• THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [2008] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    World's Best Manufacturer” (Prince Frederick, MD: Recorded Books, 2008) 2. J. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. among other advertising avenues. But in.
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [2008] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    JP : I think it helps that I joined LinkedIn early in 2007 or 2008. Depending on how you look at it, LinkedIn’s Social Selling Index (SSI) is either a vanity metric or a valuable measurement of your social selling activity on LinkedIn. According to Jeff Herrmann, the host of Publish or Perish podcast , it’s a little bit of both. JH : I agree.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [2008] Snapchat is Growing Up
    haven't seen this much consumer attention on one social platform since early 2007 and 2008 with Twitter.". Whether or not you use it, we’ve all heard of Snapchat. Snapchat is no longer just for teens, but for moms too! So how can marketers take advantage of this increasingly mainstream tool? The Scoop on Snapchat. Snapchat Doesn't Keep Score.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 19, 2016
    [2008] Why Content Marketing Can Work for You
    Marcus Sheridan and his partners at River Pools and Spas were in big trouble when the recession hit in 2008. Guest post by Amanda Subler, Public Relations & Media Manager for Content Marketing Institute (CMI). Last year I traveled the U.S We visited Moline, Illinois the home of John Deere. Ever heard of Will it Blend? How did they do it?
  • BIZNOLOGY  |  THURSDAY, APRIL 14, 2016
    [2008] Re-branding the Republican Party
    While many of these voters drifted to the Republican Party between 2008 and 2012 because of their frustration with Obama, they are now very skeptical and see Washington dominated by lobbyists, contractors, and lawmakers who have ignored these voters’ growing anguish. The Republican Party is in turmoil, no doubt about it. Like this post?
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [2008] Why Inbound Marketing Should Take a Back Seat to Current Customers
    If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000. Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. Click to enlarge. Let’s discuss. Click To Tweet.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [2008] Agencies Under Pressure to be More Digital
    And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts. The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. over 2015. In 2014, U.S.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 5, 2016
    [2008] Wanted: A Harvard for Skilled Jobs
    First, the number of apprenticeships is rising for the first time since the 2008 recession. Today, we have a guest post from Jeff Selingo, author of “ There Is Life After College ,” which comes out on April 12th. Nearly 40 percent of American workers hold a bachelor’s degree. Today, nearly 66 percent do. About Jeff.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2016
    [2008] From Steve Jobs to Jay Z: 6 Successful People Who Dropped Out of School (And Why)
    "Never let schooling interfere with the tech startup you're running out of your dorm room." - Mark Twain. In a study of over 39 companies with $1 billion valuations or higher, eight of them boasted co-founders who had dropped out of college. Not to mention, three of the top five companies were run by college dropouts. Source: ITPro ). billion.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [2008] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    An additional $5 million in funding was raised in 2007, which was followed by $12 million in May 2008, and $16 million in late 2009. Every time I write, my goal is to write easy-to-read sentences. never want my audience to stumble or slow down or start a sentence over. Most importantly, though, that’s why I strive to write concisely. There.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2016
    [2008] Koozies, Spatulas & Guacamole Bowls: 12 Pieces of Presidential Campaign Swag You've Got to See
    President Barack Obama's campaign store sold a cooler back in 2012 as well, and John McCain's 2008 campaign store sold one too -- although McCain opted for an embroidered, soft-sided cooler as opposed to a hard plastic one. 3) Something With Overtly Millennial Messaging. Pens, t-shirts, water bottles, baseball caps, lanyards. No, I cannot.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [2008] 16 of the Best Motivational Speeches of All Time
    Rowling: “The Fringe Benefits of Failure, and the Importance of Imagination” (2008). Rowling's 2008 Harvard commencement speech, the Harry Potter author explored how two phenomena -- failure and imagination -- can be crucial to success. Let's face reality: It's hard, if not impossible, to feel motivated all the time. In J.K. All right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2016
    [2008] On Twitter’s birthday: How Twitter changed my life
    signed on to Twitter in 2008 but didn’t really become a power user until the following year. signed on to Twitter in 2008 but didn't really become a power user until the following year. Ten years ago today, Jack Dorsey sent out the first tweet. Despite protests from investors, the company launched officially July 15, 2006.
  • HUBSPOT  |  FRIDAY, MARCH 18, 2016
    [2008] Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks
    Kicked off in 2008, the Old Spice Swagger advertising campaign included print ads, TV spots, and even an interactive website: SwaggerizeMe.com (which no longer exists, FYI). By 2008, driven in part by the financial collapse, Starbucks was in dire straits -- its stock price shriveling. Consumer sentiment for a brand is like a fire.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [2008] Top Instagram Influencers
    Frankel appeared on The Real Housewives of New York City in 2008 where she gained fame for her tough attitude and lavish lifestyle. 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. Why Instagram? All signs of approval (e.g., Adam Braun. Followers: 110k.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 16, 2016
    [2008] How Tim Cook is transforming the Apple brand
    72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008). Apple has clearly been a worldwide leader in innovation. But now Tim Cook is broadening the Apple brand to also “make a significant contribution to culture,” and “enable customers to engage the world in more meaningful ways.”.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [2008] Are Podcasts a Waste of Time or Marketing Gold?
    On top of this, the number of Americans who have listened to podcasts in the past month has almost doubled from 2008 to 2015, awareness of podcasting has doubled from 2006 to 2015, and the number of Americans who have listened to a podcast has more than doubled from 2006 to 2015. ( Pew Research Center ). It’s a paradox. Track Maven ).
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [2008] Converting B2B Leads Through Social Content: 3 Keys to Success
    Research from 2008 indicates that people only read about 20% of the text on an average web page. For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. The Missing Link: A Cohesive Social Content Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2016
    [2008] 5 Ways to keep up with the avalanche of online customer feedback
    And between 2008 and 2018, the US Department of Labor Statistics estimates that customer service representatives will experience the third-highest growth rate of any occupation. By Jay Baer, {grow} Community Member. 8X increase in customer complaints in UK. So we want to encourage more chatter. Most online customer feedback is positive.
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 18, 2016
    [2008] No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns
    Cast your mind back to 2008. Do you recognise the following checklist? Press release. Internal desk drop leaflet and PC ‘wobblers’. Overly-complicated sales decks and message houses. Homepage banner updates on corporate sites from Azerbaijan to Zimbabwe. Global audience survey and 200 page report PDF (v87) shared online. Test and learn.
  • MI6 MARKETING AGENCY  |  TUESDAY, FEBRUARY 16, 2016
    [2008] What Social Network Hit the $2B in Revenue Mark in 5 Years?
    ” SiliconBeat, The Mercury News, 24 July 2008. If I were to tell you that I knew of a company that in four years went from $44M in revenue to over $1B would you take notice? Would you wonder how that achievement compared to other companies that hit the $1B mark at such a rapid clip? The answer at the very least would be “probably”.
  • EARNEST ABOUT B2B  |  TUESDAY, FEBRUARY 16, 2016
    [2008] Disproving the Big Bang theory
    Cast your mind back to 2008. Why b2b brands are taking a new approach to launching ‘big idea’ campaigns. Press release? Check. Internal desk drop leaflet and PC ‘wobblers’? Check. Overly-complicated sales decks and message houses? Check. Homepage banner updates on corporate sites from Azerbaijan to Zimbabwe? Check. Check. Check. Check.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [2008] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    The 2008 campaign year was an unprecedented turning point in which candidates embraced social media. This Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters. Having a strong digital presence is now table stakes  for political candidates.
  • CAPTORA  |  WEDNESDAY, FEBRUARY 10, 2016
    [2008] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    Standout moment of your professional career… In 2008 when the economy tanked, I quit my job at the boutique ad agency I was at because they cut everyone’s salary and the culture was just hell. No one knows that better than Barbra Gago, Vice President of Marketing at Greenhouse. How to figure out the right hiring priorities.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [2008] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    The 9/11 attacks, the economic crash of 2008, and the Iraq and Afghanistan wars have given millennials a much more conservative view of money. The cost of college tuition has shot up dramatically: student loans have increased 6% per year since 2008 , and show no signs of slowing. Finance. Let’s take a closer look. FINRA. Millennials.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [2008] Content Technology: How the Medium Improves the Message
    ” The result, Dial-A-Song , lasted for 23 years from 1985 to 2008—ironically meeting its demise thanks to the Internet—and was revived again last year with a new phone number and dedicated website. Is content marketing a bubble on the verge of bursting? It’s been suggested that yes, it is. The Medium Is the Message. the medium.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [2008] Five Things You Should Know About Marketing to Millennials
    And millennials have had a lot of things to orient us, from the DotCom boom (and bust), 9/11, and the 2008 economic downturn. Author: Marissa Lyman I have a confession. Up until a few months ago, I didn’t realize I was a millennial. That seems horrifically unaware. As is an uncanny sense of optimism? You colored inside the lines? Awesome.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 13, 2016
    [2008] How to write for social media
    He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013). You need to be distinctive. Like this post?
  • CONTENT STANDARD  |  FRIDAY, JANUARY 8, 2016
    [2008] Does Your Native Content Dream Team Have What It Takes?
    Imagine: You’re one of the major players in a marketing department of an insurance company with an office overlooking Lower Manhattan. Last month, the CMO–your boss—tasked you with a very clear objective: Increase the presence of the company’s brand with an aggressive content marketing strategy. What’s next? Writers! You cringe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [2008] The lost blogging monarchy, the defeat of links, and the war on social media
    What would be like if you went into cave in 2008 and walked back into the daylight six years later? He was arrested on November 1, 2008 and sentenced to nearly 20 years in prison. “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested. I would like for you to dream for a moment. So much has changed.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 5, 2016
    [2008] You’re Not Always the Right Person for the Job
    Starry-eyed children sat perfectly still in holiday attire, while their parents stared straight ahead, mind somewhere else—maybe focused on work, finances, the 2008 Bordeaux waiting for them at home—but attentive nonetheless. winced. Life’s journey sounded false and cliche. The congregation erupted in laughter. The detail.
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [2008] 21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling
    16) "Man On Wire" (Documentary, 2008). Whether you're driving across town, stuck on a layover, or settling down for an overnight train ride, you're going to have some time to kill the next time you travel. Whether you have thirty minutes, two hours, or five hours to kill, we've included plenty of options. What is it? Podcast). Over 2 Hours.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [2008] 50 Things We Learnt About Content Marketing This Year
    Started back in 2008 this has become a core piece of reference content and was the most shared content on the Moz site this year by some margin as we can see below. At BuzzSumo we love research and data. 2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. Altimeter ). Buffer ).
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [2008] Be Inspired: The Best B2B Content Of 2015
    One of the best examples of this in our view is Moz’s ‘ Web Developer’s SEO Cheat Sheet ‘ Started back in 2008 it has become a core piece of reference content. Ok, we are calling it early but here are our views on some of the best B2B content of 2015. What did we miss? Also what is meant by “best content”?
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 19, 2015
    [2008] Your Content Marketing Program Isn’t Perfect and Never Will Be
    This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. My favorite part of monthly magazines is the Editor’s Letter. It’s meant to evolve, not be perfected. And marketers who lean into that process may discover unexpected benefits.”
  • MI6 MARKETING AGENCY  |  SUNDAY, NOVEMBER 15, 2015
    [2008] Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation
    Jack was fired in 2008 as Twitter’s CEO, so he moved on to start Square which recently went public. This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. from Buffer.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 12, 2015
    [2008] The “Name Game” challenge: creating that ideal brand name
    Not a new archetype (see Newsweek’s cover story in 1986, the “Year of the Yuppie”), but still used to describe the more successful types, those with piles of new money acquired before the 2008 recession. Branding is more than finding a new name or image. Millennials (i.e. They also tend to be social activists and very entrepreneurial.
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [2008] From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement
    They missed out: Hershey ended up seeing a 65% profit increase as a result during the movie's run. 3) Dr. Pepper in 90210 (2008). Whenever I'm watching a movie and I see a case of really obvious product placement, I can't help but roll my eyes. So how does product placement work? How much does it cost? Let's dive in. Image Credit: ACE.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [2008] Six Expert Guides to Measuring Content Marketing Results
    Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. That is, really measured—in ways that matter to the business?
  • KAON  |  TUESDAY, NOVEMBER 3, 2015
    [2008] Face-to-Face Selling Is Still Effective
    Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Even more than digital marketing.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [2008] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    Fidelity’s journey toward influencer strategy started with 2008’s financial crisis. “We all see those sad sacks walking down the street clutching their Starbucks in one hand and their sugar-loaded Chobani yogurts in the other. Don’t they know they’re being lied to? NOT EVEN DIET COKE! Such sad sacks.”
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 21, 2015
    [2008] How Much Money Has Been Invested In Content Marketing Technology
    There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. Venture capital in this space is growing at an unprecedented rate. last year.”. Company. Website.
  • HINGE MARKETING  |  TUESDAY, OCTOBER 20, 2015
    [2008] Why Brands Fail (And Why Yours Doesn’t Have To)
    In 2008, Research in Motion — the company behind the Blackberry smartphone — was worth over $83 billion. Brand failure is all over the news these days — from Volkswagen’s diesel disaster to Donald Trump’s serial bankruptcies. Businesses old and new fall on hard times, make mistakes, rise and fall. Fallen Angels.
  • ACT-ON  |  THURSDAY, OCTOBER 15, 2015
    [2008] How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]
    There are several reports of animated gifs lifting response, like: Bluefly added an animated gif to one of their emails way back in 2008 and got a 12% lift in revenue from the animated gif segment of the test. Images are powerful tools. They can attract and hold attention, or capture and convey an emotion in a way words cannot. Good question.
  • TONY ZAMBITO  |  FRIDAY, OCTOBER 9, 2015
    [2008] The Telltale 8% Drop In Content Marketing Effectiveness
    When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. by Aha-Soft. The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Especially, when it has stayed at approximately 38% for several years.
  • SALES LEAD DYNAMICS  |  SATURDAY, OCTOBER 3, 2015
    [2008] Scholarships with February 2015 deadlines
    The style and actresss tax equilibrium originates from past-due 2008 fees, according to the loan processing. 2010 is finished. And with it, therefore disappear some memories that are poor. Regrettably for these superstars, a year doesnt’s start wash government tax-debt away. Yikes. Rowland owes $100K to the tax person. Get me From Here!,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 1, 2015
    [2008] Does creating content make you dumb?
    have not spent a dime on any form of advertising since 2008 (although Phoebe The Amazing Intern is messing around with Google AdWords as part of her assignment this month). Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? The rest are simply consumers of content.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 29, 2015
    [2008] How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)
    ended up using figures from sources including INFOACRS (which itself quotes eMarketer, although from 2008) and MonetizePros. My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before. So competition has been tough for as long as anyone now living can remember. Really? Interesting.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 27, 2015
    [2008] Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries
    Back in 2008, the competition between these two soup companies was just heating up. This post originally appeared on HubSpot's Agency Post. Its grand idea for bringing together the two chains fighting for market share? The creation of the McWhopper. We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 23, 2015
    [2008] The CMO as the new B2B superhero
    And an oft-cited study from 2008 by Alexander Krasnikov and Satish Jayachandran, ‘The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance’, provides compelling evidence that marketing capability has a strong impact on company performance. Let’s face it, marketing has an image problem.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 22, 2015
    [2008] The state of earned media blogger outreach
    I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. The secret to my success has been to be a lot more selective in the clients I’m willing to work with. unless.”
  • FATHOM  |  FRIDAY, SEPTEMBER 18, 2015
    [2008] The “Marketing” Guide for Higher Education Content Marketing
    Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we? That all being said, it’s time for the bad news. Getting the content together is only half the battle. Geyer). Put it on LinkedIn in.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 15, 2015
    [2008] The Massive CMO/Consumer Disconnect
    Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice a year, it is, as the name implies a survey of CMOs and VPs of marketing. Now allow me to introduce evidence that highlights the massive disconnect. Not letting customers down.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 14, 2015
    [2008] Content Marketing Spotlight Series: A Q&A With Guy Kawasaki
    Question: Back in 2008, you launched a content aggregation site, Alltop. Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. He is also the author of APE , What the Plus! Imagine that!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [2008] Media and Mobile: What the Future Holds
    Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015. The digital ecosystem has reached a critical inflection point : mobile exceeded desktop usage for the first time in Internet history. This trend creates new opportunities and challenges for the digital publishing industry.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 10, 2015
    [2008] A Simple Content Marketing Model Most Companies Ignore
    Originally conceived in 2008 as a weekly e-newsletter on travel recommendations and shopping tips, Goop has evolved into a fully functioning media site with over 1 million subscribers. Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., blogs, in-person events, videos, etc.)
  • JUNTA 42  |  SATURDAY, SEPTEMBER 5, 2015
    [2008] This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong
    Can we admit now that social media marketing is dead? (6:44): Josh Bernoff, who co-authored Groundswell, one of the seminal books on social marketing in 2008, now believes it has become almost worthless to brands. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 4, 2015
    [2008] Social media marketing isn’t a popularity contest
    Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold. Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 28, 2015
    [2008] Understanding Your LinkedIn Company Page Analytics [VIDEO]
    One of its key evolution points was the launch of Company Profile Pages in March of 2008. Most people know LinkedIn as the premier social network dedicated to business. Unless you have closely followed its evolution since launching in 2003 , you may have missed some updates. Since then, there have been many enhancements. All rights reserved.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [2008] 63 Digital Advertising Terms Every Marketer Should Know
    Above the fold: the top half of the New York Times, July 2, 2008. Old Spice’s Choose Your Own Adventure Game ad on Instagram. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. When running an A/B test, only one element of the ads should be changed at a time. AdWords
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [2008] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. 2008: CUUSO's Idea Crowdsourcing. In 2008, a Japanese partner of The Lego Group called CUUSO created an online community for fans to submit their Lego set ideas. This post originally appeared on HubSpot's Agency Post. Millions? Billions? Trillions?
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [2008] Inside the Current Inbound Job Market: New Data on Today's Hottest Roles & Responsibilities
    Other than a large spike around 2008 (shortly after the second version of Google Analytics was released), job listings for “Google Analytics” have maintained the same search volume. Are you a jack of all inbound trades or a master of one? If you’re looking for a new gig, recent research shows that you may be better off as the former.
  • MARKETING ACTION  |  FRIDAY, AUGUST 7, 2015
    [2008] How to Perform an Onsite Audit for SEO, Part 4: Improvement
    Jim Newsome’s 2008 article, “10 Fundamental Tips to Improve Your SEO” really hits the nail on the head – and guess what, almost everything he says has not changed in over seven years. Identifying, fixing and monitoring the progress of your organic search visibility must be a continuous activity. Establish Your Priorities. SEO seo audi
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [2008] The Best In B2B Technology Content Marketing
    Founded in 2008, ShopKeep is a cloud-based mobile point of sale solution for small and medium-sized businesses. The The B2B technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. The types of content most requested? Educational content: Zuora’s Academy.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [2008] 14 of the Best College Websites (And Why They're So Awesome)
    The website took two years to build from 2008 to 2010, and it was created in-house by the Computer Information Services team with the goal of showcasing the university. Think about the average college's website for a second. Chances are, it feels a little out of date. Crazy right? It's the virtual front door of the campus. as a city.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [2008] Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)
    In part by reviving authenticity in her brand. "In politics, authenticity can be a powerful trait, and it is one that sometimes has escaped Clinton," the article reads. "In her 2008 presidential campaign, despite some raw displays of emotion, she often came across as overly programmed.". They've both been on the cover of Vogue. How, exactly?
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [2008] Simply Put: Simplicity Is a Strategy
    If you’re wondering what a paean to simplicity is doing in a blog post on a marketing automation site, it’s this: Act-On began in 2008 by asking potential customers what they wanted most – and least – in a marketing platform. “…A condition of complete simplicity. Costing not less than everything) …”. Reimagining experience.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [2008] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Then 2008’s recession slammed into Paychex’s market with hurricane force. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. We often call that intuition, instinct, or “gut feel,” and it holds a mystical place in the minds of marketers. percent. billion.
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [2008] 15 Stats Every Digital Publisher Needs to Know [SlideShare]
    Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015." The world of publishing has changed. To help you navigate these turbulent waters, we’ve compiled 15 cold hard facts that every publisher should know. and how this information impacts your bottom line. HubSpot. users in 2013."
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [2008] 7 Important PR Lessons Every Content Marketer Needs to Learn
    There are now fewer journalists typing away in newsrooms and reporting back from the field -- 20,000 fewer than in 2008, according to a count Gigaom put out last year before closing its own doors. I tried to explain public relations to my grandmother once. You’re in The Wall Street Journal. What is PR? Sound familiar? The short answer?
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [2008] 12 of the Best College Logo Designs (And Why They're So Great)
    While Bowdoin's mascot has been the Polar Bear for over 100 years, this particular version of their logo is fairly recent: It was made official by the university in 2008. What makes a college logo great? Think back to the logo of your own alma mater. Was the design simple and clean? Was it easily recognizable? You're in the right place.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [2008] Why Millennials Are Resistant to Advertising and Politics
    Occasionally a new, fresh candidate like Bill Clinton in 1992 and Barack Obama in 2008 will stimulate youth voting, but the general trend is downward.  In the 1970s almost three quarters of the young regularly discussed politics with their parents.  Understanding and adapting to their distinct attitudes and behavior is essential, however. 
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [2008] Advice to My 24-Year-Old Self: 8 Career Lessons I Learned the Hard Way
    In 2008, my agency ran smashing into the recession. I had to fire half of my staff. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Let’s face it: Life does not get easier as you grow older. If anything, it gets messier and more complicated. One simply requires breathing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [2008] Can traditional TV succeed as mainstream video?
    Think Facebook circa 2008, when you were nearly poked to death. Think Facebook circa 2008, when you were nearly poked to death. By Merav Chen, {grow} Community Member In 2005 I left a job at a traditional TV production company and took a marketing position at an internet company. It felt like TV’s days were numbered. Some examples?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 9, 2015
    [2008] According To CMOs This Is Priority One For Consumers
    They've been doing it twice a year since 2008. Earlier this year, Duke University’s Fuqua School of Business released its latest iteration of its CMO Survey. Their choices were: Superior Product Quality. Excellent Service. Low Price. Trusting Relationship. Superior Innovation. Brand. Product quality? Low price? Trust? But I digress.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [2008] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    From Blogs to Books In 2008, on the heels of both personal and professional blogging success, Wiley Publishing reached out to Paul, asking him to write a book for their famous “Dummies” series. We study them because we want to understand how they attained that status and what we can learn from them. “Were they here to stay?
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [2008] The Psychology of Choice
    2008 study by Kelly Danaher and Christian Crandall found that men’s performance worsened and women’s performance improved on AP Calculus tests if demographic information was filled out after the test was over. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. What is Choice?
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [2008] 3 Reasons Why Mobile Matters for Professional Services
    There Are More Global Mobile Users Than Desktop Users Way back in 2008, analyst Mary Meeker predicted that mobile would overtake fixed Internet access by 2014—and her predictions were spot on. A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. Create a native mobile app.
  • JUNTA 42  |  SATURDAY, MAY 2, 2015
    [2008] This Week in Content Marketing: The New Media Model Will Include Selling Products
    Joe’s rave: The Wall Street Journal recently redesigned its website, its first major update since 2008. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example from Merrill Lynch. This week’s show. Content marketing in the news.
  • HUBSPOT  |  THURSDAY, APRIL 30, 2015
    [2008] Want to Get Promoted? Impress Your Boss by Doing These 7 Things
    Take it from HubSpot's VP of Sales, Pete Caputa. "In 2008, one of our sales reps came to me with an idea that he believed could revolutionize HubSpot," explained HubSpot CEO, Brian Halligan in an interview with Inc. "At the time, we sold our software directly to consumers. I once made a really big hiring mistake. That is the real accolade.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [2008] Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More
    Back in 2008, I covered the U.S. Live streaming has come a long way in the last decade. Presidential Primary in New Hampshire with a Nokia N95, and streamed in 3G, using Qik. Other options at the time were Flixwagon and Kyte. ever use one of those? Luckily, today, we have mobile devices that can record in HD and stream over 4G and/or wifi.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [2008] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    She went on to sing that hit 2008 song "No Air" with Chris Brown, which sold over 3.5 Together, Remi and Sparks produced and released Sparks' first big hit since 2008, called " Double Tap." Musical artists don't become famous just because their music is good. Remember her? million copies. Image Credit: Zimbio. Image Credit: GalleryHip.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [2008] Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future
    Mary Meeker predicted this moment in 2008, and a wealth of other experts agree with her that desktop internet use will continue to level off as mobile rises. In all, that's less than 50 of the top 500 retailers using responsive, and that is still about a 3x increase from 2013 adoption rates. Timing Matters. and 10 a.m. and 5 p.m. to 8 p.m.
  • BIZNOLOGY  |  THURSDAY, APRIL 16, 2015
    [2008] Today’s big branding issue: what should companies stand for?
    Then the collapse of Lehman Brothers in 2008 triggered the Great Recession. The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. to also pursue broader social ends), has been argued for decades. Social branding is “hot” with this Generation Y segment. 
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [2008] Want to Start a Podcast? Here's How to Do It [Free Guide]
    That’s up from just 9% in 2008. From Serial to StartUp and Bill Simmons, it''s no secret that podcasts are gaining immense popularity. According to Edison Research , 17% of Americans (46 million and counting) listen to podcasts on a regular basis. Want to start a podcast for your business? Ready to get started? Content Creation Daily
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [2008] Inside Airbnb: The Philosophy Behind Their Crazy Growth
    There''s been no looking back since Brian Chesky and team launched the company in 2008. It''s better to have 100 people love you than 1,000 people like you. Jason Bosinoff, Engineering Manager, Airbnb [ Click To Tweet ]. When it comes to today''s fastest growing brands, few companies are in the same caliber as Airbnb.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [2008] 22 Exceptional Business Blogging Guides, Tips & Tactics
    A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Image credit: i-SCOOP. What are the key elements of a successful business blog? No Time to Blog?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [2008] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    Darren David , who has a background in development, design, and project management, founded the San Fransico-based shop in 2008 while he was “running” from developing another Flash website. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Can technology make us less or more human?
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [2008] Welcome to Blogging for Business Week!
    Blogging is often viewed as the core of content marketing strategy, and its use continues to expand due to its compelling benefits: • 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. It’s blogging for business week on Webbiquity. Forbes ). Blogging increases web traffic by 55% for brands.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [2008] Social Engagement Stories From SXSW
    In 2008, there were 1 trillion indexed pages of content online. Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement. In just 5 years, that number grew to 30 trillion. You can check out the video here.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2008] 10 User Generated Content Campaigns That Actually Worked
    For its efforts, the company received about 6,000 comments between 2008 and 2011. Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. Chobani attributes the campaign to a 225.9%
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2008] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Liz Gannes’ history of #TBT starts in 2006 with a recurring feature on Matt Halfhill’s sneaker blog, places the first Twitter instance in 2008, and traces #TBT''s emergence on Instagram in 2011 (around the same time the app enabled hashtag functionality). What Is Throwback Thursday? Don''t have a big presence on Instagram? How Did #TBT Start?
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [2008] The Future of CRM is Customer Engagement
    It was first identified by Peppers and Rogers back in 2008 with a paper called “The New Power Couple.” Paul Greenberg. What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Paige Musto. This discussion has been edited for brevity. It’s a good term. It means something.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [2008] 38 Incredibly Amusing Twitter Bios
    Why we’re amused: Because could you even imagine if all those questionable tweets from 2008 resurfaced? Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. That’s right; I’m talking about the tweet. tweet is short, sweet, and to the point. You bet. Bacon.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [2008] The Medium.com is the message
    Blogging Personal Brand 2008 Aleppo Apple Inc. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class. and other network affiliates. The More the Merrier. The URL Importer. Copy and paste?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2008] The Word Of The Year Is a #Hashtag
    ” In 2010, it was “app.” In 2010, the word of the decade was “google.” (And in 2008 the WOTY was “bailout”; in 2007 “subprime”; in 2006 “Plutoed”; in 2005 it was “truthiness” Read the whole list.).   In 2012, ADS members determined that “hashtag” was the word of the year. The takeaway?
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [2008] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    In 2008, General Mills paired gluten-free editions of its well-known Chex cereals with a major marketing effort. Vegan. Gluten-free. Paleo. Juicing. Mediterranean. We have a long history of food faddism in the U.S. and Europe. In the 1920s and 1930s, an all-grape diet was popular among wealthy women in the U.S. and France. Gluten-Free.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 10, 2015
    [2008] Wikipedia Management for Dummies
    Edit: Since 2008, Darlene Brennan has taken part in eighteen team challenges where she ranked #1 on the individual standings eight times. “Why should I?,” ” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” You’re now a Wikipedian.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [2008] The Definitive Guide To Lead Nurturing
    This lead nurturing has been the norm and the marketing standard since around 2008. Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Why Is Lead Nurturing Important? Lead Nurturing—Evolved. Nurture leads across channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 26, 2015
    [2008] Why you don’t want to be Chris Brogan
    Here is my response (I told him I was going to make a blog post out of this!) … When I started my own business in 2008, I didn’t have any roadmap so I looked around to see who was doing it well and what I could learn from them. I have been mentoring a bright young guy trying to start a marketing business. You need courage to rise. To
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