Remove 2007 Remove Research Remove Salesforce.com Remove Trends Remove Wikipedia
article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. However, research statistics aren’t sufficient. Net profit.

ROI 50