Customer Experience Matrix

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Trust Me: Buyers Worry Too Much About Software Costs

Customer Experience Matrix

I ranted a bit the other week about buyers who focus too much on software license fees and not enough on differences in productivity. In search of that, I poked around a bit and found several references to a 2007 study from AMR Research. internal labor costs 24.7%.software software costs 16.2%.integration integration costs 15.4%.hardware

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.** Infusionsoft’s challenge is to convince a large fraction* small business owners that their product is also essential. million $1.6 So it's worth a look.

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Enough About LTV: Let's Talk Mobile

Customer Experience Matrix

One final thought on last week’s string regarding LTV vs. product-based metrics. The New York Times , May 7, 2007, Business Day, page C1) and the other is inside (“Cellphones Tailored for Any Organization”, The New York Times , May 7, 2007, Business Day, page c7). Advertisers Don’t.”,

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

Most clients have multiple profiles for different products or customer segments. LeadSpace was founded in 2007 as a prospecting tool that let salespeople enter a company name and receive a list of individuals and their associated information and social conversations.

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Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Indeed, what impressed me about Jesubi was its very tight focus on prospecting productivity.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Or will they simply be crushed as giants from related industries introduce their own products? Although Unica, Alterian and SmartFocus have purchased complementary products, these were extensions around the campaign management core. Again, there was already one transaction: Silverpop/Vtrenz in 2007.

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Unica Strategy Stays the Course

Customer Experience Matrix

On the product front, they continue their long-time strategy of offering all the software a marketing department would need. The one major acquisition in 2007 was Marketing Central, which provides hosted marketing resource management. Hally said Detect is now Unica’s third-best-selling product, with one to two dozen installations.