• HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [2008] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    November 2008 was a blowout lead gen month. 'Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it''s filled with millions of contacts. And our monthly lead numbers? We tried something different.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [2008] How Do You Market a City? 9 Famous Olympic Bid Videos From Around the World
    It''s clear this isn''t China''s first rodeo: Their 2022 bid video includes footage from the 2008 Summer Olympics they hosted, which was an impressive (and expensive) feat. 'World-class athletes aren''t the only ones vying for selection in the Olympic Games. In the end, the winning city needs a movement. Content Creation Advertising Daily
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [2008] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    First, we see an initial spike in the 2008 holiday season when the Snuggie is launched. 'The Holiday Season. It’s a season of giving. season of eating, drinking, and being merry. And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment. Let’s get to it! RoboSapien.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [2008] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. All of that changed when the recession hit in 2008 and growth took a downturn. 'Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. Things have changed. Pizza and payroll.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [2008] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. 'Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do buyers say is the most important signal of vendor credibility? Really.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 1, 2014
    [2008] 100,000 Twitter followers. Now what?
    When I entered the Twitterverse in 2008, I was like a kid in a candy store. When I entered the Twitterverse in 2008, I was like a kid in a candy store. 'I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. How did this happen? It was an important news feed. Who knows.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [2008] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    Sailthru was founded in 2008. 'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. This means that solution statements sound pretty much alike, even when the actual products are different. data store.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [2008] 3 Big trends converging for big branding opportunities
    76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). One of their most important values is social responsibility. maximize shareholder wealth). Like this post?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 13, 2014
    [2008] Information overload: beyond better filters
    look at Google Trends since 2008 shows that our obsession with “information overload” goes up and down throughout the years, but it’s currently almost at the same point where it was 6 years ago: Google Trends – Information Overload – From 2008 to now. This is what has changed, not just the filtering.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [2008] Social Psychology for Marketers: 8 Lessons in Buyer Behavior
    Meredith and Wheeler (2008) found that different polling environments impacted how people voted. 'A big part of every marketer''s job is understanding how and why our prospects behave the way they do. We do our keyword research, we develop buyer personas, and we track where people are most likely to click on our site pages. 1) Reciprocity.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 5, 2014
    [2008] Manufacturers: How’s your 2014 shaping up?
    know housing starts are at an all-time high since 2008, road and bridge contracts are now being released , automotive production in this country is setting records  and most industrial indicators for manufacturing are on an upward trend. So saying all of that, how are you doing? Would you be so kind as to take a one-question survey?
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [2008] Content Marketing Is The Only Marketing Left
    'This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. Brands have learned that promoting themselves doesn’t work.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [2008] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    Back in, say, 2008, a product like this would be big news. 'A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. might have added a third meaning: that systems to do predictive modeling are everywhere as well. User interface is a second differentiator. Is SalesPredict right for you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [2008] The Un-Tapped Value of Employee Social Capital
    Beginning in 2008 (yes, the very early days of anything related to social media for business) I conducted several long term studies at Dell that examined corporate blog and micro-blog use, specifically the impact and value of these social communication platforms on organizational social capital and knowledge sharing. Why should you care?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [2008] How to avoid Google’s huge mistake
    In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. 'As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. In this case, you actually should listen to Google and do what it says, not what it does. So, yeah.
  • HUBSPOT  |  SATURDAY, OCTOBER 4, 2014
    [2008] Competition vs. Collaboration: What to Do With Disengaged Employees
    ” According to Amabile, while the engagement crisis first became a news item during the aftermath of the 2008 recession, now “it is even worse than it was at the height of the financial crisis,” which she finds “really kind of peculiar.” 'This post originally appeared on the Sales section of Inbound Hub.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [2008] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    This was largely due to the 2008 financial collapse and resulting economic slowdown. 'Mom, I know you might have freaked out a bit when you read that headline. But don''t worry! The whole "Say ''Yes'' to Drugs" bit isn''t me advocating for drug use: I''m just making a tongue-in-cheek reference about pharmaceutical marketing messages. or hate.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [2008] Why I Bet My Career On Content Marketing
    ” And that was way back in 2008! 'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. And explain a little more about why I bet my career on content marketing. We opt-in to the content we want to watch, read, share and binge on.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 20, 2014
    [2008] Before & After: 11 Brands That Gave Their Slogans a Makeover
    Ford’s 2008 campaign “Drive One,” though relatively successful in its simplicity and direct call-to-action, is not as effective as Ford’s newest advertising effort, “ Go Further.” 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
  • ENGAGE  |  FRIDAY, SEPTEMBER 19, 2014
    [2008] 5 Surprisingly Successful Brand Partnerships
    What it actually is: In 2008, the struggling Crocs brand expanded its licensed shoe lines to include hot Disney brands like Hannah Montana and Wall-E as well as collectible character-themed accessories that children attach to the shoes. 'Partnership: KFC, Pizza Hut and Taco Bell. that may actually seem like a good idea at 3 A.M.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 4, 2014
    [2008] U.S. Manufacturing Anchors the Innovation Economy
    Founded by Kory Anderson in 2008, Anderson Industries recently moved into an 110,000 square foot facility. 'In its June 2014 report, Making in America: U.S. Manufacturing, while accounting for just 12% of the GDP, makes up for 60% of all private sector U.S. Manufacturing firms in the U.S. innovate at a rate two times that of other U.S.
  • LEAD411  |  WEDNESDAY, SEPTEMBER 3, 2014
    [2008] Sales & Marketing Content that Doesn’t Suck
    saw him speak for the first time at SMX in 2008 I think. '“According to a 2011 study, on a typical day, we(Americans) take in the equivalent of about 174 newspapers’ worth of information, five times as much as we did in 1986.” Source: New York Times. That statistic makes me tired just looking at it. It can be a real time sink. randfish.
  • ENGAGE  |  WEDNESDAY, AUGUST 27, 2014
    [2008] How To Make Print Stand Out in an Increasingly Digital World
    d say 80 percent of the invitations released in 2008 had some hit of Burgess on them – and it’s still going strong today. '“Why bother with print, when digital is what people prefer?”. Those of us who produce printed content hear that question a lot. And for valid reasons. Luckily, I knew just who to call: graphic designer Cheree Berry.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [2008] How to Get People to Read Your Entire Blog Post
    ” Upworthy had a similar depressing scientific analysis of shares vs. reads: Jakob Nielsen, the venerable godfather of internet research, told us way back in 2008 that most users read about 20% of the words on a page. 'Once upon a time, you wrote an article. It was a good one. Let me interrupt this fairy tale with a cold, hard fact.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [2008] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. 'Guest post by Ariel Applbaum. Historical Lessons. Lessons.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [2008] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. In 2008, I was hosting a talk radio show about cigars and scotch, and the cigar industry is, obviously, really slow and old school at adopting new technology. So-and-so''s Top Ten Reads of 2008." Mike Volpe.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [2008] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    In earlier days ( circa 2008 ) the vast majority of searches were informational, which led to the meteoric rise of content marketing a couple of short years later. 'Though Google gets roughly 3.5 billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional.
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [2008] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    I’m not sure how that process works in Canada, but obviously down here, we saw that in 2008, the Federal Trade Commission efforts around amending CAN-SPAM, which addressed very specific issues under the interpretation of the fine print of the bill itself. Emilee Johnson, Senior Marketing Manager at Act-On, moderated this session.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [2008] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    They''re promoting a "greener" lifestyle -- they got rid of plastic bags in 2008. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Today’s winning brands aren’t playing it safe. Branding is layered, sculpted, and tested. 1) Lush. How They''re Doing It.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [2008] 3 Truths to Help Balance Marketing Technology Mayhem
    ” -Professor Barnhardt, The Day the Earth Stood Still (2008). 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [2008] 3 Truths to Help Balance Marketing Technology Mayhem
    ” -Professor Barnhardt, The Day the Earth Stood Still (2008). 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses.
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [2008] Visible Expert Profile: Jay Baer
    Then, in 2008, he launched Convince and Convert, a digital marketing consulting firm with a focus on content marketing and social media. 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Teamwork.
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [2008] The Problem With Predictive Analytics
    The unanticipated result was a lot of people defaulting on their mortgage, and a huge economic collapse in 2008. 'Let''s pretend you need to close 30 more customers to hit your sales target. Luckily, you just so happen to have a whitepaper with a customer close rate of 30%. If you''re thinking like that, you''re using predictive analytics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 11, 2014
    [2008] Marketing Engagement Lessons From The B-52s
    From groundbreaking songs like “Rock Lobster,” and “Private Idaho“ to chart-topping hits like “Love Shack” and “Roam”— to their thrilling reemergence on the pop scene with their 2008 CD Funplex the B-52s’ unforgettable dance-rock tunes start a party every time their music begins.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 10, 2014
    [2008] YouTube Insights for B2B from the Frozen Food Master
    Greg has been reviewing frozen food on Freezerburns since 2008. 'Gregory Ng is the CMO of Brooks Bell , an optimization firm focused on enterprise-level A/B split testing, targeting and optimization services. But at night he opens the freezer, cranks up the microwave and transforms into the Frozen Food Master. YouTubers like honest messaging.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [2008] Why All Marketing Is Digital Marketing
    'In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. We are also all marketers in a digital era, which makes me want to use the word digital less. What, are you crazy, Paul? Your company’s website has that phrase all over it. Maybe I am, but hear me out. Increase lead generation.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [2008] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    While stylistically similar to 2008''s look, the 2009 iteration of the homepage is more focused and more actionable. 'Confession: To date, I’ve probably redesigned my personal website approximately abajillion times. abajillion. Looking back, it’s clear what my problem was: I never had a clear plan of attack. Ah, yes. Much better.
  • BIZNOLOGY  |  TUESDAY, JUNE 3, 2014
    [2008] Advertising methods are too ephemeral
    If you want to see some examples of powerfully successful blogger outreaches, check out  International Medical Corps (IMC) 2008 ,  Survivor Corps Operation Survivor 2008 , and  Fresh Air Fund Summer 2008 ,  Jerry White’s I Will Not Be Broken book promotion. Very interesting, very cool, and powerfully effective.
  • CHRIS KOCH  |  FRIDAY, MAY 30, 2014
    [2008] The TV Is No Longer a TV
    Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% 'I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. It’s All About Screens Now.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [2008] 8 Inspiring Graduation Speeches With Valuable Business Lessons
    Rowling -- Harvard University (2008). In her 2008 commencement address, J.K. This article will provide a roundup of some of the best graduation speeches of the 21st century, as well as a few highlights and key takeaways that I think anyone in our industry can really benefit from. Enjoy, reflect, and take notes! Fall Forward.”
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 28, 2014
    [2008] It’s the Law: 7 Email Marketing Rules You Should Know
    The law was updated in 2008. The process should be easy too; that was one of the additions to the law in 2008. 'Did you know there’s a law about sending emails? It’s called the CAN-SPAM Act. Don’t worry though, VerticalResponse is here to break through the political jargon and help you understand the rules.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [2008] The Basics of Inbound Lead Generation
    One post could be a comparison of the best tires for a 2008 Volkswagen Jetta. 'Correctly diagnosing marketing problems is like walking up to a running hose in the forest. Stay with me here, I know it sounds ridiculous.) It could be anything. Maybe there''s a kink in the hose. Or a hole. Or maybe the faucet isn''t even turned on at all.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 9, 2014
    [2008] Don’t Let Your Email Look Defeated – 3 Essential Design Elements
    'I had my first email marketing gig in 2008 for an major reference and research library in Melbourne (“Melbin”), Australia. Email service providers and the tools they offer have come a long way since 2008. “I got this!” ” I said. But when it came to designing the email and “got it,” I did not.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [2008] A New Framework for Sales Enablement
    No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. 'Is “sales enablement” just another buzzword? Yes, and no. I’m paraphrasing, but you know what I mean.).
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [2008] The Day Your Refrigerator Asks You for a Donation
    Since 2008, Adam and his team have built 200 schools all over the world. 'In the first post of this series I explained what cause marketing is, why it’s so popular with companies, and how nonprofits can get started with businesses. In this third and final post, I’ll look at the future of cause marketing. The Talking Refrigerator.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 16, 2014
    [2008] Four Creative Options to Encourage Email Opt-ins
    “Back in 2008 when we started really getting into opt-in offers, an email newsletter was something special, and then it became less special because everybody was jumping on that bandwagon,” Bourn recalls. Be specific. This will also help increase the percentage of opt-ins that convert to paying clients. Option #2: Mini-courses.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 14, 2014
    [2008] Lead Qualification: Webinar marketing strategy boosts conversion 500%
    “When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed. 'Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. We did a lot of work to look at that one-off strategy. You might also like.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [2008] What Does Your Logo Color Really Mean? [Infographic]
    Or why Pepsi spent a lot of money rebranding back in 2008? 'Remember the last time you were at an event? You probably met a ton of people, shook a lot of hands, but remembered only a small few. Why is that? What characteristics did the people that stood out have? Maybe it was a unique Hawaiian shirt, or fancy blue glasses. Well, that was fun.
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [2008] Visible Expert Profile: Staci Riordan
    In 2008, Thelen entered bankruptcy and Staci received an offer from Fox Rothschild to join their firm. 'At Hinge we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Growing Up in the Fashion World. Teaching.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [2008] 15 of the Most Creative Billboard Ads From Around the World
    This billboard was displayed just prior to the start of the 2008 EuroCup soccer tournament in Vienna. 'Yes, you read that correctly. just used the adjective "creative" to describe billboard advertisements. know, it’s hard to believe that there could be anything original about such a tired form of advertising. See for yourself. are you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2008] Klout Founder says Lithium deal will propel new development
    'The genesis of Klout circa 2008. So in August of 2008, I quit everything I was doing and went all-in on Klout.”. In less than six months, the software was ready to go and the first version of Klout was launched on Christmas Eve, 2008. The genesis of Klout circa 2008. Schaefer: Are you exhausted right now? Connections. 
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [2008] #FirstTweet: Proof That You Should Be Open to New Social Networks
    — Diana Urban (@DianaUrban) April 25, 2008. — John Green (@realjohngreen) December 11, 2008. 'Just like your first step and first word, chances are you can''t remember your very first tweet. But Twitter would like to refresh your memory. Click here to see your first tweet. When I read my first tweet, I laughed out loud.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2008] Eight years of top business brands on Twitter and their First Tweets
    Date set up: 7th Feb 2008. Date set up: 4th March 2008. Date set up: 29th May 2008. Date set up: 21st Jun 2008. Date set up: 22nd October 2008. Date set up: 31st Oct 2008. 'Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday.
  • MARKETING ACTION  |  FRIDAY, MARCH 21, 2014
    [2008] Should You Hire a Journalist for Your Content Marketing Team?
    In 2008, he became communications director for the Oregon Secretary of State and today is a public information officer for the Oregon Department of Transportation. 'In his recent book, Epic Content Marketing , Joe Pulizzi remarks that many of us marketers and our organizations are becoming – or have already become – publishers. bureau.
  • VIDYARD  |  TUESDAY, MARCH 11, 2014
    [2008] President Obama and Zach Galifianakis Make Waves with Between Two Ferns Video
    No stranger to new media, data-driven marketing tactics, the Obama administration used A/B split testing in their 2008 campaign with Optimizely to determine which website combination of media and a call to action button would perform the best with their audience and get the best sign up rate. Shouldn’t he be on CNN or something?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [2008] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    Our long-term memory of visuals, for example, is massive – a Duke University study from 2008 found that we remember specific details about an object, even after viewing thousands of images of other objects in the same time period. was talking with my dad the other day about memory. In 2000 the average adult’s attention span was 12 seconds.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [2008] How Your Private School Can Get More Applicants With Inbound Marketing
    Sewickley Academy adopted inbound marketing back in 2008 after the recession, when they started to see their inquiries decline month after month. 'The traditional forms of acquiring new applicants -- direct mail, billboards, paid advertising, prints ads -- are no longer working for many K-12 private schools. But don’t worry.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [2008] How Can Professional Services Firms Boost Their Value?
    Those who have been in the industry for decades will recall the market collapse of 2007 and 2008. 'At Hinge, we’ve spent quite a bit of time researching the drivers of growing professional services firms. In particular, we’ve researched the role that reputation and visibility can have on brand strength. So, what drives value?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 25, 2014
    [2008] Persistence is fertile
    We have learned this from direct mail and email marketing, especially when it came to Obama’s 2008 presidential campaigns: if you’re aggressive and email your core demographic repeatedly, you may make a few enemies and suffer a few humiliations – but you’ll probably also raise. It’s global and impersonal and mostly anonymous. Persistence.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [2008] The Golden Rule for Marketing
    Even in 2008, people turned to Facebook to complain about the annoying ad and its accompanying song. 'Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. The Golden Rule. Do you want unsolicited email? Your Turn.
  • B2B MARKETING MENTOR  |  WEDNESDAY, FEBRUARY 19, 2014
    [2008] Considering an MBA in Marketing? 4 Success Stories of B2B Marketers
    After completing her MBA in 2008, Griffo was hired as a content manager for Operative immediately after earning her degree—she graduated on a Friday and began working full-time the following Monday. According to U.S. was $111,418. Despite the hefty price tag, MBA graduates are doing well financially. Fast Rise to Content Director. Featured
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 19, 2014
    [2008] The Value of Connections for the Inside Sales Rep
    Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. In my experience as a marketer, I’ve only seen one way to establish yourself in the field. Takeaway.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [2008] Your Business Blog Year 10: Is It Still Worth It?
    The University of Massachusetts Dartmouth annual study of corporate blogs in 2013 recently reported the largest year over year increase of Fortune 500 corporate blogs (34%) since they started tracking them in 2008. 'Does blogging still make sense for your business? Publishing a quality blog requires time and effort. billion pages per month.If
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [2008] The Wonderful Transparency of Moz
    The skeptic in me wonders if they would have shared this data widely in 2007 or 2008 when they were much smaller and the metrics weren''t so favorable.but alas.). 'Moz recently released an i nfographic detailing their 2013 and really, their entire history as a company. This is the second or third time they''ve created a year end infographic.
  • VOLACCI  |  MONDAY, FEBRUARY 10, 2014
    [2008] Must-Attend Drupal Events of 2014
    Drupal Developer Days – Szeged, Hungary – March 24-30 Drupal Dev Days originated in Munich and after Brussels, Barcelona and Dublin, now goes back to the place of DrupalCon Europe 2008: Szeged, Hungary. 'It’s perfectly alright to live and breathe Drupal; but are you aware of all the great Drupal events that will be taking place in 2014?
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, FEBRUARY 5, 2014
    [2008] The Day that Google Died
    Maybe back in 2008 or something like that.” 'Like everyone associated with the Web and internet marketing, I’ve kept a close eye on what Google is doing. Photo credit: Sarah8000. quick glance at my own Google Analytics shows that for 2013, 88% of traffic from new visits came from search. Even worse, what if Google goes away?”
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 22, 2014
    [2008] REVTalks Smashes the Executive Knowledge Gap
    According to an informal survey by marketing consulting firm the Pedowitz Group, only 10% of marketers in 2008 indicated that they were responsible for generating revenue. 'Revolutionary Marketing Summit Allows Executives to Share “Aha” Moments. Last year, that number had jumped to over 70%. CMOs are evolving into CROs. Runs 15 minutes.
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2008] Diversity: A Strategic Business Issue
    The study evaluated the executive board composition, returns on equity (ROE), and margins on earnings before interest and taxes (EBIT) of 180 publicly traded companies in France, Germany, the United Kingdom, and the United States over the period from 2008 to 2010. '“We may have all come on different ships, but we’re in the same boat now.”.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [2008] Communications Strategies for Millennials: How We Developed One for Churches
    The iPhone came out in 2008 -- I was 18 years old and a senior in high school. 'There’s been lots of talk lately about Millennials and their roles in helping nonprofits ( including on this very blog ). It seems people are a bit confused as to how to connect with them. and by them, I mean us. Churches are no exception. nonprofit
  • THE POINT  |  TUESDAY, JANUARY 14, 2014
    [2008] More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous
    Software Advice analyzed more than 6 million unique visitors to their own Website between 2008 and 2013, and the impact that various factors (speed of response, time of day, day of week, month of year) had on the rate at which those leads were qualified based on a telephone needs analysis and BANT qualification. Probably not.
  • BIZNOLOGY  |  FRIDAY, JANUARY 10, 2014
    [2008] Hindsight 20/20 Series: 3 Metrics – social business friend or foe?
    Just take a look at what IBM predicted back in 2008 about innovations that would change the way people work, live and play over the next five years. '(Photo credit: Wikipedia). This month’s post deals with the thorny issue of relying on metrics to assess the success of internal enterprise social platforms. Are metrics important? Why bother?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [2008] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    mail:  I first  wrote about this one  in October of 2008. 'Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones —  can, in fact, hurt people. Ready? Here we go. Email, NOT e-mail.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [2008] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    mail:  I first  wrote about this one  in October of 2008. 'Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones —  can, in fact, hurt people. Ready? Here we go. Email, NOT e-mail.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2008] Which Mobile Devices Do Your Visitors Use? [Google Analytics Quick Tip]
    Marketers have been hearing this pretty regularly since 2008. '"THIS will be the year of mobile!". And while the prediction has become old news, the trend toward a more mobile world continues to evolve. So how can we better understand our mobile site visitors to create a better experience for them? With Google Analytics, of course. analytic
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2008] 20 LinkedIn Groups Every Marketer Should Join
    Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. Created: March 27, 2008. Created: March 6, 2008. Created: March 6, 2008. Created: January 29, 2008. Created: March 14, 2008. Created: June 13, 2008. Who knows? Marketing. Sales.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 6, 2014
    [2008] Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios
    CEO Dan Katcher founded Rocket Farm Studios in December 2008 to help companies capitalize on the exploding market of smart phone applications. 'Research shows mobile apps are growing at a rate of 29.8% each year, and that the 1.2 billion mobile users currently using apps will climb to 4.4 billion by the year 2017. What are you really good at? 
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [2008] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    In late 2008, Google announced the release of their crawl error report in Webmaster Tools. 'Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup. SocialMention.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [2008] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    In late 2008, Google announced the release of their crawl error report in Webmaster Tools. 'Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup. SocialMention.
  • VIEWPOINT  |  MONDAY, DECEMBER 30, 2013
    [2008] Up, Down, Over and Out
    'I woke up thinking about the Frank Sinatra classic "That’s Life" this morning and thought the following was a pretty good description of my life since 2008: I''ve been a puppet, a pauper, a pirate, a poet, a pawn and a king. Words are so powerful! Examples: The words "up", "down" and the phrase "over and out.". Short for "Over to you.".
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 18, 2013
    [2008] 2013 Year in Review: The Google 'Not Provided' Bombshell
    Do you remember the Fall of 2008? Of course there were warning signs in early 2008 and even late 2007, but most people didn''t pay attention until the stock market started dropping 400 points a day in October 2008. It started quietly enough. In April of 2012 only 14% of Google organic search keywords were ''Not Provided.''
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [2008] Invisible Brand Marketing Is Not Just a Facebook Problem!
    Between 2008 and 2011, the average time spent per day with newspapers fell 32% and time spent with magazines fell 28%. 'Stop grumbling about Facebook’s latest blow to marketers. You’ve increased your likes 100-fold in the last two years, and many of your competitors have too. All Your Brand Communications Are Slowly Disappearing.
  • HINGE MARKETING  |  MONDAY, DECEMBER 16, 2013
    [2008] Visible Expert Profile: Tim Ash
    Similar to Visible Experts Charles Green , Alan Weiss , and Lori Randall-Stradtman , Tim’s ascension to Visible Expert status was cemented by the success of his book, Landing Page Optimization, published in 2008. We study them because we want to understand how they attained that status and what we can learn from them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 14, 2013
    [2008] Betting it all
    Unfortunately timing (most notably the World Financial Crisis in 2008) conspired against his efforts and he was within a day of running out of money and shutting Tesla down. With 'Elon Musk arrived at the Dell World stage in a Tesla automobile. It was the highlight of my week. He told this amazing story. ” Quite a story. Quite a story.
  • E-QUIP  |  THURSDAY, DECEMBER 12, 2013
    [2008] Build Your Capabilities with Independent Affiliates
    One study found that 40% of workers classified themselves as "free agents" in 2012, compared to only 26% in 2008 (I''m not sure how that relates to the 23% figure above). 'I once worked for a firm that had a nationally-recognized risk assessment practice. Same for a mined land reclamation consulting firm that became one of my first clients.
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [2008] Gary Vee: Most Marketers Are Doing It All Wrong [Q&A]
    This is like YouTube in 2006 and 2007, or Twitter in 2007 and 2008. 'A version of this post originally appeared on Up and to the Right , a new section of Inbound Hub. To read more content like this, subscribe to Up and to the Right. Vaynerchuk, a.k.a. Gary Vee, is a sought-after public speaker and the author of Crush It! Crush It! Attention.
  • WRITTENT  |  FRIDAY, NOVEMBER 29, 2013
    [2008] The 7 Most Strategy-Changing Marketing News Headlines of November
    2008 and 2012. ' . Once again, it’s been a pretty wild ride through the marketing news arena in November. The little. app that could, Snapchat, shocked almost everyone when they refused to sell for the staggering. sum of $3 billion, leaving it clear that we’re moving towards a new era of mobile messaging. talent to hack their analytics.
  • KOMARKETING ASSOCIATES  |  SATURDAY, NOVEMBER 23, 2013
    [2008] What B2B Marketers Need to Know About Schema.org & Micro Data
    Example on the KoMarketing Associates website (address area within the footer of the website template): HTML code before schema markup: <div>&copy; 2008 – 2013 All rights reserved.<br The use of micro data, in particular schema.org, is becoming a more important component of search engine optimization for web marketers.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 13, 2013
    [2008] How to Drive Inquiries and Leads with a Blog
    When my separately maintained blog began to outstrip my Website in terms of traffic in 2008 or so, I merged the two and never looked back. 'In two previous posts, I discussed at length how to configure and use the Social Report within Google Analytics. Read Part I here and Part II here.). Keep your blog on your Website. Reports and E-books.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 13, 2013
    [2008] What Copywriters & Novelists Have in Common
    At the 2008 IAPI Advertising Effectiveness Award ceremony, Rushdie said: “One of the great things about advertising is you have to say a lot in very little. 'Salman Rushdie was in my city recently, touring to promote his latest book (“Joseph Anton”), and I attended his lecture. He enthralled the audience with fabulous stories.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [2008] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    Consumer budgets are drastically lower, since the 2008 financial collapse. 'Posted in Innovation. Basically I tend to think of a company’s culture as the delicate balance among those inexplicable qualities that make your employees do the things they do. And it’s often what keeps customers happy and coming back year and after. Not much.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 7, 2013
    [2008] Saving Savannah one tweet at a time
    My oldest child was diagnosed with Osteoclastoma (a bone tumor) in March, 2008. My oldest child was diagnosed with Osteoclastoma (a bone tumor) in March, 2008. 'By Amber Greenawalt, {grow} Community Member. have three children, Sebastian 8, Siennah 7, and Savannah 5. At the time I was pregnant with my youngest daughter, Savannah.
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [2008] The Power of Being Recommended
    'Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says. It makes sense. Since they’re trying to get us to spend money, their intensions are suspect. The answer? They have to make their brands the most recommended.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, NOVEMBER 5, 2013
    [2008] Upgrade your work & life to extraordinary
    'Upgrade: taking your work and life from ordinary to Extraordinary. Author: Rana Florida. As many of my readers know, from time to time I like to review books from McGraw Hill publishers; I like to schedule a pleasure book and then a business oriented book so I have several books going at one time.  Today’s book is a little of both! Books
  • INTEGRATED B2B  |  WEDNESDAY, OCTOBER 16, 2013
    [2008] The secret to communicating with multicultural audiences
    The 2008 Barack Obama presidential campaign did a fantastic job of targeting multicultural communities through relevant, sensitive messaging. 'The United States is a more culturally diverse nation than it’s ever been before. The numbers are growing daily. For businesses, these figures are tremendously important. Understand acculturation.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 16, 2013
    [2008] A Conversation with Shawn Naggiar About Sales, Lead Generation, and Marketing Automation
    He joined Act-On in early 2008 as employee #7, and was a key architect in creating the company’s go-to-market strategy. 'As Chief Revenue Officer of Act-On Software, Shawn Naggiar is responsible for everything related to creating, managing, and growing revenue at the company. Will you talk about that a bit? SN: It comes down to data.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [2008] Donate to Opt Out: The Secret to Smile Train's 46% Increase in Fundraising
    Back in 2008, Brian Mullaney of Smile Train had a crazy idea to send out hundreds of thousands of letters (yes -- letters) to over 800,000 households. The Experiment. The organization''s CMO, Brian Dearth, explained the idea further : "We provide free surgery to cure children of cleft palate that is permanent. High Risk, High Reward.
  • HINGE MARKETING  |  MONDAY, OCTOBER 14, 2013
    [2008] Visible Expert Profile: Lori Randall Stradtman
    But in 2008, with graduation looming, the Great Recession hit hard and she began to think creatively about career choices. 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. How did she get there?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [2008] 99 Amazing Facts On The Future Of Business [Slides]
    a day in 2010, a decrease of 100 million since 2008. 'The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Click to Tweet. Click to Tweet. Click To Tweet. Click To Tweet. percent.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 30, 2013
    [2008] 3 Emails Your Business Should Be Sending
    recent study by Return Path found that 80% of companies now send out welcome emails, up from only 40% in 2008. 'Are your emails scheduled and sent like clockwork, or are they a little sporadic? Don’t worry, we won’t tell!). Do you only send out one type of email, or do you have a variety of emails for every transaction or occasion? Images.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [2008] Get More Email Opens and Clicks Using Behavioral Targeting
    When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%.  . Examples of Behavioral Targeting . Social. Website: .
<< 1 2 3 ... 25 26 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...