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  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 18, 2008
    [2008] What Works Now in B2B Lead Generation, Part 1
    MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 15, 2008
    [2008] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. But then over the summer a good client of ours told us they were achieving results with it (thanks Char!). Need I say more?
  • SMASHMOUTH MARKETING  |  SUNDAY, DECEMBER 7, 2008
    [2008] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. But then over the summer a good client of ours told us they were achieving results with it (thanks Char!). Need I say more?
  • PR MEETS MARKETING  |  TUESDAY, FEBRUARY 12, 2008
    [2008] Celebrex Ad Missed the Mark
    The other day, my husband and I were watching TV and saw this ad. With a blue background, the images were being outlined by words - I'm assuming it was a transcript of the voiceover?   . he way the announcer was proceeding, we thought the ad was an anti NSAID commercial. It described the risks of NSAIDs, including Celebrex.  . Is it just me?
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 30, 2008
    [2008] PR Blogs that I Read
    I have several PR blogs that I follow. Some are from PR agencies and others are from PR practitioners. purposely didn't include some bloggers who may be more "marketing" related. In alpha here are the PR blogs that I follow.   . Fleet Street PR - Written by Dave Fleet, I find his insights on PR, social media and the industry interesting.   .
  • PR MEETS MARKETING  |  TUESDAY, JANUARY 22, 2008
    [2008] Can You Survive the Truck Test?
      When I was with Niehaus Ryan Wong, we used to have this saying, "If a truck, God forbid, hit one of your team members, what would you do?"  . Yes, not a pleasant thought, but this did happen to me. No, not the truck =), a broken and dislocated ankle. What has that person be working on? Here are three things for surviving the truck test:  .
  • MARKETING EDGE  |  FRIDAY, JANUARY 18, 2008
    [2008] Target PR misses the mark
    OK, here’s the picture, literally: This is the picture from a billboard ad from the Target Corporation. Some people, namely Flickr user Bennett4Senate, suggested that this image is suggestive. won’t touch that issue with a 10-foot pole in this blog post. This post is about corporate public relations and understanding bloggers.
  • PR MEETS MARKETING  |  FRIDAY, JULY 25, 2008
    [2008] Haro and PR Spam
    Help A Reporter Out. Help A Report Out (or Haro).com com  is a free version of Profnet. Started by Peter Shankman, this great service is growing greatly based on word of mouth. Frankly, if it’s free and a way to pitch stories to journalists, us PR folks are on it faster than flies on shit. So they know where the pitch was coming from. See ya.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 5, 2008
    [2008] Why cost-per-lead budgets fail and fewer leads are better
    A reader asked me to explain why fewer leads are better and why “cost-per-lead” budgets fail. These are two great questions that have the same fundamental answer: quality first then quantity. The truth is that sales people care very little about the cost of the leads we generate. B2B Marketers must start measuring cost-per-opportunity now!
  • B2B LEAD GENERATION BLOG  |  FRIDAY, AUGUST 8, 2008
    [2008] Lead Nurturing Best Practices Research and Data
    MarketingSherpa just published data on lead nurturing best practices based on a survey of 1,000 marketers. Sherpa's research focuses on the following nurturing best practices: Using multiple tactics rather than relying on email only. Measurement of lead quality and the impact of lead nurturing. encourage you check out their advice.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [2008] Managing information summary
    Summary. This guide is intended to help you determine the information , which you need, to reach those decisions which get you to your objectives. The questions. There are three primary elements of information which answer the questions: What is needed? ? relevance. When is it required ? ? timeliness. How is it required? ? accuracy. yesterday??
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] PKM and the Organization - Pollard
    Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Aug Oct. MADE IN CANADA. trust your instincts. < £ Salon Bloggers & > September 27, 2006. -->. The PKM-Enabled Organization.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] Personal anticipated information need
    10 No. 3, April 2005. Contents |. Author index |. Subject index |. Search |. Personal, anticipated information need. Harry Bruce. The Information School, University of Washington, Seattle, WA 98195, USA. Abstract. Background. The role of personal information collections is a well known feature of personal information management. Argument. 2001 ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008] PLE
    Sims Learning Connections. Living at the intersection of People, Technology, and Content — with a passion for Knowledge and Learning. About. Inspiration. Open Content. Personal Learning Environment (PLE). Related Terms: e-portfolio, virtual learning environment, VLE, digital lifestyle aggregator, DLA, continuing professional development, CPD.
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 24, 2009
    [2008] Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
    Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. Poking fun at Web 2.0
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 18, 2008
    [2008] Getting More Out of Each Click, Part 2: Docmetrics
    On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Are they actually reading your content? Printing it? Passing it along? Wouldn't it be great if there was a way to get a higher percentage of visitors to voluntarily provide you with their contact information?
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [2008] The 7 Deadly Sins of Blogging
    The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers. It rarely pays to make enemies.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 8, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, FEBRUARY 3, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 5, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, FEBRUARY 10, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, FEBRUARY 24, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, MARCH 9, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, MARCH 16, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 2, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 29, 2008
    [2008] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [2008] The Contact Washing Machine
    I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. It's a long road though, as the data we get to work with is often. terrible. Data comes in through so many sources, most of which are not controlled in any way - free-form text.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 17, 2008
    [2008] What Obama's Campaign Can Teach about B2B Marketing
    The folks over at the Jaffe Juice blog had an interesting post regarding Stephen Geer, Obama's lead email marketing strategist's presentation at the Email Insiders summit. It got me thinking about the similarity between their highly effective strategy for a Presidential campaign, and the approach required to be a highly effective B2B marketer.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 29, 2008
    [2008] Exeros: A Viral Contest Leads to the Creation of a University
    Being a small company often provides interesting opportunities as well as unique challenges. Denise Sparks at Exeros had both, and I thoroughly enjoyed chatting with her about her approach to demand generation when I was writing Digital Body Language. Here's Denise's case study from the book.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 5, 2008
    [2008] Hey you, want to be a community manager?
    This is fantastic! Recently Forrester research expert Jeremiah K. Owyang issued a report on the need to appropriately staff for social computing. In the report, Mr. Owyang asserts Don't try to build and run social applications without the right staff. Too long has the role of Community been relegated to the backroom. Humanities background.
  • PR MEETS MARKETING  |  WEDNESDAY, APRIL 16, 2008
    [2008] Facebook Chat?
    Interesting. Facebook offering chat now. Do I really want another IM feature? Crap, I don't even us Google Chat
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 4, 2008
    [2008] Back Story as foundation for your content marketing plan - Marketing Interactions
    » August 04, 2008 Back Story as foundation for your content marketing plan Youre coming up on a new project launch, or maybe re-evaluating your marketing goals for the upcoming 4th quarter, and you need content to get the word out and generate interest and, well, deals. Main | Is Drip Marketing for You? Focus - who are you marketing to?
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, NOVEMBER 12, 2008
    [2008] B2B CRM / Branding Model
    Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. View my complete profile
  • CONFLUENT FORMS  |  FRIDAY, SEPTEMBER 5, 2008
    [2008] How to select the right web design and web development firm
    Having been on all sides of the process we'd like to pass along a bit of the knowledge we've gained in how you should select your web design and web development partner. Things to keep in mind about your project. 3) Most web projects aren't one-time endeavors, but are continually updated, upgraded, overhauled, etc. 4) Know your own project!
  • CONFLUENT FORMS  |  THURSDAY, SEPTEMBER 11, 2008
    [2008] How not to destroy a project during the contract phase
    Contracts have a funny way of bringing enthusiastic and optimistic partners in a project quickly back to earth and miring them in angry back-and-forth that can soil the project before it even starts. Be equally fair By default, lawyers will craft a contract that is the most defensive posture for your company. Which brings us to our next point.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, NOVEMBER 13, 2008
    [2008] Enough With the Cost-Cutting!
    People all over the world are aware of the global economic crisis. don’t have to update you on what’s happening. In my last post “Budget Cuts Are Coming: What are you going to do about it?” , I talked about how to handle the budget cuts. VC friend of mine said something I liked (he often does). Get it done and move on. I couldn’t agree more.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 15, 2008
    [2008] The Four P's of Effective Business Blogging
    I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained. But then, other P-words started coming to mind.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 12, 2008
    [2008] SEO - Why a Small Business Needs a Blog
    The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic. del.icio.us
  • WEBMARKETCENTRAL  |  THURSDAY, MAY 29, 2008
    [2008] Catch Some Buzz from Alltop
    Calling itself a "digital magazine rack," Alltop is a human-powered content aggregation site that brings together the best news and blog feeds from around the web in more than 80 categories (and counting) grouped into broad topic areas. Both sites offer their own unique features.
  • WEBMARKETCENTRAL  |  THURSDAY, SEPTEMBER 25, 2008
    [2008] Blogger Outreach for PR - Worst Practices
    Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Just send a press release.
  • E-QUIP  |  FRIDAY, DECEMBER 2, 2011
    [2008] E-Quip Blog: Strategies for Building Collaboration
    My first real post in this space, in June 2008, was entitled " Collaboration as Competitive Advantage." ► 2008. Friday, December 2, 2011. Strategies for Building Collaboration. I posited that most firms in our industry had not mastered collaboration across disciplines and with outside parties. meeting client requirements). Posts.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 3, 2009
    [2008] Best of 2008: Strategy and Branding, Part 1
    What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? by Copyblogger Dean Rieck (is that real hair?)
  • CONFLUENT FORMS  |  MONDAY, OCTOBER 13, 2008
    [2008] Not all Requests for Proposals are worth a proposal
    In an earlier article we wrote about how you could increase your RFP win percentage by being selective about the Requests for Proposals that you choose to respond to. Writing a good proposal can take an inordinate amount of time, and when time = money, proposals can be expensive propositions. Again, be wary of the Situation #3 in hiding.
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, FEBRUARY 12, 2008
    [2008] Compete Better, Use Your Competitors’ Products
    Venture capitalist Stu Phillips of Ridgelift Ventures writes about companies needing to “eat their own dog food” when it comes to using their products. He makes the point that they’ll understand product issues and fix them faster if they do. While I agree, I think it’s especially important that companies eat the competitors’ dog food too!
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, JUNE 23, 2008
    [2008] Applying “The Tipping Point” Principles to Mobile Internet Strategy
    In one of my recent speeches, I applied Malcolm Gladwell’s Tipping Point principles to conclude that we are at or approaching this point for the mobile internet, and are on the verge of explosive growth. The three principles are: Law of the Few: There is power in the individual on a stand-alone basis, rather than relying on a large group.
  • THE EFFECTIVE MARKETER  |  MONDAY, JANUARY 11, 2010
    [2008] Choosing an Email Marketing Software « The Effective Marketer
    This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Slides can be seen below. Well, because there were some features we considered more important than others and so should you.
  • B2B SEO  |  THURSDAY, SEPTEMBER 25, 2008
    [2008] Copywriting tips for B2B SEO
    B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed. Watch the [.].
  • B2B SEO  |  WEDNESDAY, OCTOBER 22, 2008
    [2008] Tips on Leveraging B2B SEO During the Recession
    Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times. SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site [.].
  • MARKETING INTERACTIONS  |  THURSDAY, NOVEMBER 6, 2008
    [2008] Lazy Emails Turn Off Your Prospects
    It just never ceases to amaze me the gobbledygook, company-focused blather that companies send out. One of the reasons it's getting harder to garner attention with your email communications is because so many marketers are just downright lazy. Even worse is when those emails are received in response to an action taken by your prospect.
  • E-STORM  |  WEDNESDAY, DECEMBER 10, 2008
    [2008] Staffing of Social Media – A Few Tips | e-storm International
    David Alston December 10, 2008 at 8:16 pm | Permalink Wow, what an awesome resource you’ve shared. David William Gaultier December 10, 2008 at 8:54 pm | Permalink Thanks David for the compliment – glad it was useful. Steve Dodd December 11, 2008 at 3:56 pm | Permalink HI William, this is an excellent overview!
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 6, 2008
    [2008] Best PR Blog - Vote for Harry!
    The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top
  • SMART MARKETING  |  MONDAY, DECEMBER 22, 2008
    [2008] 10 Commandments of Successful Marketing Management
    Here are my 10 Commandments of Successful Marketing Management: I. Thou shalt learn from mistakes - If you're not taking risks, and making mistakes, you'll never progress past the point of what you already know. It's your job as marketing manager to discover each worker's value, then apply that to the overall marketing task. Then, leave them alone.
  • E-STORM  |  WEDNESDAY, AUGUST 25, 2010
    [2008] e-storm Makes the Inc. 5000 List for Third Consecutive Year
    5000 List for Third Consecutive Year Written by admin on August 25, 2010 — 1 Comment San Francisco-based Online Marketing Agency Achieves Highest Rank since First Placing in Esteemed List in 2008 SAN FRANCISCO, August 24, 2010 – e-storm international ( www.e-storm.com 5000 list for the third consecutive year. For over 30 years, the Inc.
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 21, 2008
    [2008] Start-up Loss is Enterprise Gain - Hiring Skilled Workers
    This morning, not unlike most these days, I sadly read through all the lists of companies who have laid off employees. But these reports don’t always make the news because the numbers are small or the company may not be well-known enough for reporting but TechCrunch has started a layoff tracker to help everyone, well, keep track.
  • LEADER NETWORKS  |  MONDAY, MARCH 24, 2008
    [2008] Online communities: slowing down for success
    In this age of social media there is a perception that fast is better. More connections, faster links, speed to be everywhere at once through the Internet. This is a misperception. In order for the rewards of online communities to be realized, companies need to slow down and take time to get closer to their customers. Slow Community
  • BUYEROLOGY  |  TUESDAY, DECEMBER 16, 2008
    [2008] Enable Sales & Marketing with Buyer Persona Scenarios
    In our new dynamic world, where nothing stays the same for any long periods of time, the difference competitively may be in the ability to anticipate.   Many successful corporations have stayed ahead of the pack due to their ability to read the market and anticipate how their customers will behave.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 7, 2008
    [2008] Demand Generation Quiz: How Good Are You?
    How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Lead Generation. Are you happy with the number of leads in your pipeline? Is your sales team?
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2008
    [2008] Phone Mashup For Tracking Call Data In Google Analytics
    'If you thought you could only track online data in Google Analytics , think again. Ifbyphone is excited about this week’s release of our new phone mashup enabling customers to track offline phone call data directly in Google Analytics , alongside website data. Google Analytics Call Tracking can be set up in 3 easy steps.
  • REPUTATION TO REVENUE  |  TUESDAY, MARCH 16, 2010
    [2008] The urgency of B2B content marketing
    Today's new s from American Business Media adds another note of urgency: Business magazine revenue was down another 24% in 2009 from 2008, and total pages declined almost 29%.and and 2008 was a pretty bad year! Photo credit: back_garage.
  • LOOPFUSE  |  MONDAY, OCTOBER 25, 2010
    [2008] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
    Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 15, 2010
    [2008] Marketing Automation Buyer's Guide to Email Deliverability.
    Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2008
    [2008] Lead Generation Best Practices: Thought Leadership with The Funnelholic
    The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. the world's fastest growing B2B online media and lead generation company. No B2B marketers. At that point, I was hooked.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 11, 2013
    [2008] Twitter leads Fortune 500 social media surge
    The center has been conducting this type of research since 2008. In 2013, 171 companies (34%) had corporate blogs, showing the largest increase in use of this platform since the study began in 2008. The center has been conducting this type of research since 2008. few of the report highlights: Twitter on the rise. Facebook up 4%.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 13, 2010
    [2008] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
    7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Marketing Interactions : Ardath Albee does a great job of providing nuggets of wisdom in every blog post.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 11, 2008
    [2008] 64 B2B Marketing Tools and Resources
    Marketing Automation Market Trends 2008 (analyst report). There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Lead Nurturing 101 (blog post).
  • BIZNOLOGY  |  TUESDAY, JUNE 3, 2014
    [2008] Advertising methods are too ephemeral
    If you want to see some examples of powerfully successful blogger outreaches, check out  International Medical Corps (IMC) 2008 ,  Survivor Corps Operation Survivor 2008 , and  Fresh Air Fund Summer 2008 ,  Jerry White’s I Will Not Be Broken book promotion. Very interesting, very cool, and powerfully effective.
  • REVENUE JOURNAL  |  WEDNESDAY, SEPTEMBER 5, 2012
    [2008] Why I Have a 96% Closing Rate
    Since I started keeping track of it in 2008, it has consistently been in the low or mid-90’s. I keep track of the number of people who contact me who then end up becoming clients. My closing rate is currently at 96%. read more. Selling
  • LOOPFUSE  |  THURSDAY, AUGUST 12, 2010
    [2008] Marketing Automation for the CEO « Loopfuse Marketing Automation.
    Marketing Automation for the CEO August 12th, 2010 by Matthew Quinlan Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. One of the more surprising discoveries for me is how many of these companies’ CEOs log into our product.
  • LOOPFUSE  |  WEDNESDAY, JUNE 30, 2010
    [2008] Why Free? Why Now?
    Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. The decision to take LoopFuse freemium was made almost a year ago and we have spent much of that time preparing for this launch. Why Now? Why Free? Why Now?&#
  • PUZZLE MARKETER  |  TUESDAY, JULY 31, 2012
    [2008] Social Media Takes Gold at the London 2012 Olympics
    This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration. Twitter was banned in China in 2008, so it played a little role. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media.
  • PAUL GILLIN  |  FRIDAY, JULY 19, 2013
    [2008] Not Dead Yet: Blogging’s Popularity Surges Among F500
    And they’ve been doing it every year since 2008, which makes the trending data particularly useful. Key findings of this study include: • In 2013, 171 companies (34%) had corporate blogs showing the largest increase in use of this tool since the 2008 study of the Fortune 500. That’s nearly a 50% increase. Charts.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [2008] Content Curation Grows Up, Original Content Still Key
    Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. Good stuff man.
  • MARKETING EDGE  |  TUESDAY, JANUARY 10, 2012
    [2008] Dealing With Non Profit Proliferation in Social Media
    Ask Stacey Monk of Epic Change, the organization that launched Tweetsgiving and raised money to help build a school in Tanzania in 2008. [.] Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 27, 2010
    [2008] Taking Your Website to the Next Level « Loopfuse Marketing.
    Sales & Marketing Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing best practices via the Loopfuse Exchange.  The article will cover issues like: Branding Do’s and Don’ts – what does your website say about your business?
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [2008] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. LoopFuse has heard the call and has released an initial 6.x version of the “ LoopFuse Integration ” project. You can follow any responses to this entry through the RSS 2.0
  • LOOPFUSE  |  WEDNESDAY, JUNE 16, 2010
    [2008] The Future of Marketing Automation « Loopfuse Marketing Automation.
    The Future of Marketing Automation June 16th, 2010 by Marcus Tewksbury Over the last couple of years, particularly in the marketing space, nothing has been hotter than the marketing automation space.  As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. LoopFuse ,Inc.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 13, 2012
    [2008] 20 Stats Every Modern Marketer Should See
    million in 2008 to 106.7 Monthly video viewership grew by 330% between 2008 and 2012. by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them.
  • LOOPFUSE  |  FRIDAY, MARCH 26, 2010
    [2008] Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie.
    Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie buzz words March 26th, 2010 by Tom Elrod I’ve been asked a lot lately to talk about our solution platform and technology used here at LoopFuse, so figured it would be worth a blog… To start, LoopFuse OneView is an on-demand marketing automation software solution. to be exact).
  • LOOPFUSE  |  SATURDAY, AUGUST 28, 2010
    [2008] LoopFuse OneView 3.27 Released!
    LoopFuse OneView 3.27 Released! August 29th, 2010 by Roy Russo Enhancements in this Release: New Email Campaign User Interface Latest Information usage in Email Personalization New Email Campaign User Interface In this release, we have completely redesigned our Email Campaign user-interface, adding new features in the process. Released!&# Thanks!
  • LOOPFUSE  |  FRIDAY, OCTOBER 15, 2010
    [2008] Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse.
    Lead Scoring: Deliver Pre-Qualified Leads to Sales October 15th, 2010 by Cindy Ryan I recently attended the Atlanta Salesforce User Group where Loopfuse was sponsoring and one of my founders, Roy Russo , was speaking. The topic on hand – enhancing your CRM with Loopfuse.  One of his first comments was “what makes a lead qualified?” LoopFuse ,Inc.
  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [2008] The Loopfuse Exchange: Sales & Marketing Best Practices
    The Loopfuse Exchange: Sales & Marketing Best Practices October 4th, 2010 by Sean Dwyer With the highly successful launch of our Loopfuse Freeview offering in June and our innovative Partnership program in August, we have had several requests to share information amongst our community.  You can skip to the end and leave a response.
  • LOOPFUSE  |  MONDAY, FEBRUARY 22, 2010
    [2008] Summary of 5 Ways Marketing Automation Provides Job Security for.
    Summary of 5 Ways Marketing Automation Provides Job Security for Marketers February 22nd, 2010 by Sean Dwyer And to summarize from my original post in January :  The rules of engagement are changing, but the rules of marketing accountability are changing more quickly.  Don’t wait much longer to get started… it could cost you your job. 
  • LOOPFUSE  |  TUESDAY, JULY 6, 2010
    [2008] The Value in Free Marketing Automation
    The Value in Free Marketing Automation July 6th, 2010 by Roy Russo End the Status Quo in Marketing Automation Last week marked a dramatic turning-point for us at LoopFuse and the general Marketing Automation sector, with the unveiling of our Free Marketing Automation offering, FreeView. So allow me to rain on the price-gouging parade. Forever.
  • FOLLOW THE LEAD  |  MONDAY, JULY 19, 2010
    [2008] Price of permission-based b-to-b e-mail continues to fall
    Despite the drop in price, permission-based e-mail b-to-b remains the highest-priced domestic category fort list rentals; in contrast, the average price of permission-based b-to-c e-mail list dropped from $170 per CPM in 2008 to $112 per CPM in 2010. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget.
  • FOLLOW THE LEAD  |  MONDAY, JULY 19, 2010
    [2008] Price of permission-based b-to-b e-mail continues to slide
    Despite the drop in price, permission-based e-mail b-to-b remains the highest-priced domestic category fort list rentals; in contrast, the average price of permission-based b-to-c e-mail list dropped from $170 per CPM in 2008 to $112 per CPM in 2010. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 22, 2008
    [2008] IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle
    Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating Marketing and Sales Across the Entire Revenue Cycle. In this, Michael answers several questions about sales and marketing alignment. What does coordination mean?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 15, 2008
    [2008] IDC CMO Advisory Practice: Trends, Forecasts, Benchmarks, and Essential Guidance for 2009
    Do you know how much to spend on your B2B marketing budget in 2009? How to allocate your budget across programs and headcount? Or how to split marketing programs budget between investments such as events, advertising, and PR? Available now on-demand , Michael discusses the following topics: The marketing organization of the future (slides 5-7).
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [2008] Will Social Media Replace Traditional Marketing?
    49% are active with corporate blogging (up from 32% in 2008). As for marketing spend, most marketers cut spending across all activities and 2009 budgets looked the same as 2008. Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in.
  • LOOPFUSE  |  THURSDAY, JULY 22, 2010
    [2008] Freemium and OpenSource Funnels « Loopfuse Marketing Automation.
    Freemium and OpenSource Funnels July 22nd, 2010 by Matthew Quinlan In my last blogpost titled “ Why Free? Why Now? &# I provided some background on the impetus and the reasoning behind LoopFuse’s move to provide a free marketing automation offering. Providing anything of significant value for free will attract a large number of people.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 4, 2010
    [2008] Adios, iOptimize Marketing. Sorry to see you go.
    No disrespect to my former business partner, but I now know I made the right decision in splitting from you late in 2008.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 8, 2010
    [2008] Poll: What Blogging Platform Do You Use?
    New Poll: What Do You Need to Master for 2008? I’m curious… what kind of blogging platform do you use? I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most. Online Surveys & Market Research.
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 14, 2010
    [2008] Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth.
    Know Thy Customer September 14th, 2010 by Marcus Tewksbury For a while now we’ve all heard plenty about how the emerging trend in marketing is moving towards “content marketing&# or the creation of custom pieces aimed at generating a relevant engagement at a specific point of time. This is the key starting point for any content strategy. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 14, 2014
    [2008] Lead Qualification: Webinar marketing strategy boosts conversion 500%
    “When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed. 'Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. We did a lot of work to look at that one-off strategy. You might also like.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2008] Eight years of top business brands on Twitter and their First Tweets
    Date set up: 7th Feb 2008. Date set up: 4th March 2008. Date set up: 29th May 2008. Date set up: 21st Jun 2008. Date set up: 22nd October 2008. Date set up: 31st Oct 2008. 'Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday.
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 21, 2010
    [2008] 5 Things to Think about Before Hitting the Send Button « Loopfuse.
    5 Things to Think about Before Hitting the Send Button September 21st, 2010 by Cindy Ryan There are a variety of different emails that I send out through LoopFuse OneView on a monthly basis. No matter what type of email I am crafting, I always run down a checklist of 5 things before I click the “Send” button. Is there a call-to-action?
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 21, 2010
    [2008] Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse.
    Marketing Automation Buyers Guide to Lead Nurturing September 21st, 2010 by Roy Russo Lead Nurturing is the corner-stone of today’s marketing automation and automated email marketing processes. Implementing a Lead Nurturing program is a serious undertaking that seldom get right the first time. CRM Integration: This is an absolute must.
  • BIZNOLOGY  |  THURSDAY, APRIL 18, 2013
    [2008] What the Crumbling State of the Media Means for Digital Marketing
    2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 Several new companies are helping brands create and curate high-quality content for their websites: Contently (founded 2010), Narrative Science (incorporated 2010) and NewsCred (started 2008) are a few.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [2008] 3 Big trends converging for big branding opportunities
    76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). One of their most important values is social responsibility. maximize shareholder wealth). Like this post?
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [2008] Open Research: A Framework for Social Analytics
    After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza!
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 23, 2009
    [2008] We're Hiring: 3 Customer Support Specialists
    Were Hiring: 3 Customer Support Specialists September 23rd, 2009 by Roy Russo LoopFuse is looking to add 3 Customer Support Specialists to its growing ranks of happy team members. Positions are to be at our home office in Atlanta, GA. Manage the customer on-boarding process. Self motivated, detail-oriented and organized. Play hard. LoopFuse ,Inc.
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