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  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [2008] Mathemagenic " Reasons for using weblog to keep information bits
    June 22nd 2008 11:00 pm. Select Month June 2008 (4). April 2008 (1). January 2008 (1). Copyright © 2008 Mathemagenic. Mathemagenic. Lilia Efimova on personal productivity in knowledge-intensive environments, weblog research, knowledge management, PhD, serendipity and lack of work-life balance… Home.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 26, 2008
    [2008] Podcast: A new role for sales as expert content filters
    I just had a great interview with Robin Carey, co-founder of the Customer Collective. Salespeople have become the second choice for information among buyers who'd rather just go to the Internet. This trend actually creates an opportunity for those who think and act like trusted advisors. You can listen here. What's The Customer Collective ?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 5, 2008
    [2008] Generate over 60,0000 inquiries by educating people?
    Last year, I wrote a post on giving away ideas to proactively educate and attract future customers. I was surprised that it generated such a lively discussion. Michael Stelzner wrote the following comment on my post back then, “I have been giving away my trade secrets for years (against the advice of advisors). The results have been amazing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2008
    [2008] Email vs. Phone vs. In-Person Meeting? Four Viewpoints
    To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts? Four bloggers have all agreed to post their answers to the email question simultaneously, each offering a different perspective, with all responses linked. Yours Truly.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [2008] Marketing Edge
    Subscribe to our podcast « 2008 full of spices for corporate marketers – REI potential is just one example Blogging and American Top 40 is it coming to this? What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. This will be an ongoing theme on the Marketing Edge during this election year.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life
    Tuesday, June 10, 2008. June 11, 2008 9:33 AM. June 11, 2008 6:28 PM. June 12, 2008 5:01 AM. ▼ 2008. (43). skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Lessons learned from New Communication Technologies in Organziational Life. Posted by V Yonkers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [2008] Social Bookmarking For Enterprise Knowledge Management | Intelligent Agent
    July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. Books. Periodicals. Conferences. Blogs. Buyers Guides. Newsletters. News/Events. Info Services. Advertising. March 15, 2007. Social Bookmarking For Enterprise Knowledge Management. This is an unconventional post: 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com
    January 16, 2008. —Hurley Goodall. --> Posted on Wednesday January 16, 2008 | Permalink | Comments. Copyright © 2008 by The Chronicle of Higher Education | Contact us. Search The Site. More options |. Back issues. Subscribe Day pass. Todays news. Current issue. Salary surveys. The Faculty. Research & Books. t Iâ??I
  • PR MEETS MARKETING  |  THURSDAY, JANUARY 10, 2008
    [2008] Blu-Ray Finally Winning?
    So fast forward to 2008 and it seems that Blu-ray may finally getting the edge over HD-DVD. Update: Toshiba has announced that they will no longer promote HD-DVD. Blu-ray has won.  . have a personal interest in the recent news coming out of CES and now Variety. the studios) about the large support behind the Blu-ray format. del.icio.us
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] 4 Easy Ways of Subscribing to Feeds in Google Reader
    Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Caleb Elston on 27 Jun 2008 at 11:37 am. Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Easy Ways of Subscribing to Feeds in Google Reader. Written by: J. Use the Add Subscription Button. Caleb.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] How To Create A Know-It-All Company - CIO.com - Business Technology Leadership
    Forrester Wave: Service Desk Management Tools, Q2 2008. 2008 Annual Google Communications Intelligence Report. Other CIO Sites. © 1994 - 2008 CXO Media Inc. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. How-To.
  • WRITESPARK  |  TUESDAY, OCTOBER 28, 2008
    [2008] When the Draft has "Problems"
      October 28, 2008 in Sales Materials , Working with Writers | Permalink. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials.
  • MARKETING EDGE  |  MONDAY, AUGUST 4, 2008
    [2008] Marketing Edge
    Share on StumbleUpon Tags: marketing books , Stephen Baker This entry was posted on Monday, August 4th, 2008 at 2:08 pm and is filed under marketing. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 18, 2008
    [2008] What Works Now in B2B Lead Generation, Part 1
    MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003
    Copyright © 2008 – Privacy Statement – Terms of Service SchoolCIO | K-12 Blueprint | 21st Century Connections | Model Intelligent Classroom | Digital Learning Environments. Search TechLearning with. Databases -->. Articles. Grants. Reviews. Web Picks. Requires Flash Player 9 Version Test Download Flash. Educators eZine.
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 15, 2008
    [2008] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. But then over the summer a good client of ours told us they were achieving results with it (thanks Char!). Need I say more?
  • SMASHMOUTH MARKETING  |  SUNDAY, DECEMBER 7, 2008
    [2008] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. But then over the summer a good client of ours told us they were achieving results with it (thanks Char!). Need I say more?
  • PR MEETS MARKETING  |  TUESDAY, FEBRUARY 12, 2008
    [2008] Celebrex Ad Missed the Mark
    The other day, my husband and I were watching TV and saw this ad. With a blue background, the images were being outlined by words - I'm assuming it was a transcript of the voiceover?   . T he way the announcer was proceeding, we thought the ad was an anti NSAID commercial. It described the risks of NSAIDs, including Celebrex.  . Is it just me?
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 30, 2008
    [2008] PR Blogs that I Read
    I have several PR blogs that I follow. Some are from PR agencies and others are from PR practitioners. purposely didn't include some bloggers who may be more "marketing" related.   In alpha here are the PR blogs that I follow.   . Fleet Street PR - Written by Dave Fleet, I find his insights on PR, social media and the industry interesting.   .
  • PR MEETS MARKETING  |  TUESDAY, JANUARY 22, 2008
    [2008] Can You Survive the Truck Test?
      When I was with Niehaus Ryan Wong, we used to have this saying, "If a truck, God forbid, hit one of your team members, what would you do?"  . Yes, not a pleasant thought, but this did happen to me. No, not the truck =), a broken and dislocated ankle. What has that person be working on? Here are three things for surviving the truck test:  .
  • MARKETING EDGE  |  FRIDAY, JANUARY 18, 2008
    [2008] Target PR misses the mark
    OK, here’s the picture, literally: This is the picture from a billboard ad from the Target Corporation. Some people, namely Flickr user Bennett4Senate, suggested that this image is suggestive. I won’t touch that issue with a 10-foot pole in this blog post. This post is about corporate public relations and understanding bloggers.
  • PR MEETS MARKETING  |  FRIDAY, JULY 25, 2008
    [2008] Haro and PR Spam
    Help A Reporter Out. Help A Report Out (or Haro).com com  is a free version of Profnet. Started by Peter Shankman, this great service is growing greatly based on word of mouth. Frankly, if it’s free and a way to pitch stories to journalists, us PR folks are on it faster than flies on shit. So they know where the pitch was coming from. See ya.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 5, 2008
    [2008] Why cost-per-lead budgets fail and fewer leads are better
    A reader asked me to explain why fewer leads are better and why “cost-per-lead” budgets fail. These are two great questions that have the same fundamental answer: quality first then quantity. The truth is that sales people care very little about the cost of the leads we generate. B2B Marketers must start measuring cost-per-opportunity now!
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [2008] Managing information summary
    Summary. This guide is intended to help you determine the information , which you need, to reach those decisions which get you to your objectives. The questions. There are three primary elements of information which answer the questions: What is needed? ? relevance. When is it required ? ? timeliness. How is it required? ? accuracy. yesterday??
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] PKM and the Organization - Pollard
    Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Sat. 1. 2. 3. 4. 5. 6. 7. 8. 9. Aug Oct. MADE IN CANADA. The PKM-Enabled Organization. together. believe time is running out. sighed. ETBNC.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Personal anticipated information need
    10 No. 3, April 2005. Contents |. Author index |. Subject index |. Search |. Personal, anticipated information need. Harry Bruce. The Information School, University of Washington, Seattle, WA 98195, USA. Abstract. Background. The role of personal information collections is a well known feature of personal information management. Argument. 2001 ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] PLE
    Sims Learning Connections. Living at the intersection of People, Technology, and Content — with a passion for Knowledge and Learning. About. Inspiration. Open Content. Personal Learning Environment (PLE). Related Terms: e-portfolio, virtual learning environment, VLE, digital lifestyle aggregator, DLA, continuing professional development, CPD.
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 24, 2009
    [2008] Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
    Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. Poking fun at Web 2.0
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 18, 2008
    [2008] Getting More Out of Each Click, Part 2: Docmetrics
    On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Are they actually reading your content? Printing it? Passing it along? Wouldn't it be great if there was a way to get a higher percentage of visitors to voluntarily provide you with their contact information?
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [2008] The 7 Deadly Sins of Blogging
    The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers. It rarely pays to make enemies.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 8, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, FEBRUARY 3, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 5, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, FEBRUARY 10, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, FEBRUARY 24, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, MARCH 9, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, MARCH 16, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 2, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 29, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [2008] The Contact Washing Machine
    I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. It's a long road though, as the data we get to work with is often. terrible. Data comes in through so many sources, most of which are not controlled in any way - free-form text.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 17, 2008
    [2008] What Obama's Campaign Can Teach about B2B Marketing
    The folks over at the Jaffe Juice blog had an interesting post regarding Stephen Geer, Obama's lead email marketing strategist's presentation at the Email Insiders summit. It got me thinking about the similarity between their highly effective strategy for a Presidential campaign, and the approach required to be a highly effective B2B marketer.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 29, 2008
    [2008] Exeros: A Viral Contest Leads to the Creation of a University
    Being a small company often provides interesting opportunities as well as unique challenges. Denise Sparks at Exeros had both, and I thoroughly enjoyed chatting with her about her approach to demand generation when I was writing Digital Body Language. Here's Denise's case study from the book.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 5, 2008
    [2008] Hey you, want to be a community manager?
    This is fantastic! Recently Forrester research expert Jeremiah K. Owyang issued a report on the need to appropriately staff for social computing. In the report, Mr. Owyang asserts Don't try to build and run social applications without the right staff. Too long has the role of Community been relegated to the backroom. Humanities background.
  • PR MEETS MARKETING  |  WEDNESDAY, APRIL 16, 2008
    [2008] Facebook Chat?
    Interesting. Facebook offering chat now. Do I really want another IM feature? Crap, I don't even us Google Chat
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2008
    [2008] Phone Mashup For Tracking Call Data In Google Analytics
    If you thought you could only track online data in Google Analytics , think again. Ifbyphone is excited about this week’s release of our new phone mashup enabling customers to track offline phone call data directly in Google Analytics , alongside website data. Google Analytics Call Tracking can be set up in 3 easy steps. 1.
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 4, 2008
    [2008] Back Story as foundation for your content marketing plan - Marketing Interactions
    » August 04, 2008 Back Story as foundation for your content marketing plan Youre coming up on a new project launch, or maybe re-evaluating your marketing goals for the upcoming 4th quarter, and you need content to get the word out and generate interest and, well, deals. Main | Is Drip Marketing for You? Focus - who are you marketing to?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab
    Now reading from the top of the page. Skip to page top, access key T. Skip to page header, access key. H. Skip to main content, access key C. Skip to right column, access key R. Skip to page footer, access key F. Now reading the header. Index Search Support Login. Computer Writing and Research Lab. You are here: Home. Now reading the content area.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, JUNE 23, 2008
    [2008] Applying “The Tipping Point” Principles to Mobile Internet Strategy
    In one of my recent speeches, I applied Malcolm Gladwell’s Tipping Point principles to conclude that we are at or approaching this point for the mobile internet, and are on the verge of explosive growth. The three principles are: Law of the Few: There is power in the individual on a stand-alone basis, rather than relying on a large group.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, NOVEMBER 13, 2008
    [2008] Enough With the Cost-Cutting!
    People all over the world are aware of the global economic crisis. I don’t have to update you on what’s happening. In my last post “Budget Cuts Are Coming: What are you going to do about it?” , I talked about how to handle the budget cuts. A VC friend of mine said something I liked (he often does). Get it done and move on. Products & Markets
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, MARCH 3, 2008
    [2008] Mobile Internet Requires Secure Web Services to Engage Consumers
    One key dependency for the growth of the mobile internet is that we must have reliable web services. Not only will it be important for all these services to exist on the web, but also users must be able to trust in their reliability and security. Some recent developments show that we have a long way to go to earn this consumer trust.
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, MARCH 11, 2008
    [2008] Unleash Mobile Advertising
    At the AlwaysOn media conference, Cyriac Roeding, a CBS VP made excellent points about what is needed to grow mobile advertising. have long believed that growth in mobile advertising is going to be critical for the success of the mobile internet because it will help subsidize content and services to attract the early-majority users.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, APRIL 7, 2008
    [2008] Top Six Reasons Why Enterprise Marketing Fails to Reach the Mid-Market Customer and Partner (the first in a series of five posts)
    Reaching the mid-market is a challenge for centralized marketing departments within enterprise software companies. Selling to the mid-market is very different from selling to large, Fortune 100 firms, and enterprise software companies regularly struggle to get it right. Well, I had to say I understood. Broad and ineffective customer segmentation.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, OCTOBER 6, 2008
    [2008] Budget Cuts Are Coming: What are you going to do about it?
    If your CEO hasn’t yet told you that your budget is cut…they will. Regardless of whether it’s because they’re being cautious, or they’re seeing a drop in orders, it will happen. So as a marketing executive, what should you do? However, most of you, for one reason or another, will need to deal with the cut. You can use them part-time.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Future Learning Landscapes: Transforming Pedagogy through Social Software
    Innovate. Journal of Online Education. An official publication of the Fischler School. Read the current issue
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, NOVEMBER 12, 2008
    [2008] B2B CRM / Branding Model
    Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. View my complete profile
  • B2B SEO  |  THURSDAY, SEPTEMBER 25, 2008
    [2008] Copywriting tips for B2B SEO
    B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed. Watch the [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] BABSONKNOWLEDGE.ORG: 6 Common Attributes of Knowledge Work and Knowledge Workers
    BABSONKNOWLEDGE.ORG. Knowledge Work, Management & Productivity. « Analyze This | Main. Knowledge Management Lives! » October 14, 2005. Common Attributes of Knowledge Work and Knowledge Workers. These arent terribly surprising, and they all follow from a few basic principles and observations, but they need to be stated. Trackback Pings.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 15, 2008
    [2008] The Four P's of Effective Business Blogging
    I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained. But then, other P-words started coming to mind.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 12, 2008
    [2008] SEO - Why a Small Business Needs a Blog
    The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic. del.icio.us
  • WEBMARKETCENTRAL  |  THURSDAY, MAY 29, 2008
    [2008] Catch Some Buzz from Alltop
    Calling itself a "digital magazine rack," Alltop is a human-powered content aggregation site that brings together the best news and blog feeds from around the web in more than 80 categories (and counting) grouped into broad topic areas. Both sites offer their own unique features.
  • WEBMARKETCENTRAL  |  THURSDAY, SEPTEMBER 25, 2008
    [2008] Blogger Outreach for PR - Worst Practices
    Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Just send a press release.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 3, 2009
    [2008] Best of 2008: Strategy and Branding, Part 1
    What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? by Copyblogger Dean Rieck (is that real hair?)
  • B2B SEO  |  WEDNESDAY, OCTOBER 22, 2008
    [2008] Tips on Leveraging B2B SEO During the Recession
    Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times. SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site [.].
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 27, 2008
    [2008] Lack of Measurement Means Ineffective Marketing - Marketing Interactions
    » January 27, 2008 Lack of Measurement Means Ineffective Marketing A new survey of 3,000 global marketers has concluded that marketing effectiveness has reached an all-time low. Posted by: Phil Darby | January 27, 2008 at 10:48 AM Hi Ardath, For some reason, too many marketers tend to overthing measurement. It is pretty simple.it
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] TruthForce! | How Wiki Software is Changing Communication
    11 Jul 2008 - 12 Jul 2008 SoCap08. 13 Oct 2008 - 16 Oct 2008 more. A. A. A. Articles. Issues. Galleries. Files. PrintSearch. About Us. Feedback. subscribe. log-in. you are not logged in. Subscription. Register to receive weekly article summaries. User login. Username: Password: Create new account Request new password.
  • E-STORM  |  WEDNESDAY, DECEMBER 10, 2008
    [2008] Staffing of Social Media – A Few Tips | e-storm International
    David Alston December 10, 2008 at 8:16 pm | Permalink Wow, what an awesome resource you’ve shared. David William Gaultier December 10, 2008 at 8:54 pm | Permalink Thanks David for the compliment – glad it was useful. Steve Dodd December 11, 2008 at 3:56 pm | Permalink HI William, this is an excellent overview!
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, FEBRUARY 12, 2008
    [2008] Compete Better, Use Your Competitors’ Products
    Venture capitalist Stu Phillips of Ridgelift Ventures writes about companies needing to “eat their own dog food” when it comes to using their products. He makes the point that they’ll understand product issues and fix them faster if they do. While I agree, I think it’s especially important that companies eat the competitors’ dog food too!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 19, 2008
    [2008] Technology Adoption Issues
    I'm sure we can all relate to this
  • SMART MARKETING  |  MONDAY, DECEMBER 22, 2008
    [2008] 10 Commandments of Successful Marketing Management
    Here are my 10 Commandments of Successful Marketing Management: I. Thou shalt learn from mistakes - If you're not taking risks, and making mistakes, you'll never progress past the point of what you already know. It's your job as marketing manager to discover each worker's value, then apply that to the overall marketing task. Then, leave them alone.
  • CONFLUENT FORMS  |  FRIDAY, NOVEMBER 7, 2008
    [2008] Keep your project moving after it goes live
    It's Monday morning and you're sitting back, relieved, because your brand new website launched successfully on Friday evening. Maybe the project was smooth and effortless, but chances are there were a number of ups and downs over the last few weeks. Now that the site is live, fight the urge to close the book on your website for 3 more years!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com
    March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. ZDNet.
  • MARKETING INTERACTIONS  |  THURSDAY, NOVEMBER 6, 2008
    [2008] Lazy Emails Turn Off Your Prospects
    It just never ceases to amaze me the gobbledygook, company-focused blather that companies send out. One of the reasons it's getting harder to garner attention with your email communications is because so many marketers are just downright lazy. Even worse is when those emails are received in response to an action taken by your prospect.
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 6, 2008
    [2008] Best PR Blog - Vote for Harry!
    The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top
  • E-QUIP  |  FRIDAY, DECEMBER 2, 2011
    [2008] E-Quip Blog: Strategies for Building Collaboration
    My first real post in this space, in June 2008, was entitled " Collaboration as Competitive Advantage." I posited that most firms in our industry had not mastered collaboration across disciplines and with outside parties. ► 2008. (42). Friday, December 2, 2011. Strategies for Building Collaboration. meeting client requirements).
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 21, 2008
    [2008] Start-up Loss is Enterprise Gain - Hiring Skilled Workers
    This morning, not unlike most these days, I sadly read through all the lists of companies who have laid off employees. But these reports don’t always make the news because the numbers are small or the company may not be well-known enough for reporting but TechCrunch has started a layoff tracker to help everyone, well, keep track.
  • LEADER NETWORKS  |  MONDAY, MARCH 24, 2008
    [2008] Online communities: slowing down for success
    In this age of social media there is a perception that fast is better. More connections, faster links, speed to be everywhere at once through the Internet. This is a misperception. In order for the rewards of online communities to be realized, companies need to slow down and take time to get closer to their customers. Slow Community
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, OCTOBER 5, 2008
    [2008] L'université Claude Bernard s'interface avec Facebook
    Votre navigateur ne peut pas afficher cette page sil ne reconnaît pas les cadres
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, OCTOBER 5, 2008
    [2008] Ouverture du network Lyon 1 sur Facebook
    Votre navigateur ne peut pas afficher cette page sil ne reconnaît pas les cadres
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, OCTOBER 5, 2008
    [2008] Retours sur les premiers usages de Facebook à Lyon I
    Votre navigateur ne peut pas afficher cette page sil ne reconnaît pas les cadres
  • BUYEROLOGY  |  TUESDAY, DECEMBER 16, 2008
    [2008] Enable Sales & Marketing with Buyer Persona Scenarios
    In our new dynamic world, where nothing stays the same for any long periods of time, the difference competitively may be in the ability to anticipate.   Many successful corporations have stayed ahead of the pack due to their ability to read the market and anticipate how their customers will behave.
  • THE EFFECTIVE MARKETER  |  MONDAY, JANUARY 11, 2010
    [2008] Choosing an Email Marketing Software « The Effective Marketer
    This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Slides can be seen below. Well, because there were some features we considered more important than others and so should you.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 7, 2008
    [2008] Demand Generation Quiz: How Good Are You?
    How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Lead Generation. Are you happy with the number of leads in your pipeline? Is your sales team?
  • E-STORM  |  WEDNESDAY, AUGUST 25, 2010
    [2008] e-storm Makes the Inc. 5000 List for Third Consecutive Year
    5000 List for Third Consecutive Year Written by admin on August 25, 2010 — 1 Comment San Francisco-based Online Marketing Agency Achieves Highest Rank since First Placing in Esteemed List in 2008 SAN FRANCISCO, August 24, 2010 – e-storm international ( www.e-storm.com 5000 list for the third consecutive year. For over 30 years, the Inc.
  • REPUTATION TO REVENUE  |  TUESDAY, MARCH 16, 2010
    [2008] The urgency of B2B content marketing
    Today's new s from American Business Media adds another note of urgency: Business magazine revenue was down another 24% in 2009 from 2008, and total pages declined almost 29%.and and 2008 was a pretty bad year! Photo credit: back_garage.
  • LOOPFUSE  |  MONDAY, OCTOBER 25, 2010
    [2008] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
    Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
  • CONFLUENT FORMS  |  FRIDAY, AUGUST 29, 2008
    [2008] Increase your RFP win percentages with less wasted time
    Responding to Requests for Proposals (RFP) can be about as much fun as going to the dentist for root canal or trying to contort yourself into a 2' by 2' box. We've all been there. We've dealt with 80 page RFPs that had a 1 page description of the project and 79 pages of legalese. Why did we do this? The information is crying out for aggregation!
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 15, 2010
    [2008] Marketing Automation Buyer's Guide to Email Deliverability.
    Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2008
    [2008] Lead Generation Best Practices: Thought Leadership with The Funnelholic
    The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. , the world's fastest growing B2B online media and lead generation company. No B2B marketers. At that point, I was hooked.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 13, 2010
    [2008] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
    7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Marketing Interactions : Ardath Albee does a great job of providing nuggets of wisdom in every blog post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 11, 2013
    [2008] Twitter leads Fortune 500 social media surge
    The center has been conducting this type of research since 2008. A few of the report highlights: Twitter on the rise. In 2013, 171 companies (34%) had corporate blogs, showing the largest increase in use of this platform since the study began in 2008. This is an increase over 70% in 2012. of America, O’Reilly Automotive and Omnicare.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 11, 2008
    [2008] 64 B2B Marketing Tools and Resources
    Marketing Automation Market Trends 2008 (analyst report). There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Lead Nurturing 101 (blog post).
  • LOOPFUSE  |  THURSDAY, AUGUST 12, 2010
    [2008] Marketing Automation for the CEO « Loopfuse Marketing Automation.
    Marketing Automation for the CEO August 12th, 2010 by Matthew Quinlan Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. One of the more surprising discoveries for me is how many of these companies’ CEOs log into our product.
  • LOOPFUSE  |  WEDNESDAY, JUNE 30, 2010
    [2008] Why Free? Why Now?
    Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. The decision to take LoopFuse freemium was made almost a year ago and we have spent much of that time preparing for this launch. Why Now? Why Free? Why Now?&#
  • REVENUE JOURNAL  |  WEDNESDAY, SEPTEMBER 5, 2012
    [2008] Why I Have a 96% Closing Rate
    Since I started keeping track of it in 2008, it has consistently been in the low or mid-90’s. I keep track of the number of people who contact me who then end up becoming clients. My closing rate is currently at 96%. read more. Selling
  • BIZNOLOGY  |  TUESDAY, JUNE 3, 2014
    [2008] Advertising methods are too ephemeral
    If you want to see some examples of powerfully successful blogger outreaches, check out  International Medical Corps (IMC) 2008 ,  Survivor Corps Operation Survivor 2008 , and  Fresh Air Fund Summer 2008 ,  Jerry White’s I Will Not Be Broken book promotion. Very interesting, very cool, and powerfully effective.
  • PUZZLE MARKETER  |  TUESDAY, JULY 31, 2012
    [2008] Social Media Takes Gold at the London 2012 Olympics
    This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration. Twitter was banned in China in 2008, so it played a little role. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media.
  • PAUL GILLIN  |  FRIDAY, JULY 19, 2013
    [2008] Not Dead Yet: Blogging’s Popularity Surges Among F500
    And they’ve been doing it every year since 2008, which makes the trending data particularly useful. Key findings of this study include: • In 2013, 171 companies (34%) had corporate blogs showing the largest increase in use of this tool since the 2008 study of the Fortune 500. That’s nearly a 50% increase. Charts.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [2008] Content Curation Grows Up, Original Content Still Key
    Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. Good stuff man.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [2008] Open Research: A Framework for Social Analytics
    After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza!
  • MARKETING EDGE  |  TUESDAY, JANUARY 10, 2012
    [2008] Dealing With Non Profit Proliferation in Social Media
    Ask Stacey Monk of Epic Change, the organization that launched Tweetsgiving and raised money to help build a school in Tanzania in 2008. [.] Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that.
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