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| | ANYTHING GOES MARKETING
JANUARY 23, 2007 [2007, Tools] Even Your Father is on YouTube
I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Besides the fact that I saw a video of my dad when he still had some colour in his hair, the interesting thing is that the link was from YouTube !
| | LEADER NETWORKS
FEBRUARY 1, 2012 [2007, Tools] Does Your Company Inspire Trust? How Online Communities Can Help!
And through the proliferation of user-generated content via self-publishing channels such as blogs, YouTube, microsharing, content curation and reviews, there are ample sources of information. But the advent of new tools and technologies has greatly expanded their scale and scope. Once trust is broken, it takes time and evidence to repair the damage. Not really.
FEBRUARY 1, 2012 | LEADER NETWORKS
[2007, Tools] Does Your Company Inspire Trust? How Online Communities Can Help!
NOVEMBER 28, 2011 | WEBBIQUITY
[2007, Tools] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
JUNE 17, 2010 | PAUL GILLIN
[2007, Tools] The Changing Rules of B2B Marketing
JUNE 15, 2009 | DELICIOUS B2BMARKETING
[2007, Tools] How NOT to pitch a blog | Online Marketing Blog
JUNE 27, 2008 | BUZZ MARKETING FOR TECHNOLOGY
[2007, Tools] Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!
DECEMBER 17, 2007 | MARKETING EDGE
[2007, Tools] Marketing Edge
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| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 [2007, Tools] Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!
April 13, 2007. think because of this, we were kinda able to get right into it and riff because we each knew where each other stood and we got to take the conversation into the generative learning and co-creation stage very quickly. Centrally Created Content/Control moves towards User Generated Content/Sharing. Comment by Jay — April 14, 2007 @ 6:40 pm. [.]
| | DELICIOUS B2BMARKETING
JUNE 15, 2009 [2007, Tools] How NOT to pitch a blog | Online Marketing Blog
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Lee Odden says: August 29, 2007 at 9:43 am This is amazing. Jason Falls says: August 29, 2007 at 10:46 am Wow!
| | WEBBIQUITY
NOVEMBER 28, 2011 [2007, Tools] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.
| | PAUL GILLIN
JUNE 17, 2010 [2007, Tools] The Changing Rules of B2B Marketing
Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Those sales are generated by the affinity that the staff has developed with these key corporate customers. Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman.
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MARKETING EDGE | FRIDAY, FEBRUARY 23, 2007 [2007, Tools] Marketing Edge
In the letter and the YouTube video, there was no mention of what the passengers who were so inconvenienced were to receive. Second, the YouTube video featuring JetBlue’s CEO was a good use of that venue, but I think it could have been done better. Find out what the latest tools and technologies are — and how to use them — at the third annual New Communications Forum, March 7-9 in Las Vegas, sponsored by the Society for New Communications Research and Lawrence Ragan Communications. What should I do? Is this customer-friendly language? Come on. Contribute! MORE >>
MARKETING EDGE | MONDAY, APRIL 30, 2007 [2007, Tools] Marketing Edge
Subscribe to our podcast « Podcasting and other digital tactics at Deloitte It’s time for a social-media strategy: Ask Greg Verdino » Video growth in B2B and B2C: eMarketer tells how Video on the Internet is seen by 78 percent of male Web users and 66 percent of female Web users, according the research firm eMarketer. It’s not just about pre-roll advertising or viral funnies passed around on by the YouTube crowd. Video is being used as yet another information tool for all kinds of communication. What should I do? B2B video example is below. MORE >>
MARKETING EDGE | FRIDAY, MAY 18, 2007 [2007, Tools] Marketing Edge
Subscribe to our podcast « It’s time for a social-media strategy: Ask Greg Verdino GM Fastlane’s Bob Lutz: Keeping the faith on blogging » Audio and video: Positioning for the future I spent most of the week in the New York metro area, first speaking on a panel on the issue of podcasting and blogging at the Business Smart Tools conference in Stamford, Conn., One of our clients unveiled a fun new presentation tool called Proclaim , which is one of the reasons that brought me to the show. What should I do? This is journalism at its finest. Go ahead. MORE >>
MARKETING EDGE | TUESDAY, JUNE 19, 2007 [2007, Tools] Marketing Edge
Subscribe to our podcast « GM Fastlane’s Bob Lutz: Keeping the faith on blogging Provident Partners increases its workforce by 50 percent » VSocial connects viral video and business objectives OK, YouTube is great for parties, vacation videos and has some utility for business, but is it the perfect platform for a company’s multimedia social engagement? As we uncover with vSocial CEO and co-founder Mark Sigal, other tools on the vSocial platform let you build microsites that can be filled with user-generated content. What should I do? MORE >>
MARKETING EDGE | MONDAY, DECEMBER 17, 2007 [2007, Tools] Marketing Edge
Internet users will consume online video by 2011, up from 62 percent last year — that’s 114 million people who watched video online in 2006. Whether it’s purchasing video online from iTunes, consuming viral video from YouTube, or taking in the growing number of high-end video channels like Cigar Cinema , there are as many varieties of video technologies as there are videos on the ‘Net. Brightcove gave a little tremor to the user community a couple of weeks ago when it announced changes to its consumer accounts, which, as of Dec. What should I do? MORE >>
- [2007, Tools] Web 2. Slowww - Low Adapatation by Corporations ANYTHING GOES MARKETING | TUESDAY, MAY 1, 2007
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