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  • E-QUIP  |  FRIDAY, SEPTEMBER 23, 2011
    [2008] E-Quip Blog: How to Have More Productive Meetings
    2008. (42). Friday, September 23, 2011. How to Have More Productive Meetings. Meetings have the distinction of being among the biggest time wasters in your office and, potentially, one of the best time savers. It all depends on whether youre holding the right meetings in the right manner. In many firms, there are too many meetings.
  • TONY ZAMBITO  |  TUESDAY, SEPTEMBER 28, 2010
    [2008] What Can CEO's Do To Raise Their Buyer Insight IQ?
      Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.  Image by fkimman via Flickr. For anyone who has been in business planning for a while, it is not hard to figure out that executive management has a robust obsession for numbers and quantitative analysis. 
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 18, 2010
    [2008] Don’t Baffle your Prospects with “Corporate-speak.”
    Krugman has a Phd in Economics and won the Nobel Prize in 2008. What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Net-net:  It’s a win-win. Got it? . This monologue is not real. To hear the ad, click here. The ad is a spoof.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JANUARY 19, 2006
    [2008] B2B Lead Generation Blog: Improve your online sales lead tracking
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Heres a summary of Michael Ortners eight points: 1.
  • WEBBIQUITY  |  THURSDAY, JUNE 17, 2010
    [2008] SEM Mystery: The Case of the Missing Leads
    Originally published on the WebMarketCentral blog in December 2008. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. “Hello Sugar,&# I said as I slipped a bottle out of the bottom drawer of my desk and poured myself a belt.
  • CONTENT MARKETING FOR BI  |  TUESDAY, MARCH 31, 2009
    [2008] The Social Media Marketing Wormhole
    In the fall of 2008, Motrin launched an ad that depicted baby slings as fashion accessories for moms. A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about to be thrust into the real world and doesn’t feel ready. No more “build it and they will come” websites. Are you ready?
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [2008] Survey Says…Tech Buyers Read and Forward White Papers
    In fact, seventy-seven percent of respondents said they’d read at least one white paper in the last six months (compared to 68 percent in the 2008 survey), with 84 percent of them rating white papers as moderately to extremely influential when making technology-purchasing decisions. To download the report, visit [link].
  • ANYTHING GOES MARKETING  |  SATURDAY, MARCH 24, 2007
    [2008] How do you allow prospects to get closer to your product?
    If you go the site it doesn't just go to a microsite straightaway but opens up the real Lexus site to their 2008 RX product page and then opens up the microsite as a site overlay. Have you ever been miffed when trying to test out a product from a website? That isn't what I want! Yes, thought leadership is also crucial. back to the microsite.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 28, 2009
    [2008] Using Social Media: Part 5 – Blogger Relations
    Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 21, 2010
    [2008] IDC: Tech Marketing Budgets Up, But Lag Revenue Growth
    compared to 2008. growth “snapback” is significant, the average large tech vendor’s operating budget is still below 2008 spending levels. Enough being done to prove returns and drive even more investments in 2011? IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams.
  • JUNTA 42  |  MONDAY, DECEMBER 28, 2009
    [2008] Top 10 Content Marketing Articles of the Year
    An annual Junta42 tradition, I enjoy going back and seeing the most popular content marketing articles for both the blog and the Junta42 community every year (here is the 2007 and 2008 review ).  10 Content Marketing Tips to Start Now for 2009 (December 9, 2008 - 2,479 views) Still just as applicable for 2010.
  • WONDERING OUT LOUD  |  TUESDAY, SEPTEMBER 8, 2009
    [2008] You say you want a revolution
    Like the cultural shifts of the 1960’s and 1980’s, the ingredients for a movement were in place in 2008, but a catalyst was needed to turn the potential into the kinetic. In the 60’s it was Vietnam, in the 80’s it was Reagan and in 2008 it was President Obama. Do any of you read Justin Kownacki ? You should.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] Microsoft launches Green IT marketing campaign powered by Alinean’s research and ROI Calculators.
    Quantifying the typical value of server consolidation using Microsoft Windows Server 2008 and Hyper-V, an average of $512 USD per server per year can be saved for each server that is consolidated. Saving money is top of mind for most IT executives. 974615308025157268 https://roianalyst.alinean.com/msft/AutoLogin.do?d=385362107470671949.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2009
    [2008] Another survey indicates IT budget cuts in 2009
    In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008. SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009.
  • THE ROI GUY  |  TUESDAY, AUGUST 17, 2010
    [2008] Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth
    percent decline from 2008. Gartner's latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. The latest research estimates place worldwide enterprise IT spending growth at 2.9 percent in 2010 , to surpass $2.4 trillion. trillion, a 5.9
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [2008] Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
    By Neil on Nov 19th, 2008 View Comments to “Capture Website Visitors To Know Who Has Been Visiting – They Might Be Qualified Leads&# C Jeffers Says: November 21st, 2008 at 8:45 am Neil - Thanks for your leadership in this area. I am the CEO of netFactor. See how it works with our Free Trial program. Do You Know Them?
  • TOM PISELLO  |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] Microsoft launches Green IT marketing campaign powered by Alinean’s research and ROI Calculators.
    Quantifying the typical value of server consolidation using Microsoft Windows Server 2008 and Hyper-V, an average of $512 USD per server per year can be saved for each server that is consolidated. Saving money is top of mind for most IT executives. 974615308025157268 https://roianalyst.alinean.com/msft/AutoLogin.do?d=385362107470671949.
  • TOM PISELLO  |  TUESDAY, FEBRUARY 10, 2009
    [2008] Another survey indicates IT budget cuts in 2009
    In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008. SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2008] 2010 B2B Marketing Budgets and Mix Trends Research
    Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. Note: this research looks at firms of 50 employees or more only.
  • AGGREGAGE  |  MONDAY, OCTOBER 4, 2010
    [2008] Hashtags for Listening, Collecting, Broadcasting and Conversations
    10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. How to be Popular: Overheard on Twitter #5 , April 11, 2008. Great idea came from a different conversation.  Mike Sansone asked me if there was a hashtag for Social Media Informer.  Broadcasting / Conversation. Plan / Questions.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [2008] Why Direct Mail Can't Help Your Business Grow
    Even for charities, direct marketing appeals started falling since 2008. Are you a brick and mortar business that has traditionally relied on print newsletters, newspaper ads and postcards to increase brand awareness? It is time you uprooted these direct mail pieces from your marketing plan because they won’t grow your business.
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [2008] Ambient Awareness: The Science of Facebook Status Updates
    Back in 2008 a New York Times article called this phenomenon “ambient awareness.” As I was doing research for tomorrow's Science of Facebook Marketing webinar (go register now!) I began to think about an issue the issue of influencer marketing. This gives us another vector for possible optimization of our social media content.
  • HUBSPOT  |  THURSDAY, APRIL 22, 2010
    [2008] What Can Social Media Do for Your Business? Simple: Leads.
    The graph above represents leads generated on HubSpot.com from visitors who were originally referred to HubSpot via a social media platform like Twitter or Facebook between April 2008 and March 2010. So you've been listening to your techie nephew talk about Twitter and Facebook. How do we generate those leads? Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2009
    [2008] Will Blogging Kill Trade Publications?
    Pile the 2008 Recession on top and the industry has no room for innovation.  It’s focused on survival. I was engaging in an interesting intellectual discussion on this question with my friend Jeremy Victor and he kindly offered to lend his expert perspective to a guest post.  And that’s the challenge facing trade publications. Innovative?
  • MARKETING EDGE  |  MONDAY, DECEMBER 17, 2007
    [2008] Marketing Edge
    Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media » Video platforms for every flavor – try one Time 12:27 Video use on the Web is much more than a two-minute case study or a talking head from a presentation. Hopefully all will see more of us in 2008!!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 3, 2010
    [2008] Does Amanda Chapel matter?
    This refers to a 2008 series of interviews of Brian Connolly by Bill Sledzik.  In this interview, Connolly disclosed that the idea for the Amanda Chapel character started while his friends were watching a basketball game. “Full-on non-stop shameless surreptitious sleaze&#. “The cacophony of dopes&#. “Sacs de douche&#.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 3, 2016
    [2008] 5 Lessons in Brand Story from the 2016 Presidential Election
    President Obama’s consistent message of “change” in the 2008 election helped him gain voters and convert them on voting day. 597 days. That’s how old the 2016 Presidential Election will be on Election Day. baby born at the beginning of election season could likely say the winner’s name when s/he is elected.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 27, 2010
    [2008] Can the Yellow Pages Beat Google?
    Between about 2005 and 2008, I was asked by three different former monopoly phone companies that burning question, "How can we beat Google?" Image via Wikipedia. After reading that headline, you'll be forgiven if you think that I've finally gone off the deep end (and I am not a particularly strong swimmer). And this isn't a new trend.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [2008] 3 Marketing Lessons From Charles Darwin
    Companies spent 17% less on trade shows in 2009 verses 2008 4. In the 1880’s, Charles Darwin made an extraordinary discovery in the Galapagos Islands. He uncovered 14 species of finches, where each of their beaks evolved over time in order to properly consume the food available on its island. Marketing Evolution. 1. Even 5 years ago.
  • WEBMARKETCENTRAL  |  TUESDAY, OCTOBER 13, 2009
    [2008] Best of 2009 (So Far): Blogging for Business, Part 1
    by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Another survey in late 2008 conducted by JupiterResearch/BuzzLogic stated that “50 percent of frequent blog readers say they have taken an action after reading a blog.”
  • CAPTORA  |  WEDNESDAY, FEBRUARY 10, 2016
    [2008] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    Standout moment of your professional career… In 2008 when the economy tanked, I quit my job at the boutique ad agency I was at because they cut everyone’s salary and the culture was just hell. No one knows that better than Barbra Gago, Vice President of Marketing at Greenhouse. How to figure out the right hiring priorities.
  • PHOENIX RISING  |  WEDNESDAY, MARCH 31, 2010
    [2008] 3 Leaders Who Follow the Signs
    Introduced in 2008, their Galvanic Spa and ageLOC product systems are an affordable alternative to a facelift. Market leaders follow the signs. Leaders are always on the alert for Signs of shifting markets. When they sense a subtle shift in their audiences or their own value, they respond and keep moving forward.   Why?  So easy!
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MARCH 15, 2011
    [2008] Sales Management Thought Leadership: The “Linchpin” for Business Growth
    From Webster’s dictionary:  Linchpin: “ something that serves to hold together the elements of a situation”. The reason I focus on the role of sales leadership and management is I have found where there is strong sales management there are high performing sales teams, revenue and profit goals are exceeded and organizational culture is robust.
  • MARKETING EDGE  |  WEDNESDAY, JULY 11, 2007
    [2008] Marketing Edge
    One Response to “Provident Partners increases its workforce by 50 percent&# Jim Mirkalami Says: February 8th, 2008 at 10:59 pm I have been visiting this site a lot lately, so i thought it is a good idea to show my appreciation with a comment. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 27, 2007
    [2008] Marketing Edge
    Sincerely, The Brightcove Team Added November 28, this is a great article by Jeremy Allaire , CEO of Brightcove about the current landscape for video players on the net and the 2008 for the category. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Watch what Disney does. Dear Brightcove.TV channel.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 28, 2007
    [2008] Marketing Edge
    Ths issue is with growing numbers of participants in social media, this tactic should be on your 2008 coporate marketing budget. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 13, 2007
    [2008] Marketing Edge
    Albert Maruggi Says: December 13th, 2007 at 8:57 am 1 for Al Social, thanks Todd Twitter advertising: A simple solution Says: May 9th, 2008 at 3:14 pm [.] What should I do? The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. You are just gaming the system.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 30, 2007
    [2008] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • PAUL GILLIN  |  THURSDAY, JUNE 17, 2010
    [2008] The Changing Rules of B2B Marketing
    In 2008, about 100 people visited the site every day. Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Your feedback is welcome. Please ignore the typos and grammar flaws that inevitably appear at this stage. By early 2010, that number was over 5,000.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 15, 2010
    [2008] Sales Success and Social Media
    If you look at the 2008 notes, less than 30% of the people that received proposals from me had heard of AG Salesworks before someone from my team had reached out to them directly. I'll be honest, writing a blog wasn't my idea. From there my product knowledge, cheery demeanor and quick wit would win me the deal. It was going up.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 8, 2010
    [2008] List Building: A Pillar of Effective Teleprospecting
    But as times change, and people move on from organizations, our initial contacts may no longer be with the company, or we may be tasked to find contacts for a title that has yet to really establish itself within the workforce (oh how far Knowledge Management has come since 2008). The key to any success is a strong foundation.
  • PHOENIX RISING  |  WEDNESDAY, MARCH 31, 2010
    [2008] 3 Leaders Who Follow the Signs
    Introduced in 2008, their Galvanic Spa and ageLOC product systems are an affordable alternative to a facelift. Market leaders follow the signs. Leaders are always on the alert for Signs of shifting markets. When they sense a subtle shift in their audiences or their own value, they respond and keep moving forward.   Why?  So easy!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 20, 2009
    [2008] Salespeople: One Question Matters Most
    For example, Jim Lenskold 's 2008 Marketing ROI and Measurements Study found 26% of respondents measured ROI on some or all campaigns; the combination of "some" and "all" in the SLMA study is 53%.) The survey is still available on the SLMA Web site.) It contained 10 questions, which is about as many as I can easily grasp.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 10, 2009
    [2008] QlikView 9.0 Reaches for Broader Business Intelligence Market
    Revenue for 2008 was $120 million and had risen 50% from the previous year. QlikTech released version 9 of its QlikView business intelligence software today. The product has been in public beta for several months, so the general features are well known to people who care about such things. enhanced support for enterprise-level deployments.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 9, 2009
    [2008] ParAccel Toots Its Horn and Revs Its Database Engine
    When I first wrote about analytical database vendor ParAccel in a February 2008 post , it was one of several barely distinguishable vendors offering massively parallel, SQL-compatible columnar databases. Now it's looking to grow fast. To top it off, they recently announced their 2.0 Neither had more than 10 TB in production a year ago. The 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 17, 2009
    [2008] Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging
    5Buckets was introduced in early 2008 and currently has about 30 implementations shared by about 300 organizations. Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). Now is a good time to remedy that.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] Low Cost Systems for Demand Generation
    Pardot : another pretty powerful product; see my blog review from December 2008. My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. It shouldn't be hard to figure out which one suits you better. Just kidding.or am I?) Read it here.]
  • MARKETING EDGE  |  SATURDAY, JUNE 20, 2009
    [2008] Notes From the 140 Conference on Twitter
    No doubt social media is plugged into mainstream media. I saw this while researching a project with the Society for New Communications Research about the differences in topics covered by the social web and mainstream media during the presidential campaign of 2008. Business. Personal Brands. Is this a career? Can you pay the mortgage?
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [2008] ClickInsights: Biggest roadblock to converting marketing leads
    in January 2008. One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. How do marketers overcome this roadblock? " Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Blogs.
  • CONNECT THE DOCS  |  THURSDAY, AUGUST 27, 2009
    [2008] ClickInsights: How can B2B marketers use content effectively for demand generation?
    Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. via Beth Harte).
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 17, 2009
    [2008] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). One of the many goals of B2B marketing is to continuously forge better customer relationship. Blogs. Books.
  • E-QUIP  |  MONDAY, NOVEMBER 15, 2010
    [2008] E-Quip Blog: What Are the Best Marketing Tactics?
    2008. (42). Monday, November 15, 2010. What Are the Best Marketing Tactics? Ive noted in this space before that I think marketing (as contrasted with sales) is grossly undervalued in our industry. suspect this is due in large part to the fact that few A/E firms do marketing well. couple notable observations emerged from my research.
  • E-QUIP  |  FRIDAY, MAY 27, 2011
    [2008] E-Quip Blog: Assessing Your Firm's BD Performance
    2008. (42). Friday, May 27, 2011. Assessing Your Firms BD Performance. For most A/E firms, the marketplace has changed dramatically the last three years. But what about your business development process? Has it changed dramatically? Few firms were actually gaining market share, unless they were doing so by acquisition. Cost and ROI.
  • E-QUIP  |  FRIDAY, SEPTEMBER 2, 2011
    [2008] E-Quip Blog: Putting Persuasion to Work
    2008. (42). Friday, September 2, 2011. Putting Persuasion to Work. In the competitive marketplace of ideas, it takes more than innovative thinking to succeed. You must be able to persuade others that your ideas are worthy of their attention, acceptance, or investment. Most people are inclined to return a favor. Social proof. Liking.
  • E-QUIP  |  THURSDAY, MAY 17, 2012
    [2008] E-Quip Blog: Six Steps to Effective Change
    2008. (42). Thursday, May 17, 2012. Six Steps to Effective Change. Change is the one constant in todays tumultuous business environment. companys ability to adapt quickly to the shifting sands of the marketplace is critical to lasting success. People generally resist significant change , even when they understand it is necessary.
  • E-QUIP  |  MONDAY, SEPTEMBER 10, 2012
    [2008] E-Quip Blog: Are Your Proposals User Friendly?
    2008. (42). Monday, September 10, 2012. Are Your Proposals User Friendly? recently reviewed an important proposal for one of my engineering firm clients. Considering the $350,000 fee, you might argue that the firm exercised admirable restraint in limiting their submittal to 34 pages (well, if you dont count the 38 pages of resumes!).
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 10, 2010
    [2008] Taming Your Brand Mascot « The Effective Marketer
    In 2008, revenues were up to $16.6 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) That’s what makes them memorable. The company reported $9.7
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [2008] B2B Marketing Summit Shows Old Problems Persist
    MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. First of all, what is this summit? United States License.
  • FATHOM  |  FRIDAY, OCTOBER 19, 2012
    [2008] When to Use the Google Content Network - Fathom
    Home | Portfolio | Management Team © 2008 Fathom Online Marketing in Valley View near Cleveland, Ohio. When to Use the Google Content Network. By Joe Soltis, Fathom Online Marketings Vice President of Paid Search & E-Marketing. The Google Content Network is the largest advertising network in the world. Want to get the most reach?
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 21, 2009
    [2008] Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando
    According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” percent. According to Peter, “2010 is about balancing the focus on cost, risk, and growth.
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 21, 2009
    [2008] Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando
    According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” percent. According to Peter, “2010 is about balancing the focus on cost, risk, and growth.
  • JUNTA 42  |  WEDNESDAY, AUGUST 25, 2010
    [2008] Brian Solis Rocks Latest Junta42 Top Content Marketing Blogs
     Since our first back in January of 2008 , Brian Solis has finished in the Top 10 five times, including a second, fourth and fifth place. This is our ninth installment of the Junta42 Top 42 Content Marketing Blogs. This time the popular author, speaker and social media blogger earned a clear first place. Congratulations Brian.
  • WONDERING OUT LOUD  |  MONDAY, FEBRUARY 1, 2010
    [2008] Traditional v. Social: It isn’t either/or
    In October of 2008, I executed a marketing campaign designed to drive leads from small and mid-sized food and beverage manufacturers. A couple of posts ago I discussed bringing traditional and social media tactics together in marketing campaigns. I was prompted to broach the subject for a few reasons. Big mistake. Nothing more, nothing less.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 13, 2010
    [2008] How Your Business Can Twitter Better with Hootsuite
    Hootsuite is an evolution of Twitter management that started out as “Brightkit” in 2008. Ann is also currently Director of Media for BlueGlass. Business power Tweeters can rejoice – the tool you need is finally here. While Brightkit began with potential, the creators found that the name was not in line with their services.  Subsequently,
  • READYPULSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [2008] Tweet Show: Twitter Bares It All
    You searched for Tweets from 2008, and there they are. Everyday millions of people take to Twitter to express their feelings, share small wins or big defeats (and visa versa), and comment on current events. At the time these spontaneous thoughts condensed into a simple 140 character Tweet may seem insignificant. But now what?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [2008] ‘Rocket Fuel’ and Today’s $50M Funding News
    We grew more than 1400 percent from 2008 to 2010, and we did it with our own technology and Revenue Performance Management thought leadership. by Phil Fernandez This morning, we had some great news here at Marketo. We announced a large round of primary capital funding – $50 million – led by new investors Battery Ventures.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [2008] Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies
    The results are based on survey responses from 2,014 CIOs worldwide, supported by interviews by Gartner analysts with leading CIOs, highlighting the following important trends: Busted Budgets - IT budgets are expected to increase by just 1% in 2011 over 2010 spending levels, with IT budgets not achieve their 2008 highs for 3 years, until 2014.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [2008] How does Time affect Marketing Accountability?
    CMO Council: Marketing Outlook 2008.). While top marketers understand that proving marketing’s impact on revenue is essential to transforming marketing into a revenue driver and an accountable part of the revenue team, only 20% of companies say they excel at measuring the business performance of marketing initiatives. Where is the disconnect?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 19, 2010
    [2008] 5 Ways B2B Blogs Can Fast-Track Marketing Efforts
    In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix.
  • B2B MARKETING SAVVY  |  TUESDAY, SEPTEMBER 15, 2009
    [2008] The Graying of Facebook, Research and Other Signposts for Social Media Maturity
    Sure, campaign 2008 thrust Twitter on to the public stage, but what else? Other Twitter Topics:     Tools for Business Teams       Multiple Account Layering Strategy      More Analytics       Email The Scoopdog Team. Smattering of Social Media Maturity Proof Points. TopNews. San Francisco examiner.com. iStrategyLabs. 2009). 2009). 2009).
  • CONFLUENT FORMS  |  THURSDAY, MAY 20, 2010
    [2008] Don't lament an unfilled need; fill that niche yourself
    The Valley Art Share, finding and filling a role In 2008, the Commonwealth Center for Change approached the Northampton Arts Council. Have you ever found yourself saying "I wish there was someone that did [insert]"? You then scramble around, ask a few people, put out a few inquiries, perhaps run a google search, and low and behold, nothing.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, JULY 1, 2010
    [2008] 7 Baby Steps to Bridge the Mobility Gap
    The adoption rates are predicted to grow from a base of 162 million in 2008 by 35 percent year over year through 2013. Smartphone adoption and use are growing with hockey stick proportions.   Unfortunately the user experience lags behind expectations. We have a mobility-marketing gap.    Azuki Systems.
  • E-QUIP  |  WEDNESDAY, NOVEMBER 24, 2010
    [2008] E-Quip Blog: Can Clients Count On You?
    In a survey conducted in 2008 by Morrisey Goodale, only 17% of clients gave their A/E service providers an "A" grade for "follow-through." ► 2008. (42). Wednesday, November 24, 2010. Can Clients Count On You? The essence of your firms brand cant be created in the marketing department. Yet how are we doing? dont think so. Posts.
  • VISIONEDGE  |  TUESDAY, DECEMBER 6, 2011
    [2008] Embracing Cross-Channel Analytics to Create a Competitive Advantage
    billion in 2008—roughly 20 times the global investment in Web analytics. There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix. Basically, analytics is about deriving insights from data. What Is Cross-Channel Analytics?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 14, 2010
    [2008] Forget the C-Suite, the Money’s in the P-Cube
    Prior to the 2008 meltdown, managers had discretionary authority in the five and six figures. You have to pity sales people in the summertime. What with all the golf days, baseball games and other client entertainments they barely have time for a manicure. Before you hand me over to your sales team for my richly deserved beating, hear me out.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 11, 2007
    [2008] Marketing Edge
    Becomes “Upload That Video!&# &# vSocial Press » Blog Archive » vSocial on Marketing Edge Podcast-&# Don’t Touch that Dial&# becomes “Upload that Video&# Says: May 29th, 2008 at 4:48 pm [.]  “Don’t Touch That Dial!” What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [2008] Marketing Edge
    15th 2008 | Says: December 20th, 2007 at 11:02 pm [.] at Provident Partners also did a bit of podcasting and blogging on the event over at their Marketing Edge [.] What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 22, 2010
    [2008] ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery
    In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. This was not wholly accurate. Apologies to all for over-simplification. options.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, NOVEMBER 11, 2009
    [2008] Web Inquiry Management: Interview with Mike Wallen
    This is really important because according to the 2008 Miller Heiman Sales Best Practice Study , the number of decision makers involved with each sale shifted up by 16 percent compared to the previous year’s study and companies are getting more sophisticated about how they make decisions. What is the truth behind web inquiry management?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 9, 2009
    [2008] Why Social Media Really Matters
    This is use of social media to connect with consumers. I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Date it from 1985 to 1997. 3. authority.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 29, 2009
    [2008] SQLStream Simplifies Event Stream Processing
    The product itself was launched only in 2008 and currently has about a dozen customers. I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. This is clearly not a group to mess with. Back to SQLStream.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 5, 2009
    [2008] True Influence Opens a Window into Future Demand Generation
    True Influence was released in late 2008 and currently has about fifteen clients. People develop new products because they feel they can offer something existing products do not. This leads to more variety as vendors experiment with different approaches to a now-defined problem. Demand generation systems are in that second stage.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 16, 2009
    [2008] Alterian Pushes Into Social Media Management with Techrigy Acquisition
    Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Sparingly. But that makes the acquisition still more intriguing.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 3, 2009
    [2008] Youcalc: On-Demand Analytics Without Stored Data
    Youcalc was launched in its current form at the end of 2008, although the company has been working on its core technologies since 2003. Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. This saves money and simplifies installation but has some drawbacks too.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 7, 2010
    [2008] 6 Proof Points that Japan is Leading the US on Twitter
    In January of 2008 Twitter announced that the Japanese company Digital Garage had invested in them and would create an official Twitter Japan presence.  In October of 2009 Twitter announced the new release of a localized application for the Japanese cell phone market. Image via Wikipedia. Don’t believe me? Television. Advertising.
  • CONNECT THE DOCS  |  THURSDAY, AUGUST 5, 2010
    [2008] Know Thy Audience: Business and Technical White Papers
    Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. Do you know your white paper audience? What are his/her top concerns? Are those concerns being addressed in your white papers? " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. " Jonathan Kantor's Bio. Twitter janiceking.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2010
    [2008] How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
    The campaign ran from September 2008 through October 2009. In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. What was the catalyst for the campaign? A. Was the campaign targeted at prospects, customers, or both? A. " Q.
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [2008] Social Media Success Stories
    Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? With real stories! Did you go to ITI? Beautiful day! Chad H.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 17, 2009
    [2008] Why B2B's MUST adopt social media strategies
    We need to find the new truckstops and they're online (53% of Facebook users are over 35, up from 46% in 2008). 3) Social media can play a critical role in the information-gathering process. With most of my career with Fortune 100 blue chip companies, I know what it's like to market in a hyper-competitive, show-me-the-money environment.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 27, 2011
    [2008] The State of Lead Generation Today (with Jim Dickie of CSO Insights)
    Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, (6 out of 10 made quota in 2010) but 86%  of companies are raising quotas in 2009. (95% of companies raised quotas in 2011.). B2B Lead Generation | The State of Lead Generation Today. The bottom line: B2B salespeople continue to struggle.).
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 25, 2009
    [2008] The state of lead generation today with Jim Dickie of CSO Insights
    Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, but 86%  of companies are raising quotas in 2009. Let me summarize it for you here. CSO Insights has been doing studies for 17 years, so they have great historical information. What’s going on? Sales turns to marketing for help.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 7, 2010
    [2008] Mobile App Downloads Are The New Email Opt-in
    Text message marketing was made popular by now current President Barack Obama during the 2008 election campaign , and while more than half of American’s send text messages , text message marketing has yet to hit mainstream adoption. Online marketers' top priority at the top of their funnel is to increase reach. Do you have a smartphone?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [2008] 3 Reasons to Attend Inbound Marketing Summit 2011 in Boston
    We’ve attended IMS since the inaugural event in 2008. This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. 12-16. Your Thoughts?
  • TOM PISELLO  |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy
    IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. As the credit crisis continues, organizations have been forced to tighten funding allocations in preparation for a long economic winter. ROI Green IT Gartner TCO IT Alinean Kirwin Information technology
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [2008] Advancing the Revenue Revolution: Why You Need Revenue Performance Management
    Here’s something to think about: Even though many publicly-traded companies have been reporting decent earnings during the past couple of quarters, their performance didn’t translate into a much higher stock value.  This certainly isn’t an earth shattering call-to-action for CEOs. The real strategy is how they are going to do it.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, APRIL 2, 2010
    [2008] Servicing Small Businesses
    This approach has evolved since the site first went live on Halloween in 2008. Marketing small businesses has always been a challenge. Small business owners often don’t know much about marketing, want it to go away and have parochial tastes. They frequently change their minds. And most want world-class creative and account service for $1.98. 
  • JUNTA 42  |  THURSDAY, MAY 6, 2010
    [2008] Is Your Social Media Policy Helping or Hurting Business?
    NOTE: This Cisco policy is from 2008. Does your workplace have a social media policy?  Thousands of companies do and you can view some of them here at Social Media Governance.    I picked a few at random – first Ball State University  (since I just came back from a college graduation). And then there is IBM.
  • JUNTA 42  |  THURSDAY, FEBRUARY 11, 2010
    [2008] The Flo Rida Guide to Content Marketing
    During his breakout year in 2008, he launched onto the scene with " Low ", hitting #1 on nearly every chart in the free world. Flo Rida (aka Tramar Dillard), the popular rapper from, of all places, Florida, understands the importance of spreading content. Marketers can learn a lot from Flo Rida when it comes to content marketing.
  • JUNTA 42  |  WEDNESDAY, JULY 29, 2009
    [2008] Changes Coming at Junta42.com
    In June, 2008 we launch the matching service. Well my friends, after many months, the end is near. But with all website redesigns, it's always the beginning.    We've been working on a new and improved version of Junta42 for quite some time now, which will launch later this week. Why make the change? Done and done.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [2008] The JS Group, Your High-Tech Channel Evolution Expert.
    Home | Programs | Tools | Company | News | info@thejsgroup.com | P/908.707.9960 © 2008 The JS Group. This site is best viewed by coffee-fueled, results-focused, generally competitive types who spend a bunch of time thinking about how to conquer the world. All others, relax. We care about you too. All rights reserved.
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