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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Moz cofounder Rand Fishkin launched Whiteboard Friday in 2007, when the company was still in its infancy and looking for any means to grow. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

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The complete history of CTV advertising

illumin

The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. In 2005, one of the most popular streaming sites of all time, YouTube , was born. Once the technology was available, the floodgates were open.

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How to cannibalize your own product well

Kevin Indig

In 2007, internet connections became strong enough to open the door to streaming. The company paved the way by incentivizing DVD rental customers to engage online, for example, with rental queues on Netflix's website. Another product that saw the light of day for the first time in 2007 was the iPhone.

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13 Great April Fools Day Campaigns

SnapApp

Brands from around the world participate in this prankster’s holiday with clever campaigns, fake websites, and videos of gag product announcements. Their 2007 Gmail Paper campaign took the cake. The campaign included a website, social media, and even a professionally shot video. Raise your hand if you’re with me in this.

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24 reasons SEO and social media are inextricably linked

Biznology

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. 22% say social media. Did they teach you something new?

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The Evolution of Inbound Marketing

SmartBug Media

Then, social media took off—LinkedIn was founded in 2002, Facebook in 2004, YouTube in 2005, Twitter in 2006. Soon after, Halligan and Shah founded HubSpot (Meerman Scott joined the board in 2007) in order to help businesses evolve?—?and And by 2010 mobile was already showing signs of changing the digital landscape forever.

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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

chiefmartech

Sharing and consuming content from networks of friends and colleagues: Facebook, YouTube, Twitter, LinkedIn, Instagram, TikTok. Remember the rise of websites? From the iPhone’s launch in early 2007, it took a decade to achieve the ubiquitous mobile experiences that reshaped mainstream marketing and customer experience.

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