WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

FEBRUARY 4, 2008

With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

JANUARY 9, 2008

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. It provides a score (sent to you by email) that incorporates elements such as website traffic, SEO, social popularity and other technical factors.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

FEBRUARY 20, 2008

Previous articles in this series: Best of 2007: SEO Analysis Tools Best of 2007: SEO Keyword Research Tools Best of 2007: News Articles on Social Media Marketing Best of 2007: Blog Posts on Social Media Marketing Best of 2007: Articles and Blog Posts on SEM Best of 2007: Articles and Blog Posts on Google AdWords Best of 2007: Articles and Blog Posts (..)

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 24, 2008

More Quick Fixes for Your PPC Account: Get More Clicks by PPC Hero A nice follow-up to the previous post, this one with concrete suggestions for addressing low click-through rate (CTR), low ad position and disappointing traffic levels.

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

JANUARY 28, 2008

Here are (part one of) some of the best posts and stories devoted to SEO in 2007: 20 Hard Core SEO Tips by SEO Theory and Analysis Blog A compelling mix of indispensable (Learn how to write Who, What, Where, When, and Why in 4 paragraphs or less. Most entertaining of all is Grehan's view of social networks: "I HATE Facebook!

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

JUNE 16, 2008

60% of those under the age of 21 belong to a (online) social network. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product. Social media enables you, as a marketing or PR professional, to participate in the conversion—but no longer to control it.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

NOVEMBER 24, 2008

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan. 3: The Social Media Email Signature , September 18, 2008 A look at how traditional email signatures have evolved into their Web 2.0

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

JUNE 25, 2008

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

JANUARY 11, 2008

Back to the Best of 2007 series next week. But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. 1) My mother.

Blogger 20

Blogger Tagging Social Media Planning 20

WebMarketCentral

SEPTEMBER 16, 2009

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009." In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

FEBRUARY 11, 2008

Does advertising on social media sites really work? Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Advertising On Social Networks: Risk or Reward? Web users do not view social networking sites as a place to buy products and services."

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

OCTOBER 16, 2007

The philosophy behind the product is simple: between your website, analysts, publications and social media, prospects can now learn pretty much everything they want to know about your product or service before ever contacting you—except the price. I obtained a patent on the process in early 2007 and EchoQuote was born.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

NOVEMBER 3, 2008

He doesn't share any deep, dark secrets in this post, but does reveal some interesting information, such as the reduced importance of Pagerank and the sheer volume of changes Google makes to its algorithm each year (more than 450 in 2007; no wonder search positions for individual sites are so volatile).

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

JULY 28, 2008

This was actually from December 2007, but I overlooked it last January. He recommends aggressive content promotion, using social media, and experimenting with universal search among other tactics.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

FEBRUARY 18, 2008

With that in mind, here are a few of the best articles and blog posts from 2007 on optimizing website copy for SEO.

Copywriting 20

Copywriting SEO Best Practices SEM 20

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

MARCH 11, 2008

It's the final—and best—installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. A rap about link building. What's going on here? So bad it's actually kind of good.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20

WebMarketCentral

JANUARY 22, 2008

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20