Customer Experience Matrix

JULY 22, 2010

Again, there was already one transaction: Silverpop/Vtrenz in 2007. This could certainly be a niche – remember that Alterian and SmartFocus survived by working as service providers. Speaking of small business suppliers, Google and Intuit are long-shot contenders. Email marketing is another obvious adjacent space.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 21, 2009

As Jesubi president (and LeadJen founder) Bill Johnson tells the story, LeadJen originally worked directly with its clients’ CRM systems but found they were poorly suited for systematic prospecting. Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 14, 2008

DataFlux started offering these in 2007 and now lists one each for customer data quality, product data quality, and watchlist compliance. The benefit of these applications is that they save clients work and allow quicker deployments. More are apparently on the way. Back to governance.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

OCTOBER 22, 2009

The CRM and marketing automation components of the system already work on a shared data structure. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. The company plans to enhance the CRM system to be more competitive with enterprise-class systems by early next year.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 27, 2008

And that’s just the standard loader, which passes all data through a single node: for really large volumes, the work can be shared among multiple nodes. The goods news is that ParAccel can work with on-disk as well as in-memory data, although the performance won’t be quite as exciting. Hence the term "in-memory-capable".

Analytics 120

Analytics Vendors Pricing Price 120

Customer Experience Matrix

FEBRUARY 1, 2007

I chose not to stand in line for a copy, but BusinessWeek tells me that Vista’s greatest consumer benefit will be easier access to digital content (“ The Real Value of Vista ”, BusinessWeek , February 5, 2007). One example they give is a wireless application that automatically discovers digital picture frames and sends them images to display.

Display 120

Display Ads Ad Building Broadcasting 120

Customer Experience Matrix

JULY 20, 2009

Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. The system was released in 2007 and is currently installed on nearly 200 Web sites, spread among a smaller number of clients. Leads can enter from channels other than email.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

DECEMBER 3, 2008

I’m still trying to work out a systematic approach to measuring usability, but my current feeling is that there are large variations among products with both the SMB and Enterprise groups. Pardot was spun off about two years ago and launched its product at the end of 2007. Back to Pardot. It recently signed its 100th client.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

FEBRUARY 25, 2010

It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. Well, dynamic content requires the marketing automation vendor to work inside the message itself, using different technologies for each medium. Conversen was introduced in 2007.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 12, 2007

That’s much more convenient than working with separate systems for each function, and is the real point of BridgeTrack. All channels draw on a common content store, prospect identifiers, and data warehouse to allow integrated cross-channel programs. Results from each channel are posted and available for analysis in real time.

Advertising Channels 120

Advertising Channels Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 25, 2008

As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments. The company is working to Web-enable its entire suite, a project that will take a year or two.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

APRIL 6, 2007

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). The networks’ justification is that many ads are now sold as part of larger packages, rather than simply on price.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Although social media currently gather under 3% of online advertising, this will surely change as marketers work to find ways to exploit its potential. I’m being arbitrary but let's date it from 1998 to 2007. Thus, social media present a major threat to search advertising revenues. Date it from 1985 to 1997. search marketing.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

DECEMBER 12, 2007

Products that sold two installations over the past three years might have added another six in 2007. A more persuasive advantage for IT seems to be that they themselves can use QlikView for data exploration and prototyping, since it’s great for that kind of work (very easy, very fast, very low cost).

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 27, 2007

August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. Like any product, QlikView works within limits that must be understood to use it appropriately. A few days ago, I replied to a question regarding QlikTech scalability. See What Makes QlikTech So Good?

Aggregators 120

Aggregators Act-On Sample Analysis 120

Customer Experience Matrix

MARCH 16, 2021

ActivNav was founded in 2007. This is sold this primarily through partners who work on data management projects for heavily regulated industries and governments. Of course, this requires providing the system with credentials to access that information.

Automation 194

Automation Privacy Work Management Rules 194