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  • ACQUIRING MINDS  |  WEDNESDAY, NOVEMBER 12, 2008
    [2008] Speech today at Chicago B2B Event
    Today I spoke to a group of B2B marketers at the Chicago Association of Direct Marketers (CADM) on the topic of B2B Online Lead Generation and Management. After presenting here a year ago at the MarketingProfs B2B Forum, I welcomed the opportunity to return to Chicago (see my photo below). media in lead generation programs. the price of success!
  • ACQUIRING MINDS  |  SUNDAY, NOVEMBER 23, 2008
    [2008] It is a sad day for demand generation
    Two weeks ago I received a telemarketing call from a telecommunications provider (the offender shall remain nameless as the organization is a former client of my firm). The caller spoke in fractured English and his intonation was flat. At times I was unsure if he was asking me a question or making a rhetorical comment. Was he available?
  • ACQUIRING MINDS  |  MONDAY, DECEMBER 1, 2008
    [2008] New B2B Research on Lead Generation through Web 2.0 Media
    Today we released the results from our latest research on B2B lead generation. The goal of our survey of close to 250 B2B marketers was to address two pivotal and practical questions specific to lead generation: What online marketing tools are B2B marketers using for lead generation How are online inquiries converted into offline, sales-ready leads?
  • ACQUIRING MINDS  |  WEDNESDAY, DECEMBER 10, 2008
    [2008] The Evolution of Email for Lead Generation
    Source: Directory of Lead Generation Tools 2008. According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. In fact, email was the top online medium for B2B marketers, besting both webinars and paid search. So there you have it, even an old Web 1.0 media
  • ACQUIRING MINDS  |  THURSDAY, FEBRUARY 19, 2009
    [2008] Lead Generation Takes Precedence in the Downturn
    Digital Marketing - IDC reports that digital marketing spend is over 9% of total marketing investment in 2008 and predicts that digital marketing will carve out the largest slice of marketing spend by 2010. In response to a substantial drop in technology spending, B2B marketers will cut budgets and re-jig their media mix.
  • ACQUIRING MINDS  |  MONDAY, MARCH 9, 2009
    [2008] Networking & Photos from the Sales 2.0 Conference
    The Sales 2.0 Conference in San Francisco was a great opportunity to chat and catch-up with luminaries from the B2B Sales & Marketing world. The first day I sat at a table with Garth Moulton , VP of Community /Co-Founder at Jigsaw and blogger. Garth and I spoke for a few minutes on best practices in using Jigsaw. world. Conference
  • SALES LEAD INSIGHTS  |  THURSDAY, MARCH 5, 2009
    [2008] Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled
    However it appears that some B-to-B marketing initiatives are getting more funding rather than less. “We estimate B-to-B companies are doubling their number of pipeline acceleration programs instead of focusing on new leads,&# says Alden Cushman, SiriusDecisions’ research director and benchmarking analyst.>. If so, what got cut?
  • WEBMARKETCENTRAL  |  MONDAY, JULY 6, 2009
    [2008] Best of 2008: SEO Guidance, Part 4
    Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research? Which commonly-held beliefs about Google's algorithm are true, and which are myths?
  • WEBMARKETCENTRAL  |  TUESDAY, JUNE 30, 2009
    [2008] Best of 2008: Random but Interesting, Part 1
    Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills? Find music online? Record and promote podcasts? Help wanted. Desperately.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 29, 2009
    [2008] Connect Direct - Demand Generation That Works
    © 2008 Connect Direct Inc. Generating sales leads - the right kind of leads, at the right price -means more than one-off tactics. Getting the most from your demandgeneration budget requires planning, testing, and a strategic approachto creative, offer and media. 650-306-9060 | privacy policy.
  • DELICIOUS B2BMARKETING  |  SATURDAY, JUNE 27, 2009
    [2008] How To Make B2B Search Engine Marketing Better? Have Some Popular Tips | Sanjay Dhingra
    Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better? Polls Archive Recent Visitors Copyright © 2008 Sanjay Dhingra. Home About us Contact Subscribe to this blog. So, why to beat about the bush?? Spend money to earn money.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 24, 2009
    [2008] Best of 2008: Blogging for Business, Part 2
    Everyone who writes a business blog ultimately wants the same thing—more traffic. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical. more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. Ongoing effort!"
  • MARKETING EDGE  |  SATURDAY, JUNE 20, 2009
    [2008] Notes From the 140 Conference on Twitter
    No doubt social media is plugged into mainstream media. I saw this while researching a project with the Society for New Communications Research about the differences in topics covered by the social web and mainstream media during the presidential campaign of 2008. Business. Personal Brands. Is this a career? Can you pay the mortgage?
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 17, 2009
    [2008] Best of 2008: Cool Web Tools, Part 1
    Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? Or perhaps something more serious, like spying on your competitors or conducting global economic research?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 17, 2009
    [2008] Aprimo Solutions: CRM Software, Process Workflow, Marketing Communications, Sales Marketing Management and More
    Contact | Site Map © 2008 Aprimo Inc. United States | United Kingdom | Australia | France | Germany | Netherlands News | Events | Careers | Education | Support | Contact Us About Us Mission Vision Core Values Company Locations Board of Directors Management Team Products What is EMM? What is MRM? All rights reserved.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [2008] The JS Group, Your High-Tech Channel Evolution Expert.
    Home | Programs | Tools | Company | News | info@thejsgroup.com | P/908.707.9960 © 2008 The JS Group. This site is best viewed by coffee-fueled, results-focused, generally competitive types who spend a bunch of time thinking about how to conquer the world. All others, relax. We care about you too. All rights reserved.
  • WEBMARKETCENTRAL  |  MONDAY, JUNE 1, 2009
    [2008] The 9 Must-Have Qualities of a User-Focused B2B Website Design
    Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. Are they appropriate for our industry/market?
  • MARKETING EDGE  |  FRIDAY, MAY 29, 2009
    [2008] Using Experts to Get Better Media Coverage
    Bankrate, Inc “Bankrate.com’s 2008 Checking Study&#. Time 15:00. Bruce Zanca, SVP and Chief Marketing and Communications Officer of Bankrate INC, has spent his career reconciling the agendas of journalist with clients, (e.g. employer). In his current position, he has connected the dots between PR and revenue. Gold Winner.
  • WEBMARKETCENTRAL  |  THURSDAY, MAY 28, 2009
    [2008] Best of 2008: AdWords Tips and Tactics, Part 2
    Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research?
  • CLIFF ALLEN ON MARKETING  |  MONDAY, JANUARY 7, 2008
    [2008] From Click to Lead to Sale
    We all know that marketing is a process -- a never ending process of generating awareness, interest, leads and, of course, sales. Periodically we need to step back and review our online marketing strategy to make sure that our day-to-day tactics are the best uses of our resources.
  • CLIFF ALLEN ON MARKETING  |  SUNDAY, JANUARY 13, 2008
    [2008] Marketing Team Productivity
    Great marketing from corporations comes from productive marketing teams that have the tools to work together no matter where they are geographically. This means that marketing teams need the best collaboration technologies available to speed interaction.
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, MAY 3, 2008
    [2008] Shifting Ad Dollars to Online
    Rajesh Jain has a comprehensive review of the recent ad:tech conference. One part of his summary points out the high ROI for online advertising versus traditional advertising: In the US, there is a big mismatch between time spent online and ad dollars. This is seen as the big opportunity to dramatically grow the size of the online ad pie.
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, MAY 31, 2008
    [2008] PR for Start-up Businesses
    Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). Innovative products sold into specialized target markets can benefit from pitching customer case studies to the media read by their target market.
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, SEPTEMBER 6, 2008
    [2008] Marketing 2.0 Strategy
    Marketers are always looking for the next hot technique to get in front of prospective customers, which is why there is a continual shift of ad budgets to all things digital. Unfortunately, many marketers are a still a bit behind in fully understanding how to take advantage of today's digital environment to maximize revenues. sell to).
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, DECEMBER 20, 2008
    [2008] 9 Marketing Trends for 2009
    While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #5: Increased use of analytics tools (e.g.,
  • WEBMARKETCENTRAL  |  FRIDAY, MAY 22, 2009
    [2008] 3 More Tips for Optimizing SEM Campaigns
    The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. Keep your content network clean. Be sure to save your work. 2.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 18, 2009
    [2008] Best of 2008: Social Media Optimization, Part 2
    How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business? Web 2.0 Social Tagging
  • WEBMARKETCENTRAL  |  MONDAY, MAY 11, 2009
    [2008] Best of 2008: SEO Guidance, Part 3
    How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate?
  • CONTENT MARKETING TODAY  |  TUESDAY, APRIL 28, 2009
    [2008] Great New Social Media Marketing Tool: PitchEngine
    If you think this social media stuff and tools like PitchEngine are a passing fad, here are some impressive stats on their social media release tool: More than 3500 brands have created thousands of releases since October 2008. Jump Start Your Online Public Relations for Free. They call it public relations for a reason. And don’t use jargon!
  • WEBMARKETCENTRAL  |  MONDAY, MAY 4, 2009
    [2008] Best of 2008: Interactive PR, Part 2
    What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0 blogging and SEO). tags: PR 2.0
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 27, 2009
    [2008] Best of 2008: Blogging for Business, Part 1
    What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. Do You Show Appreciation to Your Favorite Bloggers?
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 21, 2009
    [2008] Match Marketing Content to Executive's Media Preferences
    The study was conducted by Financial Times and b-to-b agency Doremus New York via an online survey of 338 global senior executives in Q4 2008. I was asked recently, via Twitter, what type of content I recommend my clients use. My reply was that it depended upon what the client's buyers needed and wanted. 34% go online after work hours.
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 14, 2009
    [2008] Best of 2008: SEO Tools, Part 2
    What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition?
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 7, 2009
    [2008] Best of 2008: AdWords Tips and Tactics
    While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify.
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 6, 2009
    [2008] Best of 2008: Social Media Optimization, Part 1
    Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How does social media relate to SEO? Social Tagging
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 30, 2009
    [2008] Best of 2008: SEO Guidance, Part 2
    Is content really king for SEO? What SEO common mistakes do even experienced consultants sometimes make? Which resources are best for accelerating your SEO learning curve? Why do site rankings sometimes drop precipitously for no apparent reason? How can you get a site indexed by Google News? Google isn’t going to smack the legitimate, solid sites."
  • WEBMARKETCENTRAL  |  THURSDAY, MARCH 19, 2009
    [2008] Best of 2008: WordPress Tools and Tips
    It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. Unfortunately, Lighter Menus (a slick tool Joost recommends for creating drop-down menus) doesn't work with WP 2.7. Bummer.
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 16, 2009
    [2008] It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
    These two sites plus About.com collectively received more than 169 million search click-throughs in December 2008, according to Matt McGee. Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. So how big is the opportunity?
  • WEBMARKETCENTRAL  |  FRIDAY, MARCH 6, 2009
    [2008] Best of 2008: Website Design
    Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What are the current best practices in website design? What common design mistakes should you avoid?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 4, 2009
    [2008] Sales and marketing alignment: tips for getting it right with lead generation
    According to the 2008 Miller Heiman Sales Best Practices Study, only 37% of respondents agreed that their sales and marketing organizations are aligned in what their customers want and need. discussed this disconnect with Bill Golder in the February issue of Sales & Marketing Management. Here are the five tips I shared with him: 1.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [2008] Marketo Releases Marketo Lead Management 3.0
    With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. tags: marketing automation software, Marketo Lead Management 3.0,
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 2, 2009
    [2008] Best of 2008: SEO Link Building
    The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. The Definitive List (75+) of Link Building Techniques in 2008 by Search Engine People And the ultimate blog post on link building in 2008 came from (drumroll please.) Jeff Quipp.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, FEBRUARY 27, 2009
    [2008] My Blog got me a New Job and a Book Deal!
    I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process.
  • WEBMARKETCENTRAL  |  TUESDAY, FEBRUARY 24, 2009
    [2008] Best of 2008: Sales & Marketing Copywriting
    Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Want to know how to write more effective marketing and sales copy? Avoid common grammar and usage mistakes that diminish the impact of your writing? Craft more compelling headlines and ads?
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 20, 2009
    [2008] Best of 2008: SEO Keyword Tips & Tools
    The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 18, 2009
    [2008] Looking for a little marketing wisdom?
    One marketer shares how 2008 was the turning point that made him realize that after 25 years in the business he had to get with the program. Well, I’ve got, oh about a hundred suggestions for you all courtesy of MarketingSherpa’s latest Wisdom Report. and mobile marketing. In fact, it’s far from it.  3.
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 13, 2009
    [2008] What Mistakes Have I Made
    tried to write posts that I thought other people would be interested in versus writing what interested me. I had this epiphany in September 2008 when I wrote about my blogging motivation and promise to everyone to write what was of value to me, motivated me and thereby contribute to the larger community. Why is this a drawback?
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 13, 2009
    [2008] Best of 2008: Email Marketing Tips
    How can you increase open rates for your email newsletters? Which common email marketing mistakes should you make sure to avoid? What are the secrets to writing killer subject lines? What campaign elements should make sure to check, and double-check, before clicking the "send" button on that big email blast? SEO is #2. Add alt text for all images?
  • WEBMARKETCENTRAL  |  TUESDAY, FEBRUARY 10, 2009
    [2008] Best of 2008: Web Analytics
    Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 28, 2009
    [2008] Using Social Media: Part 5 – Blogger Relations
    Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications.
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 26, 2009
    [2008] Best of 2008 - SEO Tools, Part 1
    Find these and more in this list of some of the best SEO tools and related reviews of 2008. Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 ** technorati tags: SEO tools, backlink checking, search engine rank, website grade, link building, Searchlight, Brian R.
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 20, 2009
    [2008] Best of 2008: Interactive PR, Part 1
    The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JANUARY 5, 2009
    [2008] Survey says. Marketers are tired of Web 2.0!!
    All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate). In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). Web 2.0
  • PR MEETS MARKETING  |  FRIDAY, JANUARY 2, 2009
    [2008] Top Ten 2008 Posts – From Beijing to Public Relations
    As we’re all recovering from our New Year celebrations, I checked to see what the top posts were 2008. Let the 2008 Trend Lists Begin. And here they are:   . Off topic: Beijing Olympic Torch Relay. Sales Lead Generation Cycle: PR’s Role. Lunch or Networking? Oracle Lunch 2.0. The New Era of Reputation Management.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2008
    [2008] The 20 Best CRM Blogs of 2008
    Read Inside CRM's complete list "The Best CRM Blogs of 2008" Inside CRM ranked the top CRM blogs based on their insights, readability and frequency of posting. I'm honored to have been included on the list. feel honored to be included in such great company.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 30, 2008
    [2008] Online Marketing Tips: Thought Leadership with Neil Patel
    The next interview in the B2B Marketing thought leader interview series is with Neil Patel, co-founder of 3 Internet companies, ACS , Crazy Egg and KISSmetrics , through which he has helped Fortune 500 corporations make money via lead management from the web. Neil's answers are shorter than our usual interviews, but he still has useful tips! 1.
  • MARKETING EDGE  |  MONDAY, DECEMBER 29, 2008
    [2008] Best PR and SEO Tactics
    Time 28:49. What’s in a word? Plenty. Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap. As a former journalist, I’m always thinking about the news angle, whether it’s for clients, this podcast, or the pure enjoyment of staying on top of the issue. VigiLanz is a client).
  • PR MEETS MARKETING  |  MONDAY, DECEMBER 29, 2008
    [2008] Case Study, Media Opps and More - Getting a Customer to Yes
    Customer participation in your marketing and PR efforts provides validation of your products and services. While you may have many satisfied customers, getting them to YES is one of the challenges we face as marketers.  . Here are some tips that have been helpful for me to not only identify these customers but to get them to YES!  . del.icio.us
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 21, 2008
    [2008] Knowledge Mobilization and Knowledge Translation
    Posted to the SCoPE conference , May 21, 2008. One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others. 2003 )."
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 16, 2008
    [2008] Finding Time
    Responding to dlh_downunder. When I look at that list I see that you have created all kinds of content that would be really good for the blog. For example, I very frequently take comments I've made to discussion lists and post them to my blog, including my contributions to SCoPE. Nobody has time for that.
  • MARKETING INTERACTIONS  |  MONDAY, DECEMBER 29, 2008
    [2008] You could be Losing 50% of your Potential Sales
    A recent IDG survey of 600 IT buyers discovered that they're only finding content relevant to their needs and their stage in the buying cycle only 42% of the time. Let me say it again >> only 42% of the time! You know what happens when they don't find what they need, right? They leave. It's a trust and believability thing.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 29, 2008
    [2008] The Case of the Missing Leads: An SEM Mystery
    It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. Hello Sugar," I said as I slipped a bottle out of the bottom drawer of my desk and poured myself a belt. I've got to watch my figure." Mind if I don't smoke?" Government stuff, on AdWords.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 26, 2008
    [2008] Marketing - It’s Not Who You Know It’s Who Knows You
    His LinkedIn profile is his window to others and visa versa, He created a physical world networking format called LinkedIn Live which celebrated its first anniversary in 2008. Time 16:43. All the other words on this blog help address that single slogan. He has more than 6000 contacts on LinkedIn, and they all know him. Introducing people. 3.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 26, 2008
    [2008] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2008
    [2008] Peace on Earth: 12 Days of Marketing and Sales Collaboration
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 23, 2008
    [2008] Marketing and Sales eBooks
    It's put out by cScape and the Customer Engagement Unit and also includes highlights from the 2008 Annual Online Customer Engagement Survey. In the spirit of the season, I thought you might like a couple of great eBooks to set yourselves up for thinking about all the possibilities of the coming new year. article is on page 7].
  • MARKETING EDGE  |  MONDAY, DECEMBER 22, 2008
    [2008] Three Elements of a Winning Blog Post
    I’m a fan, friend, and peer of Lee Odden. His blog post on the Top Rank Blog today is about the best social media podcasts. It is classic in that it serves several purposes. Provides helpful information for the community (key to all of social media). Drives traffic from several networks by adding a voting component (Ain’t that the idea?).
  • PR MEETS MARKETING  |  MONDAY, DECEMBER 22, 2008
    [2008] Why Medias’ Woos will be a Boon to PR
    Over the past few months, several magazines have been laying people off or going to online versions only. This isn’t the first time that the publishing industry has been hit by magazine closures and layoffs – remember the dot com bust as advertising dried up and new media pubs died off one by one.  . Why PR is More Important than Ever.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 22, 2008
    [2008] Who is doing Major Corporate Events?
    I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops. Interestingly enough he reported their business was off dramatically in that area.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 22, 2008
    [2008] Can Social Media Save Detroit?
    Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers.
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 21, 2008
    [2008] Marketing Vision 2009 expanded - Part 4: Storytelling
    This expansion post is related to this excerpt of my marketing vision 2009 post: "In 2009, marketers will step up to the plate to make sure the buyer is engaged from the beginning of their buying journey through to their purchase decision because that path will become as smooth as silk without a knotted mess at the hand off to sales."
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, DECEMBER 20, 2008
    [2008] 9 Marketing Trends for 2009
    While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #5: Increased use of analytics tools (e.g.,
  • MARKETING EDGE  |  FRIDAY, DECEMBER 19, 2008
    [2008] Five Ways PR Will Adapt to the Next Generation Newsroom
    Time 30:05. What would a newsroom look like if you built it from scratch today? That was the question answered by a project sponsored by the Knight Foundation and conducted at the Chronicle, the student newspaper of Duke University. Give us your thoughts at 206-600-6887 or in the comment section below. Paul, MN, food shelter. Please stop.
  • MARKETING INTERACTIONS  |  FRIDAY, DECEMBER 19, 2008
    [2008] Give Customer Voice More Volume
    The CMO Council is inviting you to participate in a short, online survey  for marketing professionals as part of their Giving Customer Voice More Volume strategic research program. This research is an effort to benchmark how well brands listen and respond to customer input, concerns and issues. 
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 19, 2008
    [2008] Share your marketing 'wisdom' with Sherpa readers worldwide
    I wanted to be sure to let you know that MarketingSherpa is gathering content for its seventh annual “wisdom report.” It’s a great opportunity for you to share your top 2008 story – and get back lessons learned from colleagues worldwide. Deadline for quotes for the ‘wisdom report’ is December 31. Here’s the link: [link
  • WEBMARKETCENTRAL  |  FRIDAY, DECEMBER 19, 2008
    [2008] 7 More Things Few People Know Anout Me (and even fewer care)
    Paul Jahn over at the LocalMN Blog has tagged me, along with a few other people I need to get to know, in the spirit of the holidays, to write seven things that most people don't know about me. So here goes: 1. This proves that both sides of brain work (or at least that they are equally dysfunctional). 3. Proving that ANYTHING is possible. 6.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 18, 2008
    [2008] B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne
    The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. As a start-up Marketer you very quickly have to learn how to be a jack of all trades – Lead Generation, PR, Events, etc. Easy as 1.2.3. 3.
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 17, 2008
    [2008] Marketing Vision 2009 expanded - Part 3: Sales Enablement
    This expansion post is related to this excerpt of my marketing vision 2009 post : “Next year is the year that marketing will take proactive steps to power sales enablement. They'll no longer use sales portals as landfills for marketing collateral that doesn't help their sales force sell. The gap is finally narrowing, but not quite enough.
  • WEBMARKETCENTRAL  |  WEDNESDAY, DECEMBER 17, 2008
    [2008] Best of 2008 (So Far) - Website Design, Part 2
    What are the most important factors to consider when designing (or redesigning) a website? Where should you start? How can you ensure that your site works well on mobile devices as well as conventional browsers? Which tools can help make your efforts more productive and effective? Flash, widgets and Web 2.0 Do you need a.mobi domain?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2008
    [2008] Nurturing Sales Leads
    If you ask most executives to describe where revenue comes from in their organization, they'll usually talk about the "sales cycle" or "sales funnel". But as we all now know, the ways buyers research and purchase B2B solutions has been transformed by search and social media. Looking for more information?
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 16, 2008
    [2008] Marketing Vision 2009 expanded - Part 2: Listening
    This expansion post is in reference to this excerpt of my marketing vision post : “Marketers will become expert listeners, delving into their client’s problems, needs and challenges to ensure their content is designed to deliver more "what's in it for me" than ever before.” Listening is Not About YOU. We’ve all known people like this.
  • SMART MARKETING  |  TUESDAY, DECEMBER 16, 2008
    [2008] SMART Objectives: A Cornerstone of your Small Business Marketing Plan
    A lot of my small business clients have asked me about developing SMART Objectives for their marketing plan. But few know what the acronym stands for. Small business marketing plans that use SMART Objectives reflect goals that are: S pecific - If you say "We'd like to have more customers", that's too vague. Like what you read here?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 16, 2008
    [2008] Can a social media strategy boost your lead generation efforts?
    started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., Offer actionable advice.
  • MARKETING INTERACTIONS  |  MONDAY, DECEMBER 15, 2008
    [2008] Marketing Vision 2009 expanded - Part 1: Marketing Content
    My post on December 13th received a comment asking me for suggestions for how to make my Marketing Vision for 2009 happen. Thanks Susan! When I started to answer her, I realized I had a whole lot to say about how to accomplish all the great things I see ahead for marketing initiatives in 2009. This is where custom publishing comes in.
  • SMART MARKETING  |  MONDAY, DECEMBER 15, 2008
    [2008] Small Business Marketing Tool: A Face-to-Face Networking Guide
    My friends at RainToday.com have just published the “Face-to-Face Networking Guide: A Primer for Relationship Building.”. Networking dos and don'ts. Tips for following up along with sample notes, emails, and voicemail messages. • 8 common networking stereotypes to avoid. • How to evaluate and replenish your network.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2008
    [2008] B2B Marketing Testing to Optimize Lead Generation Results
    Discovering and knowing what really works and what doesn’t for lead generation is essential for every marketer. The best way to discover this is through the process of testing. Personally, I’ve met only a handful of B2B marketers who are consistently testing their offers to optimize them and generate leads more effectively.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 15, 2008
    [2008] WMC Interviews: Anne Holland
    Over the past three years, I've had the honor of interviewing many brilliant marketers, including Laura Ries , bestselling author , blogger and TV personality ; Mike Schultz , president of the Wellesley Hiils Group ; and Janine Popick , co-founder and CEO of hosted email marketing platform VerticalResponse. Here's our discussion. It's not easy.
  • MARKETING INTERACTIONS  |  SATURDAY, DECEMBER 13, 2008
    [2008] Marketing Vision for 2009
    As we begin to wrap up 2008, it's prudent to start getting ready for your 2009 marketing resolutions and strategies. When you evaluate your e-marketing results for this past year, think about what you've learned and achieved, and what's needed to take things to a whole new level next year. Because, believe me, you can. Right now.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 4, 2008
    [2008] How to develop Thought Leaders
    These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof. At InformationWeek, the No.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 11, 2008
    [2008] How to create your own Personal Brand?
    As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the above. He is the author of “Me 2.0: Finance
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 11, 2008
    [2008] Why Writing Blogs for SEO Will Inevitably Fail
    Should you write a blog exclusively for search engine visibility? Business blogs can offer little-known companies name recognition, and the chance to boost traffic and generate leads well beyond what they'd get if they were simply offering a list of goods and services for sale on their website. Link: 3 Reasons Why Blogs for SEO Fail
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 11, 2008
    [2008] Why Marketers Should Act Like 3-Year Olds
    Granted, some people think we already do. You: Because it has chlorophyll in it. 3-year old: Why? You: Because that's what helps it turn sunlight into food. 3-year old: Why? You: So it can live. 3-year old: Why? You: Because grass WANTS to live. 3-year old: Really? Still, marketers could benefit from being more like this. Random variation?
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 10, 2008
    [2008] Marketing and the Decision Maker(s)
    It's interesting to me how many companies cannot accurately articulate who the decision maker is for the purchase of their products. Of course, these are also usually the companies that have no universal definition of their ideal customer. They were pursuing the wrong prospect. Why, you ask? Easily. They'd looked at their signed contracts.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2008
    [2008] Testing Your B2B Marketing: Thought Leadership with Hunter Boyle
    The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. 1. Stay relevant. Great question.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 10, 2008
    [2008] Lead nurturing putting the human touch into action with video and email
    I had a great time doing my webinar on putting the human touch into lead generation sponsored by Citrix Online and we had almost 1600 people register. In my presentation I emphasized how lead nurturing is about timing, consistency and relevance. Brian I heard it was your Birthday today! Here is my personal Birthday Video Greeting! You deserve it!!
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 24, 2008
    [2008] gift-certificate
  • PR MEETS MARKETING  |  FRIDAY, NOVEMBER 21, 2008
    [2008] twhirl
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 13, 2008
    [2008] panel-001
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 6, 2008
    [2008] twhirlexample
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 6, 2008
    [2008] twhirl-logo
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