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  • E-QUIP  |  MONDAY, JANUARY 24, 2011
    [2008] E-Quip Blog: Three Keys to Effective Communication
    2008. (42). Monday, January 24, 2011. Three Keys to Effective Communication. Have you ever considered how critical your communication skills are in delivering value to your clients? Yet we would not identify communication as one of the core strengths of our profession, would we? Dont take that for granted. Establish your credibility.
  • E-QUIP  |  MONDAY, JANUARY 31, 2011
    [2008] E-Quip Blog: Taming the Proposal Monster
    2008. (42). Monday, January 31, 2011. Taming the Proposal Monster. Does your firm write too many proposals? Its a common problem in our industry. Many technical professionals find it difficult to pass on virtually any opportunity where their firm is qualified to do the work, even in the face of long odds. So what to do? Posted by.
  • E-QUIP  |  MONDAY, MAY 23, 2011
    [2008] E-Quip Blog: Why Employees Leave
    2008. (42). Monday, May 23, 2011. Why Employees Leave. The economy is making a slow, grudging recovery. Thats the good news. The bad news? Expect employee movement to pick up as well. Voluntary turnover dipped during the worst of the recession. But as business picks up, more employees will be leaving for greener pastures. Posted by.
  • E-QUIP  |  FRIDAY, AUGUST 12, 2011
    [2008] E-Quip Blog: Getting Feedback: Questionnaire or Dialogue?
    2008. (42). Friday, August 12, 2011. Getting Feedback: Questionnaire or Dialogue? On an online SMPS discussion board, someone recently posed the question: Whats the best way to get feedback from clients? The question spurred many responses. Some advocated using a standard questionnaire. employees). External Surveys. Best advice?
  • E-QUIP  |  THURSDAY, SEPTEMBER 29, 2011
    [2008] E-Quip Blog: Preparing for Another Possible Downturn
    2008. (42). Thursday, September 29, 2011. Preparing for Another Possible Downturn. While the news outlets were abuzz last week about renewed concerns of another recession, many questioned whether the last one had really ever ended. Will the improvement continue? There are some disconcerting signs for 2012. And I understand why. Posts.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [2008] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    Darren David , who has a background in development, design, and project management, founded the San Fransico-based shop in 2008 while he was “running” from developing another Flash website. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Can technology make us less or more human?
  • E-QUIP  |  FRIDAY, JUNE 17, 2011
    [2008] E-Quip Blog: More Favorite Free White Papers
    2008. (42). Friday, June 17, 2011. More Favorite Free White Papers. Several months ago, I posted links to a few free white papers that Id found particularly useful. That turned out to be one of my more popular posts. Hope you find these helpful: How Buyers Buy (Hinge). Download Closing the Delivery Gap (Bain & Company). Posted by.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2009
    [2008] More marketing for less: Think inside the box.
    Newspaper ad sales were down 38% in 2008 – it’s a buyer’s market. Constant innovation should be a central part of your business strategy but when the budgets get crunched, there is still plenty of value in the "old-school" marketing basics. Bargains in traditional media. Focus on existing customers. Go find them before the other guy!
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [2008] Glossary: 29 Email Marketing Terms Marketers Must Know
    Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". 25 per email address. Yahoo!,
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2011
    [2008] 10 Fast Facts About Zynga
    From 2008 to 2010, Zynga’s adjusted EBITDA increased from $4.5 by Jesse Noyes | Tweet this It’s that time again…Time for us to bring you another edition of 10 Fast Facts plucked from a company’s S-1 filing. As our 4 th of July gift to you, we deliver 10 Fast Facts About Zynga. Read it, and then go fire up the BBQ! Massive Multiplayer. Reddit.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 20, 2007
    [2008] What's Really Holding Back Customer Experience Management?
    Epsilon’s Ron Shevlin is worried about the future of Customer Experience Managment. It’s interesting that the bloom is off many of those roses but that doesn’t negate their past successes. Nor do the conflicting frameworks bother me. I see them as a sign of commercial interest and continued conceptual evolution.
  • ACQUIRING MINDS  |  MONDAY, MARCH 9, 2009
    [2008] Networking & Photos from the Sales 2.0 Conference
    The Sales 2.0 Conference in San Francisco was a great opportunity to chat and catch-up with luminaries from the B2B Sales & Marketing world. The first day I sat at a table with Garth Moulton , VP of Community /Co-Founder at Jigsaw and blogger. Garth and I spoke for a few minutes on best practices in using Jigsaw. world. Conference
  • MARKETING EDGE  |  FRIDAY, MAY 29, 2009
    [2008] Using Experts to Get Better Media Coverage
    Bankrate, Inc “Bankrate.com’s 2008 Checking Study&#. Time 15:00. Bruce Zanca, SVP and Chief Marketing and Communications Officer of Bankrate INC, has spent his career reconciling the agendas of journalist with clients, (e.g. employer). In his current position, he has connected the dots between PR and revenue. Gold Winner.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 4, 2009
    [2008] Sales and marketing alignment: tips for getting it right with lead generation
    According to the 2008 Miller Heiman Sales Best Practices Study, only 37% of respondents agreed that their sales and marketing organizations are aligned in what their customers want and need. discussed this disconnect with Bill Golder in the February issue of Sales & Marketing Management. Here are the five tips I shared with him: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 31, 2010
    [2008] Small business? THIS is how to work the social web!
    By the end of 2008, most had migrated to Facebook. I was reluctant to follow suit because it felt so much more personal than MySpace. Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels. People are very smart. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 30, 2011
    [2008] Final Chance to Vote – Poll closes today!
    An entrepreneur, Jeff founded Find New Customers in 2008 and is regarded as an expert, thought leader and innovator in demand generation. Jeff Ogden, the Fearless Competitor and President of Find New Customers , is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011. and he humbly asks you to vote NOW!
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 25, 2009
    [2008] The big and almost free marketing initiative that almost no one is doing today
    It’s lead nurturing, and a study by DemandGen Report (who recently published an article from this blog) did a study in late 2008 and found that only 8% of respondents currently have an automated lead nurturing strategies and processes in place. This ensures that only the best propects enter the lead nurturing funnel.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [2008] Numeric Scoring: The Key To Lead Management Success
    Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Start dialing.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 22, 2010
    [2008] Old Tweets, New Twitter and B2B
    For example, Topsy lets you search all the way back to May, 2008. Twitter continues to grow and be an integral part of B2B social media plans. Yesterday I tweeted a link to a post about searching for old tweets and it really struck a chord with a lot of people. How to search old tweets: 10 tools, 20 features. from Tweetsmarter. from Mashable.
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 7, 2010
    [2008] Character Study: Mr. Clean
    Over the years, Mr. Clean has been illustrated, animated and even portrayed by live actors but, surprisingly, this enduring symbol of spotlessness never did any actual cleaning of his own until 2008, when a new series of ads depicted him scrubbing kitchen appliances with the Mr. Clean Magic Eraser.
  • WEBMARKETCENTRAL  |  THURSDAY, SEPTEMBER 24, 2009
    [2008] Looking Back at 400: Top 10 Posts
    The list has changed considerably since the last look back after 300 posts. #10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. This review of MarketingSherpa data holds up well against more recent figures.
  • CHRIS KOCH  |  FRIDAY, MAY 30, 2014
    [2008] The TV Is No Longer a TV
    Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. It’s All About Screens Now.
  • SAZBEAN  |  MONDAY, AUGUST 6, 2012
    [2008] Growing brand awareness with the Olympics
    In the 2008 Beijing Olympics companies like Coca Cola spent millions of dollars to be official sponsors. The 2012 London Olympics have audiences all over the world watching and getting involved in supporting their teams. The large worldwide audiences provide branding opportunities that can get people to buy more of your products.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 16, 2010
    [2008] Getting Ripped Off on B2B Web Development and SEO?
    Tweet. I got an inkling that all was not right in the web development and SEO world in 2008. went out to bid for a client of mine – a manufacturer of green industrial lubricants – and got bids for a new, optimized web site that ranged from $2,000 to $20,000. Hmmm – that’s too big a range! ” He said, “Yes!”
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 13, 2010
    [2008] Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell
    technologies, 2008. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this. Chapter 4: Strategies for tapping the groundswell. The POST method: people, objectives, strategy, technologies. Groundswell POST Process.
  • BUNGALO  |  THURSDAY, JUNE 10, 2010
    [2008] What Style Is That House?
    His first book, Prefurbia: Redesigning the Suburbs From Disdainable to Sustainable, co-authored with Rick Harrison and Greg Yoko, was published in 2008.  He often consults with homeowners on how to maintain historic integrity while restoring and remodeling their homes.  Sounds fun, especially the tour. Tuition is $125. ——-.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [2008] Social Media Budget Ratio in B2B Marketing
    Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget –  and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. actually tried to tackle this question a few times on my blog before. So here is my take ….
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 30, 2009
    [2008] CMO Advice: What to look for when choosing a Social Media or Digital agency?
    Prior to joining KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008. Here is his take … 1) What do you think is the one most important factor when choosing an agency? Romi: The single most important factor is the agency’s internal organizational principle. if so why?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 30, 2009
    [2008] CMO Advice: What to look for when choosing a Social Media or Digital agency?
    Prior to joining KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008. Here is his take. 1) What do you think is the one most important factor when choosing an agency? Romi: The single most important factor is the agency’s internal organizational principle. active listening, 2.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 6, 2009
    [2008] How to Get Your White Papers Read by Thousands
    Why Syndication Makes Sense A Business Content Study conducted by MarketingSherpa and TechWeb in 2008 found that a white-paper-centric site was one of the top five sources for white paper downloads by technology buyers. Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [2008] Are You Reaching the Right CIO?
    " Interestingly, just before I came across Chris' post, I ran across one by Jennifer O'Connell called " All C's Are Not Created Equal " in which she commented on the findings of CIO Magazine's State of the CIO 2008 survey. On the surface it may seem this is a fine approach. After all, a CIO is a CIO is a CIO, right?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [2008] Are You Reaching the Right CIO?
    " Interestingly, just before I came across Chris' post, I ran across one by Jennifer O'Connell called " All C's Are Not Created Equal " in which she commented on the findings of CIO Magazine's State of the CIO 2008 survey. On the surface it may seem this is a fine approach. After all, a CIO is a CIO is a CIO, right?
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 13, 2009
    [2008] What Mistakes Have I Made
    tried to write posts that I thought other people would be interested in versus writing what interested me. I had this epiphany in September 2008 when I wrote about my blogging motivation and promise to everyone to write what was of value to me, motivated me and thereby contribute to the larger community. Why is this a drawback?
  • HUBSPOT  |  FRIDAY, NOVEMBER 12, 2010
    [2008] How a Senator Uses Social Media
    Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. We recently got a chance to sit down with Ben to discuss his Facebook and Twitter usage (among others), and why he feels it is so important. How do you use these platforms? Thats the worse case scenario.
  • MARKETING EDGE  |  SATURDAY, DECEMBER 22, 2007
    [2008] Marketing Edge
    Subscribe to our podcast « Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media Market researchers are the secret winners in the blogosphere » Classic integration of focus group and social media – happy holidays As you know social media is about sharing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, FEBRUARY 27, 2009
    [2008] My Blog got me a New Job and a Book Deal!
    I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process.
  • WRITTENT  |  FRIDAY, NOVEMBER 29, 2013
    [2008] The 7 Most Strategy-Changing Marketing News Headlines of November
    2008 and 2012.  . Once again, it’s been a pretty wild ride through the marketing news arena in November. The little. app that could, Snapchat, shocked almost everyone when they refused to sell for the staggering. sum of $3 billion, leaving it clear that we’re moving towards a new era of mobile messaging. talent to hack their analytics.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2008] Best Social Media Stats and Market Research of 2010 (So Far)
    Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. The average small business spent $2,149 on search engine advertising in the fourth quarter of 2009, up 30% from 3Q09 and 111% from the final quarter of 2008. While 28% of U.S.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 5, 2012
    [2008] A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer Works
    That was okay to ask in 2008, but no more. Do you know how savvy nonprofits use social media marketing to reach more people? On a wing and a prayer is not a strategy.  It means barely managing to get the job done.  Yet that’s how many nonprofits run their social media. They simply wing it. Not cool. Your constituents deserve more.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 26, 2009
    [2008] Driving Traffic to Your Homepage All the Time May Be a Big Mistake
    Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 2, 2010
    [2008] Top 15 Recommended Social Media Books of 2010
    The classic book that was originally published back in 2008 (where were you in social media in 2008?!?!?) It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  Popularity in location-based applications such as FourSquare also skyrocketed this year. 
  • SNAPAPP  |  FRIDAY, MARCH 8, 2013
    [2008] The Value of Speed in Content Marketing: Making the Fast Even Faster
    Whether you're a sports fan, a runner, or just someone with a strong need for speed, you may remember the 2008 Beijing Olympics when Usain Bolt broke the 100m dash world record for the first time. For anyone who saw it, the immediate realization was that the world's fastest man could go even faster. and it's called SnapApp 2.0!
  • SMART MARKETING  |  WEDNESDAY, AUGUST 17, 2005
    [2008] Smart Marketing: An interview with Tom Pick
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • E-QUIP  |  MONDAY, DECEMBER 27, 2010
    [2008] E-Quip Blog: Top 10 Blog Posts of 2010
    2008. (42). Monday, December 27, 2010. Top 10 Blog Posts of 2010. recently received a Christmas card from someone I didnt know who wanted to thank me for my blog and other content posted on the web. What an encouragement! The primary evidence that Im doing something right is increasing readership. Disappointing? And Im often wrong.
  • E-QUIP  |  FRIDAY, JANUARY 7, 2011
    [2008] E-Quip Blog: Does Service Excellence Pay?
    2008. (42). Friday, January 7, 2011. Does Service Excellence Pay? Ive long been a passionate advocate for the value of delivering exceptional client service. My research and experience lead me to believe that service excellence is the best differentiation strategy available to the average A/E firm. Thats substantial! Higher fees.
  • E-QUIP  |  MONDAY, FEBRUARY 28, 2011
    [2008] E-Quip Blog: Climbing the Commitment Ladder
    2008. (42). Monday, February 28, 2011. Climbing the Commitment Ladder. The sales process is a series of steps towards a mutual commitment--the contract. But youre not likely to get there unless there are incremental commitments between buyer and seller along the way. Technical service sellers are more prone to the latter shortcoming.
  • E-QUIP  |  FRIDAY, MARCH 4, 2011
    [2008] E-Quip Blog: Overlooking the Client's Real Problem?
    2008. (42). Friday, March 4, 2011. Overlooking the Clients Real Problem? Are engineers good problem solvers? Thats a question I often ask when speaking to groups of engineers. Some inevitably fall into my trap. "Of course, engineers are good problem solvers; thats a core competency for engineers," is a typical response. doubt it.
  • E-QUIP  |  FRIDAY, JUNE 10, 2011
    [2008] E-Quip Blog: Don't Waste Your Advantage as the Incumbent
    2008. (42). Friday, June 10, 2011. Dont Waste Your Advantage as the Incumbent. Ive reviewed a few proposals in recent months where the incumbent firm failed to win the next phase of the project or contract. So they asked me to do a postmortem. Ive written many posts here about how to build lasting client relationships. Posted by.
  • E-QUIP  |  SATURDAY, AUGUST 27, 2011
    [2008] E-Quip Blog: Why Technical Professionals Aren't Persuasive
    2008. (42). Saturday, August 27, 2011. Why Technical Professionals Arent Persuasive. We all have to sell something. Some of us have responsibilities for selling our firms services. Others must convince clients, regulators, and communities to approve our solutions. Thus your persuasive skills are critically important to your success.
  • E-QUIP  |  THURSDAY, MARCH 22, 2012
    [2008] E-Quip Blog: Use Visual Aids That Work For, Not Against, You
    2008. (42). Thursday, March 22, 2012. Use Visual Aids That Work For, Not Against, You. PowerPoint gets blamed unfairly for much of whats wrong with most business presentations--boring, impersonal, unmemorable. The problem isnt with the software, however; its how it gets used. They work against, rather than with, the speaker. About Me.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 31, 2010
    [2008] Best Social Media Stats and Market Research of 2009
    Of all business-to-business media categories, online revenue showed the strongest growth in 2008, increasing by 15.1%, while rising at a compound annual growth rate of 26.8% from 2006 to 2008. At the same time, magazine net ad revenue declined 10.2% in 2008 versus 2007. What are the latest trends in search? Learn and enjoy!
  • WRITTENT  |  MONDAY, JUNE 3, 2013
    [2008] 10 Genius Tips on How to Create a Podcast Your Prospects Love
    For many of us, Podcasts evoke images of 2008, when MP3 players were hot, and tablets were barely a blip on the horizon. Forget Facebook. The hot new topic in social and content marketing is definitely podcasting. Image Credit: Social Media Examiner. Podcasts? Really? But, they’re definitely back. Consider Your Buyer Personas. Edit Carefully.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, JANUARY 13, 2012
    [2008] Lenders provide glimmer of hope
    Manchester for example has been at a complete standstill in terms of developments since 2008 however no less than 5 new high profile developments are currently underway from some of the cities largest developers. These figures are in addition to the £100bn they have already been hit in impairments since the bailout in 2008. Business
  • BIZNOLOGY  |  MONDAY, JULY 5, 2010
    [2008] FIFA World Cup: Social Media Roundup
    With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. Image via Wikipedia. by Aaron Kim.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2009
    [2008] Will Blogging Kill Trade Publications?
    Pile the 2008 Recession on top and the industry has no room for innovation.  It’s focused on survival. I was engaging in an interesting intellectual discussion on this question with my friend Jeremy Victor and he kindly offered to lend his expert perspective to a guest post.  And that’s the challenge facing trade publications. Innovative?
  • REPUTATION TO REVENUE  |  THURSDAY, NOVEMBER 5, 2009
    [2008] Winning with thought leadership: Six lessons from IBM and Deloitte
    The 2008 edition, "The Enterprise of the Future," involved face-to-face interviews with 1,130 CEOs and public sector leaders from large organizations in some 40 countries. Released publicly in May 2008, the core report highlighted five strategic attributes that CEOs are trying to build into their organizations: Hungry for change.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] Simple Savvy Savings recommendations to help reduce IT Costs
    The economic downturn has IT executives scrambling to defend budgets, avoid cutbacks, and help the business survive. For commercial companies with declining revenues, in order to maintain profitability, the organization needs to find ways to gain scarce revenue (which is tough), or better, to reduce overall business costs. [4].
  • THE ROI GUY  |  WEDNESDAY, APRIL 8, 2009
    [2008] Full Armor's Policy Portal: First Core Infrastructure Optimization Solution via Cloud
    A new solution has been introduced that promises to change the way organizations implement and manage their core infrastructure via Microsoft Azure’s cloud computing platform. Deploying a standardized desktop by minimizing hardware and software configurations. savings are gross without the incremental investment in PolicyPortal / Microsoft Azure.
  • THE ROI GUY  |  TUESDAY, JUNE 22, 2010
    [2008] The IT Innovation Dilemma Grows
    According to a recent article by Information Age, the economic recovery is slowly easing cost cutting pressure on beleaguered CIOs, but at the same time innovation investments continue to decline. This bottoming process however does not mean new investments are off to the races.
  • TOM PISELLO  |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] Simple Savvy Savings recommendations to help reduce IT Costs
    The economic downturn has IT executives scrambling to defend budgets, avoid cutbacks, and help the business survive. For commercial companies with declining revenues, in order to maintain profitability, the organization needs to find ways to gain scarce revenue (which is tough), or better, to reduce overall business costs. [4].
  • TOM PISELLO  |  WEDNESDAY, APRIL 8, 2009
    [2008] Full Armor's Policy Portal: First Core Infrastructure Optimization Solution via Cloud
    A new solution has been introduced that promises to change the way organizations implement and manage their core infrastructure via Microsoft Azure’s cloud computing platform. Deploying a standardized desktop by minimizing hardware and software configurations. savings are gross without the incremental investment in PolicyPortal / Microsoft Azure.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 16, 2010
    [2008] Healthcare Businesswomen’s Association Keynote Speaker
    HBA Southern California, which achieved chapter status in 2008, is one of the fastest-growing chapters in the HBA organization. The HBA Southern California Chapter is dedicated to serving the needs of HBA members throughout Orange County, San Diego, Los Angeles, and the Inland Empire.
  • JUNTA 42  |  WEDNESDAY, JANUARY 20, 2010
    [2008] The Year of Content Marketing How
    2008 The Year of Content Marketing What - Most marketers never heard the term and didn't "get" it. Lots of explaining to do. 2009 The Year of Content Marketing Why - Marketers now knew what is was, but needed to convince their teams (and bosses) why it was so important (if you are not convinced, get the content marketing book ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 3, 2010
    [2008] Does Amanda Chapel matter?
    This refers to a 2008 series of interviews of Brian Connolly by Bill Sledzik.  In this interview, Connolly disclosed that the idea for the Amanda Chapel character started while his friends were watching a basketball game. “Full-on non-stop shameless surreptitious sleaze&#. “The cacophony of dopes&#. “Sacs de douche&#.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 17, 2009
    [2008] Aprimo Solutions: CRM Software, Process Workflow, Marketing Communications, Sales Marketing Management and More
    Contact | Site Map © 2008 Aprimo Inc. United States | United Kingdom | Australia | France | Germany | Netherlands News | Events | Careers | Education | Support | Contact Us About Us Mission Vision Core Values Company Locations Board of Directors Management Team Products What is EMM? What is MRM? All rights reserved.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [2008] Marketo Releases Marketo Lead Management 3.0
    With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. tags: marketing automation software, Marketo Lead Management 3.0,
  • VIEWPOINT  |  TUESDAY, JULY 10, 2012
    [2008] Bulls, Bears, Bernanke and BtoB Lead Generation
    Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. When the GDP is up, the lead rate increases, and vice-versa. Lead rates trail the GDP by about a quarter.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2011
    [2008] Jeff Ogden, President of Find New Customers, is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011
    An entrepreneur, Jeff founded Find New Customers in 2008 and is regarded as an expert, thought leader and innovator in demand generation.    . Jeff Ogden, the Fearless Competitor and President of Find New Customers , is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011. Bethpage, NY (PRWEB) November 18, 2011.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [2008] Savvy Speaks: Our Favorite eBook Examples from Around the Web
    First launched in June 2008, the eBook was downloaded more than 1,600 times and pumped 50 solid business opportunities into the sales pipeline by 2009. Last week the Savvy Sisters sounded off about eBooks – what defines the medium and how to use them to your best advantage. Useful, easy-to digest info with a lot of samples.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [2008] The Mi6 Tweekly: Week of July 19, 2010
    Chart: Use of Video and Podcasting on Fortune 500 Blogs Increases 2008 vs 2009 (Source: SNCR via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on.
  • MARKETING EDGE  |  FRIDAY, NOVEMBER 16, 2007
    [2008] Marketing Edge
    Keep ‘em comin’ Marketing Edge Says: June 14th, 2008 at 7:37 pm [.] I have said for a long time that social media is more a movement than a market. [.] Don Ball Says: October 7th, 2008 at 8:04 am Albert, I’m with you 100% on the question of movement vs. marketplace. What should I do? Social media is a movement.
  • CONNECT THE DOCS  |  WEDNESDAY, NOVEMBER 4, 2009
    [2008] Happy Holidays, Content Marketers!
    Do something charitable : In this 2008 pre-holiday post, Chris Brogan requests that instead of sending holiday cards, readers contribute to particular causes. Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock. The holidays start earlier each year, which is unfortunate for those of us still mourning summer.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 30, 2009
    [2008] Want proof that the C-suite is into social media? Here it is.
    We found that usage of social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. There are two rivers of content at conferences. CEOs Use Social Media More than Other Buyers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 8, 2009
    [2008] Demand Generation Vendor Traffic Rankings
    Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders. You can see that post here. Results are in the following table. David) There are no huge surprises. How about it guys?
  • ACQUIRING MINDS  |  THURSDAY, FEBRUARY 19, 2009
    [2008] Lead Generation Takes Precedence in the Downturn
    Digital Marketing - IDC reports that digital marketing spend is over 9% of total marketing investment in 2008 and predicts that digital marketing will carve out the largest slice of marketing spend by 2010. In response to a substantial drop in technology spending, B2B marketers will cut budgets and re-jig their media mix.
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 29, 2007
    [2008] PRMeetsMarketing Weekly Articles: November 29, 2007
    Great fodder for those 2008 pitches or for those guys prepping for CES already!  . Here is this week's of interesting articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :  . The Blog Bubble? - R. Scott Raynovich of Light Reading has an interesting post on Internet Revolution.
  • WEBMARKETCENTRAL  |  FRIDAY, MAY 22, 2009
    [2008] 3 More Tips for Optimizing SEM Campaigns
    The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. Keep your content network clean. Be sure to save your work. 2.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [2008] 60 Inspirational Holiday Marketing Statistics
    45) In 2010, Mondays and Fridays saw the highest email volumes, compared to Tuesdays and Fridays in 2008 and 2009. With the holiday season literally right around the corner, marketers must get their butts in gear quickly if they want to take advantage of holiday shoppers' buying behaviors. Don't let the holidays sneak up on you! billion.
  • PAUL GILLIN  |  THURSDAY, MAY 27, 2010
    [2008] The Power of B2B Communities
    There’s even a long-running thread called “What Is the Funniest Thing A User Has Asked You?&# It started in October, 2008 and had attracted more than 700 contributions 18 months later. Does it set the stage for a deeper discussion of social communities? Is it appropriate to a B2B setting? All comments are appreciated!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 15, 2007
    [2008] SAS Adds Real Time Decisioning to Its Marketing Systems
    This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. SAS says it intends to tightly integrate RDM and Interaction Manager during 2008, but hasn’t worked out the details. I’ve been trying to pull together a post on SAS for some time. So is Profitability Management.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 25, 2009
    [2008] Act-On Software Does List-Based Demand Generation
    Act-On released its beta version in June 2008 and started selling last October. Most are small or mid-sized, but they also include Cisco , which invested in Act-On in 2008. Oddly, it does not highlight Act-On’s most distinctive advantage, which is tight integration with Webex for Webinar presentations. It’s pretty limited.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [2008] B2B Lead Management Market Heats Up
    Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [2008] Demandbase: A New Twist In The Lead Management Automation Market
    link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? Posted by: Bob McCarthy | August 27, 2008 at 10:32 AM Laura - Thanks for your leadership in this area. Posted by: Christopher Doran | August 27, 2008 at 02:56 PM Thanks Laura.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 15, 2009
    [2008] How NOT to pitch a blog | Online Marketing Blog
    Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 23, 2015
    [2008] The CMO as the new B2B superhero
    And an oft-cited study from 2008 by Alexander Krasnikov and Satish Jayachandran, ‘The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance’, provides compelling evidence that marketing capability has a strong impact on company performance. Let’s face it, marketing has an image problem.
  • E-QUIP  |  SATURDAY, APRIL 16, 2011
    [2008] E-Quip Blog: You Are What You Measure
    2008. (42). Saturday, April 16, 2011. You Are What You Measure. Over the years, Ive been fascinated with how the personality of firms is shaped by the metrics they choose (or dont choose) to apply to their business. Some firms stress growth. Others profitability. There are distinct corporate cultures associated with each. Posted by.
  • E-QUIP  |  MONDAY, MAY 16, 2011
    [2008] E-Quip Blog: The Power of the Welcome
    2008. (42). Monday, May 16, 2011. The Power of the Welcome. Best-selling author and consultant Harry Beckwith writes, "In our work, we have found that the first five seconds--the greeting, the welcome, the receptionists answer--influence customer satisfaction more than any other act. Even the recorded voice usually sounds unfriendly!
  • E-QUIP  |  MONDAY, JUNE 27, 2011
    [2008] E-Quip Blog: Adding Margin to Your Work and Life
    2008. (42). Monday, June 27, 2011. Adding Margin to Your Work and Life. The bane of modern business is the constant push of busyness. Some of us enjoy the rush, at least for a while. But it comes at a cost. Studies have uncovered a myriad of detrimental psychological and physiological effects resulting from busyness. Posted by. Posts.
  • E-QUIP  |  FRIDAY, JULY 29, 2011
    [2008] E-Quip Blog: 10 Top Tips on. Client Service
    2008. (42). Friday, July 29, 2011. 10 Top Tips on. Client Service. Providing great client experiences (i.e., superior service) is possibly the most neglected success strategy in our business. Perhaps high repeat business rates have lulled us into complacency. Pick the right kind of clients. Solicit feedback on a regular basis. Posts.
  • E-QUIP  |  FRIDAY, SEPTEMBER 23, 2011
    [2008] E-Quip Blog: How to Have More Productive Meetings
    2008. (42). Friday, September 23, 2011. How to Have More Productive Meetings. Meetings have the distinction of being among the biggest time wasters in your office and, potentially, one of the best time savers. It all depends on whether youre holding the right meetings in the right manner. In many firms, there are too many meetings.
  • TONY ZAMBITO  |  TUESDAY, SEPTEMBER 28, 2010
    [2008] What Can CEO's Do To Raise Their Buyer Insight IQ?
      Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.  Image by fkimman via Flickr. For anyone who has been in business planning for a while, it is not hard to figure out that executive management has a robust obsession for numbers and quantitative analysis. 
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 18, 2010
    [2008] Don’t Baffle your Prospects with “Corporate-speak.”
    Krugman has a Phd in Economics and won the Nobel Prize in 2008. What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Net-net:  It’s a win-win. Got it? . This monologue is not real. To hear the ad, click here. The ad is a spoof.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JANUARY 19, 2006
    [2008] B2B Lead Generation Blog: Improve your online sales lead tracking
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Heres a summary of Michael Ortners eight points: 1.
  • WEBBIQUITY  |  THURSDAY, JUNE 17, 2010
    [2008] SEM Mystery: The Case of the Missing Leads
    Originally published on the WebMarketCentral blog in December 2008. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. “Hello Sugar,&# I said as I slipped a bottle out of the bottom drawer of my desk and poured myself a belt.
  • CONTENT MARKETING FOR BI  |  TUESDAY, MARCH 31, 2009
    [2008] The Social Media Marketing Wormhole
    In the fall of 2008, Motrin launched an ad that depicted baby slings as fashion accessories for moms. A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about to be thrust into the real world and doesn’t feel ready. No more “build it and they will come” websites. Are you ready?
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [2008] Survey Says…Tech Buyers Read and Forward White Papers
    In fact, seventy-seven percent of respondents said they’d read at least one white paper in the last six months (compared to 68 percent in the 2008 survey), with 84 percent of them rating white papers as moderately to extremely influential when making technology-purchasing decisions. To download the report, visit [link].
  • ANYTHING GOES MARKETING  |  SATURDAY, MARCH 24, 2007
    [2008] How do you allow prospects to get closer to your product?
    If you go the site it doesn't just go to a microsite straightaway but opens up the real Lexus site to their 2008 RX product page and then opens up the microsite as a site overlay. Have you ever been miffed when trying to test out a product from a website? That isn't what I want! Yes, thought leadership is also crucial. back to the microsite.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 28, 2009
    [2008] Using Social Media: Part 5 – Blogger Relations
    Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 21, 2010
    [2008] IDC: Tech Marketing Budgets Up, But Lag Revenue Growth
    compared to 2008. growth “snapback” is significant, the average large tech vendor’s operating budget is still below 2008 spending levels. Enough being done to prove returns and drive even more investments in 2011? IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams.
  • JUNTA 42  |  MONDAY, DECEMBER 28, 2009
    [2008] Top 10 Content Marketing Articles of the Year
    An annual Junta42 tradition, I enjoy going back and seeing the most popular content marketing articles for both the blog and the Junta42 community every year (here is the 2007 and 2008 review ).  10 Content Marketing Tips to Start Now for 2009 (December 9, 2008 - 2,479 views) Still just as applicable for 2010.
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