• INBOUND MARKETING AUTOMATION BLOG  |  TUESDAY, MAY 21, 2013
    It’s all about Profit!
    We''ve learned some lessons about Inbound Marketing and Sales and Marketing Automation since we launched our company in 2008 and they''re all encapsulated in our new slogan. 'Gossamar has recently changed its slogan from: “More leads of higher quality at lower cost”, to, “It’s all about Profit”. Watch our 3 minute video to learn more.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
    The RAGE movement has earned a WOMMIE Award, a National ADDY and a 2008 gold EFFIE Award. 'This wildly popular post ran on the Marketo blog – with over 731 shares on social media. invite you to check it out there by clicking the title below. Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina. By:  Dayna Rothman.
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    INBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business'
    In 2008 Silver correctly called 49 out of 50 states. Is it any wonder that everyone at HubSpot loves Nate Silver, and why we’re psyched that he''s doing a keynote speech at our INBOUND conference in August? Also on the Fast Company list, at #10, is another INBOUND keynoter -- Scott Harrison , the founder of charity: water. It does to me.
  • MARKETING ACTION  |  TUESDAY, MAY 14, 2013
    Two Concrete Ways Sales Can Benefit from Marketing Automation
    He joined Act-On in early 2008 as employee #7, and was a key architect in creating the company’s go-to-market strategy. 'Editor’s note: Shawn Naggiar is the Chief Revenue Officer for Act-On Software. He is usually found with a phone in his hand. Marketing automation has become the secret weapon of the sales department.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 9, 2013
    Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
    The RAGE movement has earned a WOMMIE Award, a National ADDY and a 2008 gold EFFIE Award. 'by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger. Jeff is President of the sales lead generation company  Find New Customers. Follow Jeff on Twitter at  @fearlesscomp. Simply said, it’s low cost, even free. Backdrop.
  • FATHOM  |  WEDNESDAY, MAY 8, 2013
    Marketing Automation Industry Growth
    Some of the factors  influencing  its growth are changing buyer behaviors ; the emphasis on revenue generation and measurement in the wake of the 2008 recession; and the ease of adoption through the software-as-as-service (SaaS) delivery model (via Marketo).… 'The marketing automation train has left the station. Or, billion in 2015.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    Steve Nicholls on Social Media as a Crucial Component for Success
    After beginning his career as a project manager in skyscraper construction, Steve earned his MBA at Henley Business School in 1992 and his Masters of Science in Organizational Development from the University of Portsmouth in 2008.  Today, a business is no longer sustainable without an effective social media agenda. can be found or created.
  • B2B VOICES  |  TUESDAY, MAY 7, 2013
    Social Media: A Crucial Component for Success
    After beginning his career as a project manager in skyscraper construction, Steve earned his MBA at Henley Business School in 1992 and his Masters of Science in Organizational Development from the University of Portsmouth in 2008.  'This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business.
  • HUBSPOT  |  WEDNESDAY, MAY 1, 2013
    13 Reasons INBOUND 2013 Is Boston's Can't-Miss Event
    He got his start in Major League Baseball statistics and went on to successfully predict the winner of the 2008 presidential elections in 49 states.) 'We don''t think Boston gets hot enough in August. 80 degrees, even 90, just won''t cut it this summer. So, naturally, you may be asking yourself, "Self, how can things get any hotter than that?"
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    Every year since 2008, we’ve asked organizations small and large -- and from around the world -- to provide insight into what inbound marketing means to them and their companies. Today, we’re excited to share the 2013 State of Inbound Marketing Report. HubSpot''s 2013 State of Inbound Marketing from HubSpot All-in-one Marketing Software.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion. 'amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. Read on to understand why. in 1997.
  • BIZNOLOGY  |  THURSDAY, APRIL 18, 2013
    What the Crumbling State of the Media Means for Digital Marketing
    2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 Several new companies are helping brands create and curate high-quality content for their websites: Contently (founded 2010), Narrative Science (incorporated 2010) and NewsCred (started 2008) are a few.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    Keep in mind, this all happened after the 2008 banking crisis and a volcanic eruption in Iceland. 'Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team. What I''m trying to say is. no one can resist an underdog. At least, that’s how the story used to go. But watch out Goliath -- David just got a slingshot.
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    7 Steps to Transforming Into an Inbound Agency
    After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online. 'You can’t teach an old dog new tricks. We know. We’ve seen it done time and again. They answered -- honestly, enthusiastically, and informatively. Step 1: “Commit. But it also must not be misconstrued.
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    Why the Blog Post Is the New Ad Unit
    Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Back at the turn of the century, blogging was in a nascent state. Social media was all the rage, and blogging was, well, old and worn out. But all is not lost!
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 25, 2013
    Things Were Weirder Then: A Book Review
    Sutton , sadly, is not one of them, but Apple is a bit player, and the author is free to point out that before Steve Jobs came along, people did invent cool things.This book came into the world in 2002; into a remainder bin around 2008; onto my Leaning Tower of Things I’ve Been Meaning to Read around 2010 and to the top of the heap a few weeks ago.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    The Power of Marketing Personalization in President Obama's Re-Election
    During the 2008 presidential election, content played an important role in electing Barack Obama. So I reached out to President Obama's Digital Director Teddy Goff and asked him to share with us the importance of content and how that changed from 2008 to 2012. Content is king, right? Everybody says that, so it must be true. right?
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    Unfair Rap on Gates
    Since leaving Microsoft in 2008, Gates has all but disappeared from the industry he helped create, devoting himself instead to his foundation. Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 28, 2013
    The Dawn of Marketing Automation [Video]
    Trend #2: The 2008 recession permanently altered how companies approach revenue generation and measurement. No business completely escaped the impact of the economy in 2008. The term then started to decline in usage, reaching a low point in 2007 before slowly rising again. Today its back up near the 2004 peak. What is the history?
  • ENGAGE  |  MONDAY, JANUARY 28, 2013
    Screw it: Just Run With Your Crazy Idea
    In late 2008, I had just lost my job with a newspaper I loved and was waiting to hear back regarding another job, which I wasn’t sure was going to happen next. How I built out a random idea in two hours just to see what would happen, and why you should do the same. gave myself two weeks to get it on the internet. Three, two, one. Check.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 28, 2013
    3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%
    Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Increased sales from new products from 6% to 24%. Total sales in 2012 grew 6% compared to the 2.1% They do research.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    Is Facebook a human right or a weapon?
    ” The 7th District US Court of Appeals agreed with the ACLU and overturned the law, which has been in place since 2008. There was a very disturbing and significant social media-related court ruling last week that, curiously, has received little notice or commentary on the web. Let’s change that shall we? Re-arming the criminals?
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    Attack of the Customers Press Release
    popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008. I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Capacity to Destroy. 508-656-0734.
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    The Growth of Video and Mobile Marketing; Key Stats and Trends
    In 2008, no one had even heard of the App Store. As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Video Posts
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    1) 2008 Presidential Campaign. re·mark·able. worthy of being or likely to be noticed, especially as being uncommon or extraordinary. There are a lot of advantages to being remarkable. Decreased sales and marketing spend, for one. Unfair competitive advantage, for another. But getting there isn't easy. Enjoy! 10) The Whopper Sacrifice. BOO-YA!
  • SYNECORE  |  SATURDAY, JANUARY 5, 2013
    The Best Branded Content of the Week: January 5, 2013
    Nivea has been the sponsor of the Ball Drop since 2008, but this year the company did more than just hand out branded swag (although, they did that too), they put out some branded content. Therefore, the branded content is slightly thin this week, but I have every confidence that we will see it return in full force as the month goes on.
  • HUBSPOT  |  FRIDAY, NOVEMBER 30, 2012
    10 Businesses We Admire for Brilliant Global Marketing
    The company, launched in 2008 out of San Francisco, has taken its national service to 192 countries for users to rent short-term apartments from other users. Just a few weeks ago, we looked at the ins-and-outs of Facebook's new Global Pages -- a platform for brands to easily share region-specific content with international markets. 1) Airbnb.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    Study: B-to-B Marketers Lagging With Social Media
    2008 FOLIO Award Winners. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 27, 2012
    3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)
    In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Today's guest blogger is Jeff Molander. Sometimes those people are us! So after all these years what have we learned? As it turns out a lot. The Problem in a Nutshell.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 20, 2012
    Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns
    Portrait itself brought an agglomeration of previous acquisitions, having expanded its original customer relationship management system by purchasing Quadstone analytics in 2005 and Million Handshakes marketing automation in 2008. Someone at Pitney Bowes clearly got the message. billion since 2000. The system has fewer than 50 installations.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 15, 2012
    A Framework for Real Time Decision Management: How SAS RTDM Fits In
    RTDM has been around in some form since 2008, although the tight integration with SAS Marketing Automation is more recent. I’ve had a couple of consulting projects recently that involve real-time decision systems (a.k.a. There are many possible reasons for the slow adoption. Maybe each of these plays a role. Predictive models are optional.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 13, 2012
    20 Stats Every Modern Marketer Should See
    million in 2008 to 106.7 Monthly video viewership grew by 330% between 2008 and 2012. by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them.
  • HUBSPOT  |  SUNDAY, NOVEMBER 11, 2012
    3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week
    WhatCounts reported that, “people who had unsubscribed from the 2008 campaign email lists were top targets, among the easiest to pull back into the fold with some personal attention.” We usually use this time to round up some marketing stories that we think you'd like to hear. He served from 2002-2008 in the Navy Band in Washington, D.C.,
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 8, 2012
    Shareaholic Becomes a (Top Notch) Content Curator
    Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Parenting. Fitness. Fashion & Beauty. Social Media Marketing. Personal Finance. Who is Shareaholic? Check it out !
  • CONTENT MARKETING TODAY  |  TUESDAY, NOVEMBER 6, 2012
    How Constant Contact Walks the Content Marketing Walk
    They have grown from 25,000 customers in 2004 to 250,000 customers in 2008 and more than 500,000 customers in the third quarter 2012. Action-oriented Website Transforms Visitors into Buyers. We've long been impressed with Constant Contact. combination of great content and great products has empowered that growth. research tools.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 1, 2012
    Total Team Focus: The Ultimate Multiplier
    Back in 2008, we were cruising along executing on our business plan when all hell broke loose. I’ve always been a planner. like to write down goals and work toward reaching them. This is probably as a result of being a career sales guy. Or maybe it’s just the opposite. Either way, I like putting together a plan and executing on that plan.
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    Revelations from Content Audits
    In fact, it's one of five of what I call Catch Factors that I've written about since 2008. I've been doing a lot of content audits lately. Boy are they an eye opener! When you have to sit down and read a slew of content from one vendor in a short timeframe, it can be exhausting. do a deep-dive content audit. Stops me in my tracks.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 25, 2012
    6 Things the Baseball Playoffs Can Teach You About Online Marketing
    know plenty of businesses who were doing everything right just before the economy cratered in 2008. I’m a big baseball fan. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. These teams may play a game, but they’re playing for keeps. Hustle.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 22, 2012
    Presidential Debate: What We Can Learn About Marketing
    The Obama campaign set new standards for social media marketing in 2008. Last night was the third and final Presidential debate of this election cycle. So here's the question: what can marketers learn from the debates themselves and the campaigns generally. What are the candidates doing that marketers should be doing as well? 1) Branding.
  • FATHOM  |  FRIDAY, OCTOBER 19, 2012
    When to Use the Google Content Network - Fathom
    Home | Portfolio | Management Team © 2008 Fathom Online Marketing in Valley View near Cleveland, Ohio. When to Use the Google Content Network. By Joe Soltis, Fathom Online Marketings Vice President of Paid Search & E-Marketing. The Google Content Network is the largest advertising network in the world. Want to get the most reach?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 18, 2012
    Google finally gives you a way to escape Negative SEO
    I’m not really sure why it took this long for Google to take this step–what they announced is almost uncanny in its similarity to what I outlined for them to do in March of 2008. Image via CrunchBase. Some of you might have a high opinion of SEO people. C’mon, aren’t there a couple of you out there?) Well, mostly, yes.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    8 Clever Ways Brands Are Newsjacking the Election for Marketing
    During the 2008 election, the Sarah Palin doll was successful in raising $19,000. Wherever you turn, someone is talking about the upcoming presidential election. Furthermore, social media campaigns for both candidates are prevalent. 1) Pizza Hut. Tune in tonight to see what happens! Why is this effective? maybe with a box of pizza. 5) FedEx.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    10 Genius Ideas That Changed Marketing Forever
    Viral marketing,” wrote Seth Godin in 2008, “is an idea that spreads -- and an idea that while it is spreading actually helps market your business or cause.”. This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Download your free copy if you want to see the other 90 ideas that have changed our industry forever! 1) Agile.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, OCTOBER 6, 2012
    Most Corporate Change Fails. Here’s Why.
    Elsewhere, he also lists ‘agitation…, crying, rejection of comforting gestures, and axienty at a level that may lead to panic…lethargy…reductions in  the level of activity, and altered sleeping and eating behavior…detached…” (Ziefman and Hazan 2008, 443). This book starts out promisingly enough.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 19, 2012
    21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
    An interesting graphical depiction of the rise in Facebook’s value from early 2008 (when the social network had a mere 145 million users and had just introduced Facebook chat) through the company’s IPO in May of this year. So what are the best tactics for marketing and advertising on Facebook? Facebook Apps and Tools. STARS **.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    2012 #Nifty50 Top Men in Technology on Twitter
    His unique approach to marketing, which he has developed over the course of 20 years, has led to numerous awards and recognitions, including BtoB Magazine’s “Top 25 B2B Marketer of the Year” for 2010 and 2009 and the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. The future of profit is purpose. ”.
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 12, 2012
    Social and Mobile Data: A Marriage Made in Marketing Heaven
    serial entrepreneur with a background in mobile, he left advertising holding company Omnicom in 2008 to found a startup called Buzzd, a location-based mobile application designed to help users gauge how crowded a particular bar or other public venue is at any given moment. A phone knows who you are, where you are and where you’ve been.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    12 Revealing Marketing Stats About Facebook for Business
    Were you one of those people back in 2008 who looked at your Facebook profile and thought. I see some real potential here for business owners.". That's cool. Well, how do you feel about the idea now? Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between? Actually, we have 47 of them. Turns out, they do.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    The Top #Nifty50 Women in Technology on Twitter for 2012
    She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Stacey Acevero. sacevero. Abby Bailey.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    The Top #Nifty50 Women in Technology on Twitter for 2012
    She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Stacey Acevero. sacevero. Abby Bailey.
  • REVENUE JOURNAL  |  WEDNESDAY, SEPTEMBER 5, 2012
    Why I Have a 96% Closing Rate
    Since I started keeping track of it in 2008, it has consistently been in the low or mid-90’s. I keep track of the number of people who contact me who then end up becoming clients. My closing rate is currently at 96%. read more. Selling
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 29, 2012
    Attack of the Customers: The Pampers Dry Max Crisis
    P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. This an excerpt from the opening chapter of  Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It  by Paul Gillin and Greg Gianforte. It’s due to be published this fall. Standoff. Probably.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 29, 2012
    The social media listening market is maturing
    WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. But that’s only half the story. And for good reason. Customer service has its ticketing systems.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    9 of the Most Shocking Guerrilla Marketing Campaigns of All Time
    In 2008, there were 1,600 wild pandas left in the world. Executing a remarkable guerrilla marketing campaign takes a lot of things. Interruption. Surprise. Inception -like thought control abilities. No biggie! Really, if you've ever tried to pull one off, you know guerrilla marketing campaigns are risky business. Once in a while. 9) OBEY.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    Kred tries to one-up Klout by taking influence to the masses
    Andrew Grill: When we gained access to the Twitter firehose back in 2008, we developed our architecture to be able to handle the masses of data that come from sources like Twitter, Facebook, and the ever-growing social networks. Click here if you can’t see the video of Kred Story. So what does this mean to you ? Tweet.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 17, 2012
    New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election
    While parties in previous elections in 2004 and 2008 began to use social media and the Internet at large to energize their bases, this year’s election cycle has seen an unprecedented expansion in that process. Sometimes it can seem like the political climate in this country is full of opinions and short on facts. How Do the Websites Work?
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 17, 2012
    New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election
    While parties in previous elections in 2004 and 2008 began to use social media and the Internet at large to energize their bases, this year’s election cycle has seen an unprecedented expansion in that process. Sometimes it can seem like the political climate in this country is full of opinions and short on facts. How Do the Websites Work?
  • SAZBEAN  |  MONDAY, AUGUST 6, 2012
    Growing brand awareness with the Olympics
    In the 2008 Beijing Olympics companies like Coca Cola spent millions of dollars to be official sponsors. The 2012 London Olympics have audiences all over the world watching and getting involved in supporting their teams. The large worldwide audiences provide branding opportunities that can get people to buy more of your products.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    3 Demand Generation Dangers in a B2B Blog Redesign
    Mary started hardcore blogging in 2008 with a focus on lead generation and learned about SEO the hard way. A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  By the way, we fixed this one already.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    3 Demand Generation Dangers in a B2B Blog Redesign
    Mary started hardcore blogging in 2008 with a focus on lead generation and learned about SEO the hard way. A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  By the way, we fixed this one already.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 31, 2012
    What NBC’S Olympic Coverage Teaches About Content Marketing
    The commentators reminded us that we narrowly beat the French in the 2008 Beijing Games during the same event. By Stanford Smith, {grow} Contributing Columnist. Addiction to the Olympics is a family tradition. The television in my bedroom is tuned to NBC 24-hours a day. We revere the U.S. The Sports Commentators. haven’t lost it. The U.S.
  • PUZZLE MARKETER  |  TUESDAY, JULY 31, 2012
    Social Media Takes Gold at the London 2012 Olympics
    This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration. Twitter was banned in China in 2008, so it played a little role. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    Top Social Media Measurement and Tracking Tools
    2008 FOLIO Award Winners. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    Personalize, Challenge & Engage
    You have two options 1. Receive a sure $800 that I am offering you 2. Take a chance with an 85% chance for you to win $1,000 Which do you choose? If you are like most, you selected 1, the sure bet, but mathematically, choice 2 and taking a chance is actually worth more. So why do most select the sure bet? So how do you stimulate the emotional brain?
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 17, 2012
    An Employer’s Back to School List
    productivity doubled from 2008 to 2009; then it doubled again in 2010 according to the Organization for Economic Cooperation and Development. The jobs that were cut in 2008 and 2009 tended to be the least skilled positions at any company, according to most press reports. Guest Post. Miles sheds some current insights into the issue.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    An Introduction to 7 of the Most Popular Social Networks for Business
    Pinterest , the "newest" social network on the block, has actually been around since 2008! People expect different type of content on each social media network. But how do you even make that decision if you're new to the social media game? Getting to Know Twitter, The Buzz Generator. Twitter's Superpower. Think again. Facebook's Superpower.
  • B2B VOICES  |  MONDAY, JULY 16, 2012
    Tuning Into Talk About Your Industry Can Pay Off for Your Brand
    Thing about how resentment toward financial institutions after the 2008 recession led to legislation to protect consumers from predatory practices. Research is showing senior communications executives are worrying more about perceptions of their respective industries, not just their own companies or products.  But let’s turn this on its head.
  • VIEWPOINT  |  TUESDAY, JULY 10, 2012
    Bulls, Bears, Bernanke and BtoB Lead Generation
    Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. When the GDP is up, the lead rate increases, and vice-versa. Lead rates trail the GDP by about a quarter.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 9, 2012
    Microtrends Revisited: What Do You Want for $4.99?
    How about the new quasi-government sector that formed in the wake of the 2008 bailouts of private corporations by government? But in such a bin in Phoenix, among the grubby neck pillows, damp productivity books and Delia Smith Christmas cookie ideas was this: Microtrends: the small forces behind tomorrow’s big changes by Mark J.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 27, 2012
    If Content Is King, Then What’s Queen?
    We’re all familiar with Gary Vaynerchuk’s famous line from the 2008 Blog World Expo.  In the game of chess, the Queen is the most valuable player, able to move any number of squares vertically, horizontally, or diagonally.  But great content doesn’t distribute itself.  Not every platform will achieve the same results, however. 
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)
    Social media made some serious waves in politics with Obama's campaign in 2008 -- and since then, it's a given that politicians and activists alike need to utilize as many tools as possible to engage voters and followers. Not necessarily. We don't mean to brag, but our Pinterest conversion rate is a whopping 15% -- and we sell software!
  • SALES CHALLENGER  |  MONDAY, JUNE 11, 2012
    Can You Say What Your Key Account Strategy Is?
    That question (and the title of this blog post) comes from the title of an article published by the Harvard Business Review back in 2008 by David Collins and Michael Rukstad.  You’d think that investing in our best customers would lead to easy growth.  The customer replied “GREAT!  What does that mean?”  We’re not out of the woods yet….
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    An Example of a Well Executed Event: Blueglass 2012
    In 2008 I found a conference that seemed just right. by Maria Pergolino Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right. Small conferences often need to resort to salesy presentations, less interesting venues, and bland food to keep costs in check. small detail?
  • BIZNOLOGY  |  MONDAY, APRIL 16, 2012
    5 studies prove social media is less than 6 degrees of separation
    STEPS : Conducted in 2008, 30 billion conversations among 240 million people were used to construct a communication graph with 180 million nodes and 1.3 Cover of Kevin Bacon. The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story. Is the theory true in social media? FACEBOOK PROVES IT’S 4.74
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, APRIL 14, 2012
    Industrial Marketing Company Celebrates 25 Years in Business
    launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing. April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! It has been an incredible journey so far. Come along with me as I take a trip down memory lane….
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    How a Small VC's Commitment to Content Made a BIG Difference
    When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. This is a guest post written by Brian Zimmerman. You can follow Brian on Twitter @BrianZimm1.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, APRIL 10, 2012
    Are You Ready for the Future of Marketing?
    It seemed like between 2008 and now, marketing had undergone a transformation and the textbook couldn’t keep pace with it. I looked at my marketing text books one last good time – the pages seemed fairly crisp, but most examples cited in the book seemed obsolete. The answer to this question lies in the evolving nature of marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 4, 2012
    Social Business Q&A: 10 Questions with Augie Ray
    In 2008, the challenge was getting companies to even take social media seriously. by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. Maybe it inspires, or perhaps it irritates. But it calcifies, until we do something about it.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 2, 2012
    How to Blog: How Much Time Does It Take?
    2008 Technorati study showed that the blog abandonment rate was over 90%! If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” That doesn’t help a business’s (or a blogger’s)  credibility.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 28, 2012
    Best Website, UX and Mobile Design Guides and Tips of 2011
    From 2008.” Inspired web designers continue to push the envelope on what’s possible in online presentation, utilizing HTML5 and design elements and techniques like parallax scrolling effects, imaginative icons and unusual typography to stand out from the ordinary and grab visitors’ attention. What’s this post about?
  • JUNTA 42  |  FRIDAY, MARCH 23, 2012
    Etch A Sketch Wins, Then Loses with Social Media
    The last news release was from March of 2011 (3 of them), then before that you had to go back to 2008. If you’ve been following the political scene over the past few days, it was a big win for Ohio Arts and their classic product, Etch A Sketch. It’s like Etch A Sketch,” he said. You can shake it up and we start all over again.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 13, 2012
    Lean StartUp Movement turning some heads
    Ries coined the term “Lean Startup” in 2008. Click here if you cannot see this video interview with Eric Ries of The Lean Start-up. had the pleasure of catching up with Eric Ries , author of The Lean Start-Up after he was just coming down from an amazing day of success at SXSW 2102.
  • SALES CHALLENGER  |  MONDAY, MARCH 12, 2012
    Sales Lessons from the Military
    Commander’s Intent, Armchair General (June 2008). In the military, soldiers are taught to follow the principle of Commander’s Intent: “To preserve the initiative, subordinates must act independently within the context of an overall plan. They must exploit successes boldly and take advantage of unforeseen opportunities.
  • BUNGALO  |  MONDAY, MARCH 12, 2012
    Free Income data by Zip Code
    The most recent data set from 2008 includes the number of returns filed, Adjusted Gross Income (AGI), and 29 other financial fields. The IRS provides income data by Zip Code for every state in the U.S. Bungalo recently used this data to look up income data for households in a St. Paul Minnesota zip code. Filed under: tips and ideas.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 10, 2012
    6 Marketing Lessons I Learned from Lean Software Geeks
    One of the first things Dickerson did as the newly minted CTO at Etsy in 2008 was issue a public apology. by Jesse Noyes | Tweet this A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers. Cross-functional learning is the norm. It worked.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 29, 2012
    44+ Mobile Marketing Statistics for the B2B Internet Marketer
    The mobile media sector alone reached the $1 billion revenue mark faster than any communications industry in history in 2008, taking only five years compared with 16 for the internet. Should B2B marketers be focused on a mobile marketing initiative? We don’t get that question as much as we should. Still not sold on these development?
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    How to Tackle Real-Life Social Media Customer Service Obstacles
    great example of a well run, scalable social customer service program is Best Buy's Twelpforce, launched in 2008. eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. See that first Twitter account?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 26, 2012
    Balihoo Offers "Local Marketing Automation" for Channel Partners
    Balihoo entered the “local marketing automation” business in 2008 and now has more than thirty enterprise clients serving more than 100,000 local businesses. One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    Quantivo Offers High-Volume Customer Analytics at a Modest Price
    Quantivo launched as a cloud-based service in 2008 and has a small number of paying clients. These are exciting times in the world of analytical systems. The Web has created new demands to handle unprecedented data volumes and semi-structured data. Cloud-based deployment offers near-infinite hardware scalability and flexibility.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2012
    What is SEO? 10 Free SEO Videos for Beginners
    Year : 2008. Year : 2008. Year : 2008. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. Learn SEO.
  • AD YOUR COMMENT HERE  |  FRIDAY, FEBRUARY 17, 2012
    Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov
    Discussion: In 2008, the Obama campaign’s online and social media teams set a new high watermark for digital strategy and execution in politics, while also developing concepts and tools that influenced countless organizations, from non-profits looking to fundraise to companies seeking to better connect with customers. This wasn’t easy.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
    Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Yahoo!,
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 13, 2012
    Putting the Swagger Back in Sales
    The problem that they were all wrestling with in the late months of 2008 was “How do I save my job? Here are excerpts from the Q&A: SMM: There has been a lot of debate online about the theories you propose in your new book. Before we get to those, however, why did the world need another sales book? What were you going after? Why and how?
  • ENGAGE  |  TUESDAY, FEBRUARY 7, 2012
    Keep Your Audience on Its Tweet: 4 Keys to Building a Strong Social Following
    I f the presidential election—coming to a polling place near you in November—is the nation’s foremost popularity contest—more than 65 million Americans voted for President Barack Obama in 2008—the ongoing battle for followers on Twitter, from a purely competitive standpoint, isn’t far behind. Either way, it’s a big number. Though with his 1.2
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers.
  • JUNTA 42  |  MONDAY, FEBRUARY 6, 2012
    What Can a Super Bowl Ad Buy You in Content Marketing?
    Back in 2008 I looked at how much content marketing you could buy for the price of a Super Bowl ad. So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million  to promote their brand in front of 111 million viewers. That bought you A LOT of content. million.
  • JUNTA 42  |  THURSDAY, FEBRUARY 2, 2012
    Lethal Generosity: The Key To Your Online Content Strategy
    The concept of Lethal Generosity was  first coined  by social media pioneer Shel Israel in 2008. Simply put: Lethal Generosity is the concept that the most generous members of any social media company are the most credible and influential and as such, they can devastate their competition in the marketplace. Can You Share Too Much Information?
  • ENGAGE  |  WEDNESDAY, FEBRUARY 1, 2012
    Why Literature Matters (Despite What Those Last 50 Million Tweets Told You)
    In 2008, in an article in Slate , Michael Agger wrote about a key difference between reading for pleasure, ludic reading, as one reads literature, and reading on the Web. And it is. Especially if you want to create good content. If you want to pump out good content, you have to READ good content. And nothing is better than a good book.
  • B2B MEMES  |  WEDNESDAY, FEBRUARY 1, 2012
    My February Challenge: 10 Tweets a Day
    Now, to be fair to myself, I rarely used Twitter for the first year or so after joining in April 2008. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. am happy to say I met my goal. tweets a day. Perhaps not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    Why are America’s fastest-growing companies killing their blogs?
    Blogging had been steadily climbing as a corporate communications tool — 19% of the INC 500 blogged in 2007, 39% in 2008, 45% in 2009, 50% in 2010 and just 37% last year. For the first time in the five years that this research has been conducted, the use of blogging declined. But there is an element of mystery here. Is blogging dying?
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