Writing on the Web

MARCH 6, 2013

I first read about it in Harvard Business Review in a 2007 article called Cognitive Fitness by Roderick Gilkey and Clint Kilts. Like personal trainers and nutritionists, you could aim to vastly improve the quality of your work and productivity through brain coaching. That’s a term we’re going to be hearing a lot about.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 11, 2011

In 2007, $12 billion. Almost 8 out of 10 new product launches fail. Approximately 85% of the time our brains are on autopilot. But marketers continue to write messages as if people were paying attention. Market research : in 2005 corporations spent more than $7.3 billion in US alone.

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 21, 2010

In 2007, $12 billion. 8 out of 10 new product launches fail. Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. 85% of the time our brains are on autopilot.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100