Writing on the Web

MARCH 6, 2013

I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness. I first read about it in Harvard Business Review in a 2007 article called Cognitive Fitness by Roderick Gilkey and Clint Kilts. That’s a term we’re going to be hearing a lot about. What do you say about this?

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

AUGUST 5, 2011

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? How to Make Social Proof Work Online. Our brains respond to our strong need to belong and fit in, and it all happens in our unconscious minds.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. It’s easy to share client experiences and stories about the work you do. Good stories are what make a blog interesting and fun to read.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 12, 2011

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). You can’t write good stories that inspire without working on the stories you tell yourself, about your work, about your business. They may or may not take us where we ultimately want to go.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 11, 2011

Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty. In 2007, $12 billion. We think we are rational, logical, and smart human beings. Approximately 85% of the time our brains are on autopilot. billion in US alone.

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

Writing on the Web

JULY 28, 2010

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? Our brains respond to our strong need to belong and fit in, and it all happens in our unconscious minds.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 21, 2010

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. In 2007, $12 billion. The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100