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6 tips to increase product feature adoption

Tomorrow People

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. Feature adoption requires users to change the way they make sense of your product. This article shares some recommendations to consider when launching a new product feature, according to psychology.

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How to cannibalize your own product well

Kevin Indig

In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT. What is product cannibalization? What is product cannibalization? Product cannibalization is the replacement of a product with a new one from the same company, typically expressed in sales revenue.

Product 52
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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Nine Social Media Marketing Stats You Can Use

Webbiquity

Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. Facebook was opened up to the public in 2006.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development. Greg Hurst , a Salesforce solution consultant, was diagnosed with Spinal Bulbar Muscular Atrophy in 2007. This disease is thought to affect 140,000 people worldwide.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Moz cofounder Rand Fishkin launched Whiteboard Friday in 2007, when the company was still in its infancy and looking for any means to grow. The videos provide high value with simple, low-cost, no-frills production. They want to be absolutely sure the products and services they choose are the right ones. Influencers in SaaS?

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Understanding the difference between brand and identity

Marketing Graham

A brand extends beyond mere visual symbols or products. It encompasses the emotions, perceptions, and overall reputation people associate with a company or product. Your brand represents the promises you make to your customers and the expectations they have when engaging with your products or services. What is a brand?