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The Changing Rules of B2B Marketing

Paul Gillin

Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Those sales are generated by the affinity that the staff has developed with these key corporate customers. Microsoft used a video program called Channel 9 to show its human side to a market that saw it as a closed and secretive company.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity

They were invited to write about trends and speak at industry trade shows. Put another way, the entire global population of Internet users was less than the actual population of the United States. LinkedIn was launched in 2003 and had reached one million users by August 2004. YouTube got started in 2005.