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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 17, 2010
    [2008] New research puts Fortune 500 social media usage on display
    This is up from 16% in 2008. 93 of the 108 F500 blogs are linked to a corporate Twitter account, a 300% increase over 2008. The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter.  Blogging varied by industry type. 500 companies (45%). Tweet This!
  • CHRIS KOCH  |  FRIDAY, MAY 30, 2014
    [2008] The TV Is No Longer a TV
    Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. It’s All About Screens Now.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [2008] Social Media Budget Ratio in B2B Marketing
    Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget –  and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. actually tried to tackle this question a few times on my blog before. So here is my take ….
  • HUBSPOT  |  MONDAY, APRIL 11, 2011
    [2008] Americans Spend Nearly 3.5 Hours Per Week Watching Online Video [Data]
    While in 2008 online video consumed 2 hours and 20 minutes from people’s time per week, now it retains their attention for longer. If you are like me, you don’t think much about the time you spend watching online video. Conducted in early 2011, the report surveyed 2,020 Americans age 12 and older. Marketing Takeaway.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 3, 2013
    [2008] Slow and Steady Wins the Social Media Race
    Back in 2008, while working for a mid-size PR agency based in Washington D.C., Social media is growing at an impressive rate. It seems like every week a new app, website or platform is created that connects friends, acquaintances and strangers, or allows broad-spectrum posting of text, images or video. ” 2. All rights reserved.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [2008] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    Quantivo launched as a cloud-based service in 2008 and has a small number of paying clients. These are exciting times in the world of analytical systems. The Web has created new demands to handle unprecedented data volumes and semi-structured data. Cloud-based deployment offers near-infinite hardware scalability and flexibility.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 15, 2012
    [2008] A Framework for Real Time Decision Management: How SAS RTDM Fits In
    RTDM has been around in some form since 2008, although the tight integration with SAS Marketing Automation is more recent. I’ve had a couple of consulting projects recently that involve real-time decision systems (a.k.a. There are many possible reasons for the slow adoption. Maybe each of these plays a role. Predictive models are optional.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, APRIL 30, 2010
    [2008] 7 “Rs” for B2B Marketing Content Planning
    With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development. Refresh - Content gets stale over time. of Tiecas, Inc.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [2008] How to Use a B2B Blog to Win Customers and Influence Prospects
    This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [2008] The Revenue Performance Management Bandwagon
    In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. by Brian Kardon | Tweet this. Following is a post from our internal blog.  We thought the world might like to read it as well.  All part of our commitment to transparency. M. A. Trust me.”).
  • CLIFF ALLEN ON MARKETING  |  THURSDAY, APRIL 12, 2007
    [2008] Cash Flow is Profit
    Strategic Marketing for Growing Companies Cash Flow is Profit By Cliff Allen on April 12, 2007 9:48 AM | No Comments | No TrackBacks My previous post on cash flow from marketing activities didnt explain which flows of cash it referred to. Some people who talk about increasing marketing ROI are referring to increasing sales revenue.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 29, 2009
    [2008] Connect Direct - Demand Generation That Works
    © 2008 Connect Direct Inc. Generating sales leads - the right kind of leads, at the right price -means more than one-off tactics. Getting the most from your demandgeneration budget requires planning, testing, and a strategic approachto creative, offer and media. 650-306-9060 | privacy policy.
  • E-QUIP  |  TUESDAY, SEPTEMBER 4, 2012
    [2008] E-Quip Blog: Providing Value in Sales When You're Not the Expert
    2008. (42). Tuesday, September 4, 2012. Providing Value in Sales When Youre Not the Expert. couple weeks ago, I advocated offering your "entree" whenever making a sales call. This involves bringing something of value —usually relevant information or advice—in exchange for the clients precious time. Posted by. Mel Lester.
  • E-STORM  |  MONDAY, APRIL 11, 2011
    [2008] Is emotion measuring technology getting too personal? New ways.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! New ways marketers get under your….ummm 530 Bush Street, Suite 600.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [2008] Customer Engagement: A New Spin on Customer Intimacy
    Relationship Marketing” Is More Than Just a Buzzword from 2008… It’s a Necessity! Kenyon Blunt. The book detailed three dimensions of competitive strategy: value leadership, product leadership and customer intimacy.  What is Customer Intimacy? Just think – this was written over 10 years before social media hit the marketing scene.
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [2008] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. During the Q&A session, webinar attendees asked great questions about the details of compliance. EMILEE:         The first question comes from Jeremy.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [2008] Blog Marketing Tactics - 10 Tested, Proven Ideas
    Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes.  This is in the hopes of inspiring some new ideas to help your blog or your client’s blog. 1.  Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. 
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2008] 2010 B2B Marketing Budgets and Mix Trends Research
    Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. Note: this research looks at firms of 50 employees or more only.
  • E-QUIP  |  FRIDAY, JANUARY 6, 2012
    [2008] E-Quip Blog: Take Proactive Steps to Manage Project Change
    2008. (42). Friday, January 6, 2012. Take Proactive Steps to Manage Project Change. Project change is unavoidable. Over the course of a project, new circumstances and conditions emerge, better ideas are conceived, mistakes are made, and people simply change their minds. Errors or omissions. Increased level of effort. Posted by. Posts.
  • E-QUIP  |  FRIDAY, MARCH 16, 2012
    [2008] E-Quip Blog: Planning: Elevators and Gravitators
    2008. (42). Friday, March 16, 2012. Planning: Elevators and Gravitators. Planning is an essential business activity, but usually falls short of expectations. There are several reasons for this, but most lie not in the plan but the execution. This results in many plans essentially recycling unfinished action steps from previous plans.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 26, 2010
    [2008] The 6 essential rules of a website redesign – Ignore them at your.
    Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? Who cares? of Tiecas, Inc.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 22, 2010
    [2008] ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery
    In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. This was not wholly accurate. Apologies to all for over-simplification. options.
  • E-QUIP  |  MONDAY, FEBRUARY 7, 2011
    [2008] E-Quip Blog: Strengthen the Weak Link on Your Interview Team
    2008. (42). Monday, February 7, 2011. Strengthen the Weak Link on Your Interview Team. Its down to two. The client asks that your project team come in for the shortlist interview, which is supposed to include a 30-minute presentation. Oh no, not Joe! What should you do? Wed win this job. Our guys really understand this project"?
  • E-QUIP  |  TUESDAY, JUNE 5, 2012
    [2008] E-Quip Blog: Communicating Your Change Vision
    2008. (42). Tuesday, June 5, 2012. Communicating Your Change Vision. The first step in the change process is to create a sense of urgency. The second, corresponding step is to create a sense of expectancy. Together, these comprise the proverbial stick and carrot. The Edict --"we have to change"--launches the change process. Posted by.
  • E-QUIP  |  MONDAY, JUNE 25, 2012
    [2008] E-Quip Blog: Embedding Change in Your Firm's Culture
    2008. (42). Monday, June 25, 2012. Embedding Change in Your Firms Culture. Corporate culture is defined by the shared values and behavioral norms that determine how things get done within an organization. Thats typically a recipe for failure. Look at behavior. Listen to what is said in conversation. See which metrics are emphasized.
  • E-QUIP  |  MONDAY, AUGUST 6, 2012
    [2008] E-Quip Blog: Managing the Sales Funnel: Updated
    2008. (42). Monday, August 6, 2012. Managing the Sales Funnel: Updated. wrote on this topic almost four years ago to the day, and it remains one of my most popular posts. Since that original post, my version of the Sales Funnel has evolved somewhat. Many view the Sales Funnel as merely a simple way to illustrate the sales process.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 16, 2009
    [2008] 10 Most Popular Content Marketing Posts of 2009
    In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. It’s been a very good year for content marketing. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. Kick back and enjoy. But now.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 8, 2010
    [2008] List Building: A Pillar of Effective Teleprospecting
    But as times change, and people move on from organizations, our initial contacts may no longer be with the company, or we may be tasked to find contacts for a title that has yet to really establish itself within the workforce (oh how far Knowledge Management has come since 2008). The key to any success is a strong foundation.
  • SMART MARKETING  |  THURSDAY, MAY 5, 2005
    [2008] Smart Marketing: As president, you set the sales identity
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  THURSDAY, MAY 12, 2005
    [2008] Smart Marketing: Brand identity from a 5th grade perspective
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  FRIDAY, MAY 27, 2005
    [2008] Smart Marketing: Get leads? No, get qualified leads!
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  MONDAY, JUNE 13, 2005
    [2008] Smart Marketing: Bundling as a marketing device
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  THURSDAY, JULY 21, 2005
    [2008] Smart Marketing: What happens if your company identity sucks?
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  MONDAY, AUGUST 22, 2005
    [2008] Smart Marketing: Lipes code of marketing ethics
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  MONDAY, DECEMBER 5, 2005
    [2008] Smart Marketing: The Sounds of Marketing
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  TUESDAY, FEBRUARY 21, 2006
    [2008] Smart Marketing: Suit or Ponytail? Knowing this is key to marketing success
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  FRIDAY, MARCH 10, 2006
    [2008] Smart Marketing: Who is the greatest marketer of all time?
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  SATURDAY, MARCH 18, 2006
    [2008] Smart Marketing: Microsofts Marketing Mistake
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  WEDNESDAY, MAY 10, 2006
    [2008] Smart Marketing: Open Source Marketing: Is it for real?
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  WEDNESDAY, MAY 17, 2006
    [2008] Smart Marketing: Marketing ethics; How would you handle this marketing dilemma?
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  WEDNESDAY, JUNE 7, 2006
    [2008] Smart Marketing: A few words about word-of-mouth marketing
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  MONDAY, SEPTEMBER 18, 2006
    [2008] Smart Marketing: Word of mouth marketing; Still the best marketing tool
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  FRIDAY, OCTOBER 6, 2006
    [2008] Smart Marketing: Providing world-class customer service; The ultimate marketing tool
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  MONDAY, OCTOBER 16, 2006
    [2008] Smart Marketing: The basics on marketing copywriting; An interview with Rick Holton
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  THURSDAY, OCTOBER 19, 2006
    [2008] Smart Marketing: Internal marketing tip - Never tire of stating your marketing objectives
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  TUESDAY, JANUARY 30, 2007
    [2008] Smart Marketing: Small Business Marketing Plan
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  MONDAY, MARCH 19, 2007
    [2008] Smart Marketing: Small business marketing plan tip #3
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  MONDAY, APRIL 9, 2007
    [2008] Smart Marketing: Make a champions list
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  MONDAY, NOVEMBER 12, 2007
    [2008] Smart Marketing: Small Business Marketing Rules of Thumb
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  MONDAY, NOVEMBER 19, 2007
    [2008] Smart Marketing: Small Business Marketing: More Rules of Thumb
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [2008] The Marketer's Scoop on Instagram and How to Use It
    In 2008, the age of the average user jumped to 33. Oh good, another social network/website/app thingy. You may have heard some buzz recently over something called Instagram. Or maybe you didn't, because you're now purposefully blocking out all mentions of anything new happening in the social world to maintain your mental health. Sound good?
  • BIZNOLOGY  |  MONDAY, AUGUST 16, 2010
    [2008] A Skewed Web: Are you an outlier?
    Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM). Image by BLW Photography via Flickr.
  • CLIFF ALLEN ON MARKETING  |  TUESDAY, APRIL 10, 2007
    [2008] Why Marketers Must be Better
    Strategic Marketing for Growing Companies Why Marketers Must be Better By Cliff Allen on April 10, 2007 4:08 PM | No Comments | No TrackBacks A lot has been written about increasing the ROI of various marketing activities. The reason they dont want to talk about how to measure marketing ROI is that its very hard to do. My objective here is two-fold.
  • MI6 MARKETING AGENCY  |  TUESDAY, FEBRUARY 16, 2016
    [2008] What Social Network Hit the $2B in Revenue Mark in 5 Years?
    ” SiliconBeat, The Mercury News, 24 July 2008. If I were to tell you that I knew of a company that in four years went from $44M in revenue to over $1B would you take notice? Would you wonder how that achievement compared to other companies that hit the $1B mark at such a rapid clip? The answer at the very least would be “probably”.
  • E-QUIP  |  SATURDAY, FEBRUARY 12, 2011
    [2008] E-Quip Blog: Fortifying Your Firm's "Strategic Foundations"
    2008. (42). Saturday, February 12, 2011. Fortifying Your Firms "Strategic Foundations". Does your firm have explicit core values? purpose or mission statement? Can you identify the distinguishing features of your corporate culture? Do you have a compelling vision for the future? Does it really matter? So why bother? Honestly. Posts.
  • B2B MEMES  |  FRIDAY, MARCH 19, 2010
    [2008] Blogging Strategies: Post in Haste, Promote at Leisure
    2008 study looked at the best times and days to publish content. Though Luciani didn’t apparently include Twitter (2008 was premature, no doubt), I imagine his findings apply there as well. My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday. She continued: Photo by MotleyPixel.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 7, 2009
    [2008] LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement
    When I spoke with LucidEra in June 2008 they said they had about 40 paying clients. When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. I’m just catching up with what happened while I was on vacation these past two weeks. penetration. This is not surprising.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [2008] The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
    HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008. Inbound: SEO, SEM, Blogs.
  • PR MEETS MARKETING  |  THURSDAY, DECEMBER 6, 2007
    [2008] PRMeetsMarketing Weekly Articles: December 6
    Also included as part of my 2008 trends piece.   . It'll be interesting to see how WPP organizes this new entity before March 2008. Here is this week's of interesting articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :  . Online Video Kill the TV Star -Blip.TV del.icio.us
  • JUNTA 42  |  THURSDAY, MAY 6, 2010
    [2008] Is Your Social Media Policy Helping or Hurting Business?
    NOTE: This Cisco policy is from 2008. Does your workplace have a social media policy?  Thousands of companies do and you can view some of them here at Social Media Governance.    I picked a few at random – first Ball State University  (since I just came back from a college graduation). And then there is IBM.
  • JUNTA 42  |  THURSDAY, FEBRUARY 11, 2010
    [2008] The Flo Rida Guide to Content Marketing
    During his breakout year in 2008, he launched onto the scene with " Low ", hitting #1 on nearly every chart in the free world. Flo Rida (aka Tramar Dillard), the popular rapper from, of all places, Florida, understands the importance of spreading content. Marketers can learn a lot from Flo Rida when it comes to content marketing.
  • JUNTA 42  |  WEDNESDAY, JULY 29, 2009
    [2008] Changes Coming at Junta42.com
    In June, 2008 we launch the matching service. Well my friends, after many months, the end is near. But with all website redesigns, it's always the beginning.    We've been working on a new and improved version of Junta42 for quite some time now, which will launch later this week. Why make the change? Done and done.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MAY 31, 2010
    [2008] Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.
    have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog. permalink remains unchanged indefinitely. Resources
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 23, 2010
    [2008] 5 Rules of Website Redesign for Engaging Engineers and Industrial.
    Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. Is SEO a DiY (do-it-yourself) job? See D.I.S.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [2008] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [2008] Glossary: 29 Email Marketing Terms Marketers Must Know
    Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". 25 per email address. Yahoo!,
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 30, 2011
    [2008] Final Chance to Vote – Poll closes today!
    An entrepreneur, Jeff founded Find New Customers in 2008 and is regarded as an expert, thought leader and innovator in demand generation. Jeff Ogden, the Fearless Competitor and President of Find New Customers , is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011. and he humbly asks you to vote NOW!
  • MI6 MARKETING AGENCY  |  MONDAY, AUGUST 23, 2010
    [2008] The Mi6 Tweekly: Week of August 16, 2010
    Users Who Have Watched Full Length Movie using Internet 2008 vs 2009 (Source: Ipsos via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.
  • B2B MEMES  |  TUESDAY, JULY 13, 2010
    [2008] Journalists as Buzzword Killers
    In his post,  he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases.  As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Here are the top 12 offenders: leader. leading. unique. great.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 25, 2009
    [2008] The big and almost free marketing initiative that almost no one is doing today
    It’s lead nurturing, and a study by DemandGen Report (who recently published an article from this blog) did a study in late 2008 and found that only 8% of respondents currently have an automated lead nurturing strategies and processes in place. This ensures that only the best propects enter the lead nurturing funnel.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 18, 2009
    [2008] Looking for a little marketing wisdom?
    One marketer shares how 2008 was the turning point that made him realize that after 25 years in the business he had to get with the program. Well, I’ve got, oh about a hundred suggestions for you all courtesy of MarketingSherpa’s latest Wisdom Report. and mobile marketing. In fact, it’s far from it.  3.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 9, 2009
    [2008] Top 80 B2B Marketing Posts for 2009
    Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. Level Tweeters - Buzz Marketing for Technology , December 12, 2008. Need Content? Need Content?
  • E-STORM  |  FRIDAY, FEBRUARY 25, 2011
    [2008] Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! An estimated $43.4 Absolutely not! Million fans into buyers.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 9, 2012
    [2008] Microtrends Revisited: What Do You Want for $4.99?
    How about the new quasi-government sector that formed in the wake of the 2008 bailouts of private corporations by government? But in such a bin in Phoenix, among the grubby neck pillows, damp productivity books and Delia Smith Christmas cookie ideas was this: Microtrends: the small forces behind tomorrow’s big changes by Mark J.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 28, 2009
    [2008] Demand Generation Implementation Survey - Background Results
    There was actually another dated 6/01/2208, which I treated as 2008. I was also curious to see the six responses for implementations during 3/09 and 4/09; obviously, these companies haven't gotten past their first or second month. I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Fair enough.
  • E-QUIP  |  WEDNESDAY, APRIL 18, 2012
    [2008] E-Quip Blog: What's Wrong With Your Proposals
    2008. (42). Wednesday, April 18, 2012. Whats Wrong With Your Proposals. Ive had the opportunity to look at hundreds of proposals from engineering, environmental, and architectural firms over the years. Its remarkable how similar they are in many respects. The client, not your firm, should be the centerpiece of your proposal. Pretty!
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 25, 2013
    [2008] eMagine Launches New Websites
    Asahi/America is a diversified ISO9001:2008 certified manufacturer and supplier of corrosion resistant fluid flow products. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    [2008] Top Social Media Measurement and Tracking Tools
    2008 FOLIO Award Winners. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit.
  • TONY ZAMBITO  |  MONDAY, NOVEMBER 15, 2010
    [2008] Is it Time to Reframe the Sales and Marketing Alignment Debate?
      When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered.  Image by J. Stephen Conn via Flickr.   It is very possible we may be having the wrong debate.   Sale’s role has been primarily one of PUSH. 
  • E-STORM  |  FRIDAY, OCTOBER 29, 2010
    [2008] e-storm international Places 20th on San Francisco Business Times.
    In November 2008, Mr. Gaultier was showcased by the San Francisco Business Times in an entrepreneur profile, where he provided insight on his company’s quick rise within the online marketing industry. This recognition is testament to how our team and partner network has delivered unparalleled strategic value to our clients since 1998.”
  • E-QUIP  |  MONDAY, DECEMBER 20, 2010
    [2008] E-Quip Blog: Helping Clients Do More With Less
    It will be a long slow climb back to the levels we enjoyed in 2008. ► 2008. (42). Monday, December 20, 2010. Helping Clients Do More With Less. Economic forecasts show improvement in 2011, but its a relative measure. dont see many firms ready to take market share in the coming year. It might not be that easy. Any suggestions?
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [2008] Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.
    compared to 2008. growth “snapback&# is significant, the average large tech vendor’s operating budget is still below 2008 spending levels. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers.
  • CONNECT THE DOCS  |  TUESDAY, JULY 6, 2010
    [2008] Social Media Goes Corporate
    Brush up on social media objectives measurement - Social media for the sake of social media worked in 2008 and to an extent in 2009. Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. What actions should marketers take in 2010?" Dave Fleet.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 7, 2010
    [2008] Teleprospecting: Have You Tried Being Direct?
    Back in 2008, Peter Belanger wrote an article entitled " The Best Cold Call Approach Ever." Today's post is a special guest post by one of our BDR's, Dan Marx. Sales can be tough. Prospecting may be even tougher at times. We sometimes deal with rejection on a minute-by-minute basis and are expected to forget about each occurrence and move on.
  • CONTENT MARKETING FOR BI  |  TUESDAY, FEBRUARY 9, 2010
    [2008] Embracing Socialytics
    In his e-book, The Social Web Analytics eBook 2008 , author Phil Sheldrake details 16 of them that responded to his request for interviews. Socialytics. wondered who plays in this space today. Though there aren’t many, there are more and more social media analysis vendors with solid offerings. What are people saying? Are you ready?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 10, 2009
    [2008] Making Sense Out of All this Data!
    Between 1980 and 2008, bytes consumed increased 350 percent, for an average annual growth rate of 5.4 Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers. percent. Tweet This! Share this on Facebook. Share this on Linkedin.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 23, 2009
    [2008] Savvy Week in Review - October 23
    Post includes links to the 2008 B2B study on custom content development. If you're in the northern states like we are, there's definitely the feel of autumn in the air. It's great day to be curled up inside. While you get cozy, have a hot beverage and enjoy some of our favorite posts from around the web this week. Enjoy! The Savvy Sisters.
  • BUNGALO  |  TUESDAY, AUGUST 25, 2009
    [2008] Fertile vs. sterile customers
    The article is called “Managing Social Customers for Profit&# — and if you’re feeling really ambitious, here’s the book: Managing Customers for Profit (2008) by Georgia State University professor, Dr. V. Customer Referral Value (CRV) = Customer Lifetime Value (CLV) + the value of the referrals generated. Kumar
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [2008] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    Darren David , who has a background in development, design, and project management, founded the San Fransico-based shop in 2008 while he was “running” from developing another Flash website. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Can technology make us less or more human?
  • CHRIS KOCH  |  FRIDAY, OCTOBER 30, 2009
    [2008] Want proof that the C-suite is into social media? Here it is.
    We found that usage of social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. There are two rivers of content at conferences. CEOs Use Social Media More than Other Buyers.
  • E-QUIP  |  FRIDAY, JUNE 17, 2011
    [2008] E-Quip Blog: More Favorite Free White Papers
    2008. (42). Friday, June 17, 2011. More Favorite Free White Papers. Several months ago, I posted links to a few free white papers that Id found particularly useful. That turned out to be one of my more popular posts. Hope you find these helpful: How Buyers Buy (Hinge). Download Closing the Delivery Gap (Bain & Company). Posted by.
  • E-QUIP  |  FRIDAY, MARCH 18, 2011
    [2008] E-Quip Blog: Proposal Planning Questions
    2008. (42). Friday, March 18, 2011. Proposal Planning Questions. If youre poring over the Request for Proposals trying to learn what the client really wants, youre looking in the wrong place. Ive yet to see an RFP that provided the most important information I needed to write a winning proposal. My advice: Never trust the RFP! Posts.
  • SMART MARKETING  |  WEDNESDAY, MAY 18, 2005
    [2008] Smart Marketing: Marketings Rule of 7
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • CONTENT MARKETING TODAY  |  TUESDAY, APRIL 28, 2009
    [2008] Great New Social Media Marketing Tool: PitchEngine
    If you think this social media stuff and tools like PitchEngine are a passing fad, here are some impressive stats on their social media release tool: More than 3500 brands have created thousands of releases since October 2008. Jump Start Your Online Public Relations for Free. They call it public relations for a reason. And don’t use jargon!
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 20, 2011
    [2008] Festive Byte: Views on When to Ho-Ho Them and When to Tranquilly Fold Them
    By my reckoning—from a social business perspective—multiple digital platforms really began to take hold effective the latter half of 2008. And despite religious origins, people of other faiths recognize and appreciate the tranquil aspects of the holiday: peace and goodwill, festive lights and yummy food. Evolving social business. Conclusion.
  • HUBSPOT  |  MONDAY, AUGUST 23, 2010
    [2008] Understanding the ROI of Customer Evangelism
    2008 study by BzzAgent , a Boston word-of-mouth marketing agency, showed that the return on investment reaches about 400 percent. “ What is the ROI? ” is the question that usually follows announcements of new marketing activities. Yet, it remains less visible in the realm of another marketing channel— customer evangelism.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 15, 2012
    [2008] Will Your Social Media Service Tell You When It Hits The Iceberg?
    Is transparency going to be a standard of performance for our Brave New Media World, or just another short-lived political slogan like the 2008 Democrat campaign mantra “Change We Can Believe In”?  In this world nothing can be said to be certain, except death and taxes. Benjamin Franklin. Anyone who invested a lot of time, energy and (ouch!)
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 3, 2009
    [2008] Show Me the Numbers: Hard Data on Internet Use and Media Spend
    This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% of the online population), compared with just 65.1% for email. By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [2008] How to Tackle Real-Life Social Media Customer Service Obstacles
    great example of a well run, scalable social customer service program is Best Buy's Twelpforce, launched in 2008. eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. See that first Twitter account?
  • THE ROI GUY  |  FRIDAY, FEBRUARY 12, 2010
    [2008] Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010
    The results indicate that content marketing is being used to establish new connections with buyers: • Content marketing now comprises 33% of the total marketing budget (29% in 2008). With less money to spend on proposed projects, spendthrift executives have grown skeptical of B2B solution provider pitches and claims.
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