• THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [2008] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    World's Best Manufacturer” (Prince Frederick, MD: Recorded Books, 2008) 2. J. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. among other advertising avenues. But in.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [2008] 7 Important PR Lessons Every Content Marketer Needs to Learn
    There are now fewer journalists typing away in newsrooms and reporting back from the field -- 20,000 fewer than in 2008, according to a count Gigaom put out last year before closing its own doors. I tried to explain public relations to my grandmother once. You’re in The Wall Street Journal. What is PR? Sound familiar? The short answer?
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [2008] 12 of the Best College Logo Designs (And Why They're So Great)
    While Bowdoin's mascot has been the Polar Bear for over 100 years, this particular version of their logo is fairly recent: It was made official by the university in 2008. What makes a college logo great? Think back to the logo of your own alma mater. Was the design simple and clean? Was it easily recognizable? You're in the right place.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [2008] Why Millennials Are Resistant to Advertising and Politics
    Occasionally a new, fresh candidate like Bill Clinton in 1992 and Barack Obama in 2008 will stimulate youth voting, but the general trend is downward.  In the 1970s almost three quarters of the young regularly discussed politics with their parents.  Understanding and adapting to their distinct attitudes and behavior is essential, however. 
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [2008] Advice to My 24-Year-Old Self: 8 Career Lessons I Learned the Hard Way
    In 2008, my agency ran smashing into the recession. I had to fire half of my staff. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Let’s face it: Life does not get easier as you grow older. If anything, it gets messier and more complicated. One simply requires breathing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [2008] Can traditional TV succeed as mainstream video?
    Think Facebook circa 2008, when you were nearly poked to death. Think Facebook circa 2008, when you were nearly poked to death. By Merav Chen, {grow} Community Member In 2005 I left a job at a traditional TV production company and took a marketing position at an internet company. It felt like TV’s days were numbered. Some examples?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 9, 2015
    [2008] According To CMOs This Is Priority One For Consumers
    They've been doing it twice a year since 2008. Earlier this year, Duke University’s Fuqua School of Business released its latest iteration of its CMO Survey. Their choices were: Superior Product Quality. Excellent Service. Low Price. Trusting Relationship. Superior Innovation. Brand. Product quality? Low price? Trust? But I digress.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [2008] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    From Blogs to Books In 2008, on the heels of both personal and professional blogging success, Wiley Publishing reached out to Paul, asking him to write a book for their famous “Dummies” series. We study them because we want to understand how they attained that status and what we can learn from them. “Were they here to stay?
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [2008] The Psychology of Choice
    2008 study by Kelly Danaher and Christian Crandall found that men’s performance worsened and women’s performance improved on AP Calculus tests if demographic information was filled out after the test was over. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. What is Choice?
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [2008] 3 Reasons Why Mobile Matters for Professional Services
    There Are More Global Mobile Users Than Desktop Users Way back in 2008, analyst Mary Meeker predicted that mobile would overtake fixed Internet access by 2014—and her predictions were spot on. A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. Create a native mobile app.
  • VIDYARD  |  SUNDAY, MAY 3, 2015
    [2008] How to Use Website Customization and Video to Get More Customers
    Optimizely was even used by the team behind the Obama campaign in 2008 to better engage with potential campaign donors! How amazing would it be if a company knew exactly what you wanted without you having to ask or search? Let’s say, for example, you wanted a black, 2-door sports car. Now imagine doing all that using the most engaging medium.
  • HUBSPOT  |  THURSDAY, APRIL 30, 2015
    [2008] Want to Get Promoted? Impress Your Boss by Doing These 7 Things
    Take it from HubSpot's VP of Sales, Pete Caputa. "In 2008, one of our sales reps came to me with an idea that he believed could revolutionize HubSpot," explained HubSpot CEO, Brian Halligan in an interview with Inc. "At the time, we sold our software directly to consumers. I once made a really big hiring mistake. That is the real accolade.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [2008] Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More
    Back in 2008, I covered the U.S. Live streaming has come a long way in the last decade. Presidential Primary in New Hampshire with a Nokia N95, and streamed in 3G, using Qik. Other options at the time were Flixwagon and Kyte. ever use one of those? Luckily, today, we have mobile devices that can record in HD and stream over 4G and/or wifi.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [2008] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    She went on to sing that hit 2008 song "No Air" with Chris Brown, which sold over 3.5 Together, Remi and Sparks produced and released Sparks' first big hit since 2008, called " Double Tap." Musical artists don't become famous just because their music is good. Remember her? million copies. Image Credit: Zimbio. Image Credit: GalleryHip.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [2008] Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future
    Mary Meeker predicted this moment in 2008, and a wealth of other experts agree with her that desktop internet use will continue to level off as mobile rises. In all, that's less than 50 of the top 500 retailers using responsive, and that is still about a 3x increase from 2013 adoption rates. Timing Matters. and 10 a.m. and 5 p.m. to 8 p.m.
  • BIZNOLOGY  |  THURSDAY, APRIL 16, 2015
    [2008] Today’s big branding issue: what should companies stand for?
    Then the collapse of Lehman Brothers in 2008 triggered the Great Recession. The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. to also pursue broader social ends), has been argued for decades. Social branding is “hot” with this Generation Y segment. 
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [2008] Want to Start a Podcast? Here's How to Do It [Free Guide]
    That’s up from just 9% in 2008. From Serial to StartUp and Bill Simmons, it''s no secret that podcasts are gaining immense popularity. According to Edison Research , 17% of Americans (46 million and counting) listen to podcasts on a regular basis. Want to start a podcast for your business? Ready to get started? Content Creation Daily
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [2008] Inside Airbnb: The Philosophy Behind Their Crazy Growth
    There''s been no looking back since Brian Chesky and team launched the company in 2008. It''s better to have 100 people love you than 1,000 people like you. Jason Bosinoff, Engineering Manager, Airbnb [ Click To Tweet ]. When it comes to today''s fastest growing brands, few companies are in the same caliber as Airbnb.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [2008] 22 Exceptional Business Blogging Guides, Tips & Tactics
    A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Image credit: i-SCOOP. What are the key elements of a successful business blog? No Time to Blog?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [2008] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    Darren David , who has a background in development, design, and project management, founded the San Fransico-based shop in 2008 while he was “running” from developing another Flash website. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Can technology make us less or more human?
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [2008] Welcome to Blogging for Business Week!
    Blogging is often viewed as the core of content marketing strategy, and its use continues to expand due to its compelling benefits: • 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. It’s blogging for business week on Webbiquity. Forbes ). Blogging increases web traffic by 55% for brands.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [2008] Social Engagement Stories From SXSW
    In 2008, there were 1 trillion indexed pages of content online. Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement. In just 5 years, that number grew to 30 trillion. You can check out the video here.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2008] 10 User Generated Content Campaigns That Actually Worked
    For its efforts, the company received about 6,000 comments between 2008 and 2011. Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. Chobani attributes the campaign to a 225.9%
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2008] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Liz Gannes’ history of #TBT starts in 2006 with a recurring feature on Matt Halfhill’s sneaker blog, places the first Twitter instance in 2008, and traces #TBT''s emergence on Instagram in 2011 (around the same time the app enabled hashtag functionality). What Is Throwback Thursday? Don''t have a big presence on Instagram? How Did #TBT Start?
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [2008] The Future of CRM is Customer Engagement
    It was first identified by Peppers and Rogers back in 2008 with a paper called “The New Power Couple.” Paul Greenberg. What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Paige Musto. This discussion has been edited for brevity. It’s a good term. It means something.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [2008] 38 Incredibly Amusing Twitter Bios
    Why we’re amused: Because could you even imagine if all those questionable tweets from 2008 resurfaced? Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. That’s right; I’m talking about the tweet. tweet is short, sweet, and to the point. You bet. Bacon.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [2008] The Medium.com is the message
    Blogging Personal Brand 2008 Aleppo Apple Inc. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class. and other network affiliates. The More the Merrier. The URL Importer. Copy and paste?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2008] The Word Of The Year Is a #Hashtag
    ” In 2010, it was “app.” In 2010, the word of the decade was “google.” (And in 2008 the WOTY was “bailout”; in 2007 “subprime”; in 2006 “Plutoed”; in 2005 it was “truthiness” Read the whole list.).   In 2012, ADS members determined that “hashtag” was the word of the year. The takeaway?
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [2008] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    In 2008, General Mills paired gluten-free editions of its well-known Chex cereals with a major marketing effort. Vegan. Gluten-free. Paleo. Juicing. Mediterranean. We have a long history of food faddism in the U.S. and Europe. In the 1920s and 1930s, an all-grape diet was popular among wealthy women in the U.S. and France. Gluten-Free.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 10, 2015
    [2008] Wikipedia Management for Dummies
    Edit: Since 2008, Darlene Brennan has taken part in eighteen team challenges where she ranked #1 on the individual standings eight times. “Why should I?,” ” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” You’re now a Wikipedian.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [2008] The Definitive Guide To Lead Nurturing
    This lead nurturing has been the norm and the marketing standard since around 2008. Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Why Is Lead Nurturing Important? Lead Nurturing—Evolved. Nurture leads across channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 26, 2015
    [2008] Why you don’t want to be Chris Brogan
    Here is my response (I told him I was going to make a blog post out of this!) … When I started my own business in 2008, I didn’t have any roadmap so I looked around to see who was doing it well and what I could learn from them. I have been mentoring a bright young guy trying to start a marketing business. You need courage to rise. To
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [2008] New Marketing Automation Options for Small Business in the VEST Report
    While GreenRope is new to the VEST report, the company itself was founded in 2008. I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). You get the idea.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [2008] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    CHRIS : In 2008, I started myBusinessIntegrated as an integrated communications company. CHRIS: In 2008, I started myBusinessIntegrated as an integrated communications company. An Act-On Conversation. Chris Kiersch is the CEO of myBusinessIntegrated. This transcript has been edited for brevity. LEO : I agree. LEO : Completely agree.
  • SMALL MANUFACTURER BLOG  |  MONDAY, JANUARY 19, 2015
    [2008] Book Review: Factory Man by Beth Macy
    “The financial collapse that shocked the country in 2008 was long ago predicted by manufacturers,” writes McCormick. ” This grim financial reaping was the 2008 financial collapse — due in part to the U.S. from 2000 to 2008 with the closure of 270 major factories. From 2001 to 2009, the U.S. Citations.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [2008] What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy
    In Geography of a Recession , Latoya Egwuekwe uses a short animated visualization to show the spread of the 2008 recession across the United States. Perhaps today was a rough day. Maybe you woke up late. You missed your workout, then your bus, then closing elevator doors at work. But seriously, tomorrow is another day. And this one?
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [2008] Mac or PC? A Brief History of Apple & Microsoft’s Ad War
    2008: Microsoft, "Not Alone". For almost a decade now, Apple and Microsoft have been engaging in an what some have called an all-out "ad war.". Remember those "Hi, I''m a Mac"; "Hi, I''m a PC" television ads from the late 00s? You know, the ones depicting a young, casual, cool Justin Long as Mac and an older, out-of-touch John Hodgman as PC?
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [2008] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    November 2008 was a blowout lead gen month. Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it''s filled with millions of contacts. And our monthly lead numbers? We tried something different.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [2008] How Do You Market a City? 9 Famous Olympic Bid Videos From Around the World
    It''s clear this isn''t China''s first rodeo: Their 2022 bid video includes footage from the 2008 Summer Olympics they hosted, which was an impressive (and expensive) feat. World-class athletes aren''t the only ones vying for selection in the Olympic Games. Famous Olympics Bid Videos From Around the World. Content Creation Advertising Daily
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [2008] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    First, we see an initial spike in the 2008 holiday season when the Snuggie is launched. The Holiday Season. It’s a season of giving. season of eating, drinking, and being merry. And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment. Let’s get to it! RoboSapien.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [2008] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. All of that changed when the recession hit in 2008 and growth took a downturn. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. Things have changed. What are you waiting for?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [2008] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do buyers say is the most important signal of vendor credibility? Really.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 1, 2014
    [2008] 100,000 Twitter followers. Now what?
    When I entered the Twitterverse in 2008, I was like a kid in a candy store. When I entered the Twitterverse in 2008, I was like a kid in a candy store. I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. How did this happen? It was an important news feed. Who knows.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [2008] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    Sailthru was founded in 2008. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. This means that solution statements sound pretty much alike, even when the actual products are different. data store.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [2008] 3 Big trends converging for big branding opportunities
    maximize shareholder wealth). • 76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). Driving this growth in jobs and innovation is this Generation Y group.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 13, 2014
    [2008] Information overload: beyond better filters
    look at Google Trends since 2008 shows that our obsession with “information overload” goes up and down throughout the years, but it’s currently almost at the same point where it was 6 years ago: Google Trends – Information Overload – From 2008 to now. This is what has changed, not just the filtering.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [2008] Social Psychology for Marketers: 8 Lessons in Buyer Behavior
    Meredith and Wheeler (2008) found that different polling environments impacted how people voted. A big part of every marketer''s job is understanding how and why our prospects behave the way they do. We do our keyword research, we develop buyer personas, and we track where people are most likely to click on our site pages. Business
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 5, 2014
    [2008] Manufacturers: How’s your 2014 shaping up?
    know housing starts are at an all-time high since 2008, road and bridge contracts are now being released , automotive production in this country is setting records  and most industrial indicators for manufacturing are on an upward trend. So saying all of that, how are you doing? Would you be so kind as to take a one-question survey?
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [2008] Content Marketing Is The Only Marketing Left
    This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. Brands have learned that promoting themselves doesn’t work. ve in.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [2008] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    Back in, say, 2008, a product like this would be big news. A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. might have added a third meaning: that systems to do predictive modeling are everywhere as well. User interface is a second differentiator. Is SalesPredict right for you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [2008] The Un-Tapped Value of Employee Social Capital
    Beginning in 2008 (yes, the very early days of anything related to social media for business) I conducted several long term studies at Dell that examined corporate blog and micro-blog use, specifically the impact and value of these social communication platforms on organizational social capital and knowledge sharing. Why should you care?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [2008] How to avoid Google’s huge mistake
    In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. In this case, you actually should listen to Google and do what it says, not what it does. So, yeah.
  • HUBSPOT  |  SATURDAY, OCTOBER 4, 2014
    [2008] Competition vs. Collaboration: What to Do With Disengaged Employees
    ” According to Amabile, while the engagement crisis first became a news item during the aftermath of the 2008 recession, now “it is even worse than it was at the height of the financial crisis,” which she finds “really kind of peculiar.” This post originally appeared on the Sales section of Inbound Hub.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [2008] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    This was largely due to the 2008 financial collapse and resulting economic slowdown. Mom, I know you might have freaked out a bit when you read that headline. But don''t worry! The whole "Say ''Yes'' to Drugs" bit isn''t me advocating for drug use: I''m just making a tongue-in-cheek reference about pharmaceutical marketing messages. or hate.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [2008] Why I Bet My Career On Content Marketing
    ” And that was way back in 2008! Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. And explain a little more about why I bet my career on content marketing. We opt-in to the content we want to watch, read, share and binge on.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 20, 2014
    [2008] Before & After: 11 Brands That Gave Their Slogans a Makeover
    Ford’s 2008 campaign “Drive One,” though relatively successful in its simplicity and direct call-to-action, is not as effective as Ford’s newest advertising effort, “ Go Further.” This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
  • ENGAGE  |  FRIDAY, SEPTEMBER 19, 2014
    [2008] 5 Surprisingly Successful Brand Partnerships
    What it actually is: In 2008, the struggling Crocs brand expanded its licensed shoe lines to include hot Disney brands like Hannah Montana and Wall-E as well as collectible character-themed accessories that children attach to the shoes. Partnership: KFC, Pizza Hut and Taco Bell. that may actually seem like a good idea at 3 A.M.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, SEPTEMBER 4, 2014
    [2008] U.S. Manufacturing Anchors the Innovation Economy
    Founded by Kory Anderson in 2008, Anderson Industries recently moved into an 110,000 square foot facility. In its June 2014 report, Making in America: U.S. Manufacturing, while accounting for just 12% of the GDP, makes up for 60% of all private sector U.S. Manufacturing firms in the U.S. innovate at a rate two times that of other U.S.
  • LEAD411  |  WEDNESDAY, SEPTEMBER 3, 2014
    [2008] Sales & Marketing Content that Doesn’t Suck
    If you haven’t heard of this guy you must be new to marketing. I saw him speak for the first time at SMX in 2008 I think. “According to a 2011 study, on a typical day, we(Americans) take in the equivalent of about 174 newspapers’ worth of information, five times as much as we did in 1986.” Source: New York Times. It can be a real time sink.
  • ENGAGE  |  WEDNESDAY, AUGUST 27, 2014
    [2008] How To Make Print Stand Out in an Increasingly Digital World
    Burgues script is so overplayed but so incredible. I’d say 80 percent of the invitations released in 2008 had some hit of Burgess on them – and it’s still going strong today. 3. “Why bother with print, when digital is what people prefer?”. Those of us who produce printed content hear that question a lot. And for valid reasons. The St.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [2008] How to Get People to Read Your Entire Blog Post
    ” Upworthy had a similar depressing scientific analysis of shares vs. reads: Jakob Nielsen, the venerable godfather of internet research, told us way back in 2008 that most users read about 20% of the words on a page. Once upon a time, you wrote an article. It was a good one. Let me interrupt this fairy tale with a cold, hard fact.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [2008] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Guest post by Ariel Applbaum. Historical Lessons. Lessons.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [2008] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. In 2008, I was hosting a talk radio show about cigars and scotch, and the cigar industry is, obviously, really slow and old school at adopting new technology. So-and-so''s Top Ten Reads of 2008." Mike Volpe.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [2008] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    In earlier days ( circa 2008 ) the vast majority of searches were informational, which led to the meteoric rise of content marketing a couple of short years later. Though Google gets roughly 3.5 billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional.
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [2008] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. During the Q&A session, webinar attendees asked great questions about the details of compliance. EMILEE:         The first question comes from Jeremy.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [2008] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    They''re promoting a "greener" lifestyle -- they got rid of plastic bags in 2008. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Today’s winning brands aren’t playing it safe. Branding is layered, sculpted, and tested. Why They ’ re Brilliant.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [2008] 3 Truths to Help Balance Marketing Technology Mayhem
    ” -Professor Barnhardt, The Day the Earth Stood Still (2008). by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [2008] 3 Truths to Help Balance Marketing Technology Mayhem
    ” -Professor Barnhardt, The Day the Earth Stood Still (2008). by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses.
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [2008] Visible Expert Profile: Jay Baer
    Then, in 2008, he launched Convince and Convert, a digital marketing consulting firm with a focus on content marketing and social media. At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Teamwork.
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [2008] The Problem With Predictive Analytics
    The unanticipated result was a lot of people defaulting on their mortgage, and a huge economic collapse in 2008. Let''s pretend you need to close 30 more customers to hit your sales target. Luckily, you just so happen to have a whitepaper with a customer close rate of 30%. If you''re thinking like that, you''re using predictive analytics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 11, 2014
    [2008] Marketing Engagement Lessons From The B-52s
    From groundbreaking songs like “Rock Lobster,” and “Private Idaho“ to chart-topping hits like “Love Shack” and “Roam”— to their thrilling reemergence on the pop scene with their 2008 CD Funplex the B-52s’ unforgettable dance-rock tunes start a party every time their music begins.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 10, 2014
    [2008] YouTube Insights for B2B from the Frozen Food Master
    Greg has been reviewing frozen food on Freezerburns since 2008. Gregory Ng is the CMO of Brooks Bell , an optimization firm focused on enterprise-level A/B split testing, targeting and optimization services. But at night he opens the freezer, cranks up the microwave and transforms into the Frozen Food Master. YouTubers like honest messaging.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [2008] Why All Marketing Is Digital Marketing
    In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. We are also all marketers in a digital era, which makes me want to use the word digital less. What, are you crazy, Paul? Your company’s website has that phrase all over it. Maybe I am, but hear me out. Increase lead generation. (60%). 2.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [2008] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    While stylistically similar to 2008''s look, the 2009 iteration of the homepage is more focused and more actionable. Confession: To date, I’ve probably redesigned my personal website approximately abajillion times. Looking back, it’s clear what my problem was: I never had a clear plan of attack. Ah, yes. Much better. That message?
  • BIZNOLOGY  |  TUESDAY, JUNE 3, 2014
    [2008] Advertising methods are too ephemeral
    If you want to see some examples of powerfully successful blogger outreaches, check out  International Medical Corps (IMC) 2008 ,  Survivor Corps Operation Survivor 2008 , and  Fresh Air Fund Summer 2008 ,  Jerry White’s I Will Not Be Broken book promotion. Very interesting, very cool, and powerfully effective.
  • CHRIS KOCH  |  FRIDAY, MAY 30, 2014
    [2008] The TV Is No Longer a TV
    Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. It’s All About Screens Now.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [2008] 8 Inspiring Graduation Speeches With Valuable Business Lessons
    Rowling -- Harvard University (2008). In her 2008 commencement address, J.K. This article will provide a roundup of some of the best graduation speeches of the 21st century, as well as a few highlights and key takeaways that I think anyone in our industry can really benefit from. Enjoy, reflect, and take notes! Fall Forward.”
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 28, 2014
    [2008] It’s the Law: 7 Email Marketing Rules You Should Know
    The law was updated in 2008. The process should be easy too; that was one of the additions to the law in 2008. Did you know there’s a law about sending emails? It’s called the CAN-SPAM Act. Don’t worry though, VerticalResponse is here to break through the political jargon and help you understand the rules.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [2008] The Basics of Inbound Lead Generation
    One post could be a comparison of the best tires for a 2008 Volkswagen Jetta. Correctly diagnosing marketing problems is like walking up to a running hose in the forest. Stay with me here, I know it sounds ridiculous.) It could be anything. Maybe there''s a kink in the hose. Or a hole. Or maybe the faucet isn''t even turned on at all.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 9, 2014
    [2008] Don’t Let Your Email Look Defeated – 3 Essential Design Elements
    I had my first email marketing gig in 2008 for an major reference and research library in Melbourne (“Melbin”), Australia. Email service providers and the tools they offer have come a long way since 2008. With a background in print and online journalism, I was asked to create the library’s very first email newsletter.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [2008] A New Framework for Sales Enablement
    No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. Is “sales enablement” just another buzzword? Yes, and no. As of 2010, they’d determined that –. Select solutions.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [2008] The Day Your Refrigerator Asks You for a Donation
    Since 2008, Adam and his team have built 200 schools all over the world. In the first post of this series I explained what cause marketing is, why it’s so popular with companies, and how nonprofits can get started with businesses. In this third and final post, I’ll look at the future of cause marketing. The Talking Refrigerator.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 16, 2014
    [2008] Four Creative Options to Encourage Email Opt-ins
    “Back in 2008 when we started really getting into opt-in offers, an email newsletter was something special, and then it became less special because everybody was jumping on that bandwagon,” Bourn recalls. Be specific. This will also help increase the percentage of opt-ins that convert to paying clients. Option #2: Mini-courses.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 14, 2014
    [2008] Lead Qualification: Webinar marketing strategy boosts conversion 500%
    “When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed. Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. We did a lot of work to look at that one-off strategy. You might also like.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [2008] What Does Your Logo Color Really Mean? [Infographic]
    Or why Pepsi spent a lot of money rebranding back in 2008? Remember the last time you were at an event? You probably met a ton of people, shook a lot of hands, but remembered only a small few. Why is that? What characteristics did the people that stood out have? Maybe it was a unique Hawaiian shirt, or fancy blue glasses. Well, that was fun.
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [2008] Visible Expert Profile: Staci Riordan
    In 2008, Thelen entered bankruptcy and Staci received an offer from Fox Rothschild to join their firm. At Hinge we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Growing Up in the Fashion World. Teaching.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [2008] 15 of the Most Creative Billboard Ads From Around the World
    This billboard was displayed just prior to the start of the 2008 EuroCup soccer tournament in Vienna. Yes, you read that correctly. just used the adjective "creative" to describe billboard advertisements. know, it’s hard to believe that there could be anything original about such a tired form of advertising. See for yourself. are you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2008] Klout Founder says Lithium deal will propel new development
    The genesis of Klout circa 2008. just couldn’t stop thinking about the possibilities and realized that this was something I had to do.  So in August of 2008, I quit everything I was doing and went all-in on Klout.”. The genesis of Klout circa 2008. Schaefer: Are you exhausted right now? Fernandez: Definitely. Connections. 
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [2008] #FirstTweet: Proof That You Should Be Open to New Social Networks
    — Diana Urban (@DianaUrban) April 25, 2008. — John Green (@realjohngreen) December 11, 2008. Just like your first step and first word, chances are you can''t remember your very first tweet. But Twitter would like to refresh your memory. Click here to see your first tweet. When I read my first tweet, I laughed out loud.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2008] Eight years of top business brands on Twitter and their First Tweets
    Date set up: 7th Feb 2008. Date set up: 4th March 2008. Date set up: 29th May 2008. Date set up: 21st Jun 2008. Date set up: 22nd October 2008. Date set up: 31st Oct 2008. Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday.
  • MARKETING ACTION  |  FRIDAY, MARCH 21, 2014
    [2008] Should You Hire a Journalist for Your Content Marketing Team?
    In 2008, he became communications director for the Oregon Secretary of State and today is a public information officer for the Oregon Department of Transportation. In his recent book, Epic Content Marketing , Joe Pulizzi remarks that many of us marketers and our organizations are becoming – or have already become – publishers. bureau.
  • VIDYARD  |  TUESDAY, MARCH 11, 2014
    [2008] President Obama and Zach Galifianakis Make Waves with Between Two Ferns Video
    No stranger to new media, data-driven marketing tactics, the Obama administration used A/B split testing in their 2008 campaign with Optimizely to determine which website combination of media and a call to action button would perform the best with their audience and get the best sign up rate. Shouldn’t he be on CNN or something?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [2008] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    Our long-term memory of visuals, for example, is massive – a Duke University study from 2008 found that we remember specific details about an object, even after viewing thousands of images of other objects in the same time period. It got me thinking about just how much information the brain is capable of holding.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [2008] How Your Private School Can Get More Applicants With Inbound Marketing
    Sewickley Academy adopted inbound marketing back in 2008 after the recession, when they started to see their inquiries decline month after month. The traditional forms of acquiring new applicants -- direct mail, billboards, paid advertising, prints ads -- are no longer working for many K-12 private schools. But don’t worry.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [2008] How Can Professional Services Firms Boost Their Value?
    Those who have been in the industry for decades will recall the market collapse of 2007 and 2008. At Hinge, we’ve spent quite a bit of time researching the drivers of growing professional services firms. In particular, we’ve researched the role that reputation and visibility can have on brand strength. So, what drives value?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 25, 2014
    [2008] Persistence is fertile
    We have learned this from direct mail and email marketing, especially when it came to Obama’s 2008 presidential campaigns: if you’re aggressive and email your core demographic repeatedly, you may make a few enemies and suffer a few humiliations – but you’ll probably also raise. It’s global and impersonal and mostly anonymous. Persistence.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [2008] The Golden Rule for Marketing
    Even in 2008, people turned to Facebook to complain about the annoying ad and its accompanying song. (I’ll spare you the link to the ad). Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. The Golden Rule.
  • B2B MARKETING MENTOR  |  WEDNESDAY, FEBRUARY 19, 2014
    [2008] Considering an MBA in Marketing? 4 Success Stories of B2B Marketers
    After completing her MBA in 2008, Griffo was hired as a content manager for Operative immediately after earning her degree—she graduated on a Friday and began working full-time the following Monday. According to U.S. was $111,418. Despite the hefty price tag, MBA graduates are doing well financially. Fast Rise to Content Director. Featured
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 19, 2014
    [2008] The Value of Connections for the Inside Sales Rep
    Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. In my experience as a marketer, I’ve only seen one way to establish yourself in the field. Takeaway.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [2008] Your Business Blog Year 10: Is It Still Worth It?
    The University of Massachusetts Dartmouth annual study of corporate blogs in 2013 recently reported the largest year over year increase of Fortune 500 corporate blogs (34%) since they started tracking them in 2008. Does blogging still make sense for your business? Publishing a quality blog requires time and effort. million blogs (Technorati).
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