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  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 21, 2009
    [2008] Match Marketing Content to Executive's Media Preferences
    The study was conducted by Financial Times and b-to-b agency Doremus New York via an online survey of 338 global senior executives in Q4 2008. I was asked recently, via Twitter, what type of content I recommend my clients use. My reply was that it depended upon what the client's buyers needed and wanted. 34% go online after work hours.
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 14, 2009
    [2008] Best of 2008: SEO Tools, Part 2
    What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition? I've found its page analysis tools (for keyword density, headings, meta tags etc.)
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 7, 2009
    [2008] Best of 2008: AdWords Tips and Tactics
    While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify.
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 6, 2009
    [2008] Best of 2008: Social Media Optimization, Part 1
    Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How does social media relate to SEO? Social Tagging
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 30, 2009
    [2008] Best of 2008: SEO Guidance, Part 2
    Is content really king for SEO? What SEO common mistakes do even experienced consultants sometimes make? Which resources are best for accelerating your SEO learning curve? Why do site rankings sometimes drop precipitously for no apparent reason? How can you get a site indexed by Google News? Google isn’t going to smack the legitimate, solid sites."
  • WEBMARKETCENTRAL  |  THURSDAY, MARCH 19, 2009
    [2008] Best of 2008: WordPress Tools and Tips
    It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. Unfortunately, Lighter Menus (a slick tool Joost recommends for creating drop-down menus) doesn't work with WP 2.7. Bummer.
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 16, 2009
    [2008] It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
    These two sites plus About.com collectively received more than 169 million search click-throughs in December 2008, according to Matt McGee. Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. So how big is the opportunity?
  • WEBMARKETCENTRAL  |  FRIDAY, MARCH 6, 2009
    [2008] Best of 2008: Website Design
    Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What are the current best practices in website design? What common design mistakes should you avoid?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 4, 2009
    [2008] Sales and marketing alignment: tips for getting it right with lead generation
    According to the 2008 Miller Heiman Sales Best Practices Study, only 37% of respondents agreed that their sales and marketing organizations are aligned in what their customers want and need. discussed this disconnect with Bill Golder in the February issue of Sales & Marketing Management. Here are the five tips I shared with him: 1.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [2008] Marketo Releases Marketo Lead Management 3.0
    With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. But with an established platform and 200 enhancements in its new release, Marketo Lead Management 3.0
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 2, 2009
    [2008] Best of 2008: SEO Link Building
    The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. The Definitive List (75+) of Link Building Techniques in 2008 by Search Engine People And the ultimate blog post on link building in 2008 came from (drumroll please.) Jeff Quipp.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, FEBRUARY 27, 2009
    [2008] My Blog got me a New Job and a Book Deal!
    I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process.
  • WEBMARKETCENTRAL  |  TUESDAY, FEBRUARY 24, 2009
    [2008] Best of 2008: Sales & Marketing Copywriting
    Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Want to know how to write more effective marketing and sales copy? Avoid common grammar and usage mistakes that diminish the impact of your writing? Craft more compelling headlines and ads?
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 20, 2009
    [2008] Best of 2008: SEO Keyword Tips & Tools
    The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 18, 2009
    [2008] Looking for a little marketing wisdom?
    One marketer shares how 2008 was the turning point that made him realize that after 25 years in the business he had to get with the program. Well, I’ve got, oh about a hundred suggestions for you all courtesy of MarketingSherpa’s latest Wisdom Report. and mobile marketing. In fact, it’s far from it.  3.
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 13, 2009
    [2008] What Mistakes Have I Made
    had this epiphany in September 2008 when I wrote about my blogging motivation and promise to everyone to write what was of value to me, motivated me and thereby contribute to the larger community. Recent Stats for Free eBook Post.  . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 13, 2009
    [2008] Best of 2008: Email Marketing Tips
    How can you increase open rates for your email newsletters? Which common email marketing mistakes should you make sure to avoid? What are the secrets to writing killer subject lines? What campaign elements should make sure to check, and double-check, before clicking the "send" button on that big email blast? SEO is #2. Add alt text for all images?
  • WEBMARKETCENTRAL  |  TUESDAY, FEBRUARY 10, 2009
    [2008] Best of 2008: Web Analytics
    Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 28, 2009
    [2008] Using Social Media: Part 5 – Blogger Relations
    Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications.
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 26, 2009
    [2008] Best of 2008 - SEO Tools, Part 1
    Find these and more in this list of some of the best SEO tools and related reviews of 2008. Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 ** technorati tags: SEO tools, backlink checking, search engine rank, website grade, link building, Searchlight, Brian R.
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 20, 2009
    [2008] Best of 2008: Interactive PR, Part 1
    The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" Previous posts in this series: Best of 2008: SEO Guidance, Part 1 ** technorati tags: PR 2.0, The emergence of social media and user-generated content has radically changed the practice of PR. Online PR - Is there any value beyond the links?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JANUARY 5, 2009
    [2008] Survey says. Marketers are tired of Web 2.0!!
    All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate). In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). Web 2.0
  • PR MEETS MARKETING  |  FRIDAY, JANUARY 2, 2009
    [2008] Top Ten 2008 Posts – From Beijing to Public Relations
    As we’re all recovering from our New Year celebrations, I checked to see what the top posts were 2008. Let the 2008 Trend Lists Begin. And here they are:   . Off topic: Beijing Olympic Torch Relay. Sales Lead Generation Cycle: PR’s Role. Lunch or Networking? Oracle Lunch 2.0. The New Era of Reputation Management.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2008
    [2008] The 20 Best CRM Blogs of 2008
    Read Inside CRM's complete list "The Best CRM Blogs of 2008" Inside CRM ranked the top CRM blogs based on their insights, readability and frequency of posting. I'm honored to have been included on the list. feel honored to be included in such great company.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 30, 2008
    [2008] Online Marketing Tips: Thought Leadership with Neil Patel
    The next interview in the B2B Marketing thought leader interview series is with Neil Patel, co-founder of 3 Internet companies, ACS , Crazy Egg and KISSmetrics , through which he has helped Fortune 500 corporations make money via lead management from the web. Neil's answers are shorter than our usual interviews, but he still has useful tips!
  • MARKETING EDGE  |  MONDAY, DECEMBER 29, 2008
    [2008] Best PR and SEO Tactics
    Time 28:49. What’s in a word? Plenty. Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap. As a former journalist, I’m always thinking about the news angle, whether it’s for clients, this podcast, or the pure enjoyment of staying on top of the issue. VigiLanz is a client).
  • PR MEETS MARKETING  |  MONDAY, DECEMBER 29, 2008
    [2008] Case Study, Media Opps and More - Getting a Customer to Yes
    Customer participation in your marketing and PR efforts provides validation of your products and services. While you may have many satisfied customers, getting them to YES is one of the challenges we face as marketers.  . Here are some tips that have been helpful for me to not only identify these customers but to get them to YES!  . del.icio.us
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 21, 2008
    [2008] Knowledge Mobilization and Knowledge Translation
    Posted to the SCoPE conference , May 21, 2008. One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others. 2003 )."
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 16, 2008
    [2008] Finding Time
    Responding to dlh_downunder. When I look at that list I see that you have created all kinds of content that would be really good for the blog. For example, I very frequently take comments I've made to discussion lists and post them to my blog, including my contributions to SCoPE. Nobody has time for that.
  • MARKETING INTERACTIONS  |  MONDAY, DECEMBER 29, 2008
    [2008] You could be Losing 50% of your Potential Sales
    A recent IDG survey of 600 IT buyers discovered that they're only finding content relevant to their needs and their stage in the buying cycle only 42% of the time. Let me say it again >> only 42% of the time! You know what happens when they don't find what they need, right? They leave. It's a trust and believability thing.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 29, 2008
    [2008] The Case of the Missing Leads: An SEM Mystery
    It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. Hello Sugar," I said as I slipped a bottle out of the bottom drawer of my desk and poured myself a belt. Care for a drink?" I've got to watch my figure." Mind if I don't smoke?" Went great.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 26, 2008
    [2008] Marketing - It’s Not Who You Know It’s Who Knows You
    His LinkedIn profile is his window to others and visa versa, He created a physical world networking format called LinkedIn Live which celebrated its first anniversary in 2008. Time 16:43. All the other words on this blog help address that single slogan. He has more than 6000 contacts on LinkedIn, and they all know him. Introducing people.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 26, 2008
    [2008] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2008
    [2008] Peace on Earth: 12 Days of Marketing and Sales Collaboration
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 23, 2008
    [2008] Marketing and Sales eBooks
    It's put out by cScape and the Customer Engagement Unit and also includes highlights from the 2008 Annual Online Customer Engagement Survey. In the spirit of the season, I thought you might like a couple of great eBooks to set yourselves up for thinking about all the possibilities of the coming new year. article is on page 7].
  • MARKETING EDGE  |  MONDAY, DECEMBER 22, 2008
    [2008] Three Elements of a Winning Blog Post
    I’m a fan, friend, and peer of Lee Odden. His blog post on the Top Rank Blog today is about the best social media podcasts. It is classic in that it serves several purposes. Provides helpful information for the community (key to all of social media). Drives traffic from several networks by adding a voting component (Ain’t that the idea?).
  • PR MEETS MARKETING  |  MONDAY, DECEMBER 22, 2008
    [2008] Why Medias’ Woos will be a Boon to PR
    Over the past few months, several magazines have been laying people off or going to online versions only. This isn’t the first time that the publishing industry has been hit by magazine closures and layoffs – remember the dot com bust as advertising dried up and new media pubs died off one by one.  . Why PR is More Important than Ever.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 22, 2008
    [2008] Who is doing Major Corporate Events?
    I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops. Interestingly enough he reported their business was off dramatically in that area.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 22, 2008
    [2008] Can Social Media Save Detroit?
    Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers.
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 21, 2008
    [2008] Marketing Vision 2009 expanded - Part 4: Storytelling
    This expansion post is related to this excerpt of my marketing vision 2009 post: "In 2009, marketers will step up to the plate to make sure the buyer is engaged from the beginning of their buying journey through to their purchase decision because that path will become as smooth as silk without a knotted mess at the hand off to sales."
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, DECEMBER 20, 2008
    [2008] 9 Marketing Trends for 2009
    While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #5: Increased use of analytics tools (e.g.,
  • MARKETING EDGE  |  FRIDAY, DECEMBER 19, 2008
    [2008] Five Ways PR Will Adapt to the Next Generation Newsroom
    Time 30:05. What would a newsroom look like if you built it from scratch today? That was the question answered by a project sponsored by the Knight Foundation and conducted at the Chronicle, the student newspaper of Duke University. Give us your thoughts at 206-600-6887 or in the comment section below. Paul, MN, food shelter. Please stop.
  • MARKETING INTERACTIONS  |  FRIDAY, DECEMBER 19, 2008
    [2008] Give Customer Voice More Volume
    The CMO Council is inviting you to participate in a short, online survey  for marketing professionals as part of their Giving Customer Voice More Volume strategic research program. This research is an effort to benchmark how well brands listen and respond to customer input, concerns and issues. 
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 19, 2008
    [2008] Share your marketing 'wisdom' with Sherpa readers worldwide
    It’s a great opportunity for you to share your top 2008 story – and get back lessons learned from colleagues worldwide. What you learned about a specific tactic -How you coped with a recessionary economy and the impact it had on your 2008 marketing plan and budget. Deadline for quotes for the ‘wisdom report’ is December 31.
  • WEBMARKETCENTRAL  |  FRIDAY, DECEMBER 19, 2008
    [2008] 7 More Things Few People Know Anout Me (and even fewer care)
    Paul Jahn over at the LocalMN Blog has tagged me, along with a few other people I need to get to know, in the spirit of the holidays, to write seven things that most people don't know about me. So here goes: 1. I've coached youth sports for six years—four years of baseball, two of soccer. Plus, I didn't really have the hair for it. That's it!
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 18, 2008
    [2008] B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne
    The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it. Just be sure to post frequently. Easy as 1.2.3.
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 17, 2008
    [2008] Marketing Vision 2009 expanded - Part 3: Sales Enablement
    This expansion post is related to this excerpt of my marketing vision 2009 post : “Next year is the year that marketing will take proactive steps to power sales enablement. They'll no longer use sales portals as landfills for marketing collateral that doesn't help their sales force sell. The gap is finally narrowing, but not quite enough.
  • WEBMARKETCENTRAL  |  WEDNESDAY, DECEMBER 17, 2008
    [2008] Best of 2008 (So Far) - Website Design, Part 2
    What are the most important factors to consider when designing (or redesigning) a website? Where should you start? How can you ensure that your site works well on mobile devices as well as conventional browsers? Which tools can help make your efforts more productive and effective? Flash, widgets and Web 2.0 Do you need a.mobi domain?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2008
    [2008] Nurturing Sales Leads
    If you ask most executives to describe where revenue comes from in their organization, they'll usually talk about the "sales cycle" or "sales funnel". But as we all now know, the ways buyers research and purchase B2B solutions has been transformed by search and social media. Looking for more information?
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 16, 2008
    [2008] Marketing Vision 2009 expanded - Part 2: Listening
    This expansion post is in reference to this excerpt of my marketing vision post : “Marketers will become expert listeners, delving into their client’s problems, needs and challenges to ensure their content is designed to deliver more "what's in it for me" than ever before.” m only going to say this once. Listening is Not About YOU.
  • SMART MARKETING  |  TUESDAY, DECEMBER 16, 2008
    [2008] SMART Objectives: A Cornerstone of your Small Business Marketing Plan
    A lot of my small business clients have asked me about developing SMART Objectives for their marketing plan. But few know what the acronym stands for. Small business marketing plans that use SMART Objectives reflect goals that are: S pecific - If you say "We'd like to have more customers", that's too vague. Like what you read here?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 16, 2008
    [2008] Can a social media strategy boost your lead generation efforts?
    started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., Offer actionable advice.
  • MARKETING INTERACTIONS  |  MONDAY, DECEMBER 15, 2008
    [2008] Marketing Vision 2009 expanded - Part 1: Marketing Content
    My post on December 13th received a comment asking me for suggestions for how to make my Marketing Vision for 2009 happen. Thanks Susan! When I started to answer her, I realized I had a whole lot to say about how to accomplish all the great things I see ahead for marketing initiatives in 2009. This is where custom publishing comes in.
  • SMART MARKETING  |  MONDAY, DECEMBER 15, 2008
    [2008] Small Business Marketing Tool: A Face-to-Face Networking Guide
    My friends at RainToday.com have just published the “Face-to-Face Networking Guide: A Primer for Relationship Building.”. In it, you will learn: • The golden rule of networking. Who to network with and where you can go to find them. 3 tips for starting a conversation. 6 open-ended questions to get contacts talking and to build a relationship.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2008
    [2008] B2B Marketing Testing to Optimize Lead Generation Results
    Discovering and knowing what really works and what doesn’t for lead generation is essential for every marketer. The best way to discover this is through the process of testing. Personally, I’ve met only a handful of B2B marketers who are consistently testing their offers to optimize them and generate leads more effectively.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 15, 2008
    [2008] WMC Interviews: Anne Holland
    Over the past three years, I've had the honor of interviewing many brilliant marketers, including Laura Ries , bestselling author , blogger and TV personality ; Mike Schultz , president of the Wellesley Hiils Group ; and Janine Popick , co-founder and CEO of hosted email marketing platform VerticalResponse. Here's our discussion. It's not easy.
  • MARKETING INTERACTIONS  |  SATURDAY, DECEMBER 13, 2008
    [2008] Marketing Vision for 2009
    As we begin to wrap up 2008, it's prudent to start getting ready for your 2009 marketing resolutions and strategies. When you evaluate your e-marketing results for this past year, think about what you've learned and achieved, and what's needed to take things to a whole new level next year. Because, believe me, you can. Right now.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 4, 2008
    [2008] How to develop Thought Leaders
    These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof. At InformationWeek, the No.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 11, 2008
    [2008] How to create your own Personal Brand?
    As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the above. He is the author of “Me 2.0: Finance
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 11, 2008
    [2008] Why Writing Blogs for SEO Will Inevitably Fail
    Should you write a blog exclusively for search engine visibility? Business blogs can offer little-known companies name recognition, and the chance to boost traffic and generate leads well beyond what they'd get if they were simply offering a list of goods and services for sale on their website. Link: 3 Reasons Why Blogs for SEO Fail
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 11, 2008
    [2008] Why Marketers Should Act Like 3-Year Olds
    Granted, some people think we already do. You: Because it has chlorophyll in it. 3-year old: Why? You: Because that's what helps it turn sunlight into food. 3-year old: Why? You: So it can live. 3-year old: Why? You: Because grass WANTS to live. 3-year old: Really? Still, marketers could benefit from being more like this. Random variation?
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 10, 2008
    [2008] Marketing and the Decision Maker(s)
    It's interesting to me how many companies cannot accurately articulate who the decision maker is for the purchase of their products. Of course, these are also usually the companies that have no universal definition of their ideal customer. They were pursuing the wrong prospect. Why, you ask? Easily. They'd looked at their signed contracts.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2008
    [2008] Testing Your B2B Marketing: Thought Leadership with Hunter Boyle
    The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. Use "friction" to your advantage.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 10, 2008
    [2008] Lead nurturing putting the human touch into action with video and email
    I had a great time doing my webinar on putting the human touch into lead generation sponsored by Citrix Online and we had almost 1600 people register. In my presentation I emphasized how lead nurturing is about timing, consistency and relevance. Brian I heard it was your Birthday today! Here is my personal Birthday Video Greeting! You deserve it!!
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 24, 2008
    [2008] gift-certificate
  • PR MEETS MARKETING  |  FRIDAY, NOVEMBER 21, 2008
    [2008] twhirl
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 13, 2008
    [2008] panel-001
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 6, 2008
    [2008] twhirlexample
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 6, 2008
    [2008] twhirl-logo
  • PR MEETS MARKETING  |  WEDNESDAY, OCTOBER 29, 2008
    [2008] kpcover_lg
    Knowing Pains
  • PR MEETS MARKETING  |  WEDNESDAY, OCTOBER 22, 2008
    [2008] top5-11
  • PR MEETS MARKETING  |  THURSDAY, OCTOBER 16, 2008
    [2008] elevator1
  • PR MEETS MARKETING  |  THURSDAY, OCTOBER 16, 2008
    [2008] elevator
  • PR MEETS MARKETING  |  SUNDAY, OCTOBER 5, 2008
    [2008] goldstars4
    4 Gold Stars
  • PR MEETS MARKETING  |  SUNDAY, OCTOBER 5, 2008
    [2008] vp_debate
    Vide presidential debate
  • PR MEETS MARKETING  |  SUNDAY, SEPTEMBER 28, 2008
    [2008] sarahpalin
    Sarah Palin Interview with Charles Gibson
  • PR MEETS MARKETING  |  MONDAY, AUGUST 18, 2008
    [2008] facebook
    Facebook Logo
  • PR MEETS MARKETING  |  FRIDAY, JULY 25, 2008
    [2008] petershankman1
  • PR MEETS MARKETING  |  FRIDAY, JULY 25, 2008
    [2008] petershankman
  • PR MEETS MARKETING  |  WEDNESDAY, JULY 23, 2008
    [2008] housefront
  • PR MEETS MARKETING  |  WEDNESDAY, JULY 23, 2008
    [2008] Backyard
  • PR MEETS MARKETING  |  SUNDAY, JULY 20, 2008
    [2008] How to Beat the Summer (Blogging) Slump Meme
    I was tagged by Larissa Fair of Livingston Buzz for a meme on how to beat the summer blogging slump.  It's It's been crazy busy at work but here's my responses to Larissa: 4 things you like about summer. Warm, sunny days now that I live up in  North Bay. If you've ever been to San Francisco in the summer, you know what I mean. Margaritas.
  • PR MEETS MARKETING  |  THURSDAY, JULY 10, 2008
    [2008] Brave New World of Media Pitching: LinkedIn
    In late April, I wanted to start exploring different ways that we can now pitch media. Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. del.icio.us
  • PR MEETS MARKETING  |  MONDAY, JUNE 30, 2008
    [2008] Are You Ready for Virtual Trade Shows?
    Disclosure: My company, ON24 , just introduced a new solution today - ON24 Virtual Show. I decided to take this occasion to write a larger post about the virtual events/tradeshows market. Please note, the opinions expressed in this post are my own and not a reflection of my company's. travel, hotel, food, materials) and intangible costs (i.e.
  • PR MEETS MARKETING  |  MONDAY, JUNE 30, 2008
    [2008] on24virtualshow_video
    ON24 Virtual Show Video
  • PR MEETS MARKETING  |  SUNDAY, JUNE 29, 2008
    [2008] My company in Forbes.com!
    OK - I had to put up this quick post. I'm so happy ! Check out the article titled, " Kill the Business Trip " by Sramana Mitra. As I told one friend, it's like birthing a baby! Let me know what you think! All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • PR MEETS MARKETING  |  SUNDAY, JUNE 29, 2008
    [2008] ON24 Virtual Show Home Plaza
    ON24 Virtual Show Home Plaza
  • PR MEETS MARKETING  |  THURSDAY, JUNE 12, 2008
    [2008] The Role of SEO in PR
    I've been in public relations for over 10 years. But it wasn't until I went in-house in late 2005 that I even heard these three letters: S - E - O. Search engine optimization, what's that?  . Little did I know how important this was. Without the magic of SEO, people wouldn't be able to find you on the ever-powerful Google and other search engines.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 12, 2008
    [2008] on24pressrelease
    Screenshot of press release page
  • PR MEETS MARKETING  |  MONDAY, JUNE 2, 2008
    [2008] Grade Your Press Release
    HubSpot just announced the availability of PressRelease Grader. Based on the company's  Website Grader , the idea is to help companies optimize their releases for SEO purposes.  I I think PressRelease Grader will be a good tool for marketers and public relations professionals seeking to optimize releases for SEO purposes. del.icio.us
  • PR MEETS MARKETING  |  MONDAY, JUNE 2, 2008
    [2008] pressrelease-grader
    PressRelease Grader
  • PR MEETS MARKETING  |  THURSDAY, MAY 22, 2008
    [2008] So You Want To Go To Demo?
    DEMO is one of the premier conferences to launch a product. It has launched some of the key companies and products over the past few year.  In one of my groups, someone recently asked - How do I get into Demo? I've been lucky enough to have two companies accepted into DEMO. Getting Invited to Demo. What makes a good Demo? You're going to Demo.
  • PR MEETS MARKETING  |  THURSDAY, MAY 22, 2008
    [2008] demofall08_leader
  • PR MEETS MARKETING  |  SUNDAY, MAY 18, 2008
    [2008] Tagged - What's on page 123?
    Mack Collier tagged me a couple of weeks ago on a meme about what I'm reading right now. The rules was to share the 6th through 8th sentences on page 123. I'm currently reading Freakonomics by Steven D. Levitt and Stephen J. Dubner. The final pair of crime-drop explanations concern two demographic trends. Sigh - just more things to do =).
  • PR MEETS MARKETING  |  THURSDAY, MAY 15, 2008
    [2008] Spotty Blogging for Next Few Days.
     Hi All, A quick note that my posts will be infrequent over the next few days. Exciting things at work which I'll discuss once I can.  Mack - I know you tagged me for a meme - will definitely put something up this weekend. promise! Until then, I'll most likely pop onto Twitter  for an occasional hello.
  • PR MEETS MARKETING  |  MONDAY, MAY 12, 2008
    [2008] twitter
    Twitter going crazy
  • PR MEETS MARKETING  |  FRIDAY, MAY 2, 2008
    [2008] PR Meets Marketing Weekly Articles: May 2, 2008
     . You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  . However, I side with Mark on this one. There are better ways to ask for permission.
  • PR MEETS MARKETING  |  TUESDAY, APRIL 29, 2008
    [2008] twitter
    Twitter Bird
  • PR MEETS MARKETING  |  MONDAY, APRIL 28, 2008
    [2008] iamjosephjaffe
    Fundraiser for Frozen Pea Fund
  • PR MEETS MARKETING  |  THURSDAY, APRIL 24, 2008
    [2008] PR Meets Marketing Weekly Article: April 24, 2008
    You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  . If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  . Mail Marketing - According to eMarketer, don't underestimate email. What's the Trend?
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