Unfair Rap on Gates
Paul Gillin
MARCH 17, 2013
Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap.
Paul Gillin
50 
How to Calculate Social Marketing ROI
Paul Gillin
JUNE 24, 2010
According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. That’s an impressive result, but it isn’t a return. Profit margin.
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