Even Your Father is on YouTube
Anything Goes Marketing
JANUARY 23, 2007
I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Besides the fact that I saw a video of my dad when he still had some colour in his hair, the interesting thing is that the link was from YouTube !
JUNE 19, 2007
Subscribe to our podcast « GM Fastlane’s Bob Lutz: Keeping the faith on blogging Provident Partners increases its workforce by 50 percent » VSocial connects viral video and business objectives OK, YouTube is great for parties, vacation videos and has some utility for business, but is it the perfect platform for a company’s multimedia social engagement? As we uncover with vSocial CEO and co-founder Mark Sigal, other tools on the vSocial platform let you build microsites that can be filled with user-generated content. What should I do?
FEBRUARY 23, 2007
In the letter and the YouTube video, there was no mention of what the passengers who were so inconvenienced were to receive. Second, the YouTube video featuring JetBlue’s CEO was a good use of that venue, but I think it could have been done better. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Is this customer-friendly language?
Web 2. Slowww - Low Adapatation by Corporations
Anything Goes Marketing
MAY 1, 2007
I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). I've worked with companies that have started one and then they died along with other collaboration tools such as an internal wiki, forum and RSS feeds. USA Today , YouTube , blog marketing. Why did it fail?
APRIL 30, 2007
Subscribe to our podcast « Podcasting and other digital tactics at Deloitte It’s time for a social-media strategy: Ask Greg Verdino » Video growth in B2B and B2C: eMarketer tells how Video on the Internet is seen by 78 percent of male Web users and 66 percent of female Web users, according the research firm eMarketer. It’s not just about pre-roll advertising or viral funnies passed around on by the YouTube crowd. Video is being used as yet another information tool for all kinds of communication. What should I do? A B2B video example is below.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Lee Odden says: August 29, 2007 at 9:43 am This is amazing. Jason Falls says: August 29, 2007 at 10:46 am Wow!
Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!
Buzz Marketing for Technology
JUNE 27, 2008
April 13, 2007. I think because of this, we were kinda able to get right into it and riff because we each knew where each other stood and we got to take the conversation into the generative learning and co-creation stage very quickly. Centrally Created Content/Control moves towards User Generated Content/Sharing. Comment by Jay — April 14, 2007 @ 6:40 pm. [.]
The Changing Rules of B2B Marketing
JUNE 17, 2010
Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Those sales are generated by the affinity that the staff has developed with these key corporate customers. Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman.