[2008] Voice Search Strategy: What Marketers Need to Know Now
    Google Voice Search queries have seen a 3400% increase since 2008. When you wear white, do you inevitably spill something all over yourself? I do. So when I had sushi at work last week, it wasn't long before I was frantically yell ing , "Siri, h ow can I get soy sauce out of white pants?”. Thank goodness for voice search, am I right?
    [2008] Content Marketing Playbook: Strategy and Roadmap
    Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Back at GE and in.
    [2008] Why Failing to Fact-Check Could Ruin Your Content Marketing
    When I worked at Vanity Fair for six weeks, I shared fact-checking duties for Andrew Ross Sorkin’s November 2009 story about the 2008 financial collapse. My name is Cara, and I’m a recovering fact-checker. Everything, that is, except The New Yorker.). Had he been fact-checked effectively, the scandal could have been avoided.
    [2008] Skyword’s Top Takeaways from Content Marketing World 2016
    Could people trust a large institution in 2008 and 2009? Co-written by Linsey Morse. Cleveland: These days known as Championship City…or, at least content capital of the world for one week every September. Simply, content marketing—in its many manifestations—works, and marketers everywhere want to learn more about it and do it better.
    [2008] The 11 Weirdest Branded Video Games
    Skittles: Darkened Skye (2008). A couple weeks ago, Warby Parker, the trendy glasses startup, announced its first video game: Worbs. Made in collaboration with gaming magazine Kill Screen, Worbs is a simple in-browser matching game good for helping you kill five minutes. It’s hard to say the same for these 11 games. ” Nice.
    [2008] How This Agency Built a Viral YouTube Channel From Rejected Ideas
    Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). At some agencies, rejected ideas get scrapped and disappear for good. At Denizen , they’re used to make viral videos. We want to create an ad that earns an audience.’
    [2008] Nasscomm, Inc. Launches Striking New Website
    Nasscomm, Inc. , a leading provider of technology services and professionals since 2008, has launched a tech-savvy website with an attention-getting color palette at www.nasscomm.com. As IT websites go, Nasscomm’s new site definitely stands out. Have a look at a new way to create a high – tech website. The post Nasscomm, Inc.
    [2008] Why Empathy Is the Key to Being More Creative
    Back in 2008, Hummers were one of the most popular cars on the road. Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel , no one w ould deny that the invention is creative, but it's not likely to be hailed as the next big thing in transportation. Applied Empathy.
    [2008] A Back To School Lesson For CMOs
    From 2008 to 2015 the amount of face-to-face conversations between consumer and brands has only decreased by 5 percentage points. Last week I told CMOs what they need to know about back-to-school shoppers. This week, it's a lesson that transcends all CMOs, be they B2C or B2B. Let's get started. That's fine. Call it what you want.
    [2008] Going for Gold: Lessons from Olympic Advertising
    Olympic ads run the full gamut from this 2008 Visa ad featuring Morgan Freeman as narrator to the Canadian Institute for Diversity and Inclusion’s 2014 spot that protested Russia’s anti-gay law. More tweets were sent on the first day than during all two weeks of the 2008 Olympics. Make it personal. Focus on your core audience.
    [2008] Martech and marketing technologists go mainstream — 3 key stats
    2008) and Rise of the marketing technologist (2010). The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. 78% of U.S.
  • JUNTA 42  |  SATURDAY, JULY 30, 2016
    [2008] This Week in Content Marketing: How Brands Could Inherit the Web
    When it was retired in 2008, on its 100 th anniversary, Houghton said it had become the longest-running industrial publication in history. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. by Verizon and Dollar Shave Club by Unilever — and ponder their implications to content marketers.
    [2008] Finally, the truth about social media and customer engagement
    When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. By Mark W. Schaefer. would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. The amount of content on Twitter literally exploded. Fast forward to 2015.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [2008] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    Since 2008, the website has had over 2 million page views, 1 million visits, 500,000 visitors, 2,200 email subscribers, and 1,500 published articles. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Where does content marketing rank? The answer may surprise you. This week’s show.
    [2008] Does Your B2B Marketer Plagiarize like Melania Trump?
    The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. It is not OK to copy other marketer’s stuff. Re-purpose Your Own Marketing Content, not Other Peoples’!
  • SNAPAPP  |  WEDNESDAY, JULY 20, 2016
    [2008] We All Want Awesome Content, Here’s How to Start Making It
    Melania Trump made a speech at the end of the night that seemed decent enough – until, yaknow, the world found out that she basically lifted two paragraphs wholesale from a Michelle Obama speech in 2008. We spend all our time creating content – whether written, spoken, or drawn – with the goal that people will notice it and appreciate it.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [2008] 7 Steps to Creating an Operating System for Your Agency
    When the economy took a turn for the worse in 2008, she shifted the focus, and the agency became primarily a WordPress web design agency. In 1955, a middle-aged milkshake machine salesmen came upon something odd. At a time when his industry was taking a dive, one restaurant ordered enough machines to make 40 milkshakes at once. Source.
    [2008] How Magezi Mukandala Captures the Beauty in Ordinary Moments
    started to move towards professional photography in 2008 and got my start in wedding photography. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! Here’s what Magezi Mukandala, Haley Marketing’s Technical Sales Support Specialist, is into: HIT: Photography. Back Story.
    [2008] 5 Things Marketers Need to Know About Gen Z
    ” These digital natives—generally classified as consumers born between 1998 and 2008—now represent 22 percent of the U.S. “How do I talk to Gen Z?” The executive wanted to make sure his brand would appeal to teenagers, not only with an eye toward future sales, but also in order to attract top young talent. Be real.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [2008] Marketing Automation Software Ytd
    Opentopic blog >> lexiconmarketing.tk Oct 20, 2014 … Market Value 2014 YTD Since 2008. ($ in billions). 362. (4%) …. Marin Software …. Select Marketing Automation M&A; in 2014YTD. Sep 15, 2015 … Software is delivering consistent revenues with high margins and strong … FY15 YTD revenue declined 6.2% as reported ….
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [2008] Q&A With Dave Stein and Steve Andersen
    A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. The co-authors recently shared some insights with me about their goals for the book and its readers. Q. How did the two of you decide to collaborate on this book? A. Relationships matter. Sales Process B2B Sales
    [2008] Renew, Refresh, Rebrand: The Content-Centric ScribbleLive
    ScribbleLive has been innovating since the company was founded in 2008. ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. This evolution was natural. Marketing and technology rapidly change as a result of innovation. Long Live ScribbleLive.
    [2008] What the Avengers Can Teach Us About Divisible Content
    Marvel introduced the characters of Iron Man, Hulk, Thor, and Captain America between 2008 and 2011, with standalone films that explore the superheroes’ origin stories. When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. The goals are similar.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [2008] 4 Content Marketing Insights for Mobile
    Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed that threshold at full steam to navigate our way through “Mobilegeddon” and beyond. Opentopic blog >> business2community.com Content marketers have been warned for years to get ready for mobile marketing.
  • BIZNOLOGY  |  FRIDAY, JUNE 17, 2016
    [2008] Why the airlines must improve their brand image
    The airlines introduced this extra baggage fee of $25 in 2008 when oil prices skyrocketed and their profits declined. The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports. billion in 2010.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [2008] 6 of the Best Professional Bio Examples We've Ever Seen
    A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it. That's when we scramble. Previously, Rodney worked as a marketing manager for a tech software startup. Woof, that was dull. So what?
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [2008] 3 Beer Brands Brewing Great Social Media Campaigns
    The brand has been using social media since 2008, and its debonair mascot, introduced nine years ago, is a big part of that. Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [2008] Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
    In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. For marketers, the domain name system (DNS) can be a little tricky to navigate. Now, whether or not you remember the function of each part is an entirely different story. Example: www.hubspot.com. What's a Brand TLD? Who has one?
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [2008] How to Design and Validate CRO Experiments [Free Template + Calculator]
    During the 2008 presidential election, the Obama campaign website saw an improvement of over 40% in sign-up rate after running a few conversion experiments. Creating new content on a regular basis isn't always easy -- especially when you're on a small team. Just how powerful is it? By the numbers, this optimization led to over 2.8
  • BIZNOLOGY  |  FRIDAY, MAY 20, 2016
    [2008] Full time, internship, or freelance?
    The 2008 crash left many new grads fighting to compete for scarce jobs with a huge pool of newly unemployed experienced professionals. Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis. Freelancers. Interns. Internships have changed a lot recently.
    [2008] Fifty Percent of CMOs Are Hopefully Optimistic About Personalization
    The Introduction to the report references a previous CMO Council report from 2008 - a year in which, as they put it "personalization was more of a novelty than an expectation." Over the years I have been accused of being hyperbolic in the titles of my posts. Hopefully Optimistic? Wow, such strong language. CMO Corner
    [2008] Budweiser re-branding as “America:” A case study
    Louis and was sold to InBev in 2008 for about $52 billion. Louis and was sold to InBev in 2008 for about $52 billion. When I saw photos of the new Budweiser “America” can coming through my news stream, I thought it had to be a sarcastic piece from The Onion. But no, it’s true. This is a company I know well.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [2008] 3 Award-Nominated Campaigns That Show How Content Is Growing Up
    Once Joe got the chance to sort through his batch of entries, he came back with two big takeaways: One, there were still way too many people trying to use impressions as the main measure of content performance, even though it’s a meaningless metric that should’ve died in 2008. RPA & Intuit QuickBooks: Small Business Big Game.
    [2008] Why Your Content Marketing Strategy Should Include Long-Form Content
    ” Later, he confirmed this claim in his 2008 study, summarizing: “On the average web page, users have time to read at most 28 percent of the words during an average visit; 20 percent is more likely.” We all remember the time not long ago when short-form content ruled. Still others defended short-form. Fall Back by Complex.
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [2008] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    JP : I think it helps that I joined LinkedIn early in 2007 or 2008. Depending on how you look at it, LinkedIn’s Social Selling Index (SSI) is either a vanity metric or a valuable measurement of your social selling activity on LinkedIn. According to Jeff Herrmann, the host of Publish or Perish podcast , it’s a little bit of both. JH : I agree.
    [2008] Snapchat is Growing Up
    haven't seen this much consumer attention on one social platform since early 2007 and 2008 with Twitter.". Whether or not you use it, we’ve all heard of Snapchat. Snapchat is no longer just for teens, but for moms too! So how can marketers take advantage of this increasingly mainstream tool? The Scoop on Snapchat. Snapchat Doesn't Keep Score.
    [2008] Re-branding the Republican Party
    While many of these voters drifted to the Republican Party between 2008 and 2012 because of their frustration with Obama, they are now very skeptical and see Washington dominated by lobbyists, contractors, and lawmakers who have ignored these voters’ growing anguish. The Republican Party is in turmoil, no doubt about it. Like this post?
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [2008] Why Inbound Marketing Should Take a Back Seat to Current Customers
    If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000. Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. Click to enlarge. Let’s discuss. Click To Tweet.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [2008] Agencies Under Pressure to be More Digital
    And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts. The economy continues to dig its way out of the recession, and businesses that hunkered down for years are beginning to market themselves again. over 2015. In 2014, U.S.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [2008] Agencies Under Pressure to be More Digital
    And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts. The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. over 2015. In 2014, U.S.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2016
    [2008] From Steve Jobs to Jay Z: 6 Successful People Who Dropped Out of School (And Why)
    "Never let schooling interfere with the tech startup you're running out of your dorm room." - Mark Twain. In a study of over 39 companies with $1 billion valuations or higher, eight of them boasted co-founders who had dropped out of college. Not to mention, three of the top five companies were run by college dropouts. Source: ITPro ). billion.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [2008] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    An additional $5 million in funding was raised in 2007, which was followed by $12 million in May 2008, and $16 million in late 2009. Every time I write, my goal is to write easy-to-read sentences. never want my audience to stumble or slow down or start a sentence over. Most importantly, though, that’s why I strive to write concisely. There.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2016
    [2008] Koozies, Spatulas & Guacamole Bowls: 12 Pieces of Presidential Campaign Swag You've Got to See
    President Barack Obama's campaign store sold a cooler back in 2012 as well, and John McCain's 2008 campaign store sold one too -- although McCain opted for an embroidered, soft-sided cooler as opposed to a hard plastic one. 3) Something With Overtly Millennial Messaging. Pens, t-shirts, water bottles, baseball caps, lanyards. No, I cannot.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [2008] 16 of the Best Motivational Speeches of All Time
    Rowling: “The Fringe Benefits of Failure, and the Importance of Imagination” (2008). Rowling's 2008 Harvard commencement speech, the Harry Potter author explored how two phenomena -- failure and imagination -- can be crucial to success. Let's face reality: It's hard, if not impossible, to feel motivated all the time. In J.K. All right?
    [2008] On Twitter’s birthday: How Twitter changed my life
    signed on to Twitter in 2008 but didn’t really become a power user until the following year. signed on to Twitter in 2008 but didn't really become a power user until the following year. Ten years ago today, Jack Dorsey sent out the first tweet. Despite protests from investors, the company launched officially July 15, 2006.
  • HUBSPOT  |  FRIDAY, MARCH 18, 2016
    [2008] Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks
    Kicked off in 2008, the Old Spice Swagger advertising campaign included print ads, TV spots, and even an interactive website: SwaggerizeMe.com (which no longer exists, FYI). By 2008, driven in part by the financial collapse, Starbucks was in dire straits -- its stock price shriveling. Consumer sentiment for a brand is like a fire.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [2008] Top Instagram Influencers
    Frankel appeared on The Real Housewives of New York City in 2008 where she gained fame for her tough attitude and lavish lifestyle. 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. Why Instagram? All signs of approval (e.g., Adam Braun. Followers: 110k.
    [2008] How Tim Cook is transforming the Apple brand
    72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008). Apple has clearly been a worldwide leader in innovation. But now Tim Cook is broadening the Apple brand to also “make a significant contribution to culture,” and “enable customers to engage the world in more meaningful ways.”.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [2008] Are Podcasts a Waste of Time or Marketing Gold?
    On top of this, the number of Americans who have listened to podcasts in the past month has almost doubled from 2008 to 2015, awareness of podcasting has doubled from 2006 to 2015, and the number of Americans who have listened to a podcast has more than doubled from 2006 to 2015. ( Pew Research Center ). It’s a paradox. Track Maven ).
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [2008] Converting B2B Leads Through Social Content: 3 Keys to Success
    Research from 2008 indicates that people only read about 20% of the text on an average web page. For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. The Missing Link: A Cohesive Social Content Strategy.
    [2008] 5 Ways to keep up with the avalanche of online customer feedback
    And between 2008 and 2018, the US Department of Labor Statistics estimates that customer service representatives will experience the third-highest growth rate of any occupation. By Jay Baer, {grow} Community Member. 8X increase in customer complaints in UK. So we want to encourage more chatter. Most online customer feedback is positive.
    [2008] No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns
    Cast your mind back to 2008. Do you recognise the following checklist? Press release. Internal desk drop leaflet and PC ‘wobblers’. Overly-complicated sales decks and message houses. Homepage banner updates on corporate sites from Azerbaijan to Zimbabwe. Global audience survey and 200 page report PDF (v87) shared online. Test and learn.
    [2008] What Social Network Hit the $2B in Revenue Mark in 5 Years?
    ” SiliconBeat, The Mercury News, 24 July 2008. If I were to tell you that I knew of a company that in four years went from $44M in revenue to over $1B would you take notice? Would you wonder how that achievement compared to other companies that hit the $1B mark at such a rapid clip? The answer at the very least would be “probably”.
    [2008] Disproving the Big Bang theory
    Cast your mind back to 2008. Why b2b brands are taking a new approach to launching ‘big idea’ campaigns. Press release? Check. Internal desk drop leaflet and PC ‘wobblers’? Check. Overly-complicated sales decks and message houses? Check. Homepage banner updates on corporate sites from Azerbaijan to Zimbabwe? Check. Check. Check. Check.
    [2008] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    The 2008 campaign year was an unprecedented turning point in which candidates embraced social media. This Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters. Having a strong digital presence is now table stakes  for political candidates.
    [2008] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    Standout moment of your professional career… In 2008 when the economy tanked, I quit my job at the boutique ad agency I was at because they cut everyone’s salary and the culture was just hell. No one knows that better than Barbra Gago, Vice President of Marketing at Greenhouse. How to figure out the right hiring priorities.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [2008] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    The 9/11 attacks, the economic crash of 2008, and the Iraq and Afghanistan wars have given millennials a much more conservative view of money. The cost of college tuition has shot up dramatically: student loans have increased 6% per year since 2008 , and show no signs of slowing. Finance. Let’s take a closer look. FINRA. Millennials.
    [2008] Content Technology: How the Medium Improves the Message
    ” The result, Dial-A-Song , lasted for 23 years from 1985 to 2008—ironically meeting its demise thanks to the Internet—and was revived again last year with a new phone number and dedicated website. Is content marketing a bubble on the verge of bursting? It’s been suggested that yes, it is. The Medium Is the Message. the medium.
    [2008] Five Things You Should Know About Marketing to Millennials
    And millennials have had a lot of things to orient us, from the DotCom boom (and bust), 9/11, and the 2008 economic downturn. Author: Marissa Lyman I have a confession. Up until a few months ago, I didn’t realize I was a millennial. That seems horrifically unaware. As is an uncanny sense of optimism? You colored inside the lines? Awesome.
    [2008] How to write for social media
    He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013). You need to be distinctive. Like this post?
    [2008] Does Your Native Content Dream Team Have What It Takes?
    Imagine: You’re one of the major players in a marketing department of an insurance company with an office overlooking Lower Manhattan. Last month, the CMO–your boss—tasked you with a very clear objective: Increase the presence of the company’s brand with an aggressive content marketing strategy. What’s next? Writers! You cringe.
    [2008] The lost blogging monarchy, the defeat of links, and the war on social media
    What would be like if you went into cave in 2008 and walked back into the daylight six years later? He was arrested on November 1, 2008 and sentenced to nearly 20 years in prison. “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested. I would like for you to dream for a moment. So much has changed.
    [2008] You’re Not Always the Right Person for the Job
    Starry-eyed children sat perfectly still in holiday attire, while their parents stared straight ahead, mind somewhere else—maybe focused on work, finances, the 2008 Bordeaux waiting for them at home—but attentive nonetheless. winced. Life’s journey sounded false and cliche. The congregation erupted in laughter. The detail.
    [2008] 21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling
    16) "Man On Wire" (Documentary, 2008). Whether you're driving across town, stuck on a layover, or settling down for an overnight train ride, you're going to have some time to kill the next time you travel. Whether you have thirty minutes, two hours, or five hours to kill, we've included plenty of options. What is it? Podcast). Over 2 Hours.
    [2008] 50 Things We Learnt About Content Marketing This Year
    Started back in 2008 this has become a core piece of reference content and was the most shared content on the Moz site this year by some margin as we can see below. At BuzzSumo we love research and data. 2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. Altimeter ). Buffer ).
    [2008] Be Inspired: The Best B2B Content Of 2015
    One of the best examples of this in our view is Moz’s ‘ Web Developer’s SEO Cheat Sheet ‘ Started back in 2008 it has become a core piece of reference content. Ok, we are calling it early but here are our views on some of the best B2B content of 2015. What did we miss? Also what is meant by “best content”?
    [2008] Your Content Marketing Program Isn’t Perfect and Never Will Be
    This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. My favorite part of monthly magazines is the Editor’s Letter. It’s meant to evolve, not be perfected. And marketers who lean into that process may discover unexpected benefits.”
    [2008] Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation
    Jack was fired in 2008 as Twitter’s CEO, so he moved on to start Square which recently went public. This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. from Buffer.
    [2008] The “Name Game” challenge: creating that ideal brand name
    Not a new archetype (see Newsweek’s cover story in 1986, the “Year of the Yuppie”), but still used to describe the more successful types, those with piles of new money acquired before the 2008 recession. Branding is more than finding a new name or image. Millennials (i.e. They also tend to be social activists and very entrepreneurial.
    [2008] From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement
    They missed out: Hershey ended up seeing a 65% profit increase as a result during the movie's run. 3) Dr. Pepper in 90210 (2008). Whenever I'm watching a movie and I see a case of really obvious product placement, I can't help but roll my eyes. So how does product placement work? How much does it cost? Let's dive in. Image Credit: ACE.
    [2008] Six Expert Guides to Measuring Content Marketing Results
    Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. That is, really measured—in ways that matter to the business?
  • KAON  |  TUESDAY, NOVEMBER 3, 2015
    [2008] Face-to-Face Selling Is Still Effective
    Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Even more than digital marketing.
    [2008] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    Fidelity’s journey toward influencer strategy started with 2008’s financial crisis. “We all see those sad sacks walking down the street clutching their Starbucks in one hand and their sugar-loaded Chobani yogurts in the other. Don’t they know they’re being lied to? NOT EVEN DIET COKE! Such sad sacks.”
    [2008] How Much Money Has Been Invested In Content Marketing Technology
    There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. Venture capital in this space is growing at an unprecedented rate. last year.”. Company. Website.
    [2008] Why Brands Fail (And Why Yours Doesn’t Have To)
    In 2008, Research in Motion — the company behind the Blackberry smartphone — was worth over $83 billion. Brand failure is all over the news these days — from Volkswagen’s diesel disaster to Donald Trump’s serial bankruptcies. Businesses old and new fall on hard times, make mistakes, rise and fall. Fallen Angels.
    [2008] Social Selling Gone Bad
    She tweeted about how dumb that tip was for someone who has been on Twitter since 2008 and has almost 28,000 followers. You are not what you eat. Or so believes social-selling evangelist Jill Rowley. “I say you are what you Tweet,” she said. And you are what you re-Tweet.”. and counting. In other words, deleted. Don’t get Rowley started.
  • ACT-ON  |  THURSDAY, OCTOBER 15, 2015
    [2008] How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]
    There are several reports of animated gifs lifting response, like: Bluefly added an animated gif to one of their emails way back in 2008 and got a 12% lift in revenue from the animated gif segment of the test. Images are powerful tools. They can attract and hold attention, or capture and convey an emotion in a way words cannot. Good question.
    [2008] The Telltale 8% Drop In Content Marketing Effectiveness
    When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. by Aha-Soft. The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Especially, when it has stayed at approximately 38% for several years.
    [2008] Scholarships with February 2015 deadlines
    The style and actresss tax equilibrium originates from past-due 2008 fees, according to the loan processing. 2010 is finished. And with it, therefore disappear some memories that are poor. Regrettably for these superstars, a year doesnt’s start wash government tax-debt away. Yikes. Rowland owes $100K to the tax person. Get me From Here!,
    [2008] Does creating content make you dumb?
    have not spent a dime on any form of advertising since 2008 (although Phoebe The Amazing Intern is messing around with Google AdWords as part of her assignment this month). Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? The rest are simply consumers of content.
    [2008] How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)
    ended up using figures from sources including INFOACRS (which itself quotes eMarketer, although from 2008) and MonetizePros. My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before. So competition has been tough for as long as anyone now living can remember. Really? Interesting.
    [2008] Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries
    Back in 2008, the competition between these two soup companies was just heating up. This post originally appeared on HubSpot's Agency Post. Its grand idea for bringing together the two chains fighting for market share? The creation of the McWhopper. We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
    [2008] The CMO as the new B2B superhero
    And an oft-cited study from 2008 by Alexander Krasnikov and Satish Jayachandran, ‘The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance’, provides compelling evidence that marketing capability has a strong impact on company performance. Let’s face it, marketing has an image problem.
    [2008] The CMO as the new B2B superhero
    And an oft-cited study from 2008 by Alexander Krasnikov and Satish Jayachandran, ‘The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance’, provides compelling evidence that marketing capability has a strong impact on company performance. Let’s face it, marketing has an image problem.
    [2008] The state of earned media blogger outreach
    I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. The secret to my success has been to be a lot more selective in the clients I’m willing to work with. unless.”
    [2008] The “Marketing” Guide for Higher Education Content Marketing
    Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we? That all being said, it’s time for the bad news. Getting the content together is only half the battle. Geyer). Put it on LinkedIn in.
    [2008] The Massive CMO/Consumer Disconnect
    Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice a year, it is, as the name implies a survey of CMOs and VPs of marketing. Now allow me to introduce evidence that highlights the massive disconnect. Not letting customers down.
    [2008] Content Marketing Spotlight Series: A Q&A With Guy Kawasaki
    Question: Back in 2008, you launched a content aggregation site, Alltop. Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. He is also the author of APE , What the Plus! Imagine that!
    [2008] Media and Mobile: What the Future Holds
    Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015. The digital ecosystem has reached a critical inflection point : mobile exceeded desktop usage for the first time in Internet history. This trend creates new opportunities and challenges for the digital publishing industry.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 10, 2015
    [2008] A Simple Content Marketing Model Most Companies Ignore
    Originally conceived in 2008 as a weekly e-newsletter on travel recommendations and shopping tips, Goop has evolved into a fully functioning media site with over 1 million subscribers. Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., blogs, in-person events, videos, etc.)
  • JUNTA 42  |  SATURDAY, SEPTEMBER 5, 2015
    [2008] This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong
    Can we admit now that social media marketing is dead? (6:44): Josh Bernoff, who co-authored Groundswell, one of the seminal books on social marketing in 2008, now believes it has become almost worthless to brands. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
    [2008] Social media marketing isn’t a popularity contest
    Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold. Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case.
    [2008] Understanding Your LinkedIn Company Page Analytics [VIDEO]
    One of its key evolution points was the launch of Company Profile Pages in March of 2008. Most people know LinkedIn as the premier social network dedicated to business. Unless you have closely followed its evolution since launching in 2003 , you may have missed some updates. Since then, there have been many enhancements. All rights reserved.
    [2008] 63 Digital Advertising Terms Every Marketer Should Know
    Above the fold: the top half of the New York Times, July 2, 2008. Old Spice’s Choose Your Own Adventure Game ad on Instagram. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. When running an A/B test, only one element of the ads should be changed at a time. AdWords
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [2008] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. 2008: CUUSO's Idea Crowdsourcing. In 2008, a Japanese partner of The Lego Group called CUUSO created an online community for fans to submit their Lego set ideas. This post originally appeared on HubSpot's Agency Post. Millions? Billions? Trillions?
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [2008] Inside the Current Inbound Job Market: New Data on Today's Hottest Roles & Responsibilities
    Other than a large spike around 2008 (shortly after the second version of Google Analytics was released), job listings for “Google Analytics” have maintained the same search volume. Are you a jack of all inbound trades or a master of one? If you’re looking for a new gig, recent research shows that you may be better off as the former.
    [2008] How to Perform an Onsite Audit for SEO, Part 4: Improvement
    Jim Newsome’s 2008 article, “10 Fundamental Tips to Improve Your SEO” really hits the nail on the head – and guess what, almost everything he says has not changed in over seven years. Identifying, fixing and monitoring the progress of your organic search visibility must be a continuous activity. Establish Your Priorities. SEO seo audi
    [2008] The Best In B2B Technology Content Marketing
    Founded in 2008, ShopKeep is a cloud-based mobile point of sale solution for small and medium-sized businesses. The The B2B technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. The types of content most requested? Educational content: Zuora’s Academy.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [2008] 14 of the Best College Websites (And Why They're So Awesome)
    The website took two years to build from 2008 to 2010, and it was created in-house by the Computer Information Services team with the goal of showcasing the university. Think about the average college's website for a second. Chances are, it feels a little out of date. Crazy right? It's the virtual front door of the campus. as a city.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [2008] Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)
    In part by reviving authenticity in her brand. "In politics, authenticity can be a powerful trait, and it is one that sometimes has escaped Clinton," the article reads. "In her 2008 presidential campaign, despite some raw displays of emotion, she often came across as overly programmed.". They've both been on the cover of Vogue. How, exactly?
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