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  • PR MEETS MARKETING  |  MONDAY, APRIL 21, 2008
    [2008] Twitter Experiment: Why Follow?
     I usually follow people on Twitter  that have something to say and is related to my career. always found it interesting when people just followed everyone. So when this twitterer recently "followed" me, I was intrigued. he or she (I'm assuming she due to the image) is trying an experiment. Otherwise, I would be dissing someone. del.icio.us
  • PR MEETS MARKETING  |  MONDAY, APRIL 21, 2008
    [2008] twitterexperiment
    Twitter Experiment
  • PR MEETS MARKETING  |  FRIDAY, APRIL 18, 2008
    [2008] webinar
    Webinar
  • PR MEETS MARKETING  |  TUESDAY, APRIL 15, 2008
    [2008] facebook-chat
  • PR MEETS MARKETING  |  MONDAY, APRIL 14, 2008
    [2008] facebook-ad
    Ad on Facebook Targeting Salsa Dancing
  • PR MEETS MARKETING  |  FRIDAY, APRIL 11, 2008
    [2008] The Blogger Social 2008 High
    I went to the blogger social last weekend in New York and was it an event. was amazed at how 80 bloggers came together to meet, chat and get to know one another. have to admit. knew who some of the folks who were in the room through my RSS feed or twitter. But I didn't recognize most at first (I should blame it on jetlag!). Save me now. del.icio.us
  • PR MEETS MARKETING  |  THURSDAY, APRIL 10, 2008
    [2008] PRMeetsMarketing Weekly Articles: April 10, 2008
    The Weekly Articles list is back! Thanks for everyone's patience as the last few weeks have been a bit hectic. frankly haven't been able to get through my RSS feeds, which at one point, numbered over 600.  . will now try to keep up with my blogging duties in the future =):  .  . This is a great example of how a blog is helping a B2B company.  .
  • PR MEETS MARKETING  |  TUESDAY, APRIL 8, 2008
    [2008] beijing-olympics-2008
    Beijing Olympics Icon
  • PR MEETS MARKETING  |  THURSDAY, APRIL 3, 2008
    [2008] Conversation
    Conversation - Hello
  • PR MEETS MARKETING  |  WEDNESDAY, MARCH 19, 2008
    [2008] Hello, My Name is Cece and I'm a Control Freak
    Admit it. If you're in PR, you're probably a control freak. Come on, the first step in recovery is admitting that you have a problem. It took me over 10 years, and I can now calmly stand before my fellow PR colleagues, "My name is Cece and I'm a control freak." Follow these SEVEN steps and you too can start down the road to recovery:  . Don't panic.
  • PR MEETS MARKETING  |  TUESDAY, MARCH 11, 2008
    [2008] Control Freak
    Control Freak
  • PR MEETS MARKETING  |  TUESDAY, MARCH 11, 2008
    [2008] PRMeetsMarketing Weekly Articles: March 11, 2008
    I'm a little late in posting my Weekly Articles. will try to post another set of articles at the end of the week. However, future weekly updates may be more spotty as I'm focused on an upcoming launch. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Disclosing Everything? In this post.
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 29, 2008
    [2008] The Value of Tradeshows
    I noticed a recent spat of posts about tradeshows. Some discuss the value of participating in the show while others discuss the "emergence" of virtual tradeshows. From a PR perspective, I view conferences as an opportunity to establish thought leadership and to increase a company's awareness. Attending a show is not a small endeavor for a company.
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 29, 2008
    [2008] Tradeshow Floor
    Tradeshow Floor
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 27, 2008
    [2008] PRMeetsMarketing Weekly Articles: February 28, 2008
    Here is this week's summary of articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Building Relationships - Valerie Valeria Maltoni of Conversation Agent discusses how revealing yourself is a key part of building relationships. 20th about reinventing journalism interesting.
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 27, 2008
    [2008] Verifying MyBlogLog Verification
    Apologies for this interruption. Undergoing MyBlogLog Verification
  • PR MEETS MARKETING  |  SUNDAY, FEBRUARY 24, 2008
    [2008] Stage Hook
  • PR MEETS MARKETING  |  THURSDAY, FEBRUARY 21, 2008
    [2008] No Weekly Articles This Week: February 22, 2008
    Sorry everyone. Work's been a bit busy this week and I haven't had time to put this week's Weekly Articles together.  With With that said, this past week provided closure to an account I mentioned here previously  - Blu-ray.  Here Here are some articles for your reading pleasure: Sony's Blu-ray wins HD DVD battler - UK Guardian.
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 20, 2008
    [2008] AdAge Power 150 (or 500): How long will it last?
    Wow - I was checking my dashboard stats when I noticed that a couple of folks came to my blog via the AdAge Power 150 - or in this case top 500. AdAge Power 150 (technically 500) looks at various factors for compiling this list such as subjective points, rankings by Google PageRanks and Technorati, and in bound links.  . del.icio.us
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 20, 2008
    [2008] AdAge Power 150
    AdAge Power 150
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 15, 2008
    [2008] PRMeetsMarketing Weekly Articles: February 15, 2008
    This past week has seen some interesting conversations about press releases/newswires, how to conduct social media campaigns and the relationship with customers. Enjoy this last issue before the President's Weekend Holiday. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.    . make some changes.
  • PR MEETS MARKETING  |  THURSDAY, FEBRUARY 14, 2008
    [2008] Valentines Day hearts
    Valentines Day hearts
  • PR MEETS MARKETING  |  THURSDAY, FEBRUARY 14, 2008
    [2008] Blogger Social - 48 Hours to Register
    technorati tags: Blogger Social 2008 , marketing. tags: Blogger Social 2008 , marketing. icerocket tags: Blogger Social 2008 , marketing Will you be there? Tons of great people will be there. You only have 48 hours to register. It includes three events - one Friday evening, Saturday afternoon and Saturday evening.  . del.icio.us
  • PR MEETS MARKETING  |  TUESDAY, FEBRUARY 12, 2008
    [2008] Celebrex TV Ad
    Celebrex TV Ad
  • PR MEETS MARKETING  |  THURSDAY, FEBRUARY 7, 2008
    [2008] Hour Glass
    Hour Glass
  • PR MEETS MARKETING  |  THURSDAY, FEBRUARY 7, 2008
    [2008] Twitter Conversation
    Twitter Conversation
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 6, 2008
    [2008] PRMeetsMarketing Weekly Articles: February 7, 2008
    Here is this week's summary of articles. You  can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts. wonder how resource constraints and changing priorities fits in the picture? =).
  • PR MEETS MARKETING  |  THURSDAY, JANUARY 31, 2008
    [2008] PRMeetsMarketing Weekly Articles: January 31, 2008
    OK - either I've been lazy lately (which is possible) or I'm just not finding things that I want to share. think I need to expand my list of reading. Until then, here's this week's articles. You  can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Pack a Twitter? plan to. just haven't gotten to it.
  • PR MEETS MARKETING  |  THURSDAY, JANUARY 24, 2008
    [2008] PRMeetsMarketing Weekly Articles: January 24, 2008
      This week's summary is shorter than usual. Let me know if you have any recommendations for make this a more useful list of information. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :   . Yahoo is starting to include delicious information into the search results. Monitor - Respond - Optimize.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 23, 2008
    [2008] WTF: What does this sentence mean?
      OK, I know that there are bad pitches. But have you ever read bad openings for an article. This one came from the AP about an Afghan journalist :  . Do YOU know what the reporter is trying to say? Well, it finally appeared four paragraphs later:  . Me thinks this is the beginning of Bad Journalism. How would YOU make this sentence better?
  • PR MEETS MARKETING  |  TUESDAY, JANUARY 22, 2008
    [2008] Truck Crash
    Truck Crash
  • PR MEETS MARKETING  |  TUESDAY, JANUARY 15, 2008
    [2008] Thoughts from 2007: Lessons Learned
    And what have I learned this year? In no particular order, here are my lessons from blogging and life in general:        I realized how important family is, even if they annoy you!        The power of social media to meet new friends from all over the world.        Twitter is truly addicting.        That you don't have to blog every day. Be patient.
  • PR MEETS MARKETING  |  THURSDAY, JANUARY 10, 2008
    [2008] Blu-ray Disc Association
    Blu-ray Disc Association
  • PR MEETS MARKETING  |  TUESDAY, JANUARY 8, 2008
    [2008] My Biggest Influencers
    Paul Dunay of Buzz Marketing for Technology tagged me for a meme about my biggest influencers. Here are my biggest influencers: My Grandmother (photo)- As I mentioned in an earlier post , my grandmother passed away in September. She was such a vibrant woman who took care of her children and grandchildren. She was always there - caring and loving.
  • PR MEETS MARKETING  |  MONDAY, JANUARY 7, 2008
    [2008] Are You Going to Blogger Social?
    If you haven't registered yet, you have until February 15, 2008 to register. There's event a funny video that was put together of everyone attending: technorati tags: Blogger Social 2008. tags: Blogger Social 2008. icerocket tags: Blogger Social 2008 It's a brand new year and I'm so looking forward to the Blogger Social.
  • PR MEETS MARKETING  |  MONDAY, JANUARY 7, 2008
    [2008] Blogger Social Video
    Blogger Social Video
  • PR MEETS MARKETING  |  MONDAY, JANUARY 7, 2008
    [2008] Blogger Social New York
    Blogger Social New York
  • PR MEETS MARKETING  |  FRIDAY, JANUARY 4, 2008
    [2008] Apologies for No Updates - Been Out Sick
    I've been sick this whole week. hope to come back strong with posts. I've also been tagged by Paul Dunay about my biggest influencers, so I'll work on that as well. Thanks
  • PR MEETS MARKETING  |  FRIDAY, JANUARY 4, 2008
    [2008] Out Sick
    Out Sick
  • PR MEETS MARKETING  |  THURSDAY, DECEMBER 27, 2007
    [2008] Thoughts for 2007: Popular Posts
    So instead of resolutions, here are the top posts from 2007: Let the 2008 Trends Lists Begin. technorati tags: 2008 trends pitch bloggers reputation management SEO press release PR marketing 2007 top posts weekly articles. It's that time of year to reflect back on the year and make your resolutions for the New Year. del.icio.us
  • PR MEETS MARKETING  |  THURSDAY, DECEMBER 6, 2007
    [2008] PRMeetsMarketing Weekly Articles: December 6
    Also included as part of my 2008 trends piece.   . It'll be interesting to see how WPP organizes this new entity before March 2008. Here is this week's of interesting articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :  . Online Video Kill the TV Star -Blip.TV del.icio.us
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 29, 2007
    [2008] PRMeetsMarketing Weekly Articles: November 29, 2007
    Great fodder for those 2008 pitches or for those guys prepping for CES already!  . Here is this week's of interesting articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :  . The Blog Bubble? Scott Raynovich of Light Reading has an interesting post on Internet Revolution. del.icio.us
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 23, 2008
    [2008] 2009 Trend Spotting
    One of my most popular blog posts was my 2008 Trend Lists. It's barely after Labor Day and I've already started spotting the 2009 Trends. This post will be dedicated to all the
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 23, 2008
    [2008] Two Sites that PR Folks Should Know About
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 23, 2008
    [2008] WTF - What does this sentence mean?
    Previous WTF: What does this sentence mean? AP about Afghan journalist.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 23, 2008
    [2008] What am I reading?
    I was tagged by Mack Collier regarding what I'm reading.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 23, 2008
    [2008] Blogger Pitching: Why I don't get pitched
        All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 9, 2008
    [2008] Working Smarter Network Created for Entrepreneurs
    The folks over at Working Smarter have developed a consortium of expertise blogs to provide business people with access to a variety of information to help them accelerate their business success. The problem is that most people who can use this knowledge don't know they exist. Take a look at the other charter members. Altman's Better PowerPoint.
  • MARKETING INTERACTIONS  |  MONDAY, DECEMBER 8, 2008
    [2008] Lead Nurturing Belongs in Your Recession Strategy
    I've seen so many posts about how to fight the negative impacts of a recession on  business success that it's making me crazy. Why is it that people wait until it's announced that we're finally in a recession before they start doing what they could've been doing all along? Whatever you do, don't stop now.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 8, 2008
    [2008] Getting More Out of Each Click with "Post-Click Marketing"
    With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a. Was that you?
  • MARKETING EDGE  |  SUNDAY, DECEMBER 7, 2008
    [2008] Word of Mouth Beats Out Comparison Shopping for Health Care
    Time 28:43. Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC) When it comes to consumers selecting a provider.
  • SMART MARKETING  |  FRIDAY, DECEMBER 5, 2008
    [2008] It's time for a Balanced Scorecard for the Big Three
    Now that the Big Three car manufacturers have thrust the US government into the role of venture capital investor, I say it's time for a Balanced Scorecard for the Big Three. 2) Quality - as measured by the number of defective products returned by customers for the least popular 10 models. Period. Let's make it simple for them. What do you think?
  • MARKETING INTERACTIONS  |  THURSDAY, DECEMBER 4, 2008
    [2008] B2B Needs Personality to Go Social
    There've been a number of posts recently about strategy for social media. Beth Harte wrote a great one about companies who say they can't begin "socializing" until they can figure out how to prove ROI. Jason Baer wrote about the 7 must-haves in your social media strategy. Chris Brogan is prolific about the subject. Go get yours.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 4, 2008
    [2008] Best of 2008 (So Far) - Web Marketing Research, Part 2
    Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. State of the Blogosphere 2008 by Technorati Fascinating details about blogging, advertising and income. Which blogs do reporters read?
  • PR MEETS MARKETING  |  WEDNESDAY, DECEMBER 3, 2008
    [2008] Online Reputation Management: Trackur
     . Previously, monitoring one’s corporate reputation was much more difficult - you had to get physical copies of the articles and paste the articles onto paper. Yes - I’ve been in PR THAT long! LexisNexus then made the job easier with electronic clippings. So I was curious to try out Andy Beal’s Trackur service. General Search.
  • MARKETING EDGE  |  WEDNESDAY, DECEMBER 3, 2008
    [2008] Santa Uses Giftag!
    In my Xmas 2008 list I have warm and toasty long johns (I live in Minnesota, give me a break) from REI, and at Best Buy, an excellent Samsung 46" 1080p flat panel HDTV for an unbelievable price. Time 43:24. Oh, God, now don't be getting all upset about me saying Santa uses Giftag. Can you prove Santa doesn't use Giftag? Exactly. So there.
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 3, 2008
    [2008] Just Do IT! Use the marketing data you have now
    When I first talk with clients about emarketing strategy I often hear that they don't have access to the data they need to implement a targeted nurturing program. Their eyes get big and glazed and they look like Bambi in the cross hairs. " Information overload is pervasive. Not just for prospects and customers, but for marketers.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 2, 2008
    [2008] When Reactionary Content Marketing is a Good Thing
    I just read a great post over at the Servant of Chaos, The Importance of Content Marketing. At the bottom of the post is a video interview with David Alston of Radian6. During the interview, David was asked how he prioritized what he does every day. One of the things he said struck me as key to marketing in today's fast-paced world.
  • SMART MARKETING  |  MONDAY, DECEMBER 1, 2008
    [2008] Great Small Business Marketing? Dave Wottle's Kick Offers a Valuable Lesson
    When I was 13 years old I was heavy into track and field and competed for my middle school team. focused mostly in field events - especially the high jump - but also ran hurdles, relays and 400 yard dashes. So I kept my eye on the elite track and field world. He was the most unexpected of heroes. But then, with the race 2/3's over, he made his move.
  • MARKETING EDGE  |  MONDAY, DECEMBER 1, 2008
    [2008] This is Classic New Thinking by Seth Godin Tapping New Media
    Seth Godin strikes again. When MBA's are a dime a dozen, and most formal, traditional education is struggling to deliver information that is not obsolete by the time the graduate walks out into the real world, Godin offers a higher education program with mutual benefit. So here's the deal. Is this something where you will get to do what you want?
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 1, 2008
    [2008] SEO Is Not Dead, Just Changing: What This Means
    "SEO is dead." Making a statement like that is a great way to generate lots of traffic, and comments, as Micah Baldwin and Mike McDonald have recently demonstrated. But it's still nonsense. It is changing, however, as Google's plans for search personalization are rolled out. The changes may help local businesses.
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 30, 2008
    [2008] Survey Shows Online Customer Engagement is Essential
    This year is their biggest survey with over 1,300 companies and agencies responding in September and October, 2008. The Online Customer Engagement Report 2009 is hot off the presses from E-Consultancy and cScape. First, some highlights: 87% said engagement was important or essential (52%). Only 45% have a defined customer engagement strategy.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 25, 2008
    [2008] Proven Big M Marketing Techniques
    Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 26, 2008
    [2008] What Aaron Goldman is Thankful For
    Aaron Goldman over at MediaPost just posted his 10 Reasons Search Marketers Should Be Thankful. In terms of the research, the links, and the thought put in behind it, this is an outstanding post. Google's free keyword tool and Insights for Search tool-the keyword tool is hardly new, but has been upgraded, and is much more robust than it used to be.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 25, 2008
    [2008] What are you doing with user-participation content?
    As more and more B2B companies venture into the interactive marketing realm they'll be inviting users to participate via comments, feedback, ratings, referrals and reviews. Your audience may tweet about you, blog about your content or company behavior and participate in email dialogues in regards to your nurturing campaigns.
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 24, 2008
    [2008] Gift Card Warning Email – Part 2
    AnnTaylor (November 20, 2008 at 8:09 pm&#. Jennifer, (November 23, 2008 at 7:34 am).  . Last week, my cousin forwarded me an email to warn me about buying gift cards from several retailers this year. Wanting to pass along this friendly consumer warning, I posted the email with my thoughts on my blog.  . Why was the email successful.  .
  • MARKETING INTERACTIONS  |  MONDAY, NOVEMBER 24, 2008
    [2008] Proof Online Marketing Content Builds Engagement
    First, a thanks to Michael Stelzner who posted about the Tech Target 2008 Media Consumption Benchmark Report in regards to white papers - go read his blog post for the skinny on that. The report is 47 pages long, so there's plenty of meaty insights. I've also railed against the one-off marketing touch and company focused content.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 24, 2008
    [2008] Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club
    Time 23:42. It's nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose. It dawned on me while watching Jeff Pulver go through his networking techniques at a recent social media breakfast in Minneapolis. Pulver creates a meeting of the digital and physical worlds.
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 24, 2008
    [2008] Looking Back at 300: Top 10 Posts
    10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. 8: Web 2.0 7: Web 2.0
  • MY TRAVELS ON THE NET  |  SATURDAY, NOVEMBER 22, 2008
    [2008] How to Say Absolutely Nothing on Your Home Page
    The main difference between a website that works and a website that sucks are the words on the page. This is why when I'm working on a website rewrite the most important part of my job is jargon busting. love it when I come across an especially jargon laden site. These sites save me a lot of time. have replaced the company name with "Our Company".
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 22, 2008
    [2008] Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein
    The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. It's the basis of Mathematical Marketing.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 22, 2008
    [2008] Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein
    The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. It's the basis of Mathematical Marketing.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 20, 2008
    [2008] Webinar on Putting the Human Touch into Lead Generation
    There are numerous tactics for generating leads these days - everything from the traditional email or phone call to the explosively popular social media craze. However, the real challenge is not necessarily in generating leads, but more in truly connecting with them. You need that "human touch.". Develop a lead-nurturing process that really works.
  • MARKETING INTERACTIONS  |  THURSDAY, NOVEMBER 20, 2008
    [2008] Status Quo is a Buying Stage
    I just read and commented on a great post by Todd Cabral over at the Science of Marketing blog, Market Conditioning: A Tap on the Shoulder. Todd talks about how important it is to get on your prospect's radar by conditioning them to pay attention. He says: "Market conditioning is more important in some markets than others. 
  • SMART MARKETING  |  THURSDAY, NOVEMBER 20, 2008
    [2008] Another Reason for NOT Granting a Big Three Bailout
    If you're looking for another argument why the Big Three should not receive a bailout, it's in today's Wall Street Journal print edition article entitled "South could Gain as Detroit Struggles". The article looks at how foreign car manufacturers (e.g. Among the disadvantages Big Three labor is saddled with: * Guaranteed jobs for workers.
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 20, 2008
    [2008] Beware of Gift Cards this Year
    My cousin just sent me an email about gift cards, especially from companies that have filed for bankruptcy this year. Per her email: Stores that are planning to close after Christmas are still selling the cards through the holidays even though the cards will be worthless January 1. There is no law preventing them from doing this. cautious about.  .
  • WEBMARKETCENTRAL  |  THURSDAY, NOVEMBER 20, 2008
    [2008] Best of 2008 (So Far) - Blogging for Business, Part 2
    Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful? Which common blogging mistakes should you avoid? Where is the best place to host your blog?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 18, 2008
    [2008] Secrets of Web Analytics – a podcast with Avinash Kaushik
    Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast - I guarantee you will learn something from this podcast. We also took some live Twitter questions as we were doing the podcast.
  • PR MEETS MARKETING  |  WEDNESDAY, NOVEMBER 19, 2008
    [2008] Social Media Club – Glimpse of how PR can use Social Media?
    Last night, I went to my first Social Media Club organized by the San Francisco/Silicon Valley chapter. Larrissa of Livingston Communications mentioned it to me - while she wasn’t able to attend, I’m glad she told me about it. Yes - I know what you’re thinking - you ONLY just heard about the SMC? Well, I AM getting old =).  .
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 25, 2008
    [2008] Effective Online Networking Skills: Adam Cohen's Personal Networking Icebreaker. What's yours?
    Photo by Wally G. What's your best personal networking conversation starter at a networking event? Background. This week I am an online mentor on the topic of " Effective Online Networking " as part of the Networking for Success project at the the Women???s Technology Empowerment Centre. My opening post shared some ideas and tips. Context.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 25, 2008
    [2008] RSS Reading Habits
    Photo by Lynetter. use a RSS reader and read feeds because it is part of my writing process. Lately, my RSS reading habits have changed. haven't given up on it completely, but my process has changed. My feeds are organized into folders and the folders ordered by priority. It still is, but I now use other methods for scanning. Reading about the ???new
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, SEPTEMBER 26, 2008
    [2008] Social Media Basic Literacy Skills In the Nonprofit Workplace
    Source: Pew Internet and America Life Project: " Networked Workers " Study. Michele Martin and Tony Karer have been blogging at the Work Literacy blog for several months now. The topics they look at are what I might call social media literacy skills. Mostly they are aware, but haven't experienced it.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 19, 2008
    [2008] Four Reasons to Keep Branding During a Recession
    The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response. Here are four reasons. Success breeds success.
  • SMART MARKETING  |  WEDNESDAY, NOVEMBER 19, 2008
    [2008] Should there be a Big Three Bailout?
    In today's issue of the Wall Street Journal, Rick Wagoner, Chairman and CEO of General Motors, argues forcefully for a Big Three bailout in Why GM Deserves Support In the article, Wagoner cites several key actions his company has taken as reason for a General Motors bailout. They are: * Hourly workforce reductions. US Salaried workforce reductions.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 19, 2008
    [2008] “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�
    Apologies for the long headline, but that quote from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co, will go down as one of the greatest business quotes of all time. He said it in a recent speech where he questioned whether marketers have a place in social media. More Movement Than Market.
  • SMART MARKETING  |  TUESDAY, NOVEMBER 18, 2008
    [2008] How about a Balanced Scorecard for the Government Bailout(s)?
    Now that our leaders have passed the largest bailout in our nation's history, I'd like to ask a simple marketing question: “What metrics will be used to monitor the use of these funds?” For example, when you or I invest in a business venture (e.g. buy stock) we might look at the return on this invested capital (ROIC).
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 18, 2008
    [2008] Motrin’s Big Pain
    Edgy advertising can sometimes cut the wrong way. Motrin is finding that out the social media way as mommy bloggers, Twitter Moms, and even a few dads are chiming in regarding an ad about fashionable baby carrying techniques. It's not like this is a new trend — baby slings have been around for a long time.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 18, 2008
    [2008] Stories are Tools for Business
    Kathy Hansen has been running a series of interviews with business storytellers, and I'm excited to have my interview included on her blog, A Storied Career , this week. She's been interviewing a stellar lineup of storytellers who've tackled the concept of story within and for businesses, and their lives, in a variety of ways.
  • MARKETING INTERACTIONS  |  MONDAY, NOVEMBER 17, 2008
    [2008] Sales Tips in Short Snips
    is a professional development portal that gives salespeople on the go the insight they need to keep moving fast. Instead of interrupting your busy schedule and customer focus, grab a tip to help you perfect what you're doing, right now. I'm proud to be joining CanDoGo TM as one of their experts—watch for my snips to be out there soon.
  • SMART MARKETING  |  MONDAY, NOVEMBER 17, 2008
    [2008] A Tip for Your Small Business Marketing Plan
    In The Marketing Toolkit for Growing Businesses , I cover the process of developing a small business marketing plan in great detail. But here's just one tip from that book that can help your small business marketing plan be even better. Nothing is more forceful than committing your ideas to paper. • Budget —for the entire project.
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 17, 2008
    [2008] Viral Marketing Campaigns - Keep It Simple
    Creating a successful viral marketing campaign has been likened to hitting home runs—you never know which at-bat is going to produce one, so the key is to make a lot of trips to the plate. Put another way, there is no magic formula for producing a viral campaign, you just have to try different concepts. Now it's a yawn. Nuff said. Bad idea.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 17, 2008
    [2008] Does Transparency Mean An Open Kimono?
    Time 12:48. misnomer of social media is how some interpret the definition of transparency of information. It doesn't mean opening your kimono for all to see your company's warts. Shel Holtz and John C. Social media allows for deeper discussions about a wide range of topics. liken transparency to a sports color commentator.
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 16, 2008
    [2008] Focus Marketing Content with Wordle
    If you're wondering whether or not your content is focused, or has veered off track, go paste it into Wordle and you'll get a visual of what you're actually talking about. The Wordle above was pulled from this blog a few minutes ago. do this every couple of weeks to see where my focus is. Often, it's not what they thought.
  • MARKETING INTERACTIONS  |  FRIDAY, NOVEMBER 14, 2008
    [2008] What happened to the sales funnel?
    The traditional concept of the sales funnel is gone. If you're still thinking about numbers as a factor in the sales equation, you're missing the conversion to buyers being in control of their buying process. The old way went something like this: Pour #X leads into the top of the funnel if you want #X sales at the end of the quarter.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 14, 2008
    [2008] Sign of the Times: Marketing in a Recession
    Now that we are officially in a recession (at least in most states ), it seems like more and more marketers are looking for tips and ideas about how to adjust their practices given the macro-economic conditions. Originally published in June, what's really dramatic is how quickly it's ramped up since September when the crisis really took hold.
  • MY TRAVELS ON THE NET  |  THURSDAY, NOVEMBER 13, 2008
    [2008] Doing a Crawl Test
    Hi Folks, I'm testing out Google to see how fast they find links from various sources. I'm trying to get them to crawl this wrongful death lawyer page. I'll explain why I'm diong this and let you know what I find out in a future post
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 13, 2008
    [2008] Recap: “Will Social Media Kill PR� Panel
    Susan Etlinger, Jeremiah Owyang, Kara Swisher, Sam Whitmore.  . Last night, I went to a panel discussion hosted by the Horn Group and Girls In Tech. The topic provided attractive with over 200 people packed in the Horn Group offices on Howard St. Twitter tag #prblog.  . Sam took a quick poll of the audience before commencing with the Q&A. Susan.
  • MARKETING INTERACTIONS  |  WEDNESDAY, NOVEMBER 12, 2008
    [2008] Marketing choices run amuck
    I received an email today from a company I've never heard from before. Not really a surprise in that, but more in what they sent. It reads like this: Ardath Please click here to subscribe / unsubscribe the following: Company press release. Company monthly newsletter. Company webinar invitation. Customer survey. New product announcement.
  • MY TRAVELS ON THE NET  |  TUESDAY, NOVEMBER 11, 2008
    [2008] Best Facebook Group Names According to Non Required Reading
    just got my 2008 copies at Wordstock this past weekend. I ferverently wait for "The Best American Series" each year. For the last several years I've bought “The Best American Short Stories” and “The Best American Non Required Reading”. They're kind of like magazines you can buy once a year and are pertinent for the next twelve months.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 12, 2008
    [2008] Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
    This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This can be confusing to new users. That's because you probably are. Not useful, no follow.
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