Page 21 of 22 Previous | Next 
  • E-QUIP  |  FRIDAY, MARCH 4, 2011
    [2008] E-Quip Blog: Overlooking the Client's Real Problem?
    2008. (42). Friday, March 4, 2011. Overlooking the Clients Real Problem? Are engineers good problem solvers? Thats a question I often ask when speaking to groups of engineers. Some inevitably fall into my trap. "Of course, engineers are good problem solvers; thats a core competency for engineers," is a typical response. doubt it.
  • E-QUIP  |  FRIDAY, JUNE 10, 2011
    [2008] E-Quip Blog: Don't Waste Your Advantage as the Incumbent
    2008. (42). Friday, June 10, 2011. Dont Waste Your Advantage as the Incumbent. Ive reviewed a few proposals in recent months where the incumbent firm failed to win the next phase of the project or contract. So they asked me to do a postmortem. Ive written many posts here about how to build lasting client relationships. Posted by.
  • E-QUIP  |  SATURDAY, AUGUST 27, 2011
    [2008] E-Quip Blog: Why Technical Professionals Aren't Persuasive
    2008. (42). Saturday, August 27, 2011. Why Technical Professionals Arent Persuasive. We all have to sell something. Some of us have responsibilities for selling our firms services. Others must convince clients, regulators, and communities to approve our solutions. Thus your persuasive skills are critically important to your success.
  • E-QUIP  |  WEDNESDAY, NOVEMBER 24, 2010
    [2008] E-Quip Blog: Can Clients Count On You?
    In a survey conducted in 2008 by Morrisey Goodale, only 17% of clients gave their A/E service providers an "A" grade for "follow-through." ► 2008. (42). Wednesday, November 24, 2010. Can Clients Count On You? The essence of your firms brand cant be created in the marketing department. Yet how are we doing? dont think so. Posts.
  • CAPTORA  |  WEDNESDAY, FEBRUARY 10, 2016
    [2008] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    Standout moment of your professional career… In 2008 when the economy tanked, I quit my job at the boutique ad agency I was at because they cut everyone’s salary and the culture was just hell. No one knows that better than Barbra Gago, Vice President of Marketing at Greenhouse. How to figure out the right hiring priorities.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 7, 2010
    [2008] Mobile App Downloads Are The New Email Opt-in
    Text message marketing was made popular by now current President Barack Obama during the 2008 election campaign , and while more than half of American’s send text messages , text message marketing has yet to hit mainstream adoption. Online marketers' top priority at the top of their funnel is to increase reach. Do you have a smartphone?
  • E-QUIP  |  MONDAY, MARCH 5, 2012
    [2008] E-Quip Blog: Plan to Win Key Sales Opportunities
    2008. (42). Monday, March 5, 2012. Plan to Win Key Sales Opportunities. In my earlier post on maximizing your sales leads , I stressed the importance of developing a plan for your best sales opportunities. This post expands on that recommendation: Identify those sales opportunities that warrant extra consideration. Posted by. Posts.
  • E-QUIP  |  MONDAY, APRIL 30, 2012
    [2008] E-Quip Blog: Submit a Proposal to Introduce Your Firm?
    2008. (42). Monday, April 30, 2012. Submit a Proposal to Introduce Your Firm? Ive long advocated that you shouldnt submit a proposal if you havent been talking to the client beforehand. There are exceptions, of course. If so, Id like to try to convince you otherwise. Consider this scenario: A new neighbor recently moved next door.
  • E-QUIP  |  TUESDAY, AUGUST 14, 2012
    [2008] E-Quip Blog: Is Solution Selling Dead?
    2008. (42). Tuesday, August 14, 2012. Is Solution Selling Dead? Harvard Business Review recently published an article bearing the provocative title " The End of Solution Sales." The authors are not the first to make such a pronouncement. quick Google search reveals several articles and blog posts making a similar argument. Posted by.
  • CONTENT MARKETING TODAY  |  THURSDAY, OCTOBER 1, 2009
    [2008] 6 Secrets to Creating a Positively Remarkable Brand Name
    In April 2008, Edward, a young entrepreneur needed a unique, meaningful, and memorable brand name for his ready-to-launch product. A Great Product with a Terrible Name Will Sink. Great Product with Terrific Name Will Soar. Think Google. Think Bing. Think Kleenex. Think Nike. An idea in Need of a Name. This is the most common branding blunder.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 10, 2010
    [2008] Taming Your Brand Mascot « The Effective Marketer
    In 2008, revenues were up to $16.6 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) That’s what makes them memorable. The company reported $9.7
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [2008] B2B Marketing Summit Shows Old Problems Persist
    MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. First of all, what is this summit? United States License.
  • TONY ZAMBITO  |  TUESDAY, SEPTEMBER 28, 2010
    [2008] What Can CEO's Do To Raise Their Buyer Insight IQ?
      Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.  Image by fkimman via Flickr. For anyone who has been in business planning for a while, it is not hard to figure out that executive management has a robust obsession for numbers and quantitative analysis. 
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 18, 2010
    [2008] Don’t Baffle your Prospects with “Corporate-speak.”
    Krugman has a Phd in Economics and won the Nobel Prize in 2008. What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Net-net:  It’s a win-win. Got it? . This monologue is not real. To hear the ad, click here. The ad is a spoof.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JANUARY 19, 2006
    [2008] B2B Lead Generation Blog: Improve your online sales lead tracking
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Heres a summary of Michael Ortners eight points: 1.
  • WEBBIQUITY  |  THURSDAY, JUNE 17, 2010
    [2008] SEM Mystery: The Case of the Missing Leads
    Originally published on the WebMarketCentral blog in December 2008. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. “Hello Sugar,&# I said as I slipped a bottle out of the bottom drawer of my desk and poured myself a belt.
  • CONTENT MARKETING FOR BI  |  TUESDAY, MARCH 31, 2009
    [2008] The Social Media Marketing Wormhole
    In the fall of 2008, Motrin launched an ad that depicted baby slings as fashion accessories for moms. A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about to be thrust into the real world and doesn’t feel ready. No more “build it and they will come” websites. Are you ready?
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [2008] Survey Says…Tech Buyers Read and Forward White Papers
    In fact, seventy-seven percent of respondents said they’d read at least one white paper in the last six months (compared to 68 percent in the 2008 survey), with 84 percent of them rating white papers as moderately to extremely influential when making technology-purchasing decisions. To download the report, visit [link].
  • ANYTHING GOES MARKETING  |  SATURDAY, MARCH 24, 2007
    [2008] How do you allow prospects to get closer to your product?
    If you go the site it doesn't just go to a microsite straightaway but opens up the real Lexus site to their 2008 RX product page and then opens up the microsite as a site overlay. Have you ever been miffed when trying to test out a product from a website? That isn't what I want! Yes, thought leadership is also crucial. back to the microsite.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 28, 2009
    [2008] Using Social Media: Part 5 – Blogger Relations
    Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 21, 2010
    [2008] IDC: Tech Marketing Budgets Up, But Lag Revenue Growth
    compared to 2008. growth “snapback” is significant, the average large tech vendor’s operating budget is still below 2008 spending levels. Enough being done to prove returns and drive even more investments in 2011? IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams.
  • WONDERING OUT LOUD  |  TUESDAY, SEPTEMBER 8, 2009
    [2008] You say you want a revolution
    Like the cultural shifts of the 1960’s and 1980’s, the ingredients for a movement were in place in 2008, but a catalyst was needed to turn the potential into the kinetic. In the 60’s it was Vietnam, in the 80’s it was Reagan and in 2008 it was President Obama. Do any of you read Justin Kownacki ? You should.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] Microsoft launches Green IT marketing campaign powered by Alinean’s research and ROI Calculators.
    Quantifying the typical value of server consolidation using Microsoft Windows Server 2008 and Hyper-V, an average of $512 USD per server per year can be saved for each server that is consolidated. Saving money is top of mind for most IT executives. 974615308025157268 https://roianalyst.alinean.com/msft/AutoLogin.do?d=385362107470671949.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2009
    [2008] Another survey indicates IT budget cuts in 2009
    In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008. SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009.
  • THE ROI GUY  |  TUESDAY, AUGUST 17, 2010
    [2008] Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth
    percent decline from 2008. Gartner's latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. The latest research estimates place worldwide enterprise IT spending growth at 2.9 percent in 2010 , to surpass $2.4 trillion. trillion, a 5.9
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [2008] Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
    By Neil on Nov 19th, 2008 View Comments to “Capture Website Visitors To Know Who Has Been Visiting – They Might Be Qualified Leads&# C Jeffers Says: November 21st, 2008 at 8:45 am Neil - Thanks for your leadership in this area. I am the CEO of netFactor. See how it works with our Free Trial program. Do You Know Them?
  • TOM PISELLO  |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] Microsoft launches Green IT marketing campaign powered by Alinean’s research and ROI Calculators.
    Quantifying the typical value of server consolidation using Microsoft Windows Server 2008 and Hyper-V, an average of $512 USD per server per year can be saved for each server that is consolidated. Saving money is top of mind for most IT executives. 974615308025157268 https://roianalyst.alinean.com/msft/AutoLogin.do?d=385362107470671949.
  • TOM PISELLO  |  TUESDAY, FEBRUARY 10, 2009
    [2008] Another survey indicates IT budget cuts in 2009
    In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008. SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009.
  • AGGREGAGE  |  MONDAY, OCTOBER 4, 2010
    [2008] Hashtags for Listening, Collecting, Broadcasting and Conversations
    10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. How to be Popular: Overheard on Twitter #5 , April 11, 2008. Great idea came from a different conversation.  Mike Sansone asked me if there was a hashtag for Social Media Informer.  Broadcasting / Conversation. Plan / Questions.
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 23, 2015
    [2008] The CMO as the new B2B superhero
    And an oft-cited study from 2008 by Alexander Krasnikov and Satish Jayachandran, ‘The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance’, provides compelling evidence that marketing capability has a strong impact on company performance. Let’s face it, marketing has an image problem.
  • MARKETING EDGE  |  MONDAY, DECEMBER 17, 2007
    [2008] Marketing Edge
    Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media » Video platforms for every flavor – try one Time 12:27 Video use on the Web is much more than a two-minute case study or a talking head from a presentation. Hopefully all will see more of us in 2008!!
  • E-QUIP  |  MONDAY, NOVEMBER 15, 2010
    [2008] E-Quip Blog: What Are the Best Marketing Tactics?
    2008. (42). Monday, November 15, 2010. What Are the Best Marketing Tactics? Ive noted in this space before that I think marketing (as contrasted with sales) is grossly undervalued in our industry. suspect this is due in large part to the fact that few A/E firms do marketing well. couple notable observations emerged from my research.
  • E-QUIP  |  FRIDAY, MAY 27, 2011
    [2008] E-Quip Blog: Assessing Your Firm's BD Performance
    2008. (42). Friday, May 27, 2011. Assessing Your Firms BD Performance. For most A/E firms, the marketplace has changed dramatically the last three years. But what about your business development process? Has it changed dramatically? Few firms were actually gaining market share, unless they were doing so by acquisition. Cost and ROI.
  • E-QUIP  |  FRIDAY, SEPTEMBER 2, 2011
    [2008] E-Quip Blog: Putting Persuasion to Work
    2008. (42). Friday, September 2, 2011. Putting Persuasion to Work. In the competitive marketplace of ideas, it takes more than innovative thinking to succeed. You must be able to persuade others that your ideas are worthy of their attention, acceptance, or investment. Most people are inclined to return a favor. Social proof. Liking.
  • E-QUIP  |  THURSDAY, MAY 17, 2012
    [2008] E-Quip Blog: Six Steps to Effective Change
    2008. (42). Thursday, May 17, 2012. Six Steps to Effective Change. Change is the one constant in todays tumultuous business environment. companys ability to adapt quickly to the shifting sands of the marketplace is critical to lasting success. People generally resist significant change , even when they understand it is necessary.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 15, 2009
    [2008] How NOT to pitch a blog | Online Marketing Blog
    Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.
  • E-QUIP  |  SATURDAY, APRIL 16, 2011
    [2008] E-Quip Blog: You Are What You Measure
    2008. (42). Saturday, April 16, 2011. You Are What You Measure. Over the years, Ive been fascinated with how the personality of firms is shaped by the metrics they choose (or dont choose) to apply to their business. Some firms stress growth. Others profitability. There are distinct corporate cultures associated with each. Posted by.
  • E-QUIP  |  MONDAY, MAY 16, 2011
    [2008] E-Quip Blog: The Power of the Welcome
    2008. (42). Monday, May 16, 2011. The Power of the Welcome. Best-selling author and consultant Harry Beckwith writes, "In our work, we have found that the first five seconds--the greeting, the welcome, the receptionists answer--influence customer satisfaction more than any other act. Even the recorded voice usually sounds unfriendly!
  • E-QUIP  |  FRIDAY, DECEMBER 30, 2011
    [2008] E-Quip Blog: 5 Business Development Goals for 2012
    2008. (42). Friday, December 30, 2011. Business Development Goals for 2012. Will 2012 be the start of the long-awaited economic turnaround? The signs are encouraging, but we heard similar optimism this time last year. However, the outlook for firms that largely serve state and local governments is less rosy, to be sure. Enough! Posts.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 27, 2010
    [2008] Can the Yellow Pages Beat Google?
    Between about 2005 and 2008, I was asked by three different former monopoly phone companies that burning question, "How can we beat Google?" Image via Wikipedia. After reading that headline, you'll be forgiven if you think that I've finally gone off the deep end (and I am not a particularly strong swimmer). And this isn't a new trend.
  • WEBMARKETCENTRAL  |  TUESDAY, OCTOBER 13, 2009
    [2008] Best of 2009 (So Far): Blogging for Business, Part 1
    by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Another survey in late 2008 conducted by JupiterResearch/BuzzLogic stated that “50 percent of frequent blog readers say they have taken an action after reading a blog.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 17, 2009
    [2008] Why B2B's MUST adopt social media strategies
    We need to find the new truckstops and they're online (53% of Facebook users are over 35, up from 46% in 2008). 3) Social media can play a critical role in the information-gathering process. With most of my career with Fortune 100 blue chip companies, I know what it's like to market in a hyper-competitive, show-me-the-money environment.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 11, 2010
    [2008] Thought Leadership Interview #7 – Scott Mersy of Genius.com
    Since then, Scott has worked closely with colleagues in marketing and engineering to define and launch 6 products in 3 years, contributing to 200% year over year growth at Genius.com in 2008 and 100% year over year growth in 2009. I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing.
  • PHOENIX RISING  |  WEDNESDAY, MARCH 31, 2010
    [2008] 3 Leaders Who Follow the Signs
    Introduced in 2008, their Galvanic Spa and ageLOC product systems are an affordable alternative to a facelift. Market leaders follow the signs. Leaders are always on the alert for Signs of shifting markets. When they sense a subtle shift in their audiences or their own value, they respond and keep moving forward.   Why?  So easy!
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 27, 2011
    [2008] The State of Lead Generation Today (with Jim Dickie of CSO Insights)
    Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, (6 out of 10 made quota in 2010) but 86%  of companies are raising quotas in 2009. (95% of companies raised quotas in 2011.). B2B Lead Generation | The State of Lead Generation Today. The bottom line: B2B salespeople continue to struggle.).
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MARCH 15, 2011
    [2008] Sales Management Thought Leadership: The “Linchpin” for Business Growth
    From Webster’s dictionary:  Linchpin: “ something that serves to hold together the elements of a situation”. The reason I focus on the role of sales leadership and management is I have found where there is strong sales management there are high performing sales teams, revenue and profit goals are exceeded and organizational culture is robust.
  • MARKETING EDGE  |  WEDNESDAY, JULY 11, 2007
    [2008] Marketing Edge
    One Response to “Provident Partners increases its workforce by 50 percent&# Jim Mirkalami Says: February 8th, 2008 at 10:59 pm I have been visiting this site a lot lately, so i thought it is a good idea to show my appreciation with a comment. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 27, 2007
    [2008] Marketing Edge
    Sincerely, The Brightcove Team Added November 28, this is a great article by Jeremy Allaire , CEO of Brightcove about the current landscape for video players on the net and the 2008 for the category. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Watch what Disney does. Dear Brightcove.TV channel.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 28, 2007
    [2008] Marketing Edge
    Ths issue is with growing numbers of participants in social media, this tactic should be on your 2008 coporate marketing budget. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 13, 2007
    [2008] Marketing Edge
    Albert Maruggi Says: December 13th, 2007 at 8:57 am 1 for Al Social, thanks Todd Twitter advertising: A simple solution Says: May 9th, 2008 at 3:14 pm [.] What should I do? The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. You are just gaming the system.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 30, 2007
    [2008] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 15, 2010
    [2008] Sales Success and Social Media
    If you look at the 2008 notes, less than 30% of the people that received proposals from me had heard of AG Salesworks before someone from my team had reached out to them directly. I'll be honest, writing a blog wasn't my idea. From there my product knowledge, cheery demeanor and quick wit would win me the deal. It was going up.
  • PHOENIX RISING  |  WEDNESDAY, MARCH 31, 2010
    [2008] 3 Leaders Who Follow the Signs
    Introduced in 2008, their Galvanic Spa and ageLOC product systems are an affordable alternative to a facelift. Market leaders follow the signs. Leaders are always on the alert for Signs of shifting markets. When they sense a subtle shift in their audiences or their own value, they respond and keep moving forward.   Why?  So easy!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 20, 2009
    [2008] Salespeople: One Question Matters Most
    For example, Jim Lenskold 's 2008 Marketing ROI and Measurements Study found 26% of respondents measured ROI on some or all campaigns; the combination of "some" and "all" in the SLMA study is 53%.) The survey is still available on the SLMA Web site.) It contained 10 questions, which is about as many as I can easily grasp.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 10, 2009
    [2008] QlikView 9.0 Reaches for Broader Business Intelligence Market
    Revenue for 2008 was $120 million and had risen 50% from the previous year. QlikTech released version 9 of its QlikView business intelligence software today. The product has been in public beta for several months, so the general features are well known to people who care about such things. enhanced support for enterprise-level deployments.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 9, 2009
    [2008] ParAccel Toots Its Horn and Revs Its Database Engine
    When I first wrote about analytical database vendor ParAccel in a February 2008 post , it was one of several barely distinguishable vendors offering massively parallel, SQL-compatible columnar databases. Now it's looking to grow fast. To top it off, they recently announced their 2.0 Neither had more than 10 TB in production a year ago. The 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 17, 2009
    [2008] Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging
    5Buckets was introduced in early 2008 and currently has about 30 implementations shared by about 300 organizations. Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). Now is a good time to remedy that.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] Low Cost Systems for Demand Generation
    Pardot : another pretty powerful product; see my blog review from December 2008. My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. It shouldn't be hard to figure out which one suits you better. Just kidding.or am I?) Read it here.]
  • MARKETING EDGE  |  SATURDAY, JUNE 20, 2009
    [2008] Notes From the 140 Conference on Twitter
    No doubt social media is plugged into mainstream media. I saw this while researching a project with the Society for New Communications Research about the differences in topics covered by the social web and mainstream media during the presidential campaign of 2008. Business. Personal Brands. Is this a career? Can you pay the mortgage?
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [2008] ClickInsights: Biggest roadblock to converting marketing leads
    in January 2008. One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. How do marketers overcome this roadblock? " Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Blogs.
  • CONNECT THE DOCS  |  THURSDAY, AUGUST 27, 2009
    [2008] ClickInsights: How can B2B marketers use content effectively for demand generation?
    Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. via Beth Harte).
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 17, 2009
    [2008] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). One of the many goals of B2B marketing is to continuously forge better customer relationship. Blogs. Books.
  • E-QUIP  |  MONDAY, JULY 25, 2011
    [2008] E-Quip Blog: 10 Top Tips on. Leadership
    2008. (42). Monday, July 25, 2011. 10 Top Tips on. Leadership. Busy people are looking for quick advice. Thus it seems if you include a number in the title of your book, article, or blog post (e.g., 7 Habits., 5 Steps., 3 Secrets.), its likely to attract more readers. Multiply your impact by investing time helping others succeed.
  • E-QUIP  |  MONDAY, OCTOBER 1, 2012
    [2008] E-Quip Blog: The Power of Focus
    2008. (42). Monday, October 1, 2012. The Power of Focus. "As a man thinks in his heart, so he is." This ancient proverb from the Bible has been repeated in various forms in wisdom literature down through the centuries. If that sounds too far from the realm of your own expertise to be practical, stick with me. Why is this? Posted by.
  • E-QUIP  |  THURSDAY, DECEMBER 20, 2012
    [2008] Top 10 Blog Posts of 2012
    This post, an update of a 2008 post, briefly explains how to use it to organize and analyze your sales effort. It's that time of year again when many publications take a look back over the past 12 months and designate their top news stories, trends, movies, albums, etc. Here are my most popular posts of 2012: 1. Six Steps to Effective Change.
  • E-QUIP  |  TUESDAY, DECEMBER 14, 2010
    [2008] E-Quip Blog: Time to Rethink Your BD Strategy?
    2008. (42). Tuesday, December 14, 2010. Time to Rethink Your BD Strategy? Recent economic forecasts seem a little more optimistic. Should we be? One thing that tempers my outlook is that these are the same economists who failed to predict this recession in the first place. Im not so sure. High unemployment will likely persist. Posts.
  • E-QUIP  |  MONDAY, OCTOBER 10, 2011
    [2008] E-Quip Blog: More White Papers Worth Downloading
    2008. (42). Monday, October 10, 2011. More White Papers Worth Downloading. like white papers. Theyre not as long and time-consuming as books. They provide more detailed information and how-to insights than the usual article. Ive collected over 100 white papers in a folder on my hard drive, organized by subject matter. Gary Tomlinson).
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 16, 2009
    [2008] It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
    These two sites plus About.com collectively received more than 169 million search click-throughs in December 2008, according to Matt McGee. Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. So how big is the opportunity?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 28, 2010
    [2008] New report suggests corporate blogging may be at saturation point
    That’s up just 6% from 2008 study. Of the 108 blogs located, 93 (86%) are linked directly to a corporate Twitter account, a more than 300% increase over the 2008 study. Corporate blogging. Rank on the Fortune 500 list seemed to influence the adoption of blogging by the F500. Twitter. Podcasting and video. Implications. Digg this!
  • HUBSPOT  |  THURSDAY, AUGUST 26, 2010
    [2008] The March Of Twitter: Analysis of How And Where Twitter Spread
    This is a guest post by Pete Warden , the founder of OpenHeatMap , a free and easy way to turn your spreadsheet into a map. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. year later there were an estimated 150,000 people using the service. How did Twitter get those vital initial users?
  • FATHOM  |  FRIDAY, OCTOBER 19, 2012
    [2008] When to Use the Google Content Network - Fathom
    Home | Portfolio | Management Team © 2008 Fathom Online Marketing in Valley View near Cleveland, Ohio. When to Use the Google Content Network. By Joe Soltis, Fathom Online Marketings Vice President of Paid Search & E-Marketing. The Google Content Network is the largest advertising network in the world. Want to get the most reach?
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 21, 2009
    [2008] Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando
    According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” percent. According to Peter, “2010 is about balancing the focus on cost, risk, and growth.
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 21, 2009
    [2008] Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando
    According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” percent. According to Peter, “2010 is about balancing the focus on cost, risk, and growth.
  • WONDERING OUT LOUD  |  MONDAY, FEBRUARY 1, 2010
    [2008] Traditional v. Social: It isn’t either/or
    In October of 2008, I executed a marketing campaign designed to drive leads from small and mid-sized food and beverage manufacturers. A couple of posts ago I discussed bringing traditional and social media tactics together in marketing campaigns. I was prompted to broach the subject for a few reasons. Big mistake. Nothing more, nothing less.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [2008] Why Direct Mail Can't Help Your Business Grow
    Even for charities, direct marketing appeals started falling since 2008. Are you a brick and mortar business that has traditionally relied on print newsletters, newspaper ads and postcards to increase brand awareness? It is time you uprooted these direct mail pieces from your marketing plan because they won’t grow your business.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [2008] 3 Reasons to Attend Inbound Marketing Summit 2011 in Boston
    We’ve attended IMS since the inaugural event in 2008. This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. 12-16. Your Thoughts?
  • READYPULSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [2008] Tweet Show: Twitter Bares It All
    You searched for Tweets from 2008, and there they are. Everyday millions of people take to Twitter to express their feelings, share small wins or big defeats (and visa versa), and comment on current events. At the time these spontaneous thoughts condensed into a simple 140 character Tweet may seem insignificant. But now what?
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [2008] Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies
    The results are based on survey responses from 2,014 CIOs worldwide, supported by interviews by Gartner analysts with leading CIOs, highlighting the following important trends: Busted Budgets - IT budgets are expected to increase by just 1% in 2011 over 2010 spending levels, with IT budgets not achieve their 2008 highs for 3 years, until 2014.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [2008] How does Time affect Marketing Accountability?
    CMO Council: Marketing Outlook 2008.). While top marketers understand that proving marketing’s impact on revenue is essential to transforming marketing into a revenue driver and an accountable part of the revenue team, only 20% of companies say they excel at measuring the business performance of marketing initiatives. Where is the disconnect?
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, JULY 1, 2010
    [2008] 7 Baby Steps to Bridge the Mobility Gap
    The adoption rates are predicted to grow from a base of 162 million in 2008 by 35 percent year over year through 2013. Smartphone adoption and use are growing with hockey stick proportions.   Unfortunately the user experience lags behind expectations. We have a mobility-marketing gap.    Azuki Systems.
  • VISIONEDGE  |  TUESDAY, DECEMBER 6, 2011
    [2008] Embracing Cross-Channel Analytics to Create a Competitive Advantage
    billion in 2008—roughly 20 times the global investment in Web analytics. There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix. Basically, analytics is about deriving insights from data. What Is Cross-Channel Analytics?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 14, 2010
    [2008] Forget the C-Suite, the Money’s in the P-Cube
    Prior to the 2008 meltdown, managers had discretionary authority in the five and six figures. You have to pity sales people in the summertime. What with all the golf days, baseball games and other client entertainments they barely have time for a manicure. Before you hand me over to your sales team for my richly deserved beating, hear me out.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 11, 2007
    [2008] Marketing Edge
    Becomes “Upload That Video!&# &# vSocial Press » Blog Archive » vSocial on Marketing Edge Podcast-&# Don’t Touch that Dial&# becomes “Upload that Video&# Says: May 29th, 2008 at 4:48 pm [.]  “Don’t Touch That Dial!” What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [2008] Marketing Edge
    15th 2008 | Says: December 20th, 2007 at 11:02 pm [.] at Provident Partners also did a bit of podcasting and blogging on the event over at their Marketing Edge [.] What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, NOVEMBER 11, 2009
    [2008] Web Inquiry Management: Interview with Mike Wallen
    This is really important because according to the 2008 Miller Heiman Sales Best Practice Study , the number of decision makers involved with each sale shifted up by 16 percent compared to the previous year’s study and companies are getting more sophisticated about how they make decisions. What is the truth behind web inquiry management?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 29, 2009
    [2008] SQLStream Simplifies Event Stream Processing
    The product itself was launched only in 2008 and currently has about a dozen customers. I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. This is clearly not a group to mess with. Back to SQLStream.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 5, 2009
    [2008] True Influence Opens a Window into Future Demand Generation
    True Influence was released in late 2008 and currently has about fifteen clients. People develop new products because they feel they can offer something existing products do not. This leads to more variety as vendors experiment with different approaches to a now-defined problem. Demand generation systems are in that second stage.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 16, 2009
    [2008] Alterian Pushes Into Social Media Management with Techrigy Acquisition
    Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Sparingly. But that makes the acquisition still more intriguing.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 3, 2009
    [2008] Youcalc: On-Demand Analytics Without Stored Data
    Youcalc was launched in its current form at the end of 2008, although the company has been working on its core technologies since 2003. Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. This saves money and simplifies installation but has some drawbacks too.
  • E-QUIP  |  MONDAY, NOVEMBER 29, 2010
    [2008] E-Quip Blog: In Sales, Persistence Pays Off
    2008. (42). Monday, November 29, 2010. In Sales, Persistence Pays Off. There are myriad reasons why technical professionals falter at selling. Many are uncomfortable with the role. Others yield to utilization pressures. Some lack the requisite competencies. But 90% of salespeople quit after the fourth call. Budget sales time. Posts.
  • E-QUIP  |  MONDAY, JULY 11, 2011
    [2008] E-Quip Blog: Time to Rethink Your Website?
    2008. (42). Monday, July 11, 2011. Time to Rethink Your Website? The internet is a treasure trove of information and advice. Type about any question into the Google search bar and you can get answers on topics from health to home repair to hieroglyphics. Looking for insight into what product or service to buy? Posted by. Mel Lester.
  • E-QUIP  |  THURSDAY, OCTOBER 27, 2011
    [2008] E-Quip Blog: Getting to the Root of Problems, Part 2
    2008. (42). Thursday, October 27, 2011. Getting to the Root of Problems, Part 2. One thing that fascinates me is how often problems persist in our business primarily because we simply fail to ask the right questions. The same oversight plagues our internal operations as well. The most important question in both cases is, "Why?" Posts.
  • E-QUIP  |  TUESDAY, NOVEMBER 22, 2011
    [2008] E-Quip Blog: Delivering Added Value
    2008. (42). Tuesday, November 22, 2011. Delivering Added Value. Delivering added value to your clients is the best way to differentiate your firm. That was the conclusion of a survey of over 5,000 buyers of A/E/C services who were asked which criteria they used most often to distinguish between similar firms. What is value? Posted by.
  • E-QUIP  |  TUESDAY, DECEMBER 20, 2011
    [2008] E-Quip Blog: Top 10 Blog Posts of 2011
    2008. (42). Tuesday, December 20, 2011. Top 10 Blog Posts of 2011. Sometimes keeping this blog going is a chore. Like recently, when Ive been so busy that I just couldnt keep my commitment to post weekly. understand why so many fellow bloggers have let their blogs atrophy in recent months. 10 Top Tips on. Leadership. Posted by. Posts.
  • E-QUIP  |  MONDAY, FEBRUARY 13, 2012
    [2008] E-Quip Blog: Generating Sales Leads
    2008. (42). Monday, February 13, 2012. Generating Sales Leads. The sales funnel is your firms life blood. Fail to fill it adequately with sales leads and youll experience a corresponding drop in revenues. How many leads you need varies by firm, of course. For most firms, repeat business constitutes roughly 80% of their revenues.
  • E-QUIP  |  MONDAY, APRIL 2, 2012
    [2008] E-Quip Blog: When the Client Isn't Happy
    2008. (42). Monday, April 2, 2012. When the Client Isnt Happy. No reasonable client expects flawless service. But every client is entitled to expect a helpful response to a service breakdown. How you respond in such situations--what I call service recovery --is a critical moment of truth in your relationship with the client. About Me.
  • E-QUIP  |  MONDAY, MAY 7, 2012
    [2008] E-Quip Blog: Harnessing the Power of Change
    2008. (42). Monday, May 7, 2012. Harnessing the Power of Change. If you plot the pace of societal and technological change over the course of human history, you see a generally linear pattern of growth over centuries until you reach the post-World War II era. Hard to believe it passed so quickly, isnt it? Will your firm be among them?
  • E-QUIP  |  MONDAY, JUNE 11, 2012
    [2008] E-Quip Blog: Getting Employees Involved in Change
    2008. (42). Monday, June 11, 2012. Getting Employees Involved in Change. If youre planning a substantial change in some aspect of how your firm does things, be sure to engage the experts--your employees. Thats a poor way to gain their commitment to the change. They appropriately determine what must happen and why, in most cases.
  • E-QUIP  |  SATURDAY, JULY 21, 2012
    [2008] E-Quip Blog: How Well Do You Really Know Your Clients?
    2008. (42). Saturday, July 21, 2012. How Well Do You Really Know Your Clients? Jack had an excellent relationship with his client Bill—or so he thought. The two had worked together on various projects for almost a decade, becoming friends in the process. Jack regularly took Bill on hunting and fishing trips. Jack was stunned.
  • E-QUIP  |  MONDAY, JULY 30, 2012
    [2008] E-Quip Blog: Facing Headwinds? Try Tacking Strategies
    2008. (42). Monday, July 30, 2012. Facing Headwinds? Try Tacking Strategies. President Obamas favorite term for explaining (or excusing, some would say) his administrations lack of success in turning the economy around is headwinds. Perhaps that picture fits your own firms struggle in this tepid economic recovery. Posted by. About Me.
<< 1 2 ... 19 20 21 22 >>