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  • ACQUIRING MINDS  |  THURSDAY, FEBRUARY 19, 2009
    [2008] Lead Generation Takes Precedence in the Downturn
    Digital Marketing - IDC reports that digital marketing spend is over 9% of total marketing investment in 2008 and predicts that digital marketing will carve out the largest slice of marketing spend by 2010. In response to a substantial drop in technology spending, B2B marketers will cut budgets and re-jig their media mix.
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 29, 2007
    [2008] PRMeetsMarketing Weekly Articles: November 29, 2007
    Great fodder for those 2008 pitches or for those guys prepping for CES already!  . Here is this week's of interesting articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :  . The Blog Bubble? - R. Scott Raynovich of Light Reading has an interesting post on Internet Revolution.
  • WEBMARKETCENTRAL  |  FRIDAY, MAY 22, 2009
    [2008] 3 More Tips for Optimizing SEM Campaigns
    The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. Keep your content network clean. Be sure to save your work. 2.
  • PAUL GILLIN  |  THURSDAY, MAY 27, 2010
    [2008] The Power of B2B Communities
    There’s even a long-running thread called “What Is the Funniest Thing A User Has Asked You?&# It started in October, 2008 and had attracted more than 700 contributions 18 months later. Does it set the stage for a deeper discussion of social communities? Is it appropriate to a B2B setting? All comments are appreciated!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 15, 2007
    [2008] SAS Adds Real Time Decisioning to Its Marketing Systems
    This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. SAS says it intends to tightly integrate RDM and Interaction Manager during 2008, but hasn’t worked out the details. I’ve been trying to pull together a post on SAS for some time. So is Profitability Management.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 25, 2009
    [2008] Act-On Software Does List-Based Demand Generation
    Act-On released its beta version in June 2008 and started selling last October. Most are small or mid-sized, but they also include Cisco , which invested in Act-On in 2008. Oddly, it does not highlight Act-On’s most distinctive advantage, which is tight integration with Webex for Webinar presentations. It’s pretty limited.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [2008] B2B Lead Management Market Heats Up
    Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [2008] Demandbase: A New Twist In The Lead Management Automation Market
    link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? Posted by: Bob McCarthy | August 27, 2008 at 10:32 AM Laura - Thanks for your leadership in this area. Posted by: Christopher Doran | August 27, 2008 at 02:56 PM Thanks Laura.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [2008] 60 Inspirational Holiday Marketing Statistics
    45) In 2010, Mondays and Fridays saw the highest email volumes, compared to Tuesdays and Fridays in 2008 and 2009. With the holiday season literally right around the corner, marketers must get their butts in gear quickly if they want to take advantage of holiday shoppers' buying behaviors. Don't let the holidays sneak up on you! billion.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 15, 2009
    [2008] How NOT to pitch a blog | Online Marketing Blog
    Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 5, 2012
    [2008] A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer Works
    That was okay to ask in 2008, but no more. Do you know how savvy nonprofits use social media marketing to reach more people? On a wing and a prayer is not a strategy.  It means barely managing to get the job done.  Yet that’s how many nonprofits run their social media. They simply wing it. Not cool. Your constituents deserve more.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 5, 2016
    [2008] You’re Not Always the Right Person for the Job
    Starry-eyed children sat perfectly still in holiday attire, while their parents stared straight ahead, mind somewhere else—maybe focused on work, finances, the 2008 Bordeaux waiting for them at home—but attentive nonetheless. winced. Life’s journey sounded false and cliche. The congregation erupted in laughter. The detail.
  • E-QUIP  |  SATURDAY, APRIL 16, 2011
    [2008] E-Quip Blog: You Are What You Measure
    2008. (42). Saturday, April 16, 2011. You Are What You Measure. Over the years, Ive been fascinated with how the personality of firms is shaped by the metrics they choose (or dont choose) to apply to their business. Some firms stress growth. Others profitability. There are distinct corporate cultures associated with each. Posted by.
  • E-QUIP  |  MONDAY, MAY 16, 2011
    [2008] E-Quip Blog: The Power of the Welcome
    2008. (42). Monday, May 16, 2011. The Power of the Welcome. Best-selling author and consultant Harry Beckwith writes, "In our work, we have found that the first five seconds--the greeting, the welcome, the receptionists answer--influence customer satisfaction more than any other act. Even the recorded voice usually sounds unfriendly!
  • E-QUIP  |  MONDAY, JUNE 27, 2011
    [2008] E-Quip Blog: Adding Margin to Your Work and Life
    2008. (42). Monday, June 27, 2011. Adding Margin to Your Work and Life. The bane of modern business is the constant push of busyness. Some of us enjoy the rush, at least for a while. But it comes at a cost. Studies have uncovered a myriad of detrimental psychological and physiological effects resulting from busyness. Posted by. Posts.
  • E-QUIP  |  FRIDAY, JULY 29, 2011
    [2008] E-Quip Blog: 10 Top Tips on. Client Service
    2008. (42). Friday, July 29, 2011. 10 Top Tips on. Client Service. Providing great client experiences (i.e., superior service) is possibly the most neglected success strategy in our business. Perhaps high repeat business rates have lulled us into complacency. Pick the right kind of clients. Solicit feedback on a regular basis. Posts.
  • E-QUIP  |  FRIDAY, SEPTEMBER 23, 2011
    [2008] E-Quip Blog: How to Have More Productive Meetings
    2008. (42). Friday, September 23, 2011. How to Have More Productive Meetings. Meetings have the distinction of being among the biggest time wasters in your office and, potentially, one of the best time savers. It all depends on whether youre holding the right meetings in the right manner. In many firms, there are too many meetings.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 2, 2010
    [2008] Top 15 Recommended Social Media Books of 2010
    The classic book that was originally published back in 2008 (where were you in social media in 2008?!?!?) It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  Popularity in location-based applications such as FourSquare also skyrocketed this year. 
  • SNAPAPP  |  FRIDAY, MARCH 8, 2013
    [2008] The Value of Speed in Content Marketing: Making the Fast Even Faster
    Whether you're a sports fan, a runner, or just someone with a strong need for speed, you may remember the 2008 Beijing Olympics when Usain Bolt broke the 100m dash world record for the first time. For anyone who saw it, the immediate realization was that the world's fastest man could go even faster. and it's called SnapApp 2.0!
  • TONY ZAMBITO  |  TUESDAY, SEPTEMBER 28, 2010
    [2008] What Can CEO's Do To Raise Their Buyer Insight IQ?
      Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.  Image by fkimman via Flickr. For anyone who has been in business planning for a while, it is not hard to figure out that executive management has a robust obsession for numbers and quantitative analysis. 
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 18, 2010
    [2008] Don’t Baffle your Prospects with “Corporate-speak.”
    Krugman has a Phd in Economics and won the Nobel Prize in 2008. What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Net-net:  It’s a win-win. Got it? . This monologue is not real. To hear the ad, click here. The ad is a spoof.
  • WEBBIQUITY  |  THURSDAY, JUNE 17, 2010
    [2008] SEM Mystery: The Case of the Missing Leads
    Originally published on the WebMarketCentral blog in December 2008. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. “Hello Sugar,&# I said as I slipped a bottle out of the bottom drawer of my desk and poured myself a belt.
  • CONTENT MARKETING FOR BI  |  TUESDAY, MARCH 31, 2009
    [2008] The Social Media Marketing Wormhole
    In the fall of 2008, Motrin launched an ad that depicted baby slings as fashion accessories for moms. A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about to be thrust into the real world and doesn’t feel ready. No more “build it and they will come” websites. Are you ready?
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [2008] Survey Says…Tech Buyers Read and Forward White Papers
    In fact, seventy-seven percent of respondents said they’d read at least one white paper in the last six months (compared to 68 percent in the 2008 survey), with 84 percent of them rating white papers as moderately to extremely influential when making technology-purchasing decisions. To download the report, visit [link].
  • ANYTHING GOES MARKETING  |  SATURDAY, MARCH 24, 2007
    [2008] How do you allow prospects to get closer to your product?
    If you go the site it doesn't just go to a microsite straightaway but opens up the real Lexus site to their 2008 RX product page and then opens up the microsite as a site overlay. Have you ever been miffed when trying to test out a product from a website? That isn't what I want! Yes, thought leadership is also crucial. back to the microsite.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 28, 2009
    [2008] Using Social Media: Part 5 – Blogger Relations
    Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 21, 2010
    [2008] IDC: Tech Marketing Budgets Up, But Lag Revenue Growth
    compared to 2008. growth “snapback” is significant, the average large tech vendor’s operating budget is still below 2008 spending levels. Enough being done to prove returns and drive even more investments in 2011? IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams.
  • JUNTA 42  |  MONDAY, DECEMBER 28, 2009
    [2008] Top 10 Content Marketing Articles of the Year
    An annual Junta42 tradition, I enjoy going back and seeing the most popular content marketing articles for both the blog and the Junta42 community every year (here is the 2007 and 2008 review ).  10 Content Marketing Tips to Start Now for 2009 (December 9, 2008 - 2,479 views) Still just as applicable for 2010.
  • WONDERING OUT LOUD  |  TUESDAY, SEPTEMBER 8, 2009
    [2008] You say you want a revolution
    Like the cultural shifts of the 1960’s and 1980’s, the ingredients for a movement were in place in 2008, but a catalyst was needed to turn the potential into the kinetic. In the 60’s it was Vietnam, in the 80’s it was Reagan and in 2008 it was President Obama. Do any of you read Justin Kownacki ? You should.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] Microsoft launches Green IT marketing campaign powered by Alinean’s research and ROI Calculators.
    Quantifying the typical value of server consolidation using Microsoft Windows Server 2008 and Hyper-V, an average of $512 USD per server per year can be saved for each server that is consolidated. Saving money is top of mind for most IT executives. 974615308025157268 https://roianalyst.alinean.com/msft/AutoLogin.do?d=385362107470671949.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2009
    [2008] Another survey indicates IT budget cuts in 2009
    In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008. SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009.
  • THE ROI GUY  |  TUESDAY, AUGUST 17, 2010
    [2008] Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth
    percent decline from 2008. Gartner's latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. The latest research estimates place worldwide enterprise IT spending growth at 2.9 percent in 2010 , to surpass $2.4 trillion. trillion, a 5.9
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [2008] Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
    By Neil on Nov 19th, 2008 View Comments to “Capture Website Visitors To Know Who Has Been Visiting – They Might Be Qualified Leads&# C Jeffers Says: November 21st, 2008 at 8:45 am Neil - Thanks for your leadership in this area. I am the CEO of netFactor. See how it works with our Free Trial program. Do You Know Them?
  • TOM PISELLO  |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] Microsoft launches Green IT marketing campaign powered by Alinean’s research and ROI Calculators.
    Quantifying the typical value of server consolidation using Microsoft Windows Server 2008 and Hyper-V, an average of $512 USD per server per year can be saved for each server that is consolidated. Saving money is top of mind for most IT executives. 974615308025157268 https://roianalyst.alinean.com/msft/AutoLogin.do?d=385362107470671949.
  • TOM PISELLO  |  TUESDAY, FEBRUARY 10, 2009
    [2008] Another survey indicates IT budget cuts in 2009
    In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008. SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2008] 2010 B2B Marketing Budgets and Mix Trends Research
    Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. Note: this research looks at firms of 50 employees or more only.
  • AGGREGAGE  |  MONDAY, OCTOBER 4, 2010
    [2008] Hashtags for Listening, Collecting, Broadcasting and Conversations
    10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. How to be Popular: Overheard on Twitter #5 , April 11, 2008. Great idea came from a different conversation.  Mike Sansone asked me if there was a hashtag for Social Media Informer.  Broadcasting / Conversation. Plan / Questions.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [2008] Why Direct Mail Can't Help Your Business Grow
    Even for charities, direct marketing appeals started falling since 2008. Are you a brick and mortar business that has traditionally relied on print newsletters, newspaper ads and postcards to increase brand awareness? It is time you uprooted these direct mail pieces from your marketing plan because they won’t grow your business.
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [2008] Ambient Awareness: The Science of Facebook Status Updates
    Back in 2008 a New York Times article called this phenomenon “ambient awareness.” As I was doing research for tomorrow's Science of Facebook Marketing webinar (go register now!) I began to think about an issue the issue of influencer marketing. This gives us another vector for possible optimization of our social media content.
  • HUBSPOT  |  THURSDAY, APRIL 22, 2010
    [2008] What Can Social Media Do for Your Business? Simple: Leads.
    The graph above represents leads generated on HubSpot.com from visitors who were originally referred to HubSpot via a social media platform like Twitter or Facebook between April 2008 and March 2010. So you've been listening to your techie nephew talk about Twitter and Facebook. How do we generate those leads? Connect with HubSpot
  • BIZNOLOGY  |  MONDAY, JULY 5, 2010
    [2008] FIFA World Cup: Social Media Roundup
    With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. Image via Wikipedia. by Aaron Kim.
  • MARKETING EDGE  |  MONDAY, DECEMBER 17, 2007
    [2008] Marketing Edge
    Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media » Video platforms for every flavor – try one Time 12:27 Video use on the Web is much more than a two-minute case study or a talking head from a presentation. Hopefully all will see more of us in 2008!!
  • WINDMILL NETWORKING  |  FRIDAY, JULY 16, 2010
    [2008] Healthcare Businesswomen’s Association Keynote Speaker
    HBA Southern California, which achieved chapter status in 2008, is one of the fastest-growing chapters in the HBA organization. The HBA Southern California Chapter is dedicated to serving the needs of HBA members throughout Orange County, San Diego, Los Angeles, and the Inland Empire.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [2008] 3 Marketing Lessons From Charles Darwin
    Companies spent 17% less on trade shows in 2009 verses 2008 4. In the 1880’s, Charles Darwin made an extraordinary discovery in the Galapagos Islands. He uncovered 14 species of finches, where each of their beaks evolved over time in order to properly consume the food available on its island. Marketing Evolution. 1. Even 5 years ago.
  • WEBMARKETCENTRAL  |  TUESDAY, OCTOBER 13, 2009
    [2008] Best of 2009 (So Far): Blogging for Business, Part 1
    by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Another survey in late 2008 conducted by JupiterResearch/BuzzLogic stated that “50 percent of frequent blog readers say they have taken an action after reading a blog.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 17, 2009
    [2008] Why B2B's MUST adopt social media strategies
    We need to find the new truckstops and they're online (53% of Facebook users are over 35, up from 46% in 2008). 3) Social media can play a critical role in the information-gathering process. With most of my career with Fortune 100 blue chip companies, I know what it's like to market in a hyper-competitive, show-me-the-money environment.
  • PHOENIX RISING  |  WEDNESDAY, MARCH 31, 2010
    [2008] 3 Leaders Who Follow the Signs
    Introduced in 2008, their Galvanic Spa and ageLOC product systems are an affordable alternative to a facelift. Market leaders follow the signs. Leaders are always on the alert for Signs of shifting markets. When they sense a subtle shift in their audiences or their own value, they respond and keep moving forward.   Why?  So easy!
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MARCH 15, 2011
    [2008] Sales Management Thought Leadership: The “Linchpin” for Business Growth
    From Webster’s dictionary:  Linchpin: “ something that serves to hold together the elements of a situation”. The reason I focus on the role of sales leadership and management is I have found where there is strong sales management there are high performing sales teams, revenue and profit goals are exceeded and organizational culture is robust.
  • MARKETING EDGE  |  WEDNESDAY, JULY 11, 2007
    [2008] Marketing Edge
    One Response to “Provident Partners increases its workforce by 50 percent&# Jim Mirkalami Says: February 8th, 2008 at 10:59 pm I have been visiting this site a lot lately, so i thought it is a good idea to show my appreciation with a comment. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 27, 2007
    [2008] Marketing Edge
    Sincerely, The Brightcove Team Added November 28, this is a great article by Jeremy Allaire , CEO of Brightcove about the current landscape for video players on the net and the 2008 for the category. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Watch what Disney does. Dear Brightcove.TV channel.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 28, 2007
    [2008] Marketing Edge
    Ths issue is with growing numbers of participants in social media, this tactic should be on your 2008 coporate marketing budget. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 13, 2007
    [2008] Marketing Edge
    Albert Maruggi Says: December 13th, 2007 at 8:57 am 1 for Al Social, thanks Todd Twitter advertising: A simple solution Says: May 9th, 2008 at 3:14 pm [.] What should I do? The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. You are just gaming the system.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 30, 2007
    [2008] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • PAUL GILLIN  |  THURSDAY, JUNE 17, 2010
    [2008] The Changing Rules of B2B Marketing
    In 2008, about 100 people visited the site every day. Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Your feedback is welcome. Please ignore the typos and grammar flaws that inevitably appear at this stage. By early 2010, that number was over 5,000.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 15, 2010
    [2008] Sales Success and Social Media
    If you look at the 2008 notes, less than 30% of the people that received proposals from me had heard of AG Salesworks before someone from my team had reached out to them directly. I'll be honest, writing a blog wasn't my idea. From there my product knowledge, cheery demeanor and quick wit would win me the deal. It was going up.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 8, 2010
    [2008] List Building: A Pillar of Effective Teleprospecting
    But as times change, and people move on from organizations, our initial contacts may no longer be with the company, or we may be tasked to find contacts for a title that has yet to really establish itself within the workforce (oh how far Knowledge Management has come since 2008). The key to any success is a strong foundation.
  • PHOENIX RISING  |  WEDNESDAY, MARCH 31, 2010
    [2008] 3 Leaders Who Follow the Signs
    Introduced in 2008, their Galvanic Spa and ageLOC product systems are an affordable alternative to a facelift. Market leaders follow the signs. Leaders are always on the alert for Signs of shifting markets. When they sense a subtle shift in their audiences or their own value, they respond and keep moving forward.   Why?  So easy!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 20, 2009
    [2008] Salespeople: One Question Matters Most
    For example, Jim Lenskold 's 2008 Marketing ROI and Measurements Study found 26% of respondents measured ROI on some or all campaigns; the combination of "some" and "all" in the SLMA study is 53%.) The survey is still available on the SLMA Web site.) It contained 10 questions, which is about as many as I can easily grasp.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 10, 2009
    [2008] QlikView 9.0 Reaches for Broader Business Intelligence Market
    Revenue for 2008 was $120 million and had risen 50% from the previous year. QlikTech released version 9 of its QlikView business intelligence software today. The product has been in public beta for several months, so the general features are well known to people who care about such things. enhanced support for enterprise-level deployments.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 9, 2009
    [2008] ParAccel Toots Its Horn and Revs Its Database Engine
    When I first wrote about analytical database vendor ParAccel in a February 2008 post , it was one of several barely distinguishable vendors offering massively parallel, SQL-compatible columnar databases. Now it's looking to grow fast. To top it off, they recently announced their 2.0 Neither had more than 10 TB in production a year ago. The 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 17, 2009
    [2008] Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging
    5Buckets was introduced in early 2008 and currently has about 30 implementations shared by about 300 organizations. Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). Now is a good time to remedy that.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] Low Cost Systems for Demand Generation
    Pardot : another pretty powerful product; see my blog review from December 2008. My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. It shouldn't be hard to figure out which one suits you better. Just kidding.or am I?) Read it here.]
  • MARKETING EDGE  |  SATURDAY, JUNE 20, 2009
    [2008] Notes From the 140 Conference on Twitter
    No doubt social media is plugged into mainstream media. I saw this while researching a project with the Society for New Communications Research about the differences in topics covered by the social web and mainstream media during the presidential campaign of 2008. Business. Personal Brands. Is this a career? Can you pay the mortgage?
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [2008] ClickInsights: Biggest roadblock to converting marketing leads
    in January 2008. One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. How do marketers overcome this roadblock? " Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Blogs.
  • CONNECT THE DOCS  |  THURSDAY, AUGUST 27, 2009
    [2008] ClickInsights: How can B2B marketers use content effectively for demand generation?
    Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. via Beth Harte).
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 17, 2009
    [2008] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). One of the many goals of B2B marketing is to continuously forge better customer relationship. Blogs. Books.
  • E-QUIP  |  MONDAY, NOVEMBER 15, 2010
    [2008] E-Quip Blog: What Are the Best Marketing Tactics?
    2008. (42). Monday, November 15, 2010. What Are the Best Marketing Tactics? Ive noted in this space before that I think marketing (as contrasted with sales) is grossly undervalued in our industry. suspect this is due in large part to the fact that few A/E firms do marketing well. couple notable observations emerged from my research.
  • E-QUIP  |  FRIDAY, MAY 27, 2011
    [2008] E-Quip Blog: Assessing Your Firm's BD Performance
    2008. (42). Friday, May 27, 2011. Assessing Your Firms BD Performance. For most A/E firms, the marketplace has changed dramatically the last three years. But what about your business development process? Has it changed dramatically? Few firms were actually gaining market share, unless they were doing so by acquisition. Cost and ROI.
  • E-QUIP  |  FRIDAY, SEPTEMBER 2, 2011
    [2008] E-Quip Blog: Putting Persuasion to Work
    2008. (42). Friday, September 2, 2011. Putting Persuasion to Work. In the competitive marketplace of ideas, it takes more than innovative thinking to succeed. You must be able to persuade others that your ideas are worthy of their attention, acceptance, or investment. Most people are inclined to return a favor. Social proof. Liking.
  • E-QUIP  |  THURSDAY, MAY 17, 2012
    [2008] E-Quip Blog: Six Steps to Effective Change
    2008. (42). Thursday, May 17, 2012. Six Steps to Effective Change. Change is the one constant in todays tumultuous business environment. companys ability to adapt quickly to the shifting sands of the marketplace is critical to lasting success. People generally resist significant change , even when they understand it is necessary.
  • E-QUIP  |  MONDAY, SEPTEMBER 10, 2012
    [2008] E-Quip Blog: Are Your Proposals User Friendly?
    2008. (42). Monday, September 10, 2012. Are Your Proposals User Friendly? recently reviewed an important proposal for one of my engineering firm clients. Considering the $350,000 fee, you might argue that the firm exercised admirable restraint in limiting their submittal to 34 pages (well, if you dont count the 38 pages of resumes!).
  • CAPTORA  |  WEDNESDAY, FEBRUARY 10, 2016
    [2008] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    Standout moment of your professional career… In 2008 when the economy tanked, I quit my job at the boutique ad agency I was at because they cut everyone’s salary and the culture was just hell. No one knows that better than Barbra Gago, Vice President of Marketing at Greenhouse. How to figure out the right hiring priorities.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 10, 2010
    [2008] Taming Your Brand Mascot « The Effective Marketer
    In 2008, revenues were up to $16.6 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) That’s what makes them memorable. The company reported $9.7
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [2008] B2B Marketing Summit Shows Old Problems Persist
    MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. First of all, what is this summit? United States License.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JANUARY 19, 2006
    [2008] B2B Lead Generation Blog: Improve your online sales lead tracking
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Heres a summary of Michael Ortners eight points: 1.
  • FATHOM  |  FRIDAY, OCTOBER 19, 2012
    [2008] When to Use the Google Content Network - Fathom
    Home | Portfolio | Management Team © 2008 Fathom Online Marketing in Valley View near Cleveland, Ohio. When to Use the Google Content Network. By Joe Soltis, Fathom Online Marketings Vice President of Paid Search & E-Marketing. The Google Content Network is the largest advertising network in the world. Want to get the most reach?
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 21, 2009
    [2008] Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando
    According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” percent. According to Peter, “2010 is about balancing the focus on cost, risk, and growth.
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 21, 2009
    [2008] Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando
    According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” percent. According to Peter, “2010 is about balancing the focus on cost, risk, and growth.
  • JUNTA 42  |  WEDNESDAY, AUGUST 25, 2010
    [2008] Brian Solis Rocks Latest Junta42 Top Content Marketing Blogs
     Since our first back in January of 2008 , Brian Solis has finished in the Top 10 five times, including a second, fourth and fifth place. This is our ninth installment of the Junta42 Top 42 Content Marketing Blogs. This time the popular author, speaker and social media blogger earned a clear first place. Congratulations Brian.
  • WONDERING OUT LOUD  |  MONDAY, FEBRUARY 1, 2010
    [2008] Traditional v. Social: It isn’t either/or
    In October of 2008, I executed a marketing campaign designed to drive leads from small and mid-sized food and beverage manufacturers. A couple of posts ago I discussed bringing traditional and social media tactics together in marketing campaigns. I was prompted to broach the subject for a few reasons. Big mistake. Nothing more, nothing less.
  • READYPULSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [2008] Tweet Show: Twitter Bares It All
    You searched for Tweets from 2008, and there they are. Everyday millions of people take to Twitter to express their feelings, share small wins or big defeats (and visa versa), and comment on current events. At the time these spontaneous thoughts condensed into a simple 140 character Tweet may seem insignificant. But now what?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [2008] ‘Rocket Fuel’ and Today’s $50M Funding News
    We grew more than 1400 percent from 2008 to 2010, and we did it with our own technology and Revenue Performance Management thought leadership. by Phil Fernandez This morning, we had some great news here at Marketo. We announced a large round of primary capital funding – $50 million – led by new investors Battery Ventures.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [2008] Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies
    The results are based on survey responses from 2,014 CIOs worldwide, supported by interviews by Gartner analysts with leading CIOs, highlighting the following important trends: Busted Budgets - IT budgets are expected to increase by just 1% in 2011 over 2010 spending levels, with IT budgets not achieve their 2008 highs for 3 years, until 2014.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [2008] How does Time affect Marketing Accountability?
    CMO Council: Marketing Outlook 2008.). While top marketers understand that proving marketing’s impact on revenue is essential to transforming marketing into a revenue driver and an accountable part of the revenue team, only 20% of companies say they excel at measuring the business performance of marketing initiatives. Where is the disconnect?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 19, 2010
    [2008] 5 Ways B2B Blogs Can Fast-Track Marketing Efforts
    In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix.
  • B2B MARKETING SAVVY  |  TUESDAY, SEPTEMBER 15, 2009
    [2008] The Graying of Facebook, Research and Other Signposts for Social Media Maturity
    Sure, campaign 2008 thrust Twitter on to the public stage, but what else? Other Twitter Topics:     Tools for Business Teams       Multiple Account Layering Strategy      More Analytics       Email The Scoopdog Team. Smattering of Social Media Maturity Proof Points. TopNews. San Francisco examiner.com. iStrategyLabs. 2009). 2009). 2009).
  • CONFLUENT FORMS  |  THURSDAY, MAY 20, 2010
    [2008] Don't lament an unfilled need; fill that niche yourself
    The Valley Art Share, finding and filling a role In 2008, the Commonwealth Center for Change approached the Northampton Arts Council. Have you ever found yourself saying "I wish there was someone that did [insert]"? You then scramble around, ask a few people, put out a few inquiries, perhaps run a google search, and low and behold, nothing.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, JULY 1, 2010
    [2008] 7 Baby Steps to Bridge the Mobility Gap
    The adoption rates are predicted to grow from a base of 162 million in 2008 by 35 percent year over year through 2013. Smartphone adoption and use are growing with hockey stick proportions.   Unfortunately the user experience lags behind expectations. We have a mobility-marketing gap.    Azuki Systems.
  • E-QUIP  |  WEDNESDAY, NOVEMBER 24, 2010
    [2008] E-Quip Blog: Can Clients Count On You?
    In a survey conducted in 2008 by Morrisey Goodale, only 17% of clients gave their A/E service providers an "A" grade for "follow-through." ► 2008. (42). Wednesday, November 24, 2010. Can Clients Count On You? The essence of your firms brand cant be created in the marketing department. Yet how are we doing? dont think so. Posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 4, 2009
    [2008] Twitter smack-down: Pizza joint hit with $2 million lawsuit
    This sort of legal action is so 2008.  Welcome to the world’s first hyper-interactive, cross-country, super-charged blog. My subject today will serve as a case study to be discussed during a Twitter chat (#SM4B) hosted by Steve Farnsworth (@TheRealPRMan) Wednesday, Oct. 7, at noon Eastern time.  I will be his guest. firm!&# and “CROOKS!
  • VISIONEDGE  |  TUESDAY, DECEMBER 6, 2011
    [2008] Embracing Cross-Channel Analytics to Create a Competitive Advantage
    billion in 2008—roughly 20 times the global investment in Web analytics. There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix. Basically, analytics is about deriving insights from data. What Is Cross-Channel Analytics?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 14, 2010
    [2008] Forget the C-Suite, the Money’s in the P-Cube
    Prior to the 2008 meltdown, managers had discretionary authority in the five and six figures. You have to pity sales people in the summertime. What with all the golf days, baseball games and other client entertainments they barely have time for a manicure. Before you hand me over to your sales team for my richly deserved beating, hear me out.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 11, 2007
    [2008] Marketing Edge
    Becomes “Upload That Video!&# &# vSocial Press » Blog Archive » vSocial on Marketing Edge Podcast-&# Don’t Touch that Dial&# becomes “Upload that Video&# Says: May 29th, 2008 at 4:48 pm [.]  “Don’t Touch That Dial!” What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [2008] Marketing Edge
    15th 2008 | Says: December 20th, 2007 at 11:02 pm [.] at Provident Partners also did a bit of podcasting and blogging on the event over at their Marketing Edge [.] What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 22, 2010
    [2008] ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery
    In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. This was not wholly accurate. Apologies to all for over-simplification. options.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, NOVEMBER 11, 2009
    [2008] Web Inquiry Management: Interview with Mike Wallen
    This is really important because according to the 2008 Miller Heiman Sales Best Practice Study , the number of decision makers involved with each sale shifted up by 16 percent compared to the previous year’s study and companies are getting more sophisticated about how they make decisions. What is the truth behind web inquiry management?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 9, 2009
    [2008] Why Social Media Really Matters
    This is use of social media to connect with consumers. I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Date it from 1985 to 1997. 3. authority.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 29, 2009
    [2008] SQLStream Simplifies Event Stream Processing
    The product itself was launched only in 2008 and currently has about a dozen customers. I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. This is clearly not a group to mess with. Back to SQLStream.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 5, 2009
    [2008] True Influence Opens a Window into Future Demand Generation
    True Influence was released in late 2008 and currently has about fifteen clients. People develop new products because they feel they can offer something existing products do not. This leads to more variety as vendors experiment with different approaches to a now-defined problem. Demand generation systems are in that second stage.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 16, 2009
    [2008] Alterian Pushes Into Social Media Management with Techrigy Acquisition
    Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Sparingly. But that makes the acquisition still more intriguing.
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