY, DECEMBER 11, 2008
    [2008] Can Your Personal Brand Be Too Popular?
    This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted. “Hell, everyone is their own profit and loss center. Ouch, that's a tough one.&#.
  • PR MEETS MARKETING  |  THURSDAY, JULY 10, 2008
    [2008] Brave New World of Media Pitching: LinkedIn
    In late April, I wanted to start exploring different ways that we can now pitch media. Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. del.icio.us
  • PR MEETS MARKETING  |  MONDAY, JUNE 30, 2008
    [2008] Are You Ready for Virtual Trade Shows?
    Disclosure: My company, ON24 , just introduced a new solution today - ON24 Virtual Show.   I decided to take this occasion to write a larger post about the virtual events/tradeshows market. Please note, the opinions expressed in this post are my own and not a reflection of my company's. travel, hotel, food, materials) and intangible costs (i.e.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 12, 2008
    [2008] The Role of SEO in PR
    I've been in public relations for over 10 years. But it wasn't until I went in-house in late 2005 that I even heard these three letters: S - E - O. Search engine optimization, what's that?  . Little did I know how important this was. Without the magic of SEO, people wouldn't be able to find you on the ever-powerful Google and other search engines.
  • PR MEETS MARKETING  |  WEDNESDAY, MAY 7, 2008
    [2008] I am Joseph Jaffe
    In early April, my husband and I attended the Blogger Social in New York. This was a great event, meeting all these great bloggers. What was extra special is the support that this community provides to one another. As part of the last night dinner, a donation was given to the Frozen Pea Fund , a non-profit organization to fight cancer. The catch? Anyone
  • PR MEETS MARKETING  |  TUESDAY, APRIL 29, 2008
    [2008] Brave New World of Media Pitching: Twitter
    I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. It's how do we pitch people in general?  . The traditional standards still apply: get to know the person you're pitching, understand his or her preferences for pitching, and make sure you're pitching something relevant.
  • PR MEETS MARKETING  |  MONDAY, APRIL 21, 2008
    [2008] Twitter Experiment: Why Follow?
     I usually follow people on Twitter  that have something to say and is related to my career. always found it interesting when people just followed everyone. So when this twitterer recently "followed" me, I was intrigued. he or she (I'm assuming she due to the image) is trying an experiment. Otherwise, I would be dissing someone. del.icio.us
  • PR MEETS MARKETING  |  FRIDAY, APRIL 18, 2008
    [2008] The Best Time for a Webinar?
    Ken Molay of The Webinar Blog poses an interesting question - are our assumptions about when to schedule a webinar rational?  .  . Currently, most webinars are scheduled from Tuesday - Thursday to capture the largest number of viewers. But why are Monday and Friday ignored? Please take a moment to fill out the survey. del.icio.us
  • PR MEETS MARKETING  |  TUESDAY, APRIL 8, 2008
    [2008] Off topic: Beijing Olympic Torch Relay
    I don't include my political leanings on this blog. That's not the purpose. With that said, the recent uproar over the torch relay hits home a bit. majored in East Asian Studies with a heavy dose of Chinese language and culture. So I've been exposed to the dialogue on China for years. The torch relay in San Francisco will be tumultous.
  • PR MEETS MARKETING  |  THURSDAY, APRIL 3, 2008
    [2008] Is Twitter Just a Popularity Contest?
    I've been thinking about this recently. notice that certain folks seem to have very active, two-way conversations or multi-person chats on Twitter. Sometimes, I engage in a conversation with someone about an upcoming event or meeting up.  . What I'm talking about are the extensive conversations amongst multiple folks. Which was the best? del.icio.us
  • PR MEETS MARKETING  |  WEDNESDAY, MARCH 19, 2008
    [2008] Hello, My Name is Cece and I'm a Control Freak
    Admit it. If you're in PR, you're probably a control freak. Come on, the first step in recovery is admitting that you have a problem. It took me over 10 years, and I can now calmly stand before my fellow PR colleagues, "My name is Cece and I'm a control freak." Follow these SEVEN steps and you too can start down the road to recovery:  . Don't panic.
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 20, 2008
    [2008] AdAge Power 150 (or 500): How long will it last?
    Wow - I was checking my dashboard stats when I noticed that a couple of folks came to my blog via the AdAge Power 150 - or in this case top 500. AdAge Power 150 (technically 500) looks at various factors for compiling this list such as subjective points, rankings by Google PageRanks and Technorati, and in bound links.  . del.icio.us
  • PR MEETS MARKETING  |  THURSDAY, FEBRUARY 14, 2008
    [2008] Valentine's Day: Salsa Story
    Valentine's Day can either create fear or joy in your heart. Several years ago, I was dreading another lonely Valentine's Day. didn't want to stay at home but I didn't want to feel out of place on this "romantic" day.  . My first love has always been dancing - ballet, tap, jazz, even hula as a girl. Evan is a great marketer. And me? del.icio.us
  • PR MEETS MARKETING  |  THURSDAY, FEBRUARY 7, 2008
    [2008] PR Agency - Retainer Becoming More Popular?
    Over the past few weeks, I've been hearing that more agencies are working on projects on a retainer basis vs hourly. My understanding is that the retainer enables an agency to focus on the work versus the administration.  . It raises several questions for me: - Are smaller/boutique agencies the only ones doing this? No ugly surprises. If so, why?"
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 23, 2008
    [2008] WTF: What does this sentence mean?
      OK, I know that there are bad pitches. But have you ever read bad openings for an article. This one came from the AP about an Afghan journalist :  . Do YOU know what the reporter is trying to say? Me thinks this is the beginning of Bad Journalism. tried to rewrite this one out myself and stopped.  . How would YOU make this sentence better?
  • PR MEETS MARKETING  |  TUESDAY, JANUARY 15, 2008
    [2008] Thoughts from 2007: Lessons Learned
    And what have I learned this year? In no particular order, here are my lessons from blogging and life in general:        I realized how important family is, even if they annoy you!        The power of social media to meet new friends from all over the world.        Twitter is truly addicting.        That you don't have to blog every day.
  • PR MEETS MARKETING  |  MONDAY, JANUARY 14, 2008
    [2008] PR Pitching 101: Is Personalization Gone?
    Last week, I noticed a tweet from Andy Beal about Google PR sending an email on masses to a list of reporters and a few bloggers. His tweets were:  . Google PR just sent me an email. the CCd instead of BCC - I know have email addys for all major journalists! Woohoohaha   . Don't get me wrong, Google is obviously doing something right. del.icio.us
  • MARKETING EDGE  |  SUNDAY, DECEMBER 7, 2008
    [2008] Word of Mouth Beats Out Comparison Shopping for Health Care
    Time 28:43. Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC) When it comes to consumers selecting a provider.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 20, 2008
    [2008] Statistics on Advertising during a Recession
    I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 25, 2008
    [2008] Proven Big M Marketing Techniques
    Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 24, 2008
    [2008] Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club
    Time 23:42. It's nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose. It dawned on me while watching Jeff Pulver go through his networking techniques at a recent social media breakfast in Minneapolis. Pulver creates a meeting of the digital and physical worlds.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 18, 2008
    [2008] Secrets of Web Analytics – a podcast with Avinash Kaushik
    Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast - I guarantee you will learn something from this podcast. We also took some live Twitter questions as we were doing the podcast.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 14, 2008
    [2008] Information Coping Skills: Turn Off the Damn Email Software and Get Some Work Done (Or go for a walk)!
    Photo by Will Lion. An interesting article in today's New York Times called " Lost in E=Mail, Tech Firms Face Self-Made Beast." The article describes a new nonprofit organization called " Information Overload Research Group." live at the. post office #3: Delete or save and. file aggressively #4: Your inbox is not a ???to to do???
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 25, 2008
    [2008] Effective Online Networking Skills: Adam Cohen's Personal Networking Icebreaker. What's yours?
    Photo by Wally G. What's your best personal networking conversation starter at a networking event? Background. This week I am an online mentor on the topic of " Effective Online Networking " as part of the Networking for Success project at the the Women???s Technology Empowerment Centre. My opening post shared some ideas and tips. Context.
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