By default, many engineering services companies resort to bragging about themselves on their Websites. Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. Sometimes they are relegated to an obscure part of the Website, making them difficult to find. Tweet about the updates and announce them on your Facebook page to drive more traffic back to your Website. Post these to YouTube after creating your own branded channel. After the event, post the recording on your Website as an on-demand Webinar. Moore MORE >>

We have also witnessed a dramatic rise in the number of digital touchpoints over the past few years from traditional email marketing and website click tracking, to banner ads, SEO, paid search, online events, communities, and the onslaught of social media channels such as Twitter, Facebook, LinkedIn, YouTube, etc. Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. Why Now? The timing of this move is based on several factors. Why Free? Why Now?&# MORE >>

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. In larger businesses, 95% said websites and social media were among their most important tools, with 82% also putting social media in that category. Social Media Facts and Stats. And much more. MORE >>

In 2007 Ben McConnell and Jackie Huba wrote the book, Citizen Marketing. Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. Website traffic, click-throughs, commenting, sharing, purchases are all captured for the marketer to analyze. There are two major developments for B2B marketers I’m thankful for. Citizen Marketing and Social Media. Measuring Marketing Results is More Accurate. ” What say you? Agree, disagree? MORE >>

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. Over 2 billion videos are viewed every day on YouTube. Or that 73% of U.S. And 73% of U.S. That I believe.) MORE >>