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  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [2008] Managing information summary
    Summary. This guide is intended to help you determine the information , which you need, to reach those decisions which get you to your objectives. The questions. There are three primary elements of information which answer the questions: What is needed? ? relevance. When is it required ? ? timeliness. How is it required? ? accuracy. yesterday??
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Personal Knowledge Management
    Personal Knowledge Management : Who, What, Why, When, Where, How? Jason Frand and Carol Hixon. December, 1999. Fifteen years ago, few people knew what a personal computer was. Now personal computers are ubiquitous. What is personal knowledge management? a system designed by individuals for their own personal use. For whom is PKM designed? 1) (d).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] PKM and the Organization - Pollard
    Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Aug Oct. MADE IN CANADA. trust your instincts. < £ Salon Bloggers & > September 27, 2006. -->. The PKM-Enabled Organization.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Personal anticipated information need
    10 No. 3, April 2005. Contents |. Author index |. Subject index |. Search |. Personal, anticipated information need. Harry Bruce. The Information School, University of Washington, Seattle, WA 98195, USA. Abstract. Background. The role of personal information collections is a well known feature of personal information management. Argument. 2001 ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] PLE
    Sims Learning Connections. Living at the intersection of People, Technology, and Content — with a passion for Knowledge and Learning. About. Inspiration. Open Content. Personal Learning Environment (PLE). Related Terms: e-portfolio, virtual learning environment, VLE, digital lifestyle aggregator, DLA, continuing professional development, CPD.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective
    eLearning Technology. Tony Karrers eLearning Blog on eLearning Trends. eLearning 2.0. Learning Management Systems - LMS. Web 2.0. Enterprise 2.0. Personal Learning. Informal Learning. Corporate eLearning. eLearning Design. Authoring Tools. Rapid eLearning Tools. eLearning (e-Learning). eLearning Software. Blended eLearning. eLearning Tools. Web 2.0
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Ten Ways to Turbocharge Your E-Mails
    Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. Ten Ways to Turbocharge Your E-Mails. Written on 6/16/2008 by Steve Osborne, of TheWritersBag.com. too big to ignore and they donâ??t always behave properly. and â??Whatâ??s
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Learning lessons or lessons learnt?
    Match ALL words. Match ANY word. -->. JOIN NEWSLETTER LIST. ABOUT. PRACTITIONERS NETWORK. DIRECTORY OF PRACTITIONERS. ACCREDITATION. PRACTITIONER LOGIN. METHODS. METHODS. RESOURCES. ARTICLES BY DAVE SNOWDEN. ARTICLES BY OTHERS. PRESENTATIONS. RECOMMENDED READING. PODCASTS. CALENDAR. ACCREDITATION COURSES. EXTERNAL EVENTS. PRACTITIONER EVENTS. BLOGS.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 12, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, MARCH 2, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, APRIL 27, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 4, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JANUARY 27, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 12, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 8, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, MAY 18, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 8, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, FEBRUARY 3, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 5, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, FEBRUARY 10, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, FEBRUARY 24, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, MARCH 9, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, MARCH 16, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 2, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 29, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • PR MEETS MARKETING  |  MONDAY, MAY 12, 2008
    [2008] Argh - Twitter Going Crazy
    At what point will people finally get tired of all the screw ups with Twitter
  • CONFLUENT FORMS  |  FRIDAY, NOVEMBER 14, 2008
    [2008] What should my website redesign cost?
    We get asked how much a website should cost at least once a week. It can be by friends, friends of friends, business connections, anyone really. When they learn what we do for a living , they invariably ask us "what should my website cost?" If only it were easy to give a good answer. What will your website do for you?
  • PR MEETS MARKETING  |  WEDNESDAY, APRIL 16, 2008
    [2008] Facebook Chat?
    Interesting. Facebook offering chat now. Do I really want another IM feature? Crap, I don't even us Google Chat
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 20, 2009
    [2008] Best of 2008: SEM Landing Pages
    Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 23, 2009
    [2008] Best of 2008: Web & SEO Copywriting
    There you have it, the best writing on writing from 2008. Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science. You can make great stuff happen with great writing and a lousy web site. Try the opposite, though. dare ya.
  • SMASHMOUTH MARKETING  |  THURSDAY, NOVEMBER 27, 2008
    [2008] Happy Thanksgiving
    Cartoon Credit: Gary Larson.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, NOVEMBER 26, 2008
    [2008] Happy Thanksgiving
    Cartoon Credit: Gary Larson
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 17, 2009
    [2008] Best of 2008: SEO Guidance, Part 5
    Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results? Social traffic (e.g.
  • WRITESPARK  |  TUESDAY, OCTOBER 28, 2008
    [2008] When the Draft has "Problems"
      October 28, 2008 in Sales Materials , Working with Writers | Permalink. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [2008] Emotional Unsubscribes
    I get asked a lot about unsubscribe rates as an indication of buyers losing interest. always caution people not to look to hard at that number. If you think of your own behaviour when you lose interest in a particular sender, you'll see why (most of you). You just ignore them. That's it, no unsubscribe, nothing. Next is re-engaging.
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 30, 2009
    [2008] Best of 2008: Search Engine Marketing
    Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What should you look for when hiring a paid search agency? and MSN.
  • WEBMARKETCENTRAL  |  MONDAY, JULY 20, 2009
    [2008] Best of 2008: Strategy and Branding, Part 2
    Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3).
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 18, 2008
    [2008] What Works Now in B2B Lead Generation, Part 1
    MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).
  • WEBMARKETCENTRAL  |  WEDNESDAY, JANUARY 7, 2009
    [2008] Best of 2008: SEO Guidance, Part 1
    Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 16, 2008
    [2008] Average CTR for Banner Ads - New Data
    2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. In the words of MarketingSherpa, "Online ads are branding tools. Direct clicks are simply a happy byproduct." Banner advertising is most commonly sold on a CPM basis (and with CTR's like that, it's no wonder).
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, NOVEMBER 12, 2008
    [2008] B2B CRM / Branding Model
    Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. View my complete profile
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 18, 2008
    [2008] Getting More Out of Each Click, Part 2: Docmetrics
    On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Are they actually reading your content? Printing it? Passing it along? Wouldn't it be great if there was a way to get a higher percentage of visitors to voluntarily provide you with their contact information?
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [2008] The 7 Deadly Sins of Blogging
    The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers. It rarely pays to make enemies.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 15, 2008
    [2008] The Four P's of Effective Business Blogging
    I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained. But then, other P-words started coming to mind.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 12, 2008
    [2008] SEO - Why a Small Business Needs a Blog
    The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic. del.icio.us
  • WEBMARKETCENTRAL  |  THURSDAY, MAY 29, 2008
    [2008] Catch Some Buzz from Alltop
    Calling itself a "digital magazine rack," Alltop is a human-powered content aggregation site that brings together the best news and blog feeds from around the web in more than 80 categories (and counting) grouped into broad topic areas. Both sites offer their own unique features.
  • WEBMARKETCENTRAL  |  THURSDAY, SEPTEMBER 25, 2008
    [2008] Blogger Outreach for PR - Worst Practices
    Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Just send a press release.
  • E-STORM  |  MONDAY, APRIL 14, 2008
    [2008] It's Official - e-Storm is having a party
    Joe Koufman April 16, 2008 at 2:55 pm | Permalink I will be there! We got our friends of Otis to host it. Here are the details… e-storm’s Ad Tech Party Otis Bar 25 Maiden Lane Between Kearny and Grant Wednesday April 16th from 6pm onwards Join us for a fun night at Otis for the most exclusive event at Ad:Tech. Privacy Policy
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 3, 2009
    [2008] Best of 2008: Strategy and Branding, Part 1
    What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? by Copyblogger Dean Rieck (is that real hair?)
  • B2B SEO  |  THURSDAY, SEPTEMBER 25, 2008
    [2008] Copywriting tips for B2B SEO
    B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed. Watch the [.].
  • B2B SEO  |  WEDNESDAY, OCTOBER 22, 2008
    [2008] Tips on Leveraging B2B SEO During the Recession
    Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times. SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site [.].
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 24, 2009
    [2008] Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
    Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. Poking fun at Web 2.0
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [2008] The Contact Washing Machine
    I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. It's a long road though, as the data we get to work with is often. terrible. Data comes in through so many sources, most of which are not controlled in any way - free-form text.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 17, 2008
    [2008] What Obama's Campaign Can Teach about B2B Marketing
    The folks over at the Jaffe Juice blog had an interesting post regarding Stephen Geer, Obama's lead email marketing strategist's presentation at the Email Insiders summit. It got me thinking about the similarity between their highly effective strategy for a Presidential campaign, and the approach required to be a highly effective B2B marketer.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 29, 2008
    [2008] Exeros: A Viral Contest Leads to the Creation of a University
    Being a small company often provides interesting opportunities as well as unique challenges. Denise Sparks at Exeros had both, and I thoroughly enjoyed chatting with her about her approach to demand generation when I was writing Digital Body Language. Here's Denise's case study from the book.
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 6, 2008
    [2008] Best PR Blog - Vote for Harry!
    The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 26, 2010
    [2008] “Relationship Marketing” Is More Than Just a Buzzword from 2008… It’s a Necessity!
    It was, however, on the top 100 buzzwords list for 2008.  Wendy Boyce. What exactly is relationship marketing ?  Is it just another buzzword to add to our list of ever growing terms for how we justify new marketing efforts, marketing budget transition, and shift in strategy?  Is it a thing of the past?  Resources: Wikipedia:  [link].
  • SMART MARKETING  |  MONDAY, DECEMBER 22, 2008
    [2008] 10 Commandments of Successful Marketing Management
    Here are my 10 Commandments of Successful Marketing Management: I. Thou shalt learn from mistakes - If you're not taking risks, and making mistakes, you'll never progress past the point of what you already know. It's your job as marketing manager to discover each worker's value, then apply that to the overall marketing task. Then, leave them alone.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 5, 2008
    [2008] Hey you, want to be a community manager?
    This is fantastic! Recently Forrester research expert Jeremiah K. Owyang issued a report on the need to appropriately staff for social computing. In the report, Mr. Owyang asserts Don't try to build and run social applications without the right staff. Too long has the role of Community been relegated to the backroom. Humanities background.
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 4, 2008
    [2008] Back Story as foundation for your content marketing plan - Marketing Interactions
    » August 04, 2008 Back Story as foundation for your content marketing plan Youre coming up on a new project launch, or maybe re-evaluating your marketing goals for the upcoming 4th quarter, and you need content to get the word out and generate interest and, well, deals. Main | Is Drip Marketing for You? Focus - who are you marketing to?
  • CONFLUENT FORMS  |  FRIDAY, SEPTEMBER 5, 2008
    [2008] How to select the right web design and web development firm
    Having been on all sides of the process we'd like to pass along a bit of the knowledge we've gained in how you should select your web design and web development partner. Things to keep in mind about your project. 3) Most web projects aren't one-time endeavors, but are continually updated, upgraded, overhauled, etc. 4) Know your own project!
  • CONFLUENT FORMS  |  THURSDAY, SEPTEMBER 11, 2008
    [2008] How not to destroy a project during the contract phase
    Contracts have a funny way of bringing enthusiastic and optimistic partners in a project quickly back to earth and miring them in angry back-and-forth that can soil the project before it even starts. Be equally fair By default, lawyers will craft a contract that is the most defensive posture for your company. Which brings us to our next point.
  • CONFLUENT FORMS  |  MONDAY, OCTOBER 13, 2008
    [2008] Not all Requests for Proposals are worth a proposal
    In an earlier article we wrote about how you could increase your RFP win percentage by being selective about the Requests for Proposals that you choose to respond to. Writing a good proposal can take an inordinate amount of time, and when time = money, proposals can be expensive propositions. Again, be wary of the Situation #3 in hiding.
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, FEBRUARY 12, 2008
    [2008] Compete Better, Use Your Competitors’ Products
    Venture capitalist Stu Phillips of Ridgelift Ventures writes about companies needing to “eat their own dog food” when it comes to using their products. He makes the point that they’ll understand product issues and fix them faster if they do. While I agree, I think it’s especially important that companies eat the competitors’ dog food too!
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, JUNE 23, 2008
    [2008] Applying “The Tipping Point” Principles to Mobile Internet Strategy
    In one of my recent speeches, I applied Malcolm Gladwell’s Tipping Point principles to conclude that we are at or approaching this point for the mobile internet, and are on the verge of explosive growth. The three principles are: Law of the Few: There is power in the individual on a stand-alone basis, rather than relying on a large group.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, NOVEMBER 13, 2008
    [2008] Enough With the Cost-Cutting!
    People all over the world are aware of the global economic crisis. don’t have to update you on what’s happening. In my last post “Budget Cuts Are Coming: What are you going to do about it?” , I talked about how to handle the budget cuts. VC friend of mine said something I liked (he often does). Get it done and move on. I couldn’t agree more.
  • THE EFFECTIVE MARKETER  |  MONDAY, JANUARY 11, 2010
    [2008] Choosing an Email Marketing Software « The Effective Marketer
    This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Slides can be seen below. Well, because there were some features we considered more important than others and so should you.
  • E-QUIP  |  FRIDAY, DECEMBER 2, 2011
    [2008] E-Quip Blog: Strategies for Building Collaboration
    My first real post in this space, in June 2008, was entitled " Collaboration as Competitive Advantage." ► 2008. Friday, December 2, 2011. Strategies for Building Collaboration. I posited that most firms in our industry had not mastered collaboration across disciplines and with outside parties. meeting client requirements). Posts.
  • MARKETING INTERACTIONS  |  THURSDAY, NOVEMBER 6, 2008
    [2008] Lazy Emails Turn Off Your Prospects
    It just never ceases to amaze me the gobbledygook, company-focused blather that companies send out. One of the reasons it's getting harder to garner attention with your email communications is because so many marketers are just downright lazy. Even worse is when those emails are received in response to an action taken by your prospect.
  • E-STORM  |  WEDNESDAY, DECEMBER 10, 2008
    [2008] Staffing of Social Media – A Few Tips | e-storm International
    David Alston December 10, 2008 at 8:16 pm | Permalink Wow, what an awesome resource you’ve shared. David William Gaultier December 10, 2008 at 8:54 pm | Permalink Thanks David for the compliment – glad it was useful. Steve Dodd December 11, 2008 at 3:56 pm | Permalink HI William, this is an excellent overview!
  • E-STORM  |  WEDNESDAY, AUGUST 25, 2010
    [2008] e-storm Makes the Inc. 5000 List for Third Consecutive Year
    5000 List for Third Consecutive Year Written by admin on August 25, 2010 — 1 Comment San Francisco-based Online Marketing Agency Achieves Highest Rank since First Placing in Esteemed List in 2008 SAN FRANCISCO, August 24, 2010 – e-storm international ( www.e-storm.com 5000 list for the third consecutive year. For over 30 years, the Inc.
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 21, 2008
    [2008] Start-up Loss is Enterprise Gain - Hiring Skilled Workers
    This morning, not unlike most these days, I sadly read through all the lists of companies who have laid off employees. But these reports don’t always make the news because the numbers are small or the company may not be well-known enough for reporting but TechCrunch has started a layoff tracker to help everyone, well, keep track.
  • LEADER NETWORKS  |  MONDAY, MARCH 24, 2008
    [2008] Online communities: slowing down for success
    In this age of social media there is a perception that fast is better. More connections, faster links, speed to be everywhere at once through the Internet. This is a misperception. In order for the rewards of online communities to be realized, companies need to slow down and take time to get closer to their customers. Slow Community
  • BUYEROLOGY  |  TUESDAY, DECEMBER 16, 2008
    [2008] Enable Sales & Marketing with Buyer Persona Scenarios
    In our new dynamic world, where nothing stays the same for any long periods of time, the difference competitively may be in the ability to anticipate.   Many successful corporations have stayed ahead of the pack due to their ability to read the market and anticipate how their customers will behave.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 7, 2008
    [2008] Demand Generation Quiz: How Good Are You?
    How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Lead Generation. Are you happy with the number of leads in your pipeline? Is your sales team?
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2008
    [2008] Phone Mashup For Tracking Call Data In Google Analytics
    'If you thought you could only track online data in Google Analytics , think again. Ifbyphone is excited about this week’s release of our new phone mashup enabling customers to track offline phone call data directly in Google Analytics , alongside website data. Google Analytics Call Tracking can be set up in 3 easy steps.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2008
    [2008] Lead Generation Best Practices: Thought Leadership with The Funnelholic
    The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. the world's fastest growing B2B online media and lead generation company. No B2B marketers. At that point, I was hooked.
  • REPUTATION TO REVENUE  |  TUESDAY, MARCH 16, 2010
    [2008] The urgency of B2B content marketing
    Today's new s from American Business Media adds another note of urgency: Business magazine revenue was down another 24% in 2009 from 2008, and total pages declined almost 29%.and and 2008 was a pretty bad year! Photo credit: back_garage.
  • LOOPFUSE  |  MONDAY, OCTOBER 25, 2010
    [2008] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
    Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 13, 2010
    [2008] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
    7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Marketing Interactions : Ardath Albee does a great job of providing nuggets of wisdom in every blog post.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 11, 2008
    [2008] 64 B2B Marketing Tools and Resources
    Marketing Automation Market Trends 2008 (analyst report). There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Lead Nurturing 101 (blog post).
  • EMAGAZINE B2B BLOG  |  TUESDAY, JUNE 14, 2011
    [2008] Company Pages open new marketing doors on LinkedIn
    With this facility, LinkedIn becomes a much more powerful tool for B2B online marketing …far more useful than the Company Profiles feature that debuted in 2008. [.]. Once upon a time, LinkedIn was mostly a tool for professional networking, job-hunting and recruiting.  B2B Web Strategy Social Media
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 15, 2010
    [2008] Marketing Automation Buyer's Guide to Email Deliverability.
    Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 27, 2010
    [2008] Taking Your Website to the Next Level « Loopfuse Marketing.
    Sales & Marketing Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing best practices via the Loopfuse Exchange.  The article will cover issues like: Branding Do’s and Don’ts – what does your website say about your business?
  • MARKETING EDGE  |  TUESDAY, JANUARY 10, 2012
    [2008] Dealing With Non Profit Proliferation in Social Media
    Ask Stacey Monk of Epic Change, the organization that launched Tweetsgiving and raised money to help build a school in Tanzania in 2008. [.] Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that.
  • LOOPFUSE  |  WEDNESDAY, JUNE 16, 2010
    [2008] The Future of Marketing Automation « Loopfuse Marketing Automation.
    The Future of Marketing Automation June 16th, 2010 by Marcus Tewksbury Over the last couple of years, particularly in the marketing space, nothing has been hotter than the marketing automation space.  As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. LoopFuse ,Inc.
  • LOOPFUSE  |  FRIDAY, MARCH 26, 2010
    [2008] Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie.
    Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie buzz words March 26th, 2010 by Tom Elrod I’ve been asked a lot lately to talk about our solution platform and technology used here at LoopFuse, so figured it would be worth a blog… To start, LoopFuse OneView is an on-demand marketing automation software solution. to be exact).
  • LOOPFUSE  |  THURSDAY, AUGUST 12, 2010
    [2008] Marketing Automation for the CEO « Loopfuse Marketing Automation.
    Marketing Automation for the CEO August 12th, 2010 by Matthew Quinlan Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. One of the more surprising discoveries for me is how many of these companies’ CEOs log into our product.
  • LOOPFUSE  |  WEDNESDAY, JUNE 30, 2010
    [2008] Why Free? Why Now?
    Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. The decision to take LoopFuse freemium was made almost a year ago and we have spent much of that time preparing for this launch. Why Now? Why Free? Why Now?&#
  • LOOPFUSE  |  MONDAY, FEBRUARY 22, 2010
    [2008] Summary of 5 Ways Marketing Automation Provides Job Security for.
    Summary of 5 Ways Marketing Automation Provides Job Security for Marketers February 22nd, 2010 by Sean Dwyer And to summarize from my original post in January :  The rules of engagement are changing, but the rules of marketing accountability are changing more quickly.  Don’t wait much longer to get started… it could cost you your job. 
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 22, 2008
    [2008] IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle
    Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating Marketing and Sales Across the Entire Revenue Cycle. In this, Michael answers several questions about sales and marketing alignment. What does coordination mean?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 15, 2008
    [2008] IDC CMO Advisory Practice: Trends, Forecasts, Benchmarks, and Essential Guidance for 2009
    Do you know how much to spend on your B2B marketing budget in 2009? How to allocate your budget across programs and headcount? Or how to split marketing programs budget between investments such as events, advertising, and PR? Available now on-demand , Michael discusses the following topics: The marketing organization of the future (slides 5-7).
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 22, 2009
    [2008] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
    … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.  Come and get it!
  • DIGITAL VOICES  |  SUNDAY, NOVEMBER 14, 2010
    [2008] Beyond minimalism in the on-the-go music information experience
    July 2008. June 2008. May 2008. April 2008. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. try to search. Random Posts.
  • DIGITAL VOICES  |  SUNDAY, APRIL 24, 2011
    [2008] Harnessing the actionable web chatter
    July 2008. June 2008. May 2008. April 2008. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. try to search. Random Posts.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 4, 2010
    [2008] Adios, iOptimize Marketing. Sorry to see you go.
    No disrespect to my former business partner, but I now know I made the right decision in splitting from you late in 2008.
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [2008] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. LoopFuse has heard the call and has released an initial 6.x version of the “ LoopFuse Integration ” project. You can follow any responses to this entry through the RSS 2.0
  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [2008] The Loopfuse Exchange: Sales & Marketing Best Practices
    The Loopfuse Exchange: Sales & Marketing Best Practices October 4th, 2010 by Sean Dwyer With the highly successful launch of our Loopfuse Freeview offering in June and our innovative Partnership program in August, we have had several requests to share information amongst our community.  You can skip to the end and leave a response.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 11, 2013
    [2008] Twitter leads Fortune 500 social media surge
    The center has been conducting this type of research since 2008. In 2013, 171 companies (34%) had corporate blogs, showing the largest increase in use of this platform since the study began in 2008. The center has been conducting this type of research since 2008. few of the report highlights: Twitter on the rise. Facebook up 4%.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 8, 2010
    [2008] Poll: What Blogging Platform Do You Use?
    New Poll: What Do You Need to Master for 2008? I’m curious… what kind of blogging platform do you use? I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most. Online Surveys & Market Research.
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