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  • MY TRAVELS ON THE NET  |  SUNDAY, OCTOBER 5, 2008
    [2008] High Impact Mentoring Has Many Applications
    I rarely blog about clients but this week I wanted to share a white paper written by a client, the Maverick Institute , about high impact mentoring. This is a “no fat” white paper and on the first page it answers the question “Why should we care about high impact mentoring?”
  • MY TRAVELS ON THE NET  |  WEDNESDAY, OCTOBER 15, 2008
    [2008] Make Your Copy Work by Entering into the Conversation
    You know when you're reading website copy that's compelling and gets the job done. Even if it's for a product or service you don't need, you want to bookmark the site or forward the URL to someone who needs it. You want to take action! But, do you know why it's good? They have a problem and are looking for a solution. want that!”
  • MY TRAVELS ON THE NET  |  THURSDAY, OCTOBER 16, 2008
    [2008] How to Improve Your Copywriting: Nuts & Bolts Examples
    I hate it when books and articles on copywriting make lists of suggestions without examples. think they do that because it's easier to make suggestions than keep track of actual examples. So, today when I was working on editing some articles that will be used in article marketing for a client, I kept track of the suggestions and the examples.
  • MY TRAVELS ON THE NET  |  FRIDAY, OCTOBER 17, 2008
    [2008] Comment SPAM: You Are an Idiot if You (or Someone You Hired) Do It
    My blog is set up so that I have to approve comments. And like everyone else in the world, I HATE SPAM. So imagine how happy I was to get the following comment on my last blog post which was about copy writing from " Justin_AKL ". You can tell this because those are the words that are hyperlinked in his fake comment. Congratulations.
  • MY TRAVELS ON THE NET  |  TUESDAY, OCTOBER 28, 2008
    [2008] Cool Tool: Mechanical Turk
    I had coffee last week with a web designer here in Portland, OR I work with and he told me about an outsourcing website owned by Amazon called Mechanical Turk. Oh, man. My world has changed! I do a lot of writing for websites and article marketing and there are two things I've long wished I could get cheap: 1. answers to specific questions 2.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 30, 2008
    [2008] Redefining the Role of the CMO
    Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.
  • SMART MARKETING  |  TUESDAY, AUGUST 26, 2008
    [2008] Small Business Marketing; You've Got to Personalize to Connect
    As a small business owner, I get my fair share of telemarketing calls. And they usually start something like this: "Hello" I say. Hello" the telemarketer says, "may I speak with the person responsible for purchasing janitorial supplies?". And right there, they lost the sale (if I did need janitorial supplies). This person hasn't done their homework.
  • SMART MARKETING  |  TUESDAY, SEPTEMBER 2, 2008
    [2008] Small Business Marketing; The First Cardinal Sin of Marketing
    OK, so I harp and harp on marketing tactics to keep your small business marketing alive. Then what do I do? violate THE most important small business marketing principle. OK, here's the story. This weekend, I was invited to play golf in a league as a substitute, and I had a blast. My mind couldn't have been further from marketing.
  • SMART MARKETING  |  MONDAY, SEPTEMBER 8, 2008
    [2008] Small Business Marketing Affinity - It's Between People, Not Organizations
    If your small business marketing plan includes a strategy of drawing upon certain affinities in your marketplace to get new orders and referrals, BRAVO. You've mastered one of the most important elements of marketing. However, the greatest affinities exist between people, not organizations. What do I mean by this? What could make it stronger?
  • SMART MARKETING  |  THURSDAY, SEPTEMBER 11, 2008
    [2008] Small Business Marketing: Do You See Your Company's Marketing Style on the Highway?
    These days a trip on the highway is filled with adventure. But I never stopped to consider how a small bussiness' marketing style might be reflected in any number of motorists I typically see on the highway. Does your small business' marketing style mirror one of these drivers? No Turn Signals. It used to be that the turn signal was valuable.
  • SMART MARKETING  |  MONDAY, SEPTEMBER 22, 2008
    [2008] Small Business Marketing - Can You Communicate Like This?
    Many small business marketing plans focus on advertising. Or internet marketing. Or sales promotion. But really the basis of any small business relationship, relies on solid marketing communications. What do I mean by that? Here's an example. helped a $1 million company in the construction industry develop a marketing plan recently.
  • SMART MARKETING  |  WEDNESDAY, OCTOBER 1, 2008
    [2008] Small Business Marketing - The Ten Commandments of Writing Small Business Proposals
    Thou Shalt Emphasize Results, Not Methods – Your methodology is important, don't get me wrong. But without placing your readers' needs first in your small business marketing proposals, they'll never get to the part about your methodology. Only after you've made the case for what results you'll deliver should you cover how you'll deliver them. 2.
  • SMART MARKETING  |  THURSDAY, OCTOBER 9, 2008
    [2008] Marketing Proposal Writing: Ways to Involve Others in the Effort
    My last post on Marketing Proposal Writing covered the Ten Commandments on How to Write Successful Marketing Proposals. Today I'd like to address how to successfully involve others in the writing of your marketing proposals. During these meetings, the staff would update each other (and me) on each project's status. What tips can you add to these?
  • SMART MARKETING  |  TUESDAY, OCTOBER 21, 2008
    [2008] Small Business Branding: 10 Most Important Branding Terms to Know
    I don't usually do this, but I thought I might throw this open to you out there. I'm searching for the 10 most important branding terms to know these days. My criteria would be it 1) must be a popular term used in everyday branding work and 2) it must be an important facet in the art of branding. Value Proposition. Brand Equity. Differentiation.
  • SMART MARKETING  |  MONDAY, OCTOBER 27, 2008
    [2008] Small Business Marketing; Ever consider starting a customer club?
    In The Marketing Toolkit for Growing Businesses , I related this story of Customer Clubs: When I was marketing director at a mattress manufacturer, every quarter we'd host an informal conversation with our customers. Boy, were they flattered! Over popcorn and soft drinks, we'd show them new product prototypes or share preliminary ad concepts.
  • SMART MARKETING  |  TUESDAY, OCTOBER 28, 2008
    [2008] Small Business Marketing; 3 Tips to Improve Your Email Marketing
    1) Lead with information – I recently unsubscribed from a good friend's email marketing newsletter, even though he subscribes to mine. The reason? Every single email marketing message I received from him was promotional. Want to know which of these 12 autoresponders gets the most opens and responses? The response was huge. I'm now a convert.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 8, 2008
    [2008] Marketing’s Customers: an Oxymoron or Reality??
    They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. mean real customers of marketing. person who downloads the paper and opts into our database becomes a lead start (notice I didn't say lead). Which is an interesting notion if you stop and think about it?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2008
    [2008] Blogging from the World Business Forum
    Whenever September rolls around I always get excited about 2 things – fall sailing and attending the World Business Forum at Radio City in New York. For the past two years I have been going and listening to leaders such as Malcolm Gladwell , Clayton Christensen , Rudy Guliani, Chris Anderson and Jack Welch to name a few.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 15, 2008
    [2008] Yodle: Managing the Long Tail for the Long Tail!
    Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%! However, most small businesses today still don't have a website in fact less than 10% of small business owners are online. For them the problem is not just that they don't have a website but promoting their website as well.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 16, 2008
    [2008] Privacy in a Data-Deluged World
    Drop.io 's CEO Sam Lessin presented “A Brief History of Privacy in this Data-Deluged World” at the Ignite II kick-off of Web 2.0 in NYC. loved Sam's thought captured in the following quote: “For the first time in history it is now cheaper and easier for people to be public than to be private. The web, and specifically the web 2.0
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 17, 2008
    [2008] “Bored at Work� Network – a Web 2.0 Expo presentation by Jonah Peretti
    Why do some ideas go viral and others don't? People who are “bored at work” are a network bigger than any major network: CBS NBC etc If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. And today they can make a huge impact on a brand. Who can make something popular on the web?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 22, 2008
    [2008] Social Branded Applications – build it once and leverage on several social networks
    This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). It is simple, fast, easy to use etc. New Balance Created a Social Branded Application to get in front of key customer and influencers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [2008] Web 2.0 Expo – cool stuff seen on the floor of the show
    Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [2008] How to be an Authentic Leader?
    Bill George author of True North's speech on Leadership at the World Business Forum The world is crying out for leadership – what can each of you do to make the world a better place? Today's environment is a product of a leadership crisis – leaders who take responsibility for their firm. They lose sight on why are they called to lead.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [2008] Next Generation Companies
    John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months. The importance of Market Transitions cannot be understated. Web 2.0 will usher in a new way to collaborate.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [2008] Total Business Strategy: From Planning to Execution
    Professor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum. Times like these the need for strategy and planning could never be more important. But there is still a lot of confusion about Strategy and what it is. What are the core principles that are going to determine the success of an organization?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [2008] Situational Leadership
    Colin Powell gave a short speech over lunch at the World Business Forum He relayed a story about two Captains in the Army he had the pleasure to lead as a means of highlighting the importance of Situational Leadership. One time he told two of his Captains to “take that hill”. The 1st Captain ran off and proceeded to take the hill.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2008
    [2008] Focus on your Customer
    Everything is shaped by the customers. As customers change Tesco needs to change. They use the balanced scorecard (called the Tesco “steering” wheel) – 5 parts into equal weight – customers, community, finance, operations and people. The system is powerful because it is simple. Simplicity it the most powerful tool in business.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2008
    [2008] It’s the Economy, Stupid!
    Rudy Giuliani former 107th mayor of New York's Q&A at World Business Forum How is NYC doing today? It's doing wonderful – crime remains the lowest in the country, its clean, it's a place that you either love or hate. Is the $700 billion bailout plan the right for America? What went wrong?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2008
    [2008] A Crisis is a Terrible Thing to Waste!
    Jim Collins author of Built to Last and Good to Great's speech at the World Business Forum Good is the mortal enemy of great – I been curious to understand what systematically makes companies great. We now have over 6000 years of corporate data to compare what's different. And they are the ones that can carry you through a crisis.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 25, 2008
    [2008] Best of Times and the Worst of Times
    Jack Welch former CEO of GE's Q&A at the World Business Forum What going on with the economy today and who is at fault? One crowd is these damn investment bankers - when these investment banking firms went public they were playing with others people money – before they were playing with the partners' money. None right!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 25, 2008
    [2008] The Challenge of Change
    Then you quickly realize that not every problem is a crisis. How do you identify the crisis? Well studying the facts helps (laugh) – the best way to identify a crisis is to get the best analysis – sometimes you can skate across the surface of issues but sometimes you need to drop into the entrails. What about the role of communication today?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 29, 2008
    [2008] LiveBar – Add Community to your Site in Seconds!
    A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 Expo about the launch of their new product called LiveBar. If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld's newest product called LiveBar is for you. in April 1996.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 1, 2008
    [2008] Content IS your Brand
    Because of Google – everyone today has access to research that we have never had before. So when you are considering a purchase what's the first thing you do – Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. But in today's Web 2.0 But you know what?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 6, 2008
    [2008] Media Budget Ratio: How much should B2B companies spend on Media?
    How much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. link to full report ) But how can that help you?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 13, 2008
    [2008] Digital Signage – the Next Big Thing
    Not long ago, Times Square was the epicenter of digital signage in the U.S. It may still represent the highest concentration, but digital signage is exploding and you see it just about everywhere now. Digital signage is officially "the next big thing" for a lot of marketers. Other channels trailed by a wide margin.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 16, 2008
    [2008] Going Green with Facebook
    Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT solutions are available to companies, but what else can businesses do to become more green? BearingPoint is searching for some new thinking on the topic. And yes, the winner gets a green prize!)
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 21, 2008
    [2008] Using Email to Improve Profit
    Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 27, 2008
    [2008] Vlogging with Doug Simon
    Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person. first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more video for my own blog so I jumped at the chance.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 28, 2008
    [2008] TV is Dead – but that’s good news for the Marketer!
    IP Technology is poised to converge the TV and Web experience. Some cornerstone elements of this convergence are: - VOD allows users to take control of their own experience because with DVR you must know what you want to watch before it airs! And just another thought - Can you envision a crossover of web programs to TV?
  • MARKETING EDGE  |  FRIDAY, JANUARY 18, 2008
    [2008] Target PR misses the mark
    OK, here’s the picture, literally: This is the picture from a billboard ad from the Target Corporation. Some people, namely Flickr user Bennett4Senate, suggested that this image is suggestive. I won’t touch that issue with a 10-foot pole in this blog post. This post is about corporate public relations and understanding bloggers.
  • MARKETING EDGE  |  MONDAY, JANUARY 21, 2008
    [2008] Dunkin’ Donuts Has A Super Opportunity
    Dunkin’ Donuts already has plenty of NFL promotions, but try this one for the Super Bowl. Dunkin’ Donuts slogan is America Runs on Dunkin’ - Yeah and I love, love, love, their coffee. They don't have any stores in St. hope my life insurer isn't blog savvy, probably not so I'm not worried. Anyway here's the promotion.
  • MARKETING EDGE  |  THURSDAY, JANUARY 24, 2008
    [2008] Dunkin’ Donuts social media response - and your grade is?
    The social media idea path is like watching cells grow and multiply. Here is the exciting path of this idea related to Dunkin’ Donuts and the Super Bowl. Sunday, January 20, I’m on Twitter the night of the Green Bay/New York Giants NFC Championship game. Excellent. Again, thank you for thinking of Dunkin’ Brands, Inc. Michelle.
  • MARKETING EDGE  |  MONDAY, JANUARY 28, 2008
    [2008] A great year ahead for the Society for New Communications Research
    The Society of New Communications Research named its 2008 fellows today , and I’m lucky enough and honored to be one of them. The SNCR fellows are a thoughtful group of men and women passionate about how societies communicate.
  • MARKETING EDGE  |  THURSDAY, JANUARY 31, 2008
    [2008] All politics is social
    I am paraphrasing a quote attributed to former House Speaker Tip O’Neill who said “All politics is local.&# Given how technology has collapsed time and space, it is accurate to say then that all politics is social, as in the social communities that have common interests shared on the web in many forms.
  • MARKETING EDGE  |  MONDAY, FEBRUARY 4, 2008
    [2008] MN GOP caucus location search phrase yields Obama google ad - nice
    Just a quick post to give Senator Obama a pat on the back. I did a google search for MN GOP caucus locations and the Google Ad at the top was Where to Caucus for Obama. Now that's really reaching out to the other side. You would think one of the other GOP candidates would have ranked high organically or paid given that search term.
  • MARKETING EDGE  |  TUESDAY, FEBRUARY 12, 2008
    [2008] University of Minnesota program building neighborhoods on the net
    This week I attended an interesting symposium at the University of Minnesota. The Chair of the symposium was Christine Greenhow, Learning Technologies, College of Education and Human Development. One of the audience members also aptly raised the issue of access to the neighborhoods by those with hearing and sight disabilities.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 15, 2008
    [2008] Healthcare & the integrated channel - Understanding Cancer TV
    NewComm Forum - Society for New Communications Research conference, www.newcommforum.com/2008/ This is an excellent conference to get to the details of how social media and new communications will impact your profession and company or organization. Time 18:33. You can see more about Understanding Cancer TV on MySpace.
  • MARKETING EDGE  |  THURSDAY, FEBRUARY 28, 2008
    [2008] Marketers learn from campaigns - social media has application for you
    Yesterday was a wonderful case in point of fast paced dialogue between the Obama and McCain campaigns. With the help of live news coverage and coordination of the campaign reporters, you may think, the campaigns stayed on top of every word the other makes. They are then able to respond, almost as if they were having a dialogue.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 29, 2008
    [2008] The social mind of a corporate marketer
    Time 23:15. Wouldn’t you love to be a fly on the wall of a corporate meeting on social media? Many of the readers of this blog and listeners of the Marketing Edge podcast have been in those sessions where ideas are evaluated about whether to have a company blog, launch a podcast series or include bloggers in the media relations strategy.
  • MARKETING EDGE  |  FRIDAY, MARCH 7, 2008
    [2008] Southwest Airlines is upfront with passengers - nice work on FAA issue so far
    The airline America loves to love, Southwest, is in a bit of a safety issue with the FAA and Congress. It is reported that some safety inspections were not conducted or planes not grounded. This post is to highlight Southwest’s PR handling of the situation. As is the tradition of Southwest, they are upfront. Excellent. Great work, Paula
  • MARKETING EDGE  |  MONDAY, MARCH 10, 2008
    [2008] The Conversation Agent gets Maruggi to converse about new journalism
    Thank you to Valeria Maltoni, the Conversation Agent , for interviewing me on social media and journalism last week for her blog. The profession of journalism has changed considerably since my days in front of the camera and the mic. early & mid 80s if you must know) Now, the web makes every medium - multimedia.
  • MARKETING EDGE  |  MONDAY, MARCH 10, 2008
    [2008] Social Media Breakfast in Scottsdale/Phoenix, AZ, Friday, March 14
    I’ll be in Phoenix visiting clients and family, and I thought it would be good to have a Social Media Breakfast. It will be at: Cafe Carumba. 7303 E Indian School Rd. Scottsdale, AZ 85251. If you are planning on attending, please RSVP on our Upcoming event site. just need to make sure we have enough seats at the table
  • MARKETING EDGE  |  TUESDAY, MARCH 11, 2008
    [2008] Crisis communication lessons learned from Gov. Eliot Spitzer
    Time 21:28. You’ve probably heard about Eliot Spitzer and his, well, lapse in judgment. We’re not going to spend too much time rehashing the ins and outs of what happened and the political significance (or lack thereof, depending on your perspective). So I’ve been around the block on political communication.
  • MARKETING EDGE  |  FRIDAY, MARCH 14, 2008
    [2008] Social media is a movement, not a market
    This is a follow-up to a conversation I had with Valeria Maltoni and the excerpt that Tom Kephart posted at New Tech Heroes about my “social media is a movement” theme. read that transcript of my comments and thought, “What the heck? Is this guy naïve or what?!” Relationships? What are those? don't want relationships; I want revenues.
  • MARKETING EDGE  |  WEDNESDAY, MARCH 19, 2008
    [2008] Ideas for greater wiki participation
    At the Social Media Breakfast in Phoenix on March 14, 2008, I had a conversation with a colleague named Miles who provides tech support for computers at the retail stores of a major wireless company. Here are some ways to get people to participate in a wiki. Here are some ideas for launching an internal wiki focused on, but not limited to.
  • MARKETING EDGE  |  FRIDAY, MARCH 21, 2008
    [2008] Marketers can drink it up at the Tiki Bar and the new short form genre
    Time 20:22. Tiki Bar TV is one of the most popular vidcasts. This wonderful comedy short-form with colorful characters and a winning drink recipe at the end of every show is an excellent example of great work in this new genre — one in which marketers can access a community of fans. ” They even invited me over for a drink.
  • MARKETING EDGE  |  MONDAY, MARCH 24, 2008
    [2008] Top 10 Benefits of Using a Social Network for Business
    Twitter is a social networking combination blogging site. It is where people can follow the quick thoughts of others throughout the day. Many people share ideas in a sentence or two then link to a long piece, video or audio file. You are my inspiration @pchaney, at least for this blog post. Efficient communications – benefit: speed to knowledge.
  • MARKETING EDGE  |  TUESDAY, MARCH 25, 2008
    [2008] No recession in social media jobs - Why has the Kellogg Foundation established a new media manager position?
    Time 11:40. The Kellogg Foundation describes itself with these words: Where Everyone with Ideas and Dreams for Helping Vulnerable Children is Welcome. Last year it distributed its largest amount of program dollars, $357 million. Communications were much different when it was founded by WK Kellogg in 1930.
  • MARKETING EDGE  |  MONDAY, MARCH 31, 2008
    [2008] New rules of marketing and PR: it’s about what buyers value
    Time 16:56. major change for a company marketing today is the transformation from “messaging to the masses&# to “valuing the individual.&# We discussed this issue with David Meerman Scott, author of the New Rules of Marketing and PR. would term it a function of transforming from the industrial age to the service age.
  • MARKETING EDGE  |  SATURDAY, APRIL 12, 2008
    [2008] Is social networking right for corporate marketing? Two tests will you help decide
    Time 13:37. spoke on a panel last week at the Bulldog Reporter Media Relations Summit in San Francisco. This trip was a great exchange of ideas with many early adopters and PR and marketing practitioners. During a keynote session at the conference with Robert Scoble, I realized how new social media is for the majority of communication professionals.
  • MARKETING EDGE  |  MONDAY, APRIL 14, 2008
    [2008] Conversation is part of all marketing, whether you know it or not
    Time 18:34. Marketers can no longer hide in an ivory tower from the conversations that are taking place among consumers, investors, customers and all of the publics in which companies operate, according to author Joseph Jaffe , our guest on this episode of the Marketing Edge. Tim set up a Twitter profile for Q&A for tonight’s event.
  • MARKETING EDGE  |  TUESDAY, APRIL 15, 2008
    [2008] Taxes and Twitter a great combination for H&R Block
    Time 13:04. Early adopter companies are making inroads in using social media to achieve tangible business goals. The H&R Block income tax services brand is quickly building on its brick-and-mortar foundation by effectively using social media tools, including Facebook and Twitter. The key to their effectiveness is being a part of the community.
  • MARKETING EDGE  |  SATURDAY, APRIL 19, 2008
    [2008] Brands and marketing plans that live in wikis with author Denise Shiffman
    Time 21:04. Before I head off to a great conference on social media at the NewComm Forum, author of The Age of Engage Denise Shiffman spent time with me on the Marketing Edge podcast. because relationships take time and are hard to predict. It's a down to earth, health food restaurant.
  • MARKETING EDGE  |  WEDNESDAY, APRIL 23, 2008
    [2008] PR practitioners should plan for the Next Newsroom today
    In surveys with readers of the San Jose Mercury News, Chris O'Brien, reporter and innovator on the issue of news in the US, presented four major findings about how people get information: Google. Other people are a major resource of information. Choice. Conversations. Integrated - Newsrooms must be fully integrated across blogs and multimedia.
  • MARKETING EDGE  |  SATURDAY, MAY 10, 2008
    [2008] Is US Health Care following the path of US Manufacturing?
    Since marketing is about words and positioning, I'm going to remain neutral on this issue by saying that the advocates of global healthcare will use the term globalization and the opponents of global healthcare will use the term outsourcing. Global health care facilities are attracting Americans for everything thing from dentistry to transplants.
  • MARKETING EDGE  |  THURSDAY, MAY 15, 2008
    [2008] Who Controls Social Media in the Corporation? No One and That’s a Problem
    An excellent panel sponsored by the Minnesota Interactive Marketing Association was convened last night, great crowd and questions. The central question of the night however, seemed to be elusive. The panel was billed as Who Controls Social Media in the Enterprise, and it didn't seem to me that there was a clear answer. Thanks. Hat Tips. Nice job.
  • MARKETING EDGE  |  THURSDAY, MAY 29, 2008
    [2008] Social networks satisfy business, brands, and individuals needs to collaborate, learn, and embrace
    Time 15:19. The idea of a group of people sharing information can apply to hobbyists (like whitewater,try KayakMind , a product launch team, or a global force of loyal fans. One of my current favorites is Natasha Bedingfield Many companies struggle with whether such a beneficial collaboration is a technology question. Jump on
  • MARKETING EDGE  |  TUESDAY, JUNE 3, 2008
    [2008] When presidential brands merge - Obama & Clinton
    Quelch poses a clean, concise list of 5 major rules for branding that I have chosen to apply to the 2008 presidential Democrat ticket, specifically with the idea as some are advocating that an Obama/Clinton ticket is a smart choice. The rules are from John Quelch. He served previously as a director of Reebok International. Think Coca-Cola.
  • MARKETING EDGE  |  FRIDAY, JUNE 6, 2008
    [2008] The boobs have it, the biggest PR blunder since New Coke
    A horse with Hooters, now that's classy. It caught me off guard this morning when I read stories about Hooters joining on as a new co-sponsor for this year's Kentucky Derby and Preakness winner Big Brown, just in time for a likely triple crowning of the thoroughbred. mean, this is a horse named after UPS, you know brown trucks, brown uniforms.
  • MARKETING EDGE  |  THURSDAY, JUNE 12, 2008
    [2008] American journalism at a crossroads
    The future of news is both a fiscal and emotional issue. Newsrooms across the country are struggling with the economic realities across the spectrum from energy costs to the impact of the internet. On the emotional side, the press, vilified as it is by those whose agenda it suits, still remains a cornerstone of a free, democratic society.
  • MARKETING EDGE  |  SATURDAY, JUNE 14, 2008
    [2008] A time for dialogue in democracy, an interview with the authors of Millennial Makeover
    Time 21:37. have said for a long time that social media is more a movement than a market. The nature of social media and the timing of this technology fits perfectly with the Millennial generation. The millennial generation is comprised of individuals born in the 80s and early 90s.
  • MARKETING EDGE  |  TUESDAY, JUNE 24, 2008
    [2008] George Carlin, Marketing, and Social Media
    Marketing is at a cross roads and I believe social media will force a major crash of competing values. The crossroad is a dilemma presented by a society based, for the most part, on consumption, a global economy accessible to all, and the wonderful raw rules of capitalism. Marketers are a major part of the issue, why?
  • MARKETING EDGE  |  SUNDAY, JUNE 29, 2008
    [2008] Robert Scoble on Global Impact of Social Media and Effective Use of Twitter
    Time 24:19. This podcast you’ll get the big picture of social media with Robert Scoble ,the co-author of Naked Conversations along with Shel Israel and managing director of Fast Company TV. It's a world where distance and time matter little, and sincerity and participation matter a lot. Put Makeover in the subject line
  • MARKETING EDGE  |  FRIDAY, JULY 11, 2008
    [2008] Strong Social Media at Top Two Best Hospitals
    Is it a coincidence that the top two hospitals on US News and World Reports honor roll of the best hospitals in the US also have strong social media programs? I'm delighted to make that connection with two friends who do an outstanding job at their respective leadership positions in social media for Johns Hopkins Hospital and the Mayo Clinic.
  • MARKETING EDGE  |  TUESDAY, JULY 15, 2008
    [2008] Keeping a social network rolling, America’s RV community
    OK, I'll admit it, I'm a freak for RVs. All kinds, Class A, Class C, even conversion vans have a soft spot in my heart. Maybe it's because of the feeling of freedom I get on the open road, or the sheer comfort of some of these beautiful home away from home on wheels. Paul, MN at the state fairgrounds. It's all here at the FMCA conference.
  • MARKETING EDGE  |  SATURDAY, JULY 26, 2008
    [2008] Talk the language of politics, messages, and social media
    Next week I will be hosting two political shows on OoVoo during the web-based video conferencing platform's political days. You can sign up at [link] for my slots on Wednesday, July 30 at 1:00m Eastern Time or Thursday night July 31 at 10:30 pm Central Time. Now does this trip mean Obama has foreign policy experience? See you next week
  • MARKETING EDGE  |  TUESDAY, JULY 29, 2008
    [2008] Gertler, Garza, thanks Food Network, what’s next?
    Wait, I must be missing a major ingredient here. I get that the Food Network gets millions of viewers, hey I’m one of them. But why does Next Food Network Star runner-up Adam Gertler need cable to do his twist on what internet viewers want him to cook? Check them out in the last episode of Food Network Star. Will the financial model work?
  • MARKETING EDGE  |  MONDAY, AUGUST 4, 2008
    [2008] Marketing by the Numbers – Stephen Baker’s The Numerati
    Time 17:53. A new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. He is a senior writer with Business Week a regular podcaster along with Heather Green, his colleague at Business Week and writes frequently on Blogspotting.net. Or you can pre-order The Numerati.
  • MARKETING EDGE  |  FRIDAY, AUGUST 22, 2008
    [2008] How are presidential campaigns and parties using social media
    For example - Divided We Fail sponsored by AARP, Business Roundtable and other groups, Clean and Fair Campaign 2008 a group set up on Facebook by members of the Public Relations Society of America, PRSA The Story of Stuff with Annie Lenoard, the National Right to Work among many others. Share them with your fellow readers
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 18, 2008
    [2008] Social Media and the Financial Pains of Wall Street
    Early this morning www.twitter.com/newsgang shared this article from CNN.com about how Wall Street arrived at its financial crisis and how to avoid it in the future. It highlights how short-sightedness and incentive compensation plans contributed to taking on higher risk. Another aspect of the crisis is how financially connected we are globally.
  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 19, 2008
    [2008] The times are changing for journalism - MinnPost is out ahead
    Time 28:03. My guest on this edition of the Marketing Edge and I were on a panel a while back discussing how journalism is changing. Joel Kramer has spent his career in journalism. He was the editor of the Minneapolis Star Tribune for the majority of the 1980s and served as president and publisher through much of the 1990s.
  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 26, 2008
    [2008] Ford Has Social Media Personality and its Scott Monty, Plus the Mustang
    Time 19:32. Social media continues to work its way around the innovative companies in the Fortune 500. It pays when you have products that can inspire an emotional commitment, oh say like a ‘65 Mustang. Ford is laying out a great social media plan for the introduction of the 2010 Mustang model. Marketing Edge Contest.
  • MARKETING EDGE  |  MONDAY, OCTOBER 6, 2008
    [2008] Crisis Communication Lesson #1 Write Down What You’d Change
    So there I am minding my own business scanning Twitter and David Mullen follows me. think, hey who’s this Mullen character, check his profile, then blog (which is my standard procedure before following) and read his piece What My Toddler Taught Me About Crisis Communication. It's a solid piece. feel like that all the time. Thanks pops
  • MARKETING EDGE  |  THURSDAY, OCTOBER 9, 2008
    [2008] Coca-Cola is Social by Nature, Big Brands and Social Media
    Time 22:14. How do big corporate brands implement social media? One answer is, they don't, their customers do it for them. That's one way, others include: Providing social tools – Facebook applications or widgets. Cause collaboration – Supporting in dollars and actions a cause involving company and customers. Fast Forward to Today.
  • MARKETING EDGE  |  MONDAY, OCTOBER 13, 2008
    [2008] The New Newsroom – What’s in Your Company?
    Time 9:14. Here's a new way to look at your marketing department, as a newsroom. Because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought leader, and a way to create dynamic valued information that works with a sales cycle.
  • MARKETING EDGE  |  FRIDAY, OCTOBER 17, 2008
    [2008] Twitter Means Business and Then Some
    Time 22:51. One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists. don't want to say popularity, although it has 3.2 million users , because this word is less meaningful. journalist to his core, Ojeda has been with the St.
  • MARKETING EDGE  |  TUESDAY, OCTOBER 28, 2008
    [2008] The Tech Economy & Social Media
    I enjoyed George Colony and Forrester's exceptional work in research and analysis for more than a decade. Like Colony, I have lived through the 90s enterprise tech ascent and the ‘01 free fall. Recently Colony listed 5 reasons this tech recession will be different. The consumer landscape is very different than it was in 2001. And you
  • PR MEETS MARKETING  |  FRIDAY, JULY 25, 2008
    [2008] Haro and PR Spam
    Help A Reporter Out. Help A Report Out (or Haro).com com  is a free version of Profnet. Started by Peter Shankman, this great service is growing greatly based on word of mouth. Frankly, if it’s free and a way to pitch stories to journalists, us PR folks are on it faster than flies on shit. So they know where the pitch was coming from. See ya.
  • PR MEETS MARKETING  |  SUNDAY, SEPTEMBER 28, 2008
    [2008] Sarah Palin - Media Training 101!
    Sarah Palin. Oh my gosh. While I’ve voted mainly Democrat, this post isn’t about the politics of the election. Rather, did you SEE and HEAR those interviews with Katie Couric and Charles Gibson. There is a huge interest in her that her initial interviews will be a pivotal point in her candidacy. Now don’t get me wrong. Very smooth.
  • PR MEETS MARKETING  |  SUNDAY, OCTOBER 5, 2008
    [2008] Sarah Palin and Media Training 201!
    Vice Presidential Debate. Disclosure, while I lean toward Democrats/Independent, this post purely provides insight on Palin’s performance, not the content.  . Last week, I wrote about the one-on-one interviews Sarah Palin had conducted. highlighted her weaknesses and provided some media recommendations before the vice presidential debate.
  • PR MEETS MARKETING  |  MONDAY, OCTOBER 13, 2008
    [2008] Recent Guest Posts on Virtual Events
    I was honored to guest post on a few blogs regarding virtual events and trade shows. If you’re interested in learning more about virtual events, check out these posts:  . Bonjour Events: Planning a Successful “Virtual&# Event. Julius Solaris’ Event Manager Blog: Virtual Trade Shows are Around the Corner. del.icio.us
  • PR MEETS MARKETING  |  THURSDAY, OCTOBER 16, 2008
    [2008] That Isn’t an Elevator Pitch!
    The other day, I met someone the ferry, and we started chatting about our jobs. Inevitably, the question was asked, “What does your company do?” ” My initial reaction was to respond with the two sentence description that was developed via a messaging session. “My company is a webcasting and …”.  . ”.  . So how did I respond?  .
  • PR MEETS MARKETING  |  WEDNESDAY, OCTOBER 22, 2008
    [2008] My Top 5 Blogging Outreach Mistakes
    The posts that I learn the most from are by those who are willing to show their mistakes and what they’ve learned. This not only humanizes them but also makes us feel just a little bit less stupid!  . My Top 5 Pitching Blogger Mistakes.  . Number 5: Oops - I thought that was MISS Blogger, not MISTER Blogger.  . What mistakes have you made?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2008
    [2008] B2B Marketing Thought Leadership: Tom Pick
    B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 22, 2008
    [2008] IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle
    Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating Marketing and Sales Across the Entire Revenue Cycle. In this, Michael answers several questions about sales and marketing alignment. What does coordination mean?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2008
    [2008] B2B Email Deliverability: Your Reputation Matters
    B2B marketers struggling for growth in today's economy know they need to get maximum results for their email marketing efforts, but too many do not understand the critical role deliverability plays in the process of turning prospects into revenue-driving customers. All the creativity and planning that goes into a targeted email marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 15, 2008
    [2008] IDC CMO Advisory Practice: Trends, Forecasts, Benchmarks, and Essential Guidance for 2009
    Do you know how much to spend on your B2B marketing budget in 2009? How to allocate your budget across programs and headcount? Or how to split marketing programs budget between investments such as events, advertising, and PR? Available now on-demand , Michael discusses the following topics: The marketing organization of the future (slides 5-7).
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2008
    [2008] Marketing Automation and Strategy: Thought Leadership with Robert Moreau
    The next interview in the B2B Marketing thought leader interview series is with Robert J. Tell us a little bit about how you got into B2B marketing. and what you like most about it. originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. How creative and messaging works together.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 4, 2008
    [2008] Lead Nurturing as trusted advisors with the Human Touch
    In today's commoditized business climate I think what sets companies apart with a complex sale is how well they build and cultivate relationships. Over the years, I've observed a truth; and this truth will requires many sales people to reconsider how they think selling should be done. They are time constrained and too busy to think or strategize.
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