Onalytica B2B

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Interview with Adam Saxton

Onalytica B2B

I started blogging and speaking in 2008. I started speaking back in 2008. I saw the whitespace and jumped on the opportunity. I quickly became the Power BI person on the support side and was able to build relationships on the product team. One thing I love about those activities is it helps to push you to understand the scenarios.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Since the economic crisis of 2008 there is a new found cynicism associated with politicians, newspapers and large brands and this lack of trust makes it hard for brands to get their marketing messages to consumers. Being associated with the leading influencers gives brands a credibility & trust that they cannot get anywhere else.

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Interview with Andrea Learned

Onalytica B2B

It was tuning into Twitter in 2008, and living in a place where many socially responsible businesses launched (Burlington, VT) that moved my focus into sustainability – first looking at “green consumers” but then applying what I knew about how women lead into more broad sustainability leadership.

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Interview with ?Shep Hyken

Onalytica B2B

In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives.