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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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4 Selfish Sales Tactics That Could Be Costing You Sales, According to Databox's CEO

Hubspot

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Every time you use a selfish sales tactic, you’re destroying the trust between you and your buyer — but you’re not just hurting yourself. The last slimy sales tactic this mattress salesperson used was guilt.

Tactics 66
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Stop Storytelling to Make More Sales

B2B Digital Marketer

Unlock the Power of Authentic Branding and Simplified Messaging to Skyrocket Your Sales Success In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. 28:21 – SaaS company’s sales cycle success story. 39:56 – Address common sales pitfalls.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. However, another one is that in 2007 IT spending was hotter than it’s ever been. However, another one is that in 2007 IT spending was hotter than it’s ever been.

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How to Get Into Tech Sales in 2023

Hubspot

If you have an interest in tech — and an even greater interest in helping people — a career in tech sales could be a smart move. Here, we'll cover the basics of tech sales, the pros and cons of working in this industry, and how you can kickstart a career in tech sales in 2023. What is tech sales? What is a tech sales rep?

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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes.

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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Influencer marketing drives sales. It’s all about looking at the sales cycle as a psychological process; the power of influence and persuasion to get potential clients over the line. Word of mouth tops every form of marketing, with 92% saying that they trust earned media over paid – this trust has increased by 18% since 2007.