Page 20 of 23 Previous | Next 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 3, 2009
    [2008] Show Me the Numbers: Hard Data on Internet Use and Media Spend
    This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% of the online population), compared with just 65.1% for email. By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile.
  • THE ROI GUY  |  FRIDAY, FEBRUARY 12, 2010
    [2008] Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010
    The results indicate that content marketing is being used to establish new connections with buyers: • Content marketing now comprises 33% of the total marketing budget (29% in 2008). With less money to spend on proposed projects, spendthrift executives have grown skeptical of B2B solution provider pitches and claims.
  • TOM PISELLO  |  FRIDAY, FEBRUARY 12, 2010
    [2008] Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010
    The results indicate that content marketing is being used to establish new connections with buyers: • Content marketing now comprises 33% of the total marketing budget (29% in 2008). With less money to spend on proposed projects, spendthrift executives have grown skeptical of B2B solution provider pitches and claims.
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 23, 2015
    [2008] The CMO as the new B2B superhero
    And an oft-cited study from 2008 by Alexander Krasnikov and Satish Jayachandran, ‘The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance’, provides compelling evidence that marketing capability has a strong impact on company performance. Let’s face it, marketing has an image problem.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [2008] The Marketer's Scoop on Instagram and How to Use It
    In 2008, the age of the average user jumped to 33. Oh good, another social network/website/app thingy. You may have heard some buzz recently over something called Instagram. Or maybe you didn't, because you're now purposefully blocking out all mentions of anything new happening in the social world to maintain your mental health. Sound good?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2008] 17 Compelling And Highly Usable B2B Marketing Statistics
    Online accounted for 7% of the B2B marketing mix in 2008. Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013.
  • MARKETING EDGE  |  THURSDAY, JULY 12, 2007
    [2008] Marketing Edge
    Responses to “Multimedia search & viral video essentials&# Arab Culture Says: January 12th, 2008 at 1:38 am Hi there…Thanks for the nice read, keep up the interesting posts.what a nice Saturday fel3232 Says: January 12th, 2008 at 8:39 pm Remember: for each comment or e-mail we get, will give a food item to people in need.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 19, 2010
    [2008] Sales Prospecting: Add A Little Personality
    In 2008 my ISR's delivered great leads. Our inside reps delivered that in 2008 and as a result we hit our sales number. Sales Prospecting Perspectives is pleased to bring you an encore guest post from Chris Lang, AG's Sales Director. Thanks again Chris! I'm a little quirky with my sales process. As a sales person I try to read people.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [2008] How to Tackle Real-Life Social Media Customer Service Obstacles
    great example of a well run, scalable social customer service program is Best Buy's Twelpforce, launched in 2008. eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. See that first Twitter account?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MAY 31, 2010
    [2008] Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.
    have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog. permalink remains unchanged indefinitely. Resources
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 3, 2010
    [2008] How Lack of Marketing Content Can Derail Your Website Redesign Project
    Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? Resources
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 23, 2010
    [2008] 5 Rules of Website Redesign for Engaging Engineers and Industrial.
    Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. Is SEO a DiY (do-it-yourself) job? See D.I.S.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [2008] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [2008] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. During the Q&A session, webinar attendees asked great questions about the details of compliance. EMILEE:         The first question comes from Jeremy.
  • SMART MARKETING  |  THURSDAY, APRIL 21, 2005
    [2008] Smart Marketing: How to get leads while networking
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  MONDAY, MARCH 27, 2006
    [2008] Smart Marketing: Tips from a marketing headhunter
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  MONDAY, NOVEMBER 13, 2006
    [2008] Smart Marketing: Marketing your small business - An interview with Barbara Winter
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  MONDAY, MARCH 5, 2007
    [2008] Smart Marketing: What are the most common marketing mistakes?
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  MONDAY, DECEMBER 17, 2007
    [2008] Smart Marketing: Small business marketing tip: Make it easy to do business with your company
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • B2B MARKETING ZONE POSTS  |  MONDAY, DECEMBER 7, 2009
    [2008] 10 Hottest Topics in B2B Marketing for 2009
    10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Did we get it right?  Twitter. Sales.
  • WEBMARKETCENTRAL  |  MONDAY, JUNE 1, 2009
    [2008] The 9 Must-Have Qualities of a User-Focused B2B Website Design
    Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. Are they appropriate for our industry/market?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2011
    [2008] You’ve probably over-farmed your donors’ land
    You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Image via Wikipedia. It is time to leave the land fallow and let the lists rest. Is that true?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [2008] Why Millennials Are Resistant to Advertising and Politics
    Occasionally a new, fresh candidate like Bill Clinton in 1992 and Barack Obama in 2008 will stimulate youth voting, but the general trend is downward.  In the 1970s almost three quarters of the young regularly discussed politics with their parents.  Understanding and adapting to their distinct attitudes and behavior is essential, however. 
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [2008] Blog Marketing Tactics - 10 Tested, Proven Ideas
    Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes.  This is in the hopes of inspiring some new ideas to help your blog or your client’s blog. 1.  Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. 
  • E-QUIP  |  MONDAY, JANUARY 24, 2011
    [2008] E-Quip Blog: Three Keys to Effective Communication
    2008. (42). Monday, January 24, 2011. Three Keys to Effective Communication. Have you ever considered how critical your communication skills are in delivering value to your clients? Yet we would not identify communication as one of the core strengths of our profession, would we? Dont take that for granted. Establish your credibility.
  • E-QUIP  |  MONDAY, JANUARY 31, 2011
    [2008] E-Quip Blog: Taming the Proposal Monster
    2008. (42). Monday, January 31, 2011. Taming the Proposal Monster. Does your firm write too many proposals? Its a common problem in our industry. Many technical professionals find it difficult to pass on virtually any opportunity where their firm is qualified to do the work, even in the face of long odds. So what to do? Posted by.
  • E-QUIP  |  MONDAY, MAY 23, 2011
    [2008] E-Quip Blog: Why Employees Leave
    2008. (42). Monday, May 23, 2011. Why Employees Leave. The economy is making a slow, grudging recovery. Thats the good news. The bad news? Expect employee movement to pick up as well. Voluntary turnover dipped during the worst of the recession. But as business picks up, more employees will be leaving for greener pastures. Posted by.
  • E-QUIP  |  FRIDAY, AUGUST 12, 2011
    [2008] E-Quip Blog: Getting Feedback: Questionnaire or Dialogue?
    2008. (42). Friday, August 12, 2011. Getting Feedback: Questionnaire or Dialogue? On an online SMPS discussion board, someone recently posed the question: Whats the best way to get feedback from clients? The question spurred many responses. Some advocated using a standard questionnaire. employees). External Surveys. Best advice?
  • E-QUIP  |  THURSDAY, SEPTEMBER 29, 2011
    [2008] E-Quip Blog: Preparing for Another Possible Downturn
    2008. (42). Thursday, September 29, 2011. Preparing for Another Possible Downturn. While the news outlets were abuzz last week about renewed concerns of another recession, many questioned whether the last one had really ever ended. Will the improvement continue? There are some disconcerting signs for 2012. And I understand why. Posts.
  • E-QUIP  |  FRIDAY, JUNE 17, 2011
    [2008] E-Quip Blog: More Favorite Free White Papers
    2008. (42). Friday, June 17, 2011. More Favorite Free White Papers. Several months ago, I posted links to a few free white papers that Id found particularly useful. That turned out to be one of my more popular posts. Hope you find these helpful: How Buyers Buy (Hinge). Download Closing the Delivery Gap (Bain & Company). Posted by.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [2008] How a Small VC's Commitment to Content Made a BIG Difference
    When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. This is a guest post written by Brian Zimmerman. You can follow Brian on Twitter @BrianZimm1.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 12, 2015
    [2008] The “Name Game” challenge: creating that ideal brand name
    Not a new archetype (see Newsweek’s cover story in 1986, the “Year of the Yuppie”), but still used to describe the more successful types, those with piles of new money acquired before the 2008 recession. Branding is more than finding a new name or image. Millennials (i.e. They also tend to be social activists and very entrepreneurial.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2009
    [2008] More marketing for less: Think inside the box.
    Newspaper ad sales were down 38% in 2008 – it’s a buyer’s market. Constant innovation should be a central part of your business strategy but when the budgets get crunched, there is still plenty of value in the "old-school" marketing basics. Bargains in traditional media. Focus on existing customers. Go find them before the other guy!
  • WRITTENT  |  MONDAY, JUNE 3, 2013
    [2008] 10 Genius Tips on How to Create a Podcast Your Prospects Love
    For many of us, Podcasts evoke images of 2008, when MP3 players were hot, and tablets were barely a blip on the horizon. Forget Facebook. The hot new topic in social and content marketing is definitely podcasting. Image Credit: Social Media Examiner. Podcasts? Really? But, they’re definitely back. Consider Your Buyer Personas. Edit Carefully.
  • BIZNOLOGY  |  MONDAY, AUGUST 16, 2010
    [2008] A Skewed Web: Are you an outlier?
    Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM). Image by BLW Photography via Flickr.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [2008] The Revenue Performance Management Bandwagon
    In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. by Brian Kardon | Tweet this. Following is a post from our internal blog.  We thought the world might like to read it as well.  All part of our commitment to transparency. M. A. Trust me.”).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 20, 2007
    [2008] What's Really Holding Back Customer Experience Management?
    Epsilon’s Ron Shevlin is worried about the future of Customer Experience Managment. It’s interesting that the bloom is off many of those roses but that doesn’t negate their past successes. Nor do the conflicting frameworks bother me. I see them as a sign of commercial interest and continued conceptual evolution.
  • ACQUIRING MINDS  |  MONDAY, MARCH 9, 2009
    [2008] Networking & Photos from the Sales 2.0 Conference
    The Sales 2.0 Conference in San Francisco was a great opportunity to chat and catch-up with luminaries from the B2B Sales & Marketing world. The first day I sat at a table with Garth Moulton , VP of Community /Co-Founder at Jigsaw and blogger. Garth and I spoke for a few minutes on best practices in using Jigsaw. world. Conference
  • MARKETING EDGE  |  FRIDAY, MAY 29, 2009
    [2008] Using Experts to Get Better Media Coverage
    Bankrate, Inc “Bankrate.com’s 2008 Checking Study&#. Time 15:00. Bruce Zanca, SVP and Chief Marketing and Communications Officer of Bankrate INC, has spent his career reconciling the agendas of journalist with clients, (e.g. employer). In his current position, he has connected the dots between PR and revenue. Gold Winner.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [2008] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    Darren David , who has a background in development, design, and project management, founded the San Fransico-based shop in 2008 while he was “running” from developing another Flash website. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Can technology make us less or more human?
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 20, 2011
    [2008] Festive Byte: Views on When to Ho-Ho Them and When to Tranquilly Fold Them
    By my reckoning—from a social business perspective—multiple digital platforms really began to take hold effective the latter half of 2008. And despite religious origins, people of other faiths recognize and appreciate the tranquil aspects of the holiday: peace and goodwill, festive lights and yummy food. Evolving social business. Conclusion.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 30, 2011
    [2008] Final Chance to Vote – Poll closes today!
    An entrepreneur, Jeff founded Find New Customers in 2008 and is regarded as an expert, thought leader and innovator in demand generation. Jeff Ogden, the Fearless Competitor and President of Find New Customers , is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011. and he humbly asks you to vote NOW!
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 25, 2009
    [2008] The big and almost free marketing initiative that almost no one is doing today
    It’s lead nurturing, and a study by DemandGen Report (who recently published an article from this blog) did a study in late 2008 and found that only 8% of respondents currently have an automated lead nurturing strategies and processes in place. This ensures that only the best propects enter the lead nurturing funnel.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 18, 2009
    [2008] Looking for a little marketing wisdom?
    One marketer shares how 2008 was the turning point that made him realize that after 25 years in the business he had to get with the program. Well, I’ve got, oh about a hundred suggestions for you all courtesy of MarketingSherpa’s latest Wisdom Report. and mobile marketing. In fact, it’s far from it.  3.
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [2008] Glossary: 29 Email Marketing Terms Marketers Must Know
    Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". 25 per email address. Yahoo!,
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [2008] Numeric Scoring: The Key To Lead Management Success
    Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Start dialing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 31, 2010
    [2008] Small business? THIS is how to work the social web!
    By the end of 2008, most had migrated to Facebook. I was reluctant to follow suit because it felt so much more personal than MySpace. Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels. People are very smart. 
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 22, 2010
    [2008] Old Tweets, New Twitter and B2B
    For example, Topsy lets you search all the way back to May, 2008. Twitter continues to grow and be an integral part of B2B social media plans. Yesterday I tweeted a link to a post about searching for old tweets and it really struck a chord with a lot of people. How to search old tweets: 10 tools, 20 features. from Tweetsmarter. from Mashable.
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 7, 2010
    [2008] Character Study: Mr. Clean
    Over the years, Mr. Clean has been illustrated, animated and even portrayed by live actors but, surprisingly, this enduring symbol of spotlessness never did any actual cleaning of his own until 2008, when a new series of ads depicted him scrubbing kitchen appliances with the Mr. Clean Magic Eraser.
  • WEBMARKETCENTRAL  |  THURSDAY, SEPTEMBER 24, 2009
    [2008] Looking Back at 400: Top 10 Posts
    The list has changed considerably since the last look back after 300 posts. #10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. This review of MarketingSherpa data holds up well against more recent figures.
  • CHRIS KOCH  |  FRIDAY, MAY 30, 2014
    [2008] The TV Is No Longer a TV
    Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. It’s All About Screens Now.
  • SAZBEAN  |  MONDAY, AUGUST 6, 2012
    [2008] Growing brand awareness with the Olympics
    In the 2008 Beijing Olympics companies like Coca Cola spent millions of dollars to be official sponsors. The 2012 London Olympics have audiences all over the world watching and getting involved in supporting their teams. The large worldwide audiences provide branding opportunities that can get people to buy more of your products.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 16, 2010
    [2008] Getting Ripped Off on B2B Web Development and SEO?
    Tweet. I got an inkling that all was not right in the web development and SEO world in 2008. went out to bid for a client of mine – a manufacturer of green industrial lubricants – and got bids for a new, optimized web site that ranged from $2,000 to $20,000. Hmmm – that’s too big a range! ” He said, “Yes!”
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 13, 2010
    [2008] Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell
    technologies, 2008. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this. Chapter 4: Strategies for tapping the groundswell. The POST method: people, objectives, strategy, technologies. Groundswell POST Process.
  • BUNGALO  |  THURSDAY, JUNE 10, 2010
    [2008] What Style Is That House?
    His first book, Prefurbia: Redesigning the Suburbs From Disdainable to Sustainable, co-authored with Rick Harrison and Greg Yoko, was published in 2008.  He often consults with homeowners on how to maintain historic integrity while restoring and remodeling their homes.  Sounds fun, especially the tour. Tuition is $125. ——-.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [2008] Social Media Budget Ratio in B2B Marketing
    Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget –  and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. actually tried to tackle this question a few times on my blog before. So here is my take ….
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 30, 2009
    [2008] CMO Advice: What to look for when choosing a Social Media or Digital agency?
    Prior to joining KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008. Here is his take … 1) What do you think is the one most important factor when choosing an agency? Romi: The single most important factor is the agency’s internal organizational principle. if so why?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 30, 2009
    [2008] CMO Advice: What to look for when choosing a Social Media or Digital agency?
    Prior to joining KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008. Here is his take. 1) What do you think is the one most important factor when choosing an agency? Romi: The single most important factor is the agency’s internal organizational principle. active listening, 2.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 6, 2009
    [2008] How to Get Your White Papers Read by Thousands
    Why Syndication Makes Sense A Business Content Study conducted by MarketingSherpa and TechWeb in 2008 found that a white-paper-centric site was one of the top five sources for white paper downloads by technology buyers. Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [2008] Are You Reaching the Right CIO?
    " Interestingly, just before I came across Chris' post, I ran across one by Jennifer O'Connell called " All C's Are Not Created Equal " in which she commented on the findings of CIO Magazine's State of the CIO 2008 survey. On the surface it may seem this is a fine approach. After all, a CIO is a CIO is a CIO, right?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [2008] Are You Reaching the Right CIO?
    " Interestingly, just before I came across Chris' post, I ran across one by Jennifer O'Connell called " All C's Are Not Created Equal " in which she commented on the findings of CIO Magazine's State of the CIO 2008 survey. On the surface it may seem this is a fine approach. After all, a CIO is a CIO is a CIO, right?
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 13, 2009
    [2008] What Mistakes Have I Made
    tried to write posts that I thought other people would be interested in versus writing what interested me. I had this epiphany in September 2008 when I wrote about my blogging motivation and promise to everyone to write what was of value to me, motivated me and thereby contribute to the larger community. Why is this a drawback?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2011
    [2008] 10 Fast Facts About Zynga
    From 2008 to 2010, Zynga’s adjusted EBITDA increased from $4.5 by Jesse Noyes | Tweet this It’s that time again…Time for us to bring you another edition of 10 Fast Facts plucked from a company’s S-1 filing. As our 4 th of July gift to you, we deliver 10 Fast Facts About Zynga. Read it, and then go fire up the BBQ! Massive Multiplayer. Reddit.
  • MARKETING EDGE  |  SATURDAY, DECEMBER 22, 2007
    [2008] Marketing Edge
    Subscribe to our podcast « Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media Market researchers are the secret winners in the blogosphere » Classic integration of focus group and social media – happy holidays As you know social media is about sharing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, FEBRUARY 27, 2009
    [2008] My Blog got me a New Job and a Book Deal!
    I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2008] Best Social Media Stats and Market Research of 2010 (So Far)
    Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. The average small business spent $2,149 on search engine advertising in the fourth quarter of 2009, up 30% from 3Q09 and 111% from the final quarter of 2008. While 28% of U.S.
  • WRITTENT  |  FRIDAY, NOVEMBER 29, 2013
    [2008] The 7 Most Strategy-Changing Marketing News Headlines of November
    2008 and 2012.  . Once again, it’s been a pretty wild ride through the marketing news arena in November. The little. app that could, Snapchat, shocked almost everyone when they refused to sell for the staggering. sum of $3 billion, leaving it clear that we’re moving towards a new era of mobile messaging. talent to hack their analytics.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 26, 2009
    [2008] Driving Traffic to Your Homepage All the Time May Be a Big Mistake
    Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [2008] Content Technology: How the Medium Improves the Message
    ” The result, Dial-A-Song , lasted for 23 years from 1985 to 2008—ironically meeting its demise thanks to the Internet—and was revived again last year with a new phone number and dedicated website. Is content marketing a bubble on the verge of bursting? It’s been suggested that yes, it is. The Medium Is the Message. the medium.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 15, 2012
    [2008] Will Your Social Media Service Tell You When It Hits The Iceberg?
    Is transparency going to be a standard of performance for our Brave New Media World, or just another short-lived political slogan like the 2008 Democrat campaign mantra “Change We Can Believe In”?  In this world nothing can be said to be certain, except death and taxes. Benjamin Franklin. Anyone who invested a lot of time, energy and (ouch!)
  • SMART MARKETING  |  WEDNESDAY, AUGUST 17, 2005
    [2008] Smart Marketing: An interview with Tom Pick
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • HUBSPOT  |  FRIDAY, NOVEMBER 12, 2010
    [2008] How a Senator Uses Social Media
    Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. We recently got a chance to sit down with Ben to discuss his Facebook and Twitter usage (among others), and why he feels it is so important. How do you use these platforms? Thats the worse case scenario.
  • E-QUIP  |  MONDAY, DECEMBER 27, 2010
    [2008] E-Quip Blog: Top 10 Blog Posts of 2010
    2008. (42). Monday, December 27, 2010. Top 10 Blog Posts of 2010. recently received a Christmas card from someone I didnt know who wanted to thank me for my blog and other content posted on the web. What an encouragement! The primary evidence that Im doing something right is increasing readership. Disappointing? And Im often wrong.
  • E-QUIP  |  FRIDAY, JANUARY 7, 2011
    [2008] E-Quip Blog: Does Service Excellence Pay?
    2008. (42). Friday, January 7, 2011. Does Service Excellence Pay? Ive long been a passionate advocate for the value of delivering exceptional client service. My research and experience lead me to believe that service excellence is the best differentiation strategy available to the average A/E firm. Thats substantial! Higher fees.
  • E-QUIP  |  FRIDAY, MARCH 4, 2011
    [2008] E-Quip Blog: Overlooking the Client's Real Problem?
    2008. (42). Friday, March 4, 2011. Overlooking the Clients Real Problem? Are engineers good problem solvers? Thats a question I often ask when speaking to groups of engineers. Some inevitably fall into my trap. "Of course, engineers are good problem solvers; thats a core competency for engineers," is a typical response. doubt it.
  • E-QUIP  |  FRIDAY, JUNE 10, 2011
    [2008] E-Quip Blog: Don't Waste Your Advantage as the Incumbent
    2008. (42). Friday, June 10, 2011. Dont Waste Your Advantage as the Incumbent. Ive reviewed a few proposals in recent months where the incumbent firm failed to win the next phase of the project or contract. So they asked me to do a postmortem. Ive written many posts here about how to build lasting client relationships. Posted by.
  • E-QUIP  |  SATURDAY, AUGUST 27, 2011
    [2008] E-Quip Blog: Why Technical Professionals Aren't Persuasive
    2008. (42). Saturday, August 27, 2011. Why Technical Professionals Arent Persuasive. We all have to sell something. Some of us have responsibilities for selling our firms services. Others must convince clients, regulators, and communities to approve our solutions. Thus your persuasive skills are critically important to your success.
  • E-QUIP  |  THURSDAY, MARCH 22, 2012
    [2008] E-Quip Blog: Use Visual Aids That Work For, Not Against, You
    2008. (42). Thursday, March 22, 2012. Use Visual Aids That Work For, Not Against, You. PowerPoint gets blamed unfairly for much of whats wrong with most business presentations--boring, impersonal, unmemorable. The problem isnt with the software, however; its how it gets used. They work against, rather than with, the speaker. About Me.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 31, 2010
    [2008] Best Social Media Stats and Market Research of 2009
    Of all business-to-business media categories, online revenue showed the strongest growth in 2008, increasing by 15.1%, while rising at a compound annual growth rate of 26.8% from 2006 to 2008. At the same time, magazine net ad revenue declined 10.2% in 2008 versus 2007. What are the latest trends in search? Learn and enjoy!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 2, 2017
    [2008] Quaero AdVantage CDP Bridges Identified and Anonymous Data
    It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar. So they come up with similar solutions. Simultaneous rollout.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2009
    [2008] Will Blogging Kill Trade Publications?
    Pile the 2008 Recession on top and the industry has no room for innovation.  It’s focused on survival. I was engaging in an interesting intellectual discussion on this question with my friend Jeremy Victor and he kindly offered to lend his expert perspective to a guest post.  And that’s the challenge facing trade publications. Innovative?
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, JANUARY 13, 2012
    [2008] Lenders provide glimmer of hope
    Manchester for example has been at a complete standstill in terms of developments since 2008 however no less than 5 new high profile developments are currently underway from some of the cities largest developers. These figures are in addition to the £100bn they have already been hit in impairments since the bailout in 2008. Business
  • REPUTATION TO REVENUE  |  THURSDAY, NOVEMBER 5, 2009
    [2008] Winning with thought leadership: Six lessons from IBM and Deloitte
    The 2008 edition, "The Enterprise of the Future," involved face-to-face interviews with 1,130 CEOs and public sector leaders from large organizations in some 40 countries. Released publicly in May 2008, the core report highlighted five strategic attributes that CEOs are trying to build into their organizations: Hungry for change.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] Simple Savvy Savings recommendations to help reduce IT Costs
    The economic downturn has IT executives scrambling to defend budgets, avoid cutbacks, and help the business survive. For commercial companies with declining revenues, in order to maintain profitability, the organization needs to find ways to gain scarce revenue (which is tough), or better, to reduce overall business costs. [4].
  • THE ROI GUY  |  WEDNESDAY, APRIL 8, 2009
    [2008] Full Armor's Policy Portal: First Core Infrastructure Optimization Solution via Cloud
    A new solution has been introduced that promises to change the way organizations implement and manage their core infrastructure via Microsoft Azure’s cloud computing platform. Deploying a standardized desktop by minimizing hardware and software configurations. savings are gross without the incremental investment in PolicyPortal / Microsoft Azure.
  • THE ROI GUY  |  TUESDAY, JUNE 22, 2010
    [2008] The IT Innovation Dilemma Grows
    According to a recent article by Information Age, the economic recovery is slowly easing cost cutting pressure on beleaguered CIOs, but at the same time innovation investments continue to decline. This bottoming process however does not mean new investments are off to the races.
  • TOM PISELLO  |  WEDNESDAY, FEBRUARY 4, 2009
    [2008] Simple Savvy Savings recommendations to help reduce IT Costs
    The economic downturn has IT executives scrambling to defend budgets, avoid cutbacks, and help the business survive. For commercial companies with declining revenues, in order to maintain profitability, the organization needs to find ways to gain scarce revenue (which is tough), or better, to reduce overall business costs. [4].
  • TOM PISELLO  |  WEDNESDAY, APRIL 8, 2009
    [2008] Full Armor's Policy Portal: First Core Infrastructure Optimization Solution via Cloud
    A new solution has been introduced that promises to change the way organizations implement and manage their core infrastructure via Microsoft Azure’s cloud computing platform. Deploying a standardized desktop by minimizing hardware and software configurations. savings are gross without the incremental investment in PolicyPortal / Microsoft Azure.
  • JUNTA 42  |  WEDNESDAY, JANUARY 20, 2010
    [2008] The Year of Content Marketing How
    2008 The Year of Content Marketing What - Most marketers never heard the term and didn't "get" it. Lots of explaining to do. 2009 The Year of Content Marketing Why - Marketers now knew what is was, but needed to convince their teams (and bosses) why it was so important (if you are not convinced, get the content marketing book ).
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 17, 2009
    [2008] Aprimo Solutions: CRM Software, Process Workflow, Marketing Communications, Sales Marketing Management and More
    Contact | Site Map © 2008 Aprimo Inc. United States | United Kingdom | Australia | France | Germany | Netherlands News | Events | Careers | Education | Support | Contact Us About Us Mission Vision Core Values Company Locations Board of Directors Management Team Products What is EMM? What is MRM? All rights reserved.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [2008] Marketo Releases Marketo Lead Management 3.0
    With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. tags: marketing automation software, Marketo Lead Management 3.0,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 3, 2010
    [2008] Does Amanda Chapel matter?
    This refers to a 2008 series of interviews of Brian Connolly by Bill Sledzik.  In this interview, Connolly disclosed that the idea for the Amanda Chapel character started while his friends were watching a basketball game. “Full-on non-stop shameless surreptitious sleaze&#. “The cacophony of dopes&#. “Sacs de douche&#.
  • VIEWPOINT  |  TUESDAY, JULY 10, 2012
    [2008] Bulls, Bears, Bernanke and BtoB Lead Generation
    Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. When the GDP is up, the lead rate increases, and vice-versa. Lead rates trail the GDP by about a quarter.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2011
    [2008] Jeff Ogden, President of Find New Customers, is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011
    An entrepreneur, Jeff founded Find New Customers in 2008 and is regarded as an expert, thought leader and innovator in demand generation.    . Jeff Ogden, the Fearless Competitor and President of Find New Customers , is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011. Bethpage, NY (PRWEB) November 18, 2011.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 4, 2009
    [2008] Sales and marketing alignment: tips for getting it right with lead generation
    According to the 2008 Miller Heiman Sales Best Practices Study, only 37% of respondents agreed that their sales and marketing organizations are aligned in what their customers want and need. discussed this disconnect with Bill Golder in the February issue of Sales & Marketing Management. Here are the five tips I shared with him: 1.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [2008] Savvy Speaks: Our Favorite eBook Examples from Around the Web
    First launched in June 2008, the eBook was downloaded more than 1,600 times and pumped 50 solid business opportunities into the sales pipeline by 2009. Last week the Savvy Sisters sounded off about eBooks – what defines the medium and how to use them to your best advantage. Useful, easy-to digest info with a lot of samples.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [2008] The Mi6 Tweekly: Week of July 19, 2010
    Chart: Use of Video and Podcasting on Fortune 500 Blogs Increases 2008 vs 2009 (Source: SNCR via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on.
  • MARKETING EDGE  |  FRIDAY, NOVEMBER 16, 2007
    [2008] Marketing Edge
    Keep ‘em comin’ Marketing Edge Says: June 14th, 2008 at 7:37 pm [.] I have said for a long time that social media is more a movement than a market. [.] Don Ball Says: October 7th, 2008 at 8:04 am Albert, I’m with you 100% on the question of movement vs. marketplace. What should I do? Social media is a movement.
  • CONNECT THE DOCS  |  WEDNESDAY, NOVEMBER 4, 2009
    [2008] Happy Holidays, Content Marketers!
    Do something charitable : In this 2008 pre-holiday post, Chris Brogan requests that instead of sending holiday cards, readers contribute to particular causes. Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock. The holidays start earlier each year, which is unfortunate for those of us still mourning summer.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 30, 2009
    [2008] Want proof that the C-suite is into social media? Here it is.
    We found that usage of social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. There are two rivers of content at conferences. CEOs Use Social Media More than Other Buyers.
<< 1 2 ... 18 19 20 21 22 23 >>