WEBMARKETCENTRAL | THURSDAY, APRIL 3, 2008
 Surprises from the SEOmoz SEO Industry Survey
Search marketing hub site SEOmoz recently released the results of a survey of more than 3,000 search marketers covering demographics, practices, tools used and other topics. How can that many companies not understand the cost-effectiveness and inherent measurabilty of SEM? Search marketing is strategic. crappy website reflects poorly on a company.
WEBMARKETCENTRAL | THURSDAY, APRIL 10, 2008
 The Other 6 P's of Blogging
Following up on my recent post on The 4 Ps of Effective Business Blogging , here are six more Ps to keep in mind for business blogging success. The bottom line is: as long as the platform you choose makes your blog recognizable as such by search engines and provides RSS feed capability, it will work. First, there is no profit in making enemies.
WEBMARKETCENTRAL | FRIDAY, APRIL 11, 2008
 The 11th P of Blogging: Perspective
The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? pointed out the need for an 11th "P" wordâ€”perspective. Why do you blog? There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet.
WEBMARKETCENTRAL | TUESDAY, APRIL 15, 2008
 The 5 Best Social Media Sites for Small Businesses
Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. With so many sites to choose from, however, one can easily become overwhelmed. And so on.
WEBMARKETCENTRAL | MONDAY, FEBRUARY 4, 2008
 Best of 2007: Website Design
Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset. learn, research and compare what you have against a competitor.
WEBMARKETCENTRAL | MONDAY, APRIL 21, 2008
 Hosted Email Service Price Comparison: Part 1
Hosted marketing email services are almost a commodity. Much like web hosting, email outsourcing is pretty much a no-brainer for all but the highest volume mail senders; email providers have already made the investments in deliverability, CAN-SPAM compliance, HTML tools and reporting, so there's no reason to build your own. That depends.
WEBMARKETCENTRAL | THURSDAY, APRIL 24, 2008
 Blogger Outreach for PR: The Importance of Follow-Up
Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. You send your messages, and then.nothing. Or very little response. What now? Just as with advertising, PR relies on frequency.
WEBMARKETCENTRAL | TUESDAY, APRIL 29, 2008
 The 7 Deadly Sins of Blogging
The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers. It rarely pays to make enemies.
WEBMARKETCENTRAL | MONDAY, MAY 5, 2008
 Hosted Email Service Price Comparison: Part 2
My first post on this topic generated a few comments and quite a few emails. Again, price is only one of several factors to consider when selecting a hosted marketing email platform. The lowest-priced platforms are designed for near-total self-service, with technical support provided primarily through email.
WEBMARKETCENTRAL | WEDNESDAY, MAY 7, 2008
 Wireless Carriers Unplugged
Is Verizon in 2008 the equivalent of AOL in 1995? Do wireless carriers abuse their power to infringe on the free speech of competitors and controversial groups? Is their revenue model reasonable? Why is this relevant? Because in the late 1990s, free ad-supported Internet access was all the rage. similar trajectory could happen in wireless.
WEBMARKETCENTRAL | MONDAY, MAY 12, 2008
 SEO - Why a Small Business Needs a Blog
The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic. del.icio.us
WEBMARKETCENTRAL | THURSDAY, MAY 15, 2008
 What Email Marketers Need to Know
Three new how-to guides recently added to WebMarketCentral offer valuable guidance to email marketing practitioners. Since I don't know everything (as if that wasn't obvious!), Selecting an Email Service Provider (ESP) provides a list of the top 10 criteria to consider when choosing a hosted email marketing platform for your organization.
WEBMARKETCENTRAL | FRIDAY, MAY 16, 2008
 Are Americans Social-Media-Lazy?
In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)â€”are Americans lazier than web users in other countries, or just busier? Check it out. What, like they could do worse?
WEBMARKETCENTRAL | MONDAY, MAY 19, 2008
 Hear About PR & Social Media at the B4B Conference
WEBMARKETCENTRAL | WEDNESDAY, MAY 21, 2008
 For Marketers, What Recession?
News reports about the "R word" have certainly abounded since the beginning of this year. Articles and blog posts written to help marketers adapt and shift tactics in light of the economic slowdown have also proliferated, with Recession: The best thing for SEO from Brian R. Statistically, of course, the U.S. isn't actually in a recession.
WEBMARKETCENTRAL | TUESDAY, MAY 27, 2008
 Google Drinks a Fighting Problem
Google is screwed up. I say that not to be in any way disparaging of the world's most important search engine and online advertising platform (after all, this is a Blogger blog), but rather out of sincere, heartfelt concern. Yes, our friend Google is in need of.an intervention. That experience is by no means unique. Disturbing. Or Britney.
WEBMARKETCENTRAL | THURSDAY, MAY 29, 2008
 Catch Some Buzz from Alltop
Calling itself a "digital magazine rack," Alltop is a human-powered content aggregation site that brings together the best news and blog feeds from around the web in more than 80 categories (and counting) grouped into broad topic areas. Both sites offer their own unique features.
WEBMARKETCENTRAL | TUESDAY, JUNE 3, 2008
 Two More "Google Killers" Take Aim: Viewzi and Site605
As Google continues to dominate the search market despite recent hiccups , still more competitors emerge. Two recent entrants to the alternative search engine space are Site605 (the brainchild of Bob Chandra and a partner who apparently really don't think much of Jason Calcanis ) and Viewzi, a new visual search engine.
WEBMARKETCENTRAL | THURSDAY, JUNE 5, 2008
 How Social Media Has Changed PR
I'll be starting off my presentation at the Blogging for Business Conference tomorrow with this statement: The practice of PR has changed more in the last five years than it did in the previous fifty. What do you think? It's not just a matter of new technology. Web 2.0 tags: Blogging for Business Conference, The practice of PR, Web 2.0,
WEBMARKETCENTRAL | MONDAY, JUNE 9, 2008
 Blog Pitches - Good, Bad and Ugly
In How To Pitch To Bloggers , Laura Moncur tells PR and marketing people what she really thinks regarding what works, and what doesn't, when trying to persuade her or any other blogger to write about your product, service, organization, announcement, cause or candidate. Flimp Media Inc. would love for you to take a look at our website.
WEBMARKETCENTRAL | TUESDAY, JUNE 10, 2008
 SEO for Mommy Bloggers
At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void.
WEBMARKETCENTRAL | MONDAY, JUNE 16, 2008
 Christopher Barger, GM's Social Media Rock Star
Like most rock stars, Christopher Bargerâ€”who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy innovatorâ€”is even better live than recorded. Here are a few highlights from his presentation at the recent Blogging for Business conference.
WEBMARKETCENTRAL | WEDNESDAY, JUNE 18, 2008
 What Works Now in B2B Lead Generation, Part 1
MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).
WEBMARKETCENTRAL | MONDAY, JUNE 23, 2008
 How to Develop an SEO Keyword List
It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. Start by jotting down a list of the obvious search phrases for the site. rather than your internal company jargon.
WEBMARKETCENTRAL | WEDNESDAY, JUNE 25, 2008
 Top Blog Posts in First Three Years of WMC
It's been three years since the launch of this blog, and it still gets less traffic than the Huffington Compost (sigh). Maybe I should set my goals a bit more modestly? Oh well, at least I write my own stuff. and loyal readers. It's an interesting mix of old and new, tactical and strategic, original and derivative. Web 2.0 Web 2.0 Web 2.0
WEBMARKETCENTRAL | THURSDAY, JUNE 26, 2008
 How to Track Buzz for Big Brands - WiseWindow
One of the biggest challenges for most small companies is generating buzzâ€”getting people to talk about their products, online and off. Big brands, however, have a very different problem: keeping track of the incredible volume of content being generated relating to their company, product or service. Pricing Doesn't matter.
WEBMARKETCENTRAL | MONDAY, JUNE 30, 2008
 A Few More Thoughts from Christopher Barger
Two weeks ago I shared some online marketing/PR wisdom from GM's social media guy, Christopher Barger. Here are a few more of his thoughts to wrap things up. Most important social networking tools: Chris hates Twitter (another thing we agree on!) but recognizes that it has an impact.
WEBMARKETCENTRAL | WEDNESDAY, JULY 2, 2008
 Off Topic: Have the Best 4th of July Ever!
Since so few people are at work this week (physically in many cases, mentally in many more), it's a great time to go off topic and ponder just how much better life has become over the last three and a half decades. How's that for a random figure?) â€”but rather the way we listen to it). Or movies. And they didn't even have remotes!
WEBMARKETCENTRAL | MONDAY, JULY 7, 2008
 What Works Now in B2B Lead Generation, Part 2
Once again, the MarketingSherpa B-to-B Lead Generation Handbook exectuive summary is available here. ** technorati tags: MarketingSherpa, 2008 B2B Lead Generation Handbook, SEO, SEM, blogs, microsites, YouTube, online video, case studies, buying decisions, safety, ease, greed, power, ego, Robert Scoble, Fodney Rumford, FaceReviews del.icio.us
WEBMARKETCENTRAL | WEDNESDAY, JULY 9, 2008
 ON24 Launches Virtual Tradeshow Platform with Real Potential
The concept of virtual tradeshows has been around since at least 2001. The appeal, to both exhibitors and attendees, is obvious. No travel costs. No lost productive time due to travel. No limit on the number of employees you can use to staff your booth or "send to the show." No need to limit the duration of the show to just a few days.
WEBMARKETCENTRAL | FRIDAY, JULY 11, 2008
 Book Review: Marketing That Matters
In writing Marketing That Matters , authors Chip Conley and Eric Friedenwald-Fishman, not content merely to provide an above-average book on marketing strategy, instead wrote an impressive book on marketing strategyâ€”with a point of view. The book combines guidance on marketing strategy and tactics with a "socially responsible" orientation.
WEBMARKETCENTRAL | MONDAY, JULY 14, 2008
 B2B Marketing Fast Fixes
The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Here are the highlights from the webinar.
WEBMARKETCENTRAL | TUESDAY, JULY 22, 2008
 Google and the Parable of the Turkey
In The Black Swan , Nassim Nicholas Taleb writes about the life of the turkey: for 100 days, the turkey is sheltered, fed and cared for by the farmer. The turkey grows to trust the farmer completely, even perhaps developing a fondness for the farmer (and of course the feed). Taleb's lesson for us from this: don't be a turkey. Err, advertisers.
WEBMARKETCENTRAL | THURSDAY, JULY 24, 2008
 Using Google Knol as a B2B Marketing Tool
Yesterday, Google officially launched Knol , its Wikipedia-like tool for crafting encyclopedic expert articles. As with Wikipedia, subject matter experts can write or contribute edits to a Knol page on a specific topic. For example, a technology vendor may write a very different page on a specific topic than what a user would write.
WEBMARKETCENTRAL | MONDAY, JULY 28, 2008
 Best of 2008 (So Far) - SEO Guidance, Part 1
There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. I may have to start doing these monthly or something, but for now, here are some of the best pieces written about the art and science of SEO so far in 2008.
WEBMARKETCENTRAL | WEDNESDAY, JULY 30, 2008
 Book Review: The Logic of Life
A book written by an economist, that attempts to use economic theories to explain pretty much everything in life, probably sounds more like a cure for insomniaâ€”perhaps even masochismâ€”than a page-turner. He never spoke during play, trying to remove any sign of human emotion; he didn't pay much attention to other players' nervous tics either.
WEBMARKETCENTRAL | FRIDAY, AUGUST 1, 2008
 Best of 2008 (So Far) - SEO Guidance, Part 2
So here are several more of the best SEO-related pieces from 2008 thus far. Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. It's almost like a syllabus for your own self-paced interactive marketing guru course. Learning SEO and SEM - Where to Start?
WEBMARKETCENTRAL | FRIDAY, AUGUST 1, 2008
 The Importance of Proofreading
From John Andrews at johnon.com today, this is priceless: First, let me highlight an amusing snippet of text from a creative agency that claims to include SEO in their client work: â€œMany of our clients have spent countless marketing dollars with little success.â€ You have to love the irony. Beautiful. Joe likes seafood better than his wife.
WEBMARKETCENTRAL | MONDAY, AUGUST 4, 2008
 Branding & Entertainment? Web 2.0? Pick an Event, a Coast and a Discount
Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. However, in that wealth of content, it's easy to overlook something. Here are two events that deserve special attention. Web 2.0
WEBMARKETCENTRAL | TUESDAY, AUGUST 5, 2008
 Using Blogs for Social Media Optimization
Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Blogs are a big deal; they are mainstream and competing with traditional media.
WEBMARKETCENTRAL | WEDNESDAY, AUGUST 6, 2008
 Best PR Blog - Vote for Harry!
The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top
WEBMARKETCENTRAL | MONDAY, AUGUST 11, 2008
 WMC Interviews: Tim Young of Socialcast
Last week I had the opportunity to interview Tim Young, CEO of Socialcast , an on-demand social networking platform that brings collaboration and knowledge-sharing capabilities to intranets. Current customers include retailers Hot Topic and Guitar Center. platform. Is that a fair description? Tim Young (TY): You're correct.
WEBMARKETCENTRAL | THURSDAY, AUGUST 14, 2008
 Best of 2008 (So Far) - Search Engine Marketing, Part 1
In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Both are free, but one is considerably faster and more thorough. Whats the best keyword match type?
WEBMARKETCENTRAL | WEDNESDAY, AUGUST 20, 2008
 Five Ways to Give Back Through Social Media
Focused as many of us are on our own companies' or clients' economic anxieties, it's easy to forget that downturns (or even the perceptions of downturns) hit non-profit organizations particularly hard. When money is tight, charitable giving is an easy, if unfortunate, area to cut. iBakeSale.com GoodSearch is unique (as far as I know).
WEBMARKETCENTRAL | FRIDAY, AUGUST 22, 2008
 For Marketers, What Recession? Part 2
But the fact that that marketers, usually among the first crewmembers to be thrown overboard in an economic tempest, apparently aren't getting tossed to the sharks in droves is still news to be celebrated. ** technorati tags: recession, second quarter 2008 U.S. tags: recession, second quarter 2008 U.S.
WEBMARKETCENTRAL | MONDAY, AUGUST 25, 2008
 Best of 2008 (So Far) - Cool Web Tools, Part 1
Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. Want to know how to post links to dozens of popular social bookmarking sitesâ€”in a hurry? Use Google to track the status of almost any flight or find legal free music downloads? Turn your computer into an alarm clock?
WEBMARKETCENTRAL | WEDNESDAY, AUGUST 27, 2008
 Briefly: My Interview with Jon Miller
Jon Miller at marketing automation vendor Marketo , just posted his interview with me, B2B Marketing Thought Leadership: Tom Pick. I'm a bit too modest to be totally comfortable with a title like that, but I appreciate the compliment nonetheless.
WEBMARKETCENTRAL | THURSDAY, AUGUST 28, 2008
 Vyatta - Extremely Creative B2B Marketing
Someone recently forwarded me the Vyatta newsletter. Vyatta provides open-source router and firewall solutions. Intriguing in and of itself, but in addition, the company does an exceptionally creative job of marketing. What really caught my attention, however, was the link at the bottom to Vyatta Ads Not Fit for Print.
WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 4, 2008
 Best of 2008 (So Far) - Social Media Optimization, Part 1
Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How can you generate lots of high-quality links in just half an hour per day? The Office didn't just stop there.
WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 4, 2008
 SharedVue Conducting Channel Marketing Survey
If you sell products through channels and would like to have the data to compare your pains and strategies against other channel marketers, here's a research project you may want to participate in. They are especially interested in marketers in Fortune 2000 technology companies who use third party dealers to market their products.
WEBMARKETCENTRAL | FRIDAY, SEPTEMBER 5, 2008
 Social Media Best Practices Start with Blogging
There are several different tools and tactics included under the umbrella of "social media"â€”including podcasting, video, social bookmarking, wikis, forums, and social networkingâ€”but the ideal starting point is blogging. It's something you can promote on social bookmarking and social networking sites without being blatantly promotional.
WEBMARKETCENTRAL | MONDAY, SEPTEMBER 8, 2008
 Best of 2008 (So Far) - Blogging for Business, Part 1
Blogging Tactics for 2008 by Ask Enquiro Writing that "The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging. Which blogging platform is best for your needs? How can you get the most out of your RSS feed(s)? Aune del.icio.us
WEBMARKETCENTRAL | WEDNESDAY, SEPTEMBER 10, 2008
 Using ALL the Tools of Social Media Optimization
The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. YouTube now draws more than 70 million unique visitors per month.
WEBMARKETCENTRAL | FRIDAY, SEPTEMBER 12, 2008
 Where Savvy Marketers Go to Become Savvier
IQPC has put together the Customer Engagement and Loyalty Summit ( N o vember 17-19, 2008, Hilton Miami, FL) to address these real marketing issues. Note: this is the first of two guest-posts from customer loyalty expert Nisha Prasad at IQPC. You're a marketing star. But are you hitting the mark where it counts?
WEBMARKETCENTRAL | MONDAY, SEPTEMBER 15, 2008
 Best of 2008 (So Far) - Web Marketing Research, Part 1
Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Why do PPC costs keep rising? How can you convert more clickers into buyers? Are Web 2.0 technologies now mainstream? Read her post to discover which types of online advertising get a thumbs upâ€”and which are losing favor with interactive marketers.
WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 16, 2008
 Average CTR for Banner Ads - New Data
In the words of MarketingSherpa, "Online ads are branding tools. Direct clicks are simply a happy byproduct." Banner advertising is most commonly sold on a CPM basis (and with CTR's like that, it's no wonder). Interestingly, size doesn't seem to matter much on skyscrapers. Conversion rates for B2B ads continue to average about 2.8%.
WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 18, 2008
 The Social Media Email Signature
In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) and email address. For most people, that's still the only information their email signature provides. signatures. Here are a few notable examples of Web 2.0 Christina L.
WEBMARKETCENTRAL | FRIDAY, SEPTEMBER 19, 2008
 Sherpa Answers 15 Common SEO Questions
MarketingSherpa yesterday published an article titled Long-Tail Keywords Dead? We Answer This Question and 14 Others on SEO (open access on their site until September 25). Without summarizing the entire 5-page (at 9-point font size!) Lee Odden puts this breakout at closer to 60/40, HubSpot has it at 75/25, and Dynamic Digital says.a
WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 23, 2008
 Best of 2008 (So Far) - Website Design, Part 1
Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. Why do some websites fail to achieve objectives? How can you whip an underperforming website into shape? Which elements are the most critical when initiating a website redesign project?
WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 2, 2008
 And Now for Something Completely Different - Business Intelligence Widgets
Your boss (or client) wants to see what kind of results you've been getting from that latest search marketing program. Want a cooler, easier way to show them the data? This may be your answer. Examples of Widgenie in use include South Bay Sports and the Proof of Concept blog. It is, in that sense, the future o f BI. There you have it.
WEBMARKETCENTRAL | WEDNESDAY, OCTOBER 1, 2008
 Examining Google's Practices
In the Disney movie Smart House , "Pat" (for P ersonal A pplied T echnology) turns from a helpful cyber-maid who makes life more efficient and convenient into an intrusive, abusive and overbearing omnipresence who attempts to take complete control over what her charges are able to see and do. Is Google turning into Pat? That's just not right.)
WEBMARKETCENTRAL | MONDAY, OCTOBER 6, 2008
 Five Strategies for Improving Channel Sales
Channel executives at IT hardware and software companies are being asked to sell more through their reseller channels, and both they and their channel partners know what kinds of programs can help make resellers more successful. They're all hat no cattle, all show no go, they talk the talk but can't walk the walk, pick your over-used idiom. Finally.
WEBMARKETCENTRAL | WEDNESDAY, OCTOBER 8, 2008
 The 8 Layers of a B2B Web Marketing Plan
One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEOâ€”simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Level 3. Level 4.
WEBMARKETCENTRAL | MONDAY, OCTOBER 13, 2008
 Best of 2008 (So Far) - Search Engine Marketing, Part 2
Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Where should you apply direct marketing methods to your website? Tweak something every day.
WEBMARKETCENTRAL | THURSDAY, OCTOBER 16, 2008
 12 Steps to Successful SEO
In an ideal world, SEO would be taken into consideration from the earliest stages of a new website design process, and "baked in" to the site from the start. While that obviously reduces flexibility and makes certain steps impossible, the site's search performance can still be improved using this 12-step process. 1. There you have it.
WEBMARKETCENTRAL | FRIDAY, OCTOBER 24, 2008
 LinkedIn B2B Surveys - Will They be Social?
Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes. But it seems to me there may be an opportunity missed here.
WEBMARKETCENTRAL | MONDAY, OCTOBER 27, 2008
 Best of 2008 (So Far) - Social Media Optimization, Part 2
Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 so far in 2008. The 100 top Web apps for 2008 by Webware The top 100 web applications as chosen by Webware readers, across 10 categories including browsing (e.g. What are the most popular Web 2.0 applications?
WEBMARKETCENTRAL | MONDAY, OCTOBER 27, 2008
 Why PPC Will Always Cost More Than SEO
In The Disconnect in PPC vs. SEO Spending , Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. The perception that people click on natural search results when they are seeking information, but on sponsored search ads when they are ready to buy.
WEBMARKETCENTRAL | MONDAY, NOVEMBER 3, 2008
 Best of 2008 (So Far) - SEO Guidance, Part 3
When is including a meta description tag important (and when isn't it)? How can you optimize SEO benefits from internal link building? How does Google view search quality, from the inside? What key weapon in the SEO arsenal do many companies overlook? Even for experienced SEO practitioners, this post serves as a good reminder of what not to forget.
WEBMARKETCENTRAL | MONDAY, NOVEMBER 3, 2008
 McCain, Obama, and Marketing Part 2: Brand vs. Value
The presidential election now upon us offers an interesting contrast in marketing approaches. One candidate is all about brand, image, and soaring rhetoric that appeals to the heart. The other is (significantly) less flashy but appeals to our more practical side. From a product standpoint, Obama is like the iPod. classic example is Dell Computer.
SMART MARKETING | TUESDAY, NOVEMBER 4, 2008
 Small Business Marketing: A Tip for Marketing Presentations
When I was a marketing manager for Novartis, I worked with several folks who were notorious for meddling. They were very indecisive in their marketing actions and it started to seep over to my area. The day before the big presentation I did not want to fuss and fidget over the whole thing. politely declined and went off to play golf.
MARKETING EDGE | MONDAY, NOVEMBER 3, 2008
 Breaking Through Same Old Health Care Marketing
Time 17:44. Who knew that all we needed was a urine cup and syringe mascots with Facebook pages to get people to use the online services of HealthPartners? In this podcast with Larissa Rodriquez, director of care delivery marketing for HealthPartners, we’ll uncover the story behind Petey and Pokey.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, NOVEMBER 3, 2008
 Crowds have no leaders!
The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics. But what is missing from these crowds are leaders. And that's what these social networks really need is more leaders! That's what Seth Godin's new book Tribes is all about.
PR MEETS MARKETING | SUNDAY, NOVEMBER 2, 2008
 A Hidden Rule of PR - If you donâ€™t ask, how do you know you wonâ€™t get it?
Since my first PR job with Ogilvy & Mather PR Taiwan, I’ve discovered this â€œhidden ruleâ€ the hard way. When you’re just starting out, you’re taught to do what you can to please the journalist â€“ and now extending to bloggers. So here are some questions that you should ask: What’s the timing for the story? del.icio.us
PR MEETS MARKETING | WEDNESDAY, OCTOBER 29, 2008
 Be Passionate or Quit!
I recently saw Gary Vee’s Video keynote (via HubSpot) from the MarketingProfs Digital Mixer. To paraphrase part of his keynote, he said that if you’re not passionate about what you’re doing, then quit. Quit now. Find what you’re looking for. This reminds me of my friend Molly Rosen. Some essays will resonate now. del.icio.us
SMART MARKETING | THURSDAY, OCTOBER 30, 2008
 Small Business Marketing; Some Tips on Internal Marketing within your Company
I recently received this question from a reader of Marketing Tips and Tools : â€œâ€¦one of the issues I struggle with is getting my entire company to market (my company). Most feel it's just MY job. have never believed in that notion. How can I get others within my company to understand that they play a role in marketing too?â€. â€. 3.
MY TRAVELS ON THE NET | MONDAY, JANUARY 7, 2008
 In Defense of eNewsletters
eNewsletters get a bum rap these days. As blogs have become more popular, I see more and more on the internet about how much better blogs are than eNewsletters. Here's why I think the predicted demise of the eNewsletter is greatly exaggerated. For example, my clients and prospects are corporate executives and small business owners. So what?
MY TRAVELS ON THE NET | MONDAY, JANUARY 7, 2008
 Okay. This is kind of funny.
MY TRAVELS ON THE NET | FRIDAY, JANUARY 11, 2008
 My Biggest Influencers
Tom Pick of Web Market Central tagged me to create a list of my biggest influencers. It was fun to write and made me cry. That's not exactly hard to do. I'm kinda leaky.) This list is in order of how long I've known the person, not in order of importance. Those visits were the one stable thing we could count on growing up. She's also embraced aging.
MY TRAVELS ON THE NET | TUESDAY, JANUARY 22, 2008
 You Can Do Something about SPAM
I got the most obnoxious SPAM email this weekend. It wasn't the product they were pushing that was so offensive. That made me mad. Don't send me SPAM and then make vague threats about being guilty of fraud and civil crime if I complain. So I decided to do something about it. The email was supposedly from firstname.lastname@example.org. Probably not.
MY TRAVELS ON THE NET | THURSDAY, JANUARY 31, 2008
 Backing up Your Computer Data Doesn't Have to Hurt
I once had a boss who had so many piles of paper in his office that once a year, one of the three secretaries in the office would spend a couple of days in his office with him sorting through it all. Fortunately, I'm much more organized than that so when I cleaned out my office last weekend, it only took about half a day. That's it.
MY TRAVELS ON THE NET | WEDNESDAY, FEBRUARY 27, 2008
 How Service Businesses Can Use Social Media
I just came out of the session on SEO and Social Media Marketing. Although I wanted to slam my head against table because the chummy, clubby-ness of the panelists, I did manage to get one nagging question answered. On the surface, social media seems like a natural fit for service professionals.
MY TRAVELS ON THE NET | TUESDAY, FEBRUARY 26, 2008
 3Types of Searches and How They Affect Professional Service Firms
I'm at the Search Marketing Expo in Santa Clara this week. Most of the seminars and panels are biased toward product driven companies so I will be posting short blog entries on material that with be of use to professional service companies. Find â€“ The searcher is looking for a specific answer to a specific question.
MY TRAVELS ON THE NET | SUNDAY, MARCH 2, 2008
 Alternatives to Paypal
I am not a fan of Paypal but for many of my clients Paypal is a necessary evil. Paypal is pretty good if you're an individual or small business selling stuff on eBay but if you're selling an eBook, Payapl is an in-elegant solution. Like that's gonna happen. In-elegant is an understatement.
MY TRAVELS ON THE NET | THURSDAY, MARCH 27, 2008
 Social Networking Resources
I was asked to write an article on tips for creating a social networking profile and came across the following resources about social networking I thought were particularly helpful. Social Networking Resources: A short video with an overview of social networking. books, business, family) [link] A good list of Social Networking Aggregators.
MY TRAVELS ON THE NET | THURSDAY, APRIL 3, 2008
 Writing Captivating Case Studies
Case studies are one of the bet selling tools a service business can use on their webiste. Unfortunately, they are often overlooked or just plain boring. He makes the case that the missing element is the "insight." which I think is an exxcellent point. strongly recommend readin this article and then reviewing your own case studies.
MY TRAVELS ON THE NET | MONDAY, APRIL 7, 2008
 Tips for Creating a Social Networking Profile
Your social networking profile is important. People visiting your profile are making conclusions about you and your business from very little information. Small things, like your picture (also known as your Avatar) and your email address can say a lot about you. Your bio and your company description will say even more about you.
MY TRAVELS ON THE NET | TUESDAY, APRIL 8, 2008
 oh great. The Spammers Found Twitter
I get a handful of people signing up to follow me on Twitter each week. It's kind of flattering (Some one cares what I think!) but it also occurred to me that following people is a pretty good Guerilla marketing tactic. Because when you sign up to follow someone, they get an email that you're following them. And bang! I'm not kidding.
MY TRAVELS ON THE NET | THURSDAY, APRIL 10, 2008
 SEO Basics: Every Page Is Your Home Page
Business owners tend to assume that when a potential client does a search on Google or Yahoo and clicks on their website, they wind up on the home page. Sorry. That's rarely the case. While your house might have one front door, each page of your website is a front door to your business. NEWS FLASH! So how do you make each page your home page?
MY TRAVELS ON THE NET | THURSDAY, APRIL 17, 2008
 Social Networking & Social Media: Whatâ€™s the Difference and Why Should You Care?
I often see the terms â€œsocial networkingâ€ and â€œsocial mediaâ€ used interchangeably when in fact they are two different concepts. Attracting clients via the internet is hard work that requires a tightly focused plan. So here's the scoop. Social Networking is very much like face to face networking. Please! Let me know fi you have any question
MY TRAVELS ON THE NET | WEDNESDAY, MAY 14, 2008
 Why Doesn't eMarketing Seem to Work?
My blog gets a lot of hits for search phrases like â€œeMarketing what works and what doesn'tâ€ and â€œinternet marketing best practices.â€ I have a mental picture of the people using these search terms as nomads wandering across the desert that is the internet searching for answers they're probably not finding. Somehow I doubt it. â€ (Or famous.
MY TRAVELS ON THE NET | WEDNESDAY, MAY 21, 2008
 eMarketing Case Study: Content Can Achieving Multiple Marketing Goals if You Do It Right
I set up some Google Alerts to help me research an article I've been asked to write for a CPA Journal. Goal #1: Good Content Builds the Perception of Expertise This white paper has really good content! It's new, it's different and the information has many applications. First, they describe the concept. That's not good. I'm so bummed.
MY TRAVELS ON THE NET | THURSDAY, MAY 22, 2008
 Case Study: How Social Networking Can Sell Books
Last week I was on a panel on social networking for the Portland chapter of SECP ( Self Employed Creative Professionals ). Jeff Fisher who is a graphic designer, author and speaker was on the panel too. Jeff blogged about which social networks he uses and the results he's gotten from each on his bLogo-Motives blog.
MY TRAVELS ON THE NET | SUNDAY, JUNE 1, 2008
 How NOT to Use Articles to Improve Your Rankings
The company that ranks #1 for â€œ internet marketing articles â€ has quite a few articles on the subject. I'm sure it took a lot of work to write all those articles but I'd be willing to bet all that work hasn't paid off. First, consider the words used buy people looking to buy a service versus people looking for information.
MY TRAVELS ON THE NET | FRIDAY, JUNE 6, 2008
 Business Struggling? Stop Doing Favors!
I met with a new client yesterday. She's a great lady with a great product. She's got a good looking website, beautifully produced instructional DVDs and no sales. To figure out why her products aren't selling, I asked her a series of questions about what she's been doing and what she thinks she needs to do. But that's only part of the problem.
MY TRAVELS ON THE NET | MONDAY, JUNE 16, 2008
 The Web 2.0 Media Group Demystifies Using the Internet to Build Business Relationships
Where web 1.0 was a monologue, web 2.0 is a conversation. Ultimately, web 2.0 is about building relationships online through blogs, social networking websites, online reviews and wikis. Web 2.0 is a good thing but it's also created overwhelm and confusion in non-techies trying to figure out how to apply it to their own business. Media Group.
MY TRAVELS ON THE NET | THURSDAY, JUNE 19, 2008
 Now That's Using Social Networking!
I logged into LinkedIn this evening to post a question to their Answers section and was surprised to see that Barak Obama is using LinkedIn to get answers to his questions. Now that's using social networking to make change
MY TRAVELS ON THE NET | SUNDAY, SEPTEMBER 7, 2008
 Hi Folks. Iâ€™m back. Did you miss me?
I took the summer off from my blog. It wasn't planned. And for the first month I felt terribly guilty. What a bad business owner! Then I remembered that everyone is as overwhelmed with information as I am and wasn't hurting anyone's feelings by not posting every week. Despiste what the blogger advocates tell you.) So why the silence? Stompernet.
MY TRAVELS ON THE NET | MONDAY, SEPTEMBER 8, 2008
 Maybe There Is a Use for Twitter After All.
The media has a steady stream of stories about how the younger generation seems to be obsessed with staying in touch via cell phone and computer these days. Virtually anyone over the age of 30 is left thinking â€œThese kids need to get a job!â€ This has real benefits for anyone trying to network professionally.
MY TRAVELS ON THE NET | SATURDAY, SEPTEMBER 13, 2008
 How Internet Marketing Works
I recently signed up for Ed Dale's Thirty Day Challenge. highly recommend it. It's no BS, straight ahead, good info about how to make money online. Oh yeah, and it's free. As part of signing up for the Thirty Day Challenge, I get a few promotional emails. Nothing outrageous just emails about their other products. you need to watch this video