Anything Goes Marketing

FEBRUARY 19, 2007

Cutting Through the PR Crap - Blogs Can Help While Goodyear may be saying that it set a sales record in Q4 2006 , it's obvious that a 3 month strike that ended on December 28, 2006 really hurt the company in Q4 2006 and continues to do damage in the first quarter of 2007. This of course didn't make their PR page.

Press 100

Press PR Tagging Business Blogging 100

Anything Goes Marketing

MARCH 7, 2007

In the downloadable PDF, they provide 6 lead generation insights for 2007. Many marketers talk about how many leads they generated at an industry conference and how many of those leads turned into sales. Some companies rely on their sales team or demand generation team to follow up but do they really do this? This is crucial.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. PS - Yes, I myself have yet to create a podcast but who knows what will happen in 2007.

Web 2.0 100

Web 2.0 RSS Webcast Business 100